{"id":431,"date":"2017-08-04T09:00:59","date_gmt":"2017-08-04T09:00:59","guid":{"rendered":"http:\/\/tgitechnologies.com\/blog\/?p=431"},"modified":"2018-02-22T12:06:47","modified_gmt":"2018-02-22T12:06:47","slug":"top-ways-social-media-can-boost-seo","status":"publish","type":"post","link":"https:\/\/www.tgitechnologies.com\/blog\/top-ways-social-media-can-boost-seo\/","title":{"rendered":"Top ways by which Social Media Can Boost Your SEO"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-432\" src=\"http:\/\/tgitechnologies.com\/blog\/wp-content\/uploads\/2017\/08\/Spaceship-Boosting-SEO.jpg\" alt=\"Spaceship-Boosting-SEO\" width=\"781\" height=\"520\" srcset=\"https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2017\/08\/Spaceship-Boosting-SEO.jpg 525w, https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2017\/08\/Spaceship-Boosting-SEO-300x200.jpg 300w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><\/p>\n<p>Social media is an amazing and proven way to grow an online brand, and all it takes is creativity, passion, and consistency to proceed in the right direction. If you have not yet entered the social media, take a moment to prepare a plan to create your profile and start building your online community.<\/p>\n<p>Regardless of the niche, your business belongs to; social media should be an essential part of your marketing strategy. Every business should have social media presence and a minimum marketing plan in place, and you should be engaging your audience at least once a week.<\/p>\n<p>if you\u2019re still thinking about getting started or taking social media seriously, take a moment and consider these points:<\/p>\n<h3><strong>Your Competition is Already Social<\/strong><\/h3>\n<p>Your competitors are already active on social media. That means your potential social media traffic and conversions are being diverted to their business and website, thus growing their business.<\/p>\n<h3><strong>The Earlier You Start, the Quicker You Get the Benefits<\/strong><\/h3>\n<p>Now you know that social media is all about relationship building, and it grows as your followers tell their friends, and those friends tell their friends, and so on. The earlier you start, you\u2019ll be able to start growing that audience quickly.<\/p>\n<h3><strong>You Don\u2019t Lose Anything<\/strong><\/h3>\n<p>Basically, you are not going to lose anything by getting started in social media. Both the amount of time and money you spend to create your profiles and start posting is usually minimal, considering other marketing channels.<\/p>\n<p style=\"text-align: justify;\">Today, there\u2019s little doubt among marketers that SEO and social media are two must-have components of any effective digital marketing strategy. After all, SEO is arguably the founding-father-tactic of digital marketing, and social media is\u00a0<i>the<\/i>place on the web where our audiences gather, share and engage every day.<\/p>\n<p style=\"text-align: justify;\">However, regardless of whether social signals are used as a ranking factor\u2014when done right\u2014social media can most definitely enhance your \u00a0SEO efforts. How? Below I share three reasons why, as well as some tips to make your social content more <a href=\"http:\/\/tgitechnologies.com\/blog\/create-seo-friendly-blog\/\">SEO friendly.<\/a><\/p>\n<h2 style=\"text-align: justify;\">Social media can lead to quality backlinks.<\/h2>\n<p><a href=\"http:\/\/tgitechnologies.com\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-433\" src=\"http:\/\/tgitechnologies.com\/blog\/wp-content\/uploads\/2017\/08\/backlinks.png\" alt=\"backlinks\" width=\"638\" height=\"350\" srcset=\"https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2017\/08\/backlinks.png 638w, https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2017\/08\/backlinks-600x329.png 600w, https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2017\/08\/backlinks-300x165.png 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">While ranking science on backlinks has evolved over the years, the number of quality backlinks a website has is still an important ranking factor for search engines. As a result, link building or link earning is still a widely-used tactic among marketers\u2014and your social media pages can be the perfect staging ground for enticing links.<\/p>\n<p style=\"text-align: justify;\">The logic here is pretty simple. <a href=\"http:\/\/tgitechnologies.com\/blog\/examine-performance-social-media-channels\/\">Social media marketing<\/a> is all about sharing your best of the best content, and fostering engagement around that content. The more engaging your content, the more people will share, and the more opportunities people will have to find and link to your content.<\/p>\n<h2 style=\"text-align: justify;\">Social media increases the visibility of \u00a0content<\/h2>\n<p><img decoding=\"async\" class=\" wp-image-434 aligncenter\" src=\"http:\/\/tgitechnologies.com\/blog\/wp-content\/uploads\/2017\/08\/download.png\" alt=\"download\" width=\"812\" height=\"500\" \/><\/p>\n<p>Social media pages give your website and blog content another place to live and encourage discussion. And while your pages can be so much more than a promotional platform, one of the greatest social media benefits is the potential reach your content could get.<\/p>\n<p style=\"text-align: justify;\">Of course, I asked my TopRank Marketing comrade\u00a0Steve Slater, Digital Advertising &amp; SEO Manager, to weigh in here, too. Here\u2019s what he had to say.<\/p>\n<p style=\"text-align: justify;\">\u201cWhether or not social shares and metrics have an impact on ranking without them you are 100% at the mercy of Google organic,\u201d he said. \u201cWithout social or paid or any promotional efforts, you are basically hitting publish and hoping for the best. You\u2019re hoping that your content will just \u2018go viral and take off.\u2019 So, I think the question is not really, do social signals impact rankings? But rather, is anyone going to see this if I don\u2019t promote it?\u201d<\/p>\n<h2 style=\"text-align: justify;\">Social media helps build brand awareness<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-435 aligncenter\" src=\"http:\/\/tgitechnologies.com\/blog\/wp-content\/uploads\/2017\/08\/download.jpg\" alt=\"download\" width=\"379\" height=\"379\" srcset=\"https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2017\/08\/download.jpg 225w, https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2017\/08\/download-100x100.jpg 100w, https:\/\/www.tgitechnologies.com\/blog\/wp-content\/uploads\/2017\/08\/download-150x150.jpg 150w\" sizes=\"(max-width: 379px) 100vw, 379px\" \/><\/p>\n<p>Your social media pages add another digital space for your target audience to find you and engage with you, allowing you to build up your audience and your brand. Of course, when this happens people will more easily recognize you in search and be more inclined to click. In addition, that brand awareness you\u2019ve built on social could mean more branded organic search traffic coming to your site or your other social pages (since those often rank in branded searches, too).<\/p>\n<h2 style=\"text-align: justify;\">Quick Tips to Intertwine Social &amp; SEO<\/h2>\n<p style=\"text-align: justify;\">While social media can add a nice little boost to your SEO efforts, the reverse\u2014of course\u2014is also true. Here are a couple quick tips for marrying social content and SEO.<\/p>\n<ul>\n<li style=\"text-align: justify;\"><b>Optimize your posts and profiles.\u00a0<\/b>Social media platforms\u00a0<i>are<\/i>\u00a0search engines. So, make sure craft your posts with both users and SEO in mind. In addition, optimize your social profiles with the same logic.<\/li>\n<li style=\"text-align: justify;\"><b>Leverage hashtags in the right way.\u00a0<\/b>Especially when it comes to Twitter and Instagram, hashtags are how people find the content they\u2019re looking for; hashtags are their search queries. Research hashtag best practices for each platform to understand if and how to use them. In addition, make sure you understand what hashtags actually mean, so you can use them in the appropriate way for each platform. Use the native search box within social platforms, as well as tools such as\u00a0Hashtagify.me\u00a0or\u00a0Hashtags.org.<\/li>\n<li style=\"text-align: justify;\"><b>Draft optimized social messages when you\u2019re crafting new content.\u00a0<\/b>Any content you\u2019re creating for your website or blog should have an SEO component. As you\u2019re creating this content, create several optimized social posts to go along with it. This will help you create relevant messages that can be found in native searches.<\/li>\n<li style=\"text-align: justify;\"><b>Use mentioning and tagging to build more relevance\u2014and signal influencers.<\/b>\u00a0Mentioning and tagging other pages and users in your content is one of the best ways to amplify your posts. Not only do those you tag and mention get notified when you do so, but they\u2019ll be more compelled to engage on your post or share your post with their audience. And as mentioned above, the more shares and engagement, the better the reach and the more potential for driving quality traffic and backlinks.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Social media is an amazing and proven way to grow an online brand, and all it takes is creativity, passion, and consistency to proceed in the right direction. If you have not yet entered the social media, take a moment to prepare a plan to create your profile and start building your online community. Regardless [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[44,43,45],"class_list":["post-431","post","type-post","status-publish","format-standard","hentry","category-seo","tag-qualitybacklinks","tag-socialmedia","tag-digital-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top ways by which Social Media Can Boost Your SEO - digital marketing company in kerala<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tgitechnologies.com\/blog\/top-ways-social-media-can-boost-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top ways by which Social Media Can Boost Your SEO - digital marketing company in kerala\" \/>\n<meta property=\"og:description\" content=\"Social media is an amazing and proven way to grow an online brand, and all it takes is creativity, passion, and consistency to proceed in the right direction. 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