{"id":380,"date":"2017-04-22T06:37:48","date_gmt":"2017-04-22T06:37:48","guid":{"rendered":"http:\/\/tgitechnologies.com\/blog\/?p=380"},"modified":"2025-09-16T16:21:20","modified_gmt":"2025-09-16T10:51:20","slug":"examine-performance-social-media-channels","status":"publish","type":"post","link":"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/","title":{"rendered":"How to examine the performance of your social media channels?"},"content":{"rendered":"<p>You people will be wondering if your social media marketing efforts are paying off?<\/p>\n<p>Do you want to \u00a0understand what\u2019s going on?<\/p>\n<p>A social media analysis will help you to find the impact of your social media tactics.<\/p>\n<p>In this article, you\u2019ll <strong>discover how to perform an audit of your social media channels<\/strong>.<\/p>\n<div class=\"wp-caption alignnone\"><img fetchpriority=\"high\" srcset=\"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-social-media-audit-600.png, http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-social-media-audit-600@2x.png 2x\" alt=\"How to Conduct a Social Media Audit by Ana Gotter on Social Media Examiner.\" width=\"600\" height=\"315\" \/><\/div>\n<p>When you conduct a social media audit, you collect and analyze detailed data from all of your social media accounts. You <strong>look closely at your activity, results, audience, and financial investments<\/strong> (including ad spend).<\/p>\n<p>Ultimately, you want to <strong>find out\u00a0if your social media efforts are relevant to your current <a href=\"http:\/\/www.socialmediaexaminer.com\/how-to-increase-awareness-generate-leads-and-create-advocacy-with-social-media\/\">objectives and goals<\/a><\/strong>. Do you still have a Facebook group for an old subscription-based coaching program that you no longer run? Have you pinned posts to send users to your latest landing pages? An audit can help you pinpoint these details.<\/p>\n<p>Doing an in-depth audit is similar to creating a budget for the first time, where you may discover you spend $2,000 a year on pizza delivery or new equipment you don\u2019t need. For the social media equivalent, you may find you\u2019re spending too much time or money on a platform that\u2019s not delivering results, or that you\u2019re lacking key demographics in your audience on Twitter but not Facebook.<\/p>\n<p>You need to audit every aspect of your social media marketing to get a complete picture. <strong>Examine traditional metrics<\/strong> such as engagement and clicks, and <strong>also look at frequently overlooked factors<\/strong>, including:<\/p>\n<ul>\n<li>General sentiment of engagement from users.<\/li>\n<li>Average response rates and response times.<\/li>\n<\/ul>\n<div class=\"wp-caption alignnone\">\n<p><img decoding=\"async\" src=\"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-facebook-page-response-time.png\" alt=\"Response times are an easy-to-miss factor to include in your social media audit, but they're something users will notice, especially now that Facebook shares how responsive you are.\" width=\"400\" height=\"379\" \/><\/p>\n<p class=\"wp-caption-text\">Response times are an easy-to-miss factor to include in your social media audit, but they\u2019re something users will notice, especially now that Facebook shares how responsive you are.<\/p>\n<\/div>\n<ul>\n<li>Referral traffic from each social platform to your site. Do certain platforms have higher bounce rates than others?<\/li>\n<li>How users are interacting with you. Are they leaving reviews, comments, or direct-messaging you?<\/li>\n<\/ul>\n<div class=\"wp-caption alignnone\">\n<p><img decoding=\"async\" src=\"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-facebook-page-reviews.png\" alt=\"Examine the different ways users contact you on your social media channels.\" width=\"600\" height=\"186\" \/><\/p>\n<p class=\"wp-caption-text\">Examine the different ways users contact you on your social media channels.<\/p>\n<\/div>\n<p>Breaking down your social media audit into four parts will make organizing and evaluating results a little easier. Because you\u2019ll be comparing data from different platforms, it\u2019s helpful to <strong>compile all of your results in a single spreadsheet<\/strong>. Here\u2019s how to get started.<\/p>\n<p>#1: Measure Overall Results<\/p>\n<p>#2: Analyze Audience Demographics and Interests<\/p>\n<p>#3: Check for Consistency and Quality Across All of Your Channels<\/p>\n<p>#4: Review Your Budget and Calculate ROI<\/p>\n<p>&nbsp;<\/p>\n<h3><a href=\"http:\/\/tgitechnologies.com\/blog\/examine-performance-social-media-channels\/\">#1: Measure Overall Results<\/a><\/h3>\n<p>The first step in your audit is to compile all of the social media metrics you can to evaluate your overall results. These metrics include:<\/p>\n<ul>\n<li>Number of followers<\/li>\n<li>Likes<\/li>\n<li>Shares<\/li>\n<li>Comments<\/li>\n<li>Clicks<\/li>\n<li>Video views<\/li>\n<li>Number of followers<\/li>\n<li>Post reach<\/li>\n<li>Number of mentions (Twitter)<\/li>\n<\/ul>\n<div class=\"wp-caption alignnone\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-social-media-audit-spreadsheet.png\" alt=\"Creating a spreadsheet to compare metrics across multiple platforms is just as important as tracking the growth of activity on one site.\" width=\"600\" height=\"110\" \/><\/p>\n<p class=\"wp-caption-text\">Creating a spreadsheet to compare metrics across multiple platforms is just as important as tracking the growth of activity on one site.<\/p>\n<\/div>\n<p>While you can access these metrics with <a href=\"http:\/\/tgitechnologies.com\/blog\/generate-traffic-website\/\">on-platform analytics tools <\/a>(with the exception of Snapchat), third-party social analytics tools let you create reports to show this information. (See the end of this article for some recommendations.)<\/p>\n<p><strong>Get into the details<\/strong> when analyzing these metrics. Take a close <strong>look at how they compare on different types of posts<\/strong>, too. Do you get more engagement from Facebook when you tag influencers than when you share blog posts? Do your video views get more engagement on Instagram or Twitter? Are they steadily increasing over time?<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-twitter-analytics-monthly-summary.png\" alt=\"Monitoring the growth (or decline) of social engagement, post reach, or number of followers is essential to a successful audit.\" width=\"400\" height=\"572\" \/><\/p>\n<p class=\"wp-caption-text\">Monitoring the growth (or decline) of social engagement, post reach, and\u00a0number of followers is essential to a successful audit.<\/p>\n<\/div>\n<p>Sometimes our assumptions are wrong, which is why it\u2019s so important to track this data. For example, you might be frustrated with comparatively low on-platform engagement on Pinterest compared to your other social profiles. However, after an audit, you might discover Pinterest actually sends you the most (and best) site traffic.<\/p>\n<p>In this part of the audit, <strong>determine what types of posts work best on each platform, which platforms are most valuable to you, and how your audience is engaging<\/strong> <strong>with you<\/strong> on each platform.<\/p>\n<p>Third-party tools may provide additional information such as what times of day or days of the week your posts get the most engagement. Take this information into consideration, too.<\/p>\n<h3><a href=\"http:\/\/tgitechnologies.com\/blog\/examine-performance-social-media-channels\/\">#2: \u00a0Audience Demographics and Interests<\/a><\/h3>\n<p>Your social media followings might be different for each platform. If you market your business on Pinterest or Snapchat, you know how true this can be.<\/p>\n<p>You also may be missing one <a href=\"http:\/\/tgitechnologies.com\/blog\/can-analyse-branding-reports-google-analytics\/\">demographic of your target audience<\/a> on one platform. You probably don\u2019t have as many male followers on Pinterest or lack older followers on Snapchat, for example; however, that wouldn\u2019t make sense on Facebook.<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-facebook-audience-demographics.png\" alt=\"Understanding your audience can help you create more relevant content for them and find out whom you still need to reach.\" width=\"600\" height=\"336\" \/><\/p>\n<p class=\"wp-caption-text\">Understanding your audience can help you create more relevant content for them and find out whom you still need to reach.<\/p>\n<\/div>\n<p>Most social media sites provide audience information, like <a href=\"http:\/\/tgitechnologies.com\/blog\/7-top-sites-increase-traffic-websites\/\">Facebook\u2019s Audience Insights or Pinterest\u2019s Analytics<\/a>. Some third-party analytics tools, including Sprout Social, also provide this information.<\/p>\n<div><\/div>\n<p><strong>Compare your social media audiences, looking at factors like demographics and interests<\/strong>. If you\u2019re not reaching a key demographic on one platform and\u00a0you know that demographic is on the platform, figure out why.<\/p>\n<h3><a href=\"http:\/\/tgitechnologies.com\/blog\/examine-performance-social-media-channels\/\">#3: Check for Consistency and Quality Across All of Your Channels<\/a><\/h3>\n<p>Now that you know who your target audience is and how people are interacting with you on social media, it\u2019s time to take a closer <strong>look at how you\u2019re using your social media platforms<\/strong>. Ultimately, you want to monitor your presence for consistency and quality.<\/p>\n<p>In many cases, there are discrepancies between platforms, but they may be difficult to notice. For example, do you respond rapidly to Facebook messages and emails, but not <a href=\"http:\/\/tgitechnologies.com\/blog\/twitter-simplifies-re-marketing-and-custom-audiences-with-universal-website-tag\/\">Twitter direct<\/a> messages? Is your branding consistent across all platforms (including your bios, logo, and About Me sections)? Is your voice the same on each platform? If not, is that deliberate?<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-facebook-audit-branding.png\" alt=\"Is your branding consistent among your social media channels? Using the same logo on multiple platforms lends authenticity to your accounts.\" width=\"500\" height=\"430\" \/><\/p>\n<p class=\"wp-caption-text\">Is your branding consistent among your social media channels? Using the same logo on multiple platforms lends authenticity to your accounts.<\/p>\n<\/div>\n<p>Also <strong>look at the types of content you share<\/strong> across your social platforms and over time. Have you shifted from sharing predominantly blog posts to publishing more user-generated content (UGC) updates?<\/p>\n<p><strong>Ensure your profiles match current best practices<\/strong> for formatting and incorporate any new platform features you may have missed. Facebook often changes the layout for pages and now allows pages to save pinned posts to the top of the timeline, for example.<\/p>\n<p><a href=\"http:\/\/tgitechnologies.com\/blog\/boost-blog-traffic-social-media-2\/\">Pinterest\u2019s Showcase feature<\/a> is relatively new, and it\u2019s a fantastic way to show off what your brand is about in a few seconds. Taking time to make any necessary updates will benefit your business in the long run.<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-pinterest-showcase.png\" alt=\"During your audit, make sure your profiles are all up to date and use all relevant features to full benefit.\" width=\"600\" height=\"407\" \/><\/p>\n<p class=\"wp-caption-text\">During your audit, make sure all of your profiles are completely up to date and use all relevant features to full benefit.<\/p>\n<\/div>\n<h3><a href=\"http:\/\/tgitechnologies.com\/blog\/examine-performance-social-media-channels\/\">#4: Review Your Budget and Calculate ROI<\/a><\/h3>\n<p>Reviewing your budget and calculating your ROI are important aspects of a social media audit but are often overlooked. While many businesses and marketers have a firm grasp of money, calculating total ROI from social media is more difficult, especially when you\u2019re looking at purely social ROI instead of financial ROI.<\/p>\n<p>To tackle this part of your audit, <strong>pull up all of your records<\/strong> and <strong>look at how much you\u2019re spending on social media<\/strong>. Potential costs include:<\/p>\n<ul>\n<li>Ad spend<\/li>\n<li>Consultant or agency fees<\/li>\n<li>Third-party analytics and management tools<\/li>\n<li>Contest software<\/li>\n<li>Apps and tools to create images<\/li>\n<li>Employees who help with your social media efforts<\/li>\n<li>Tools to curate and display UGC on your site<\/li>\n<li>Professional photographers or equipment to take photos<\/li>\n<\/ul>\n<div class=\"wp-caption alignnone\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-budget-stock.jpg\" alt=\"Determine how much money you're spending on social media.\" width=\"600\" height=\"338\" \/><\/p>\n<p class=\"wp-caption-text\">Determine how much money you\u2019re spending on social media.<\/p>\n<\/div>\n<p>Compare the costs and results. If you spend $199 on contest software and generated 304 leads and 102 conversions on a $20 per month subscription, for example, you\u2019ll be able to see that ROI clearly.<\/p>\n<p>When examining third-party analytics, management, and social listening tools, <strong>look at both the costs and benefits you\u2019ve received<\/strong>. Have these tools made you more efficient? Also, look at whether they\u2019ve helped you generate better results from your content.<\/p>\n<div>\n<p><strong>Helpful Social Media Analytics Tools<\/strong><\/p>\n<p>There are some excellent tools that will help you gather the information you need for your social media audit. Here are several to consider adding to your toolbox:<\/p>\n<p><a href=\"http:\/\/tgitechnologies.com\/blog\/can-analyse-branding-reports-google-analytics\/\">Google Analytics<\/a> provides information about referral traffic to your site and breaks down that traffic by social network.<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-google-analytics-referral-traffic.png\" alt=\"Google Analytics tells you which social sites are sending you the most traffic and how long visitors are staying on your site.\" width=\"600\" height=\"502\" \/><\/p>\n<p class=\"wp-caption-text\">Google Analytics tells you which social sites are sending you the most traffic and how long visitors are staying on your site.<\/p>\n<\/div>\n<p>Sprout Social, Agorapulse, and Hootsuite offer social listening, analytics, and social media reporting tools that make it easier to find the data you need for your audit.<\/p>\n<p>Snaplytics provides reporting details on your Snapchat activity and engagement.<\/p>\n<p>Quintly offers analytics data for Pinterest and other platforms.<\/p>\n<p>In addition to third-party tools, each platform\u2019s on-site analytics (especially Facebook\u2019s Insights and Twitter\u2019s Analytics) give you informative data about your audience. Also, on-platform ad managers show you how much you\u2019re spending on your campaigns and what results you\u2019re getting.<\/p>\n<div class=\"wp-caption alignnone\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-facebook-insights-analytics.png\" alt=\" The on-site analytics for many social media networks, like Facebook's Insights, provide valuable data for free.\" width=\"600\" height=\"304\" \/><\/p>\n<p class=\"wp-caption-text\">The on-site analytics for many social media networks, like Facebook\u2019s Insights, provide valuable data for free.<\/p>\n<\/div>\n<p>These are just a few of the many tools you can choose from. Your goal is to <strong>find the tool that\u2019s the best fit for your business<\/strong> based on your budget or the features you need. You may want to <strong>test a few tools<\/strong> (many offer free trials) and see what works best for you. Remember, many of these tools track data only after you\u2019ve created an account, so you need to have them up and running before conducting your audit.<\/p>\n<\/div>\n<p><strong>Final Thoughts<\/strong><\/p>\n<p>Performing a social media audit may seem intimidating, but you have all of the tools and know-how you need to do it on your own. Although an audit will take some time, it\u2019s a worthwhile investment. You can find out what\u2019s working for you on social media, what you can improve, and who your audience is. The results will help you create stronger social media calendars and campaigns moving forward.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You people will be wondering if your social media marketing efforts are paying off? Do you want to \u00a0understand what\u2019s going on? A social media analysis will help you to find the impact of your social media tactics. In this article, you\u2019ll discover how to perform an audit of your social media channels. When you [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[54,52],"class_list":["post-380","post","type-post","status-publish","format-standard","hentry","category-social-media-managers","tag-digitalmarketing","tag-socialmediatraffic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to examine the performance of your social media channels? - digital marketing company in kerala<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to examine the performance of your social media channels? - digital marketing company in kerala\" \/>\n<meta property=\"og:description\" content=\"You people will be wondering if your social media marketing efforts are paying off? Do you want to \u00a0understand what\u2019s going on? A social media analysis will help you to find the impact of your social media tactics. In this article, you\u2019ll discover how to perform an audit of your social media channels. When you [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/\" \/>\n<meta property=\"og:site_name\" content=\"digital marketing company in kerala\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tgitechnologies\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-22T06:37:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-16T10:51:20+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-facebook-page-response-time.png\" \/>\n<meta name=\"author\" content=\"jeslin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jeslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/\"},\"author\":{\"name\":\"jeslin\",\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/#\/schema\/person\/fe9fa3671fa858536aa68cde9a185c51\"},\"headline\":\"How to examine the performance of your social media channels?\",\"datePublished\":\"2017-04-22T06:37:48+00:00\",\"dateModified\":\"2025-09-16T10:51:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/\"},\"wordCount\":1684,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-facebook-page-response-time.png\",\"keywords\":[\"digitalmarketing\",\"socialmediatraffic\"],\"articleSection\":[\"social media managers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/\",\"url\":\"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/\",\"name\":\"How to examine the performance of your social media channels? - digital marketing company in kerala\",\"isPartOf\":{\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-facebook-page-response-time.png\",\"datePublished\":\"2017-04-22T06:37:48+00:00\",\"dateModified\":\"2025-09-16T10:51:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/#primaryimage\",\"url\":\"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-facebook-page-response-time.png\",\"contentUrl\":\"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-facebook-page-response-time.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.tgitechnologies.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to examine the performance of your social media channels?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/#website\",\"url\":\"https:\/\/www.tgitechnologies.com\/blog\/\",\"name\":\"digital marketing company in kerala\",\"description\":\"digital marketing agency kerala\",\"publisher\":{\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.tgitechnologies.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/#organization\",\"name\":\"TGI Technologies\",\"url\":\"https:\/\/www.tgitechnologies.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2021\/01\/tgi-logo1.png\",\"contentUrl\":\"https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2021\/01\/tgi-logo1.png\",\"width\":5263,\"height\":1927,\"caption\":\"TGI Technologies\"},\"image\":{\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/tgitechnologies\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.tgitechnologies.com\/blog\/#\/schema\/person\/fe9fa3671fa858536aa68cde9a185c51\",\"name\":\"jeslin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/3b44e0c63dacb4a0845d64d4410316e7f6b20a82299ebf02a1f335d1f59efe1b?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3b44e0c63dacb4a0845d64d4410316e7f6b20a82299ebf02a1f335d1f59efe1b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3b44e0c63dacb4a0845d64d4410316e7f6b20a82299ebf02a1f335d1f59efe1b?s=96&d=mm&r=g\",\"caption\":\"jeslin\"},\"url\":\"https:\/\/www.tgitechnologies.com\/blog\/author\/jeslin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to examine the performance of your social media channels? - digital marketing company in kerala","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/","og_locale":"en_US","og_type":"article","og_title":"How to examine the performance of your social media channels? - digital marketing company in kerala","og_description":"You people will be wondering if your social media marketing efforts are paying off? Do you want to \u00a0understand what\u2019s going on? A social media analysis will help you to find the impact of your social media tactics. In this article, you\u2019ll discover how to perform an audit of your social media channels. When you [&hellip;]","og_url":"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/","og_site_name":"digital marketing company in kerala","article_publisher":"https:\/\/www.facebook.com\/tgitechnologies\/","article_published_time":"2017-04-22T06:37:48+00:00","article_modified_time":"2025-09-16T10:51:20+00:00","og_image":[{"url":"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-facebook-page-response-time.png","type":"","width":"","height":""}],"author":"jeslin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"jeslin","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/#article","isPartOf":{"@id":"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/"},"author":{"name":"jeslin","@id":"https:\/\/www.tgitechnologies.com\/blog\/#\/schema\/person\/fe9fa3671fa858536aa68cde9a185c51"},"headline":"How to examine the performance of your social media channels?","datePublished":"2017-04-22T06:37:48+00:00","dateModified":"2025-09-16T10:51:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/"},"wordCount":1684,"commentCount":0,"publisher":{"@id":"https:\/\/www.tgitechnologies.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/#primaryimage"},"thumbnailUrl":"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-facebook-page-response-time.png","keywords":["digitalmarketing","socialmediatraffic"],"articleSection":["social media managers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/","url":"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/","name":"How to examine the performance of your social media channels? - digital marketing company in kerala","isPartOf":{"@id":"https:\/\/www.tgitechnologies.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/#primaryimage"},"image":{"@id":"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/#primaryimage"},"thumbnailUrl":"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-facebook-page-response-time.png","datePublished":"2017-04-22T06:37:48+00:00","dateModified":"2025-09-16T10:51:20+00:00","breadcrumb":{"@id":"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/#primaryimage","url":"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-facebook-page-response-time.png","contentUrl":"http:\/\/www.socialmediaexaminer.com\/wp-content\/uploads\/2017\/04\/ag-facebook-page-response-time.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.tgitechnologies.com\/blog\/examine-performance-social-media-channels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tgitechnologies.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to examine the performance of your social media channels?"}]},{"@type":"WebSite","@id":"https:\/\/www.tgitechnologies.com\/blog\/#website","url":"https:\/\/www.tgitechnologies.com\/blog\/","name":"digital marketing company in kerala","description":"digital marketing agency kerala","publisher":{"@id":"https:\/\/www.tgitechnologies.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tgitechnologies.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tgitechnologies.com\/blog\/#organization","name":"TGI Technologies","url":"https:\/\/www.tgitechnologies.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tgitechnologies.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2021\/01\/tgi-logo1.png","contentUrl":"https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2021\/01\/tgi-logo1.png","width":5263,"height":1927,"caption":"TGI Technologies"},"image":{"@id":"https:\/\/www.tgitechnologies.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/tgitechnologies\/"]},{"@type":"Person","@id":"https:\/\/www.tgitechnologies.com\/blog\/#\/schema\/person\/fe9fa3671fa858536aa68cde9a185c51","name":"jeslin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3b44e0c63dacb4a0845d64d4410316e7f6b20a82299ebf02a1f335d1f59efe1b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b44e0c63dacb4a0845d64d4410316e7f6b20a82299ebf02a1f335d1f59efe1b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b44e0c63dacb4a0845d64d4410316e7f6b20a82299ebf02a1f335d1f59efe1b?s=96&d=mm&r=g","caption":"jeslin"},"url":"https:\/\/www.tgitechnologies.com\/blog\/author\/jeslin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tgitechnologies.com\/blog\/wp-json\/wp\/v2\/posts\/380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tgitechnologies.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tgitechnologies.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tgitechnologies.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tgitechnologies.com\/blog\/wp-json\/wp\/v2\/comments?post=380"}],"version-history":[{"count":3,"href":"https:\/\/www.tgitechnologies.com\/blog\/wp-json\/wp\/v2\/posts\/380\/revisions"}],"predecessor-version":[{"id":384,"href":"https:\/\/www.tgitechnologies.com\/blog\/wp-json\/wp\/v2\/posts\/380\/revisions\/384"}],"wp:attachment":[{"href":"https:\/\/www.tgitechnologies.com\/blog\/wp-json\/wp\/v2\/media?parent=380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tgitechnologies.com\/blog\/wp-json\/wp\/v2\/categories?post=380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tgitechnologies.com\/blog\/wp-json\/wp\/v2\/tags?post=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}