How to Build a Great Brand by Driving Brand Engagement

Category branding |

Valuable digital brands like Google, LinkedIn, Twitter, Uber etc. have always focused on user engagement and creating a good brand experience. A low barrier of entry to experiencing their products and services attracts consumers at zero cost. From them we can learn that valuable brands can be built without investing money in mass media advertising. Only a few entrepreneurs understand branding and the rest end up wasting money in ‘branding activities’. Some marketers think that they can create a great brand by out-spending the competition on advertising. So they end up investing money in driving brand impressions. They roll out fancy TV ads, get millions of banner ad impressions online and cover the first page of our daily newspaper. These ads compete for the consumer’s attention… And we (consumers) try our best not to pay attention to these interruptive ads! The ability to attract attention is the most important asset for any business. If you have their attention, you can convert that attention into revenue. But instead of interrupting consumers with ads to get their attention, entrepreneurs can focus on creating something amazing with a low barrier of entry and naturally attracting consumers to engage with their brand.

Read More

Digital Marketing-Best Brand Mantra

Category branding |

Everyone likes to develop a business of their own. People has so many ideas and they try to implement that. By putting a little effort, one can set up a business. But it is not that much simple to grow up a business as we wish.

One who step into the business world should study each and every pros and cons in this field. Sometimes business can bring some worst situations. We have to face them. Then only we can make success. Market study is the most important thing for business. We should have a clear idea about our clients, their needs and requirements. Develop our business by keeping this on mind will be good. For a product based business, marketing has such a importance. Branding will give an identity to a marketing Many people are unaware about the importance of marketing, especially digital marketing. Digital marketing is nothing but the usage of digital technologies to reach our clients and convince them. It’s such an interactive marketing technique to market a product or any service. Social media marketing is one of the main part of digital marketing. We can brand our products through various social media sites. SEO(Search Engine Optimization) is another important part. People usually search in the internet for any services or products. By a good SEO practice one can lead their product or service sites on the top position in organic search. Automatically business will grow. Another part of digital marketing includes email marketing, e-commerce marketing, content marketing and so on. Build your business as you wish. Don’t forget to make use of this digital marketing area For best Digital marketing service please feel free to contact TGI Technologies. We can help you to grow your business.