Simone, Author at digital marketing company in kerala

04May

Simple Ways to Boost Your Website’s SEO results

Search Engine Optimization is a popular online marketing strategy, and therefore, competitive, but I’m consistently amazed at how many business owners and marketers opt not to engage in an SEO strategy because of its perceived limitations or drawbacks. webmaster-tools-should-using-better-seo

Related: Top 7 Things You Don’t Know About SEO

One of the biggest misperceptions is that SEO is expensive, and it’s driven by the fact that some agencies have higher-level packages that cost tens of thousands of dollars per month.

Yes, SEO can be expensive for hyper-competitive, national-scale businesses, but that doesn’t mean it’s unaffordable for the average business owner.

In fact, there are dozens of simple strategies you can execute yourself, for free, to better optimize your site for search engines. These are just some of the major ones:
1. Find better keywords.

Optimize for keywords that are closer to your niche and have fewer competitors. Google Trends and Google’s Keyword Tool in AdWords are free tools that should give you all the data you need. For help, see this article.

23Apr

Remove Spam Links using Google’s Disavow Tool

Are you familiar with Disavow Tool. It’s a power tool introduced by Google in October 2013. You are familiar with certain spammy or low quality links in your site. These unnatural links pointing to the site may cause your site to get into Google’s Penguin Updation. Or, in some cases they can even get a manual unnatural links penalty. Through Disavow tool you can ask Google not to consider unnatural links, while accessing your site. disvow tool

Google itself give a documentation regarding how to use the tool. In this part they tell us that we should use this tool with more care. This is an advanced feature. If it is used incorrectly, it may even harm our site performance in Google search result.

Before disavowing backlinks from your site you have to go through this

Compare website analytics with Google calendar.
Check backlinks using Google Webmasters Tool and download all links to your site.
Check for Penguin updation affected your site or not.
Create a document containing only the links you want to disavow.
Try to contact the spam site through mail or other source to remove their links.

Penguin updation is a major updation made by Google to avoid link spamming. You may add some links to your site to create backlinks using certain link building schemes. On the other hand certain sites may points to your site without your intention. In both cases if any link is found spam or low quality you should remove it. Otherwise your site will naturally got punishment from Google. By comparing your website analytics with Google calendar you can easily understand you have got any punishment or included in any updation or not.

Using Google Webmasters Tool you can download all links to your site. For this go to Search Traffic >> Links to your site >> More. This will give a file containing all the pages linking to your site. Use this file to create a document containing list of links you want to disavow. Disavow document should be in .txt file and it must be encoded in UTF-8 or 7-bit ASCII. So create it in notepad. Don’t upload entire list of downloaded links. Text file should contain only the links that you want Google to ignore.

Disavow the links in domain level is good. The format should be like this “domain: website.com” You can also add comment to this site using “#” . Entering comment in text file is good when you are editing this file in future.

Here an example of disavow file

disavow file format

Next step is to upload this file into disavow tool. For this go to Disavow links tool page > >Select your website >>Click Disavow links > >Disavow links again and then >>choose file. This is where you will upload the .txt file that just created.

By disavowing a domain, Google will apply an invisible nofollow tag to each link that points to your site from this domain. Google will take some time to disavow a link. And also uploading a new file will replace all previously uploaded ones.

For any type of queries or enquiries please free to contact TGI Technologies

Sabeena Salam

21Apr

Website Analysis – Key Aspect of Website Optimization

Business organizations or firms or many of the institutions keep websites of their own. Websites give an extra grade to an organization or it can be considered as another level of marketing. Webmasters are trying to get high rank in the organic search by optimizing their websites. Website analysis can be considered as a good practice for optimizing the sites. So many factors we have to consider while analyzing the sites. Analysis give a brief idea about a site. Site problems, its present level, Page ranking, Google visibility, Traffic Ranking, Keywords etc can be analyzed thoroughly through this process. So many online sites are available for website analysis. Many of them suggest some solutions for rectifying problems. Thus one can make their site SEO friendly too.

Here there are some sites for analyzing your site.

Seobook.com It is a leading SEO website, founded by Aaron Wall. This site provides SEO training programs which includes tools, videos etc. We can install SEO toolbar with Firefox extension using this site. This toolbar shows Google Page Rank, Links to Domain, Page links, Site age and many more.
Moz.com Website that provides so many needful things for SEO’s. We can add SEO tools using this site. This site also provides a SEO toolbar called MozBar. Here we can view Page authority, Domain authority, social metrics for Facebook, Twitter and Google+ and so many other features. Using Open Site Explorer we can research about site’s backlinks, link building opportunities and so on.
Semrush.com A search engine marketing tool. This is meant for analyzing a website. For this we have to give the URL of a site. While we enter the URL, it provides a domain overview which includes organic search, paid search, Backlinks, display advertising, top organic keywords, competitive positioning map etc.
Alexa.com Specialized for providing traffic ranking. SEO traffic ranking is an important factor for making report. For this we should enter a site URL. It gives global ranking of the entered site and also ranks in India. Alexa ranking is the best traffic ranking measurement. It also provides Bounce rate, Daily page views per visitor, daily time on site, search traffic, related sites etc. We can make a detailed report about a site while going through this site.

Woorank.com Website’s auditing can be done effectively with this site. Site auditing is an important part in website analysis. It can address various issues on our site and also identify opportunities to go ahead. It provides each and every details about a site including title, meta description, headings broken links, keywords, mobile friendliness, details about URL, Favicon, page size, load time and so on.
Gtmetix.com This is meant for optimizing a site. It provides some recommendations for optimization. It analyzes site speed and gives suggestions to improve speed. Gtmetrix provides a detailed report on how our site loads and also detects where the bottlenecks are. It gives performance score, page details, so many recommendations for page speed and so on.
Screaming Frog Screaming Frog SEO Spider is a website crawler. Basically used for quick website analysis. Analyses a site from SEO perspective. Download for free, but should have java enabled in our system. Find broken links, generate XML Sitemaps, discover duplicate contents are some of the features.
These are some of the site analyzing tools. Page Speed Insight is a product from Google developers to measure the the performance of a page for mobile devices and desktop devices. There are so many other website analysis tools also.

Make your site SEO friendly and get identified in the Organic Search. Then automatically traffic will increase. Website Analysis will be the first step for optimizing your site. TGI Technologies can help to develop your business. You can hire our service for Website designing, SEO and Digital marketing, Online Branding and any type business development services.

Sabeena Salam

19Apr

Digital Marketing – Best Brand Mantra

Everyone likes to develop a business of their own. People has so many ideas and they try to implement that. By putting a little effort, one can set up a business. But it is not that much simple to grow up a business as we wish. One who step into the business world should study each and every pros and cons in this field. Sometimes business can bring some worst situations. We have to face them. Then only we can make success.

Market study is the most important thing for business. We should have a clear idea about our clients, their needs and requirements. Develop our business by keeping this on mind will be good. For a product based business, marketing has such a importance digital marketing . Branding will give an identity to a product.

Many people are unaware about the importance of marketing, especially digital marketing. Digital marketing is nothing but the usage of digital technologies to reach our clients and convince them. It’s such an interactive marketing technique to market a product or any service. Social media marketing is one of the main part of digital marketing. We can brand our products through various social media sites.

SEO(Search Engine Optimization) is another important part. People usually search in the internet for any services or products. By a good SEO practice one can lead their product or service sites on the top position in organic search. Automatically business will grow. Another part of digital marketing includes email marketing, e-commerce marketing, content marketing and so on. Build your business as you wish. Don’t forget to make use of this digital marketing area

For best Digital marketing service please feel free to contact TGI Technologies. We can help you to grow your business.

19Apr

What is Search Engine Optimization (SEO)?

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Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. (Source: Webopedia).

Getting started with SEO

There are some ‘on page’ activities that you can do such as producing good content (making sure it includes relevant keywords), making sure your pages are well structured (for example, including meta information) and has a good page title with all of the images properly tagged.

There are also some ‘off page’ actitivities such as having an XML sitemap in place, setting up your Google Search Console account, website speed optimisation and a good overall technical structure (the way your web pages are programmed)

19Apr

How Big Data Transforms the Digital Marketing?

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In reality, growing digitalization is the reason behind data explosion. Similarly, digital technologies offer businesses an excellent set of opportunities to get meaningful information from their data. Mobile Analytics, Social Media, Cloud storage are the few means through which consumers, organizations and employees interact with one another. Improving customer services, delivering better results and ROI, engaging more traffic, generating better conversions, outperforming your competitors, attaining cost-effectiveness can only be achieved through analyzing the data.

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