{"id":136,"date":"2016-05-30T09:38:34","date_gmt":"2016-05-30T09:38:34","guid":{"rendered":"http:\/\/tgitechnologies.com\/blog\/?p=136"},"modified":"2016-05-31T10:17:23","modified_gmt":"2016-05-31T10:17:23","slug":"the-top-6-online-marketing-trends-that-will-influence-the-year-2016","status":"publish","type":"post","link":"https:\/\/www.tgitechnologies.com\/blog\/the-top-6-online-marketing-trends-that-will-influence-the-year-2016\/","title":{"rendered":"The Top 6 Online Marketing Trends That Influence Year 2016"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>\u00a0<\/strong>Online marketing industry is complex and volatile area, but its also an exciting one for anybody who likes to be in modern trends. Every year there is an implementation of a new hardware, software,\u00a0 companies, and user preferences which results a host of sweeping changes that either get accepted or ignored by the business world.<\/p>\n<p style=\"text-align: justify;\">2016 looks to be a great year for online marketing, and it is shaking up the game with these six trends:<\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-144\" src=\"http:\/\/tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/Viddyad-video-ads-for-businesses-300x300.jpg\" alt=\"Viddyad-video-ads-for-businesses\" width=\"266\" height=\"266\" srcset=\"https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/Viddyad-video-ads-for-businesses-300x300.jpg 300w, https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/Viddyad-video-ads-for-businesses-100x100.jpg 100w, https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/Viddyad-video-ads-for-businesses-600x599.jpg 600w, https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/Viddyad-video-ads-for-businesses-150x150.jpg 150w, https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/Viddyad-video-ads-for-businesses-768x767.jpg 768w, https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/Viddyad-video-ads-for-businesses.jpg 960w\" sizes=\"(max-width: 266px) 100vw, 266px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><strong>Video ads will start dominating<\/strong><\/h3>\n<p style=\"text-align: justify;\">There is nothing new in Video ads, with social channels like YouTube dedicated to host billions of videos and advertising platforms like Facebook and Bing already offering advertisers video options. 2016 is set to be different because Google is finally getting strong with SERP video advertising. It\u2019s a positive remark\u00a0 that users are being more attracted towards the video ads online, and as that trend continues, expect to see more types of video ads popping up in more unexpected places.<\/p>\n<h3 style=\"text-align: justify;\"><\/h3>\n<p><!--more--><\/p>\n<h3 style=\"text-align: justify;\"><strong>App indexing will lead to explosion of apps<\/strong><\/h3>\n<p style=\"text-align: justify;\">Google offered app indexing for a while, but as the ranking possibilities for apps become more complex, 2016 will be the year more business owners realize the online visibility advantages of a dedicated app. A mobile-optimized site works wonders for appealing to the mobile crowd, but soon, apps will replace them. Apps can do everything that websites can, except in more intuitive, convenient, accessible ways. We\u2019re still several years away from apps completely replacing websites as a medium, but 2016 will be a pivotal year in app adoption from business owner\u2019s perspectives.<\/p>\n<h3 style=\"text-align: justify;\"><strong>Mobile will completely dominate desktop<\/strong><\/h3>\n<p style=\"text-align: justify;\">\u00a02015 was a great year for mobiles\u2014not only Google announce that mobile traffic finally overtook desktop traffic in 10 different countries, it was also the year they released the \u201cMobilegeddon\u201d algorithm update to recognize sites not optimized for mobile. But apparently, you don\u2019t have to have an optimized desktop site in addition to a mobile version\u2014according to Google, a mobile-only site with no desktop counterpart will be perfectly accepted. This alone won\u2019t be enough to drive down desktop traffic, but it\u2019s clear what side of the fence Google\u2019s on; they\u2019re banking on desktop traffic fading away, meaning the smart money rests on mobile-focused online marketing.<\/p>\n<h3 style=\"text-align: justify;\"><strong><img decoding=\"async\" class=\"aligncenter size-medium wp-image-145\" src=\"http:\/\/tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/Nonprofit-Mobile-300x263.jpg\" alt=\"Nonprofit-Mobile\" width=\"300\" height=\"263\" srcset=\"https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/Nonprofit-Mobile-300x263.jpg 300w, https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/Nonprofit-Mobile-600x526.jpg 600w, https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/Nonprofit-Mobile-768x673.jpg 768w, https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/Nonprofit-Mobile.jpg 928w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Digital assistants will lead to a new kind of optimization<\/strong><\/h3>\n<p style=\"text-align: justify;\">Search engine optimization (SEO) and pay-per-click (PPC) advertising are two highly popular strategies for getting your site seen by thousands unknown visitors. But the rise of digital assistants is leading to a new strategy for optimization. Digital assistants like Siri and Cortana do utilize traditional search engines, but only when necessary to find information. The key to optimizing in this new format is to make sure your business information is easily accessible to these assistants , rather than trying to channel people to your site.<\/p>\n<h3 style=\"text-align: justify;\"><strong> Virtual reality will come forth<br \/>\n<\/strong><\/h3>\n<p style=\"text-align: justify;\">There are dozens of different virtual reality devices which is set to release in the next few years, some of these are dedicated for specific applications like video games, and others which are available for general use. Oculus Rift the most hyped virtual reality device, is set to release in the first quarter of 2016. Oculus Rift and other VR devices will introduce an entirely new channel\u00a0 for online advertising, blending with popular social media platforms, video channels, and even forms of direct messaging.<\/p>\n<h3 style=\"text-align: justify;\"><strong> Wearable technology and the Internet of Things will footstep a new ground<\/strong><\/h3>\n<h3 style=\"text-align: justify;\"><strong><img decoding=\"async\" class=\"aligncenter size-medium wp-image-143\" src=\"http:\/\/tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/wearable_technology-300x156.png\" alt=\"wearable_technology\" width=\"300\" height=\"156\" srcset=\"https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/wearable_technology-300x156.png 300w, https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/wearable_technology-600x312.png 600w, https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/wearable_technology-768x400.png 768w, https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2016\/05\/wearable_technology.png 968w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">While not entirely to the level of virtual reality, wearable \u201csmart\u201d devices should start gaining more traction into 2016. 2015 saw the unveiling of the Apple Watch, a first-generation smart watch, but more smart watches and similar wearable devices should start emerging next year. Such devices will change the landscape of local marketing, and will do more to dim the lines between &#8220;online&#8221; and &#8220;real&#8221; marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Online marketing industry is complex and volatile area, but its also an exciting one for anybody who likes to be in modern trends. Every year there is an implementation of a new hardware, software,\u00a0 companies, and user preferences which results a host of sweeping changes that either get accepted or ignored by the business world. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-136","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Top 6 Online Marketing Trends That Influence Year 2016 - digital marketing company in kerala<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tgitechnologies.com\/blog\/the-top-6-online-marketing-trends-that-will-influence-the-year-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Top 6 Online Marketing Trends That Influence Year 2016 - digital marketing company in kerala\" \/>\n<meta property=\"og:description\" content=\"\u00a0Online marketing industry is complex and volatile area, but its also an exciting one for anybody who likes to be in modern trends. 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