{"id":376,"date":"2017-04-18T12:04:23","date_gmt":"2017-04-18T12:04:23","guid":{"rendered":"http:\/\/tgitechnologies.com\/blog\/?p=376"},"modified":"2018-02-27T06:27:26","modified_gmt":"2018-02-27T06:27:26","slug":"can-analyse-branding-reports-google-analytics","status":"publish","type":"post","link":"https:\/\/www.tgitechnologies.com\/blog\/can-analyse-branding-reports-google-analytics\/","title":{"rendered":"How would you can analyse your branding reports from Google Analytics ?"},"content":{"rendered":"
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Google Analytics provides some great \u00a0reports to work with out of the box, but the ability to customize and build your own reports from scratch is what allows marketers to gain truly valuable insights from the tool.<\/p>\n<\/header>\n

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Not only is this a huge time saver, it\u2019s also a great way to get ideas for reports you might not otherwise think to create. After all, you\u2019ve got access to the templates and systems that some of the best thinkers in analytics use on a day-to-day basis, and you can customize them even further according to your needs!<\/p>\n

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Reports for Measuring Site Performance & Acquisition Patterns<\/h2>\n

1. Browser Report<\/h3>\n

One of the most common money leaks on websites is incompatibility with certain browsers. He suggests creating a custom report showing conversions per browser and segmenting the report by device (mobile, desktop, tablet) so as not to skew your numbers.<\/p>\n

Search Engine Watch links to a similar pre-made report in their list of time-saving custom reports. If you\u2019re not selling products on your site you can swap out Revenue and Unique Purchases for conversion and goal value-related metrics. And don\u2019t forget to segment by device!<\/p>\n

\"browser<\/a><\/p>\n

2. Visitor Acquisition Efficiency Analysis Report<\/h3>\n

This report was to organize key methods that reveal the \u00a0performance of each stream of traffic<\/a> to a website. You\u2019ll see total sessions, unique users, new users, goal conversion rate and goal value per session, all organized by source and medium.<\/p>\n

3. Customer Behavior Report<\/h3>\n

The report reveals how behavior varies between new and returning users in terms of overall traffic, conversion patterns and event completion.<\/p>\n

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\"customer<\/a><\/p>\n

4. Mobile Performance Report<\/h3>\n

This report is ideal for understanding how well your site is optimized for mobile and where you need to make improvements. For example, the site pictured below has a super-high bounce rate for Android; the site\u2019s developers have got some work to do!<\/p>\n

\"mobile<\/a><\/p>\n

The report is part of a bundle of dashboards and reports created by Avinash Kaushik. >> Get it here<\/a>.<\/p>\n

5. Site Diagnostics: Page Timing Report<\/h3>\n

It instantly provides details about problematic pages that need your attention. You\u2019ll discover which pages are taking extra long to load as well as which have an uncomfortably-high bounce rate.<\/p>\n

Rachelle recommends that you switch from the \u201cdata\u201d table view to the \u201ccomparison\u201d table view in order to compare load time to bounce rate; this allows you to view the bounce rate for each page against the site average.<\/p>\n

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Reports That Tell You How Your Content is Doing<\/h2>\n

6. Hours & Days Report<\/h3>\n

The Hours & Days Report \u00a0shows you which day of the week and at what time of the day your website receives the most traffic. If you set a large time span\u2013\u2013say a couple of months\u2013\u2013you can use this data to guide experiments with blog post times.<\/p>\n

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\"hour<\/a><\/p>\n

\u00a0<\/i><\/p>\n

7. \u00a0Referring Sites Report<\/h3>\n

Great for identifying the referring sites that provide the most value. It tells you not only which referring sites are generating the most traffic but also how they\u2019re contributing to goal conversions.<\/p>\n

8. Content Efficiency Report<\/h3>\n

This report to focus on key metrics that will help you identify which pages are performing the best and which need a little optimization<\/a>. It\u2019s especially useful for sites that produce a lot of content; as, it can help marketers answer important questions like:<\/p>\n