SEO Archives - Page 14 of 19 - digital marketing company in kerala

18Apr

How would you can analyse your branding reports from Google Analytics ?

Google Analytics provides some great reports to work with out of the box, but the ability to customize and build your own reports from scratch is what allows marketers to gain truly valuable insights from the tool.

Not only is this a huge time saver, it’s also a great way to get ideas for reports you might not otherwise think to create. After all, you’ve got access to the templates and systems that some of the best thinkers in analytics use on a day-to-day basis, and you can customize them even further according to your needs!

Reports for Measuring Site Performance & Acquisition Patterns

1. Browser Report

One of the most common money leaks on websites is incompatibility with certain browsers. He suggests creating a custom report showing conversions per browser and segmenting the report by device (mobile, desktop, tablet) so as not to skew your numbers.

Search Engine Watch links to a similar pre-made report in their list of time-saving custom reports. If you’re not selling products on your site you can swap out Revenue and Unique Purchases for conversion and goal value-related metrics. And don’t forget to segment by device!

2. Visitor Acquisition Efficiency Analysis Report

This report was to organize key methods that reveal the performance of each stream of traffic to a website. You’ll see total sessions, unique users, new users, goal conversion rate and goal value per session, all organized by source and medium.

3. Customer Behavior Report

The report reveals how behavior varies between new and returning users in terms of overall traffic, conversion patterns and event completion.

4. Mobile Performance Report

This report is ideal for understanding how well your site is optimized for mobile and where you need to make improvements. For example, the site pictured below has a super-high bounce rate for Android; the site’s developers have got some work to do!

The report is part of a bundle of dashboards and reports created by Avinash Kaushik. >> Get it here.

5. Site Diagnostics: Page Timing Report

It instantly provides details about problematic pages that need your attention. You’ll discover which pages are taking extra long to load as well as which have an uncomfortably-high bounce rate.

Rachelle recommends that you switch from the “data” table view to the “comparison” table view in order to compare load time to bounce rate; this allows you to view the bounce rate for each page against the site average.

Reports That Tell You How Your Content is Doing

6. Hours & Days Report

The Hours & Days Report shows you which day of the week and at what time of the day your website receives the most traffic. If you set a large time span––say a couple of months––you can use this data to guide experiments with blog post times.

7. Referring Sites Report

Great for identifying the referring sites that provide the most value. It tells you not only which referring sites are generating the most traffic but also how they’re contributing to goal conversions.

8. Content Efficiency Report

This report to focus on key metrics that will help you identify which pages are performing the best and which need a little optimization. It’s especially useful for sites that produce a lot of content; as, it can help marketers answer important questions like:

Which content is most engaging?
Which subject matter experts should we hire more of?
What type of content (videos, demos, pictures, reviews etc.) do visitors value more?
Which content delivers business or non-profit value?

9. Traffic Acquisition from Social Media Report

This report shows you not only which social media channels are driving the most traffic to your site but also whether or not that traffic is translating into tangible results for your business. Metrics like Goal Conversion Rate and Goal Value will tell you which social media sites you should pay more attention to.

Reports for SEO

10. SEO: Referring Pages Report

This one comes with the Google Analytics starter bundle, and it’s a great way to gauge the effectiveness of your link building efforts and track the top referring links to your website. The “Referral Path” column will tell you exactly which page your links are coming from (not just which website). Bounce Rate and Avg. Session Duration will indicate which links are high-quality, and Per Session Value will tell you which links are generating real business results

The Google Organic Insights Custom Report provides insights for your “(not provided)” keywords. Showing the landing page URLs along with their page titles gives you a sense of the general keyword themes that people are searching for on Google before arriving at your site.

12. Keyword Analysis Report

This report, which I found via Econsultancy, lists your most popular keywords (excluding the ones encrypted by Google, of course) alongside visitor metrics, conversion rates, goal completions and page load time for each one. There’s also a tab measuring engagement for each keyword, which is interesting for content marketers, and a tab showing revenue metrics.

Wrapping it Up

Installing these Custom Reports templates and then personalizing them even further according to your needs will save you time and most likely reveal insights about your data that you hadn’t expected. Now I’d like to hear from you: Did I miss any of your favorite Custom Reports? Let me know in the comments below.

10Apr

How the voice search affects SEO?

voice search

Google and Siri started voice search, but Amazon’s Echo really got the ball rolling. When it was launched in 2015, it was seen as a fun voice recognition that everyone would want for a few months before forgetting all about it.

No surprise, then that Google has been quick to join the fray, with the launch of Google Home, to build on Google Voice already on Android. And of course, there is the iPhone’s Siri and Microsoft Cortana.

23Mar

Single Page Websites: Is It Good or Bad for SEO?

Single page websites going popular right now. Most of the companies are choosing them over elaborate multi-page sites to meet the needs of their businesses. But does the design of your website impact your SEO? Could a single page site actually hurt your chances of ranking with Google? Below, we’ve explored some of the pros and cons of single page sites and how the simple format could potentially impact your SEO.

Single Page Sites Typically Provide a Better Mobile Experience

17Mar

How to create a SEO friendly blog?

For some, writing for SEO purposes and writing to attract and captivate your audience could seem two contradictory goals. I totally disagree with this. Indeed, if you not only want a good but also an SEO-friendly blog post, the words you want to be found on should be in a very prominent place. But, using your keywords too often severely damages the readability of your text.

In post, I would like to give some tips on writing blog posts that are both very readable as well as SEO-friendly. I genuinely think those two goals should (and easily can!) go hand in hand.

Writing tips for SEO friendly blog posts

Before anything, your blog post just has to be a good piece of writing! A lot of bloggers just begin to write when creating a new blog post. They just type what comes to mind. For some, this may be sufficient because they are natural writing talents. Others might need some help. I always follow the next set of ‘rules’ myself.

1. Think !!!

Think deeply about the message of your text. What do you want to tell to readers or which central question do you want to ask? What’s the purpose of your text? And what do you want your readers to do at the end of the page? Write down the answers to these questions before you begin writing.

2. Write down the structure of your blog post.

Start your post with creating a clear structure. Every post should have:

some sort of introduction (in which you introduce your topic);
a body (in which the main message is written);
a conclusion (which should summarize the most important ideas or deduce some new idea).

Write down what you want to write in all these three sections. You now have a kind of summary of your post. The real writing can begin.

10Mar

What you mean by bounce rate? How to improve this?

Bounce Rate in Deep

Before we search for our bounce rate, we have to fully understand what bounce rate is. Bounce rate is the percentage of visitors who come to your website and leave without viewing any other pages on your website. If you look on the statics in Google Analytics, you will see a percentage. If you have average bounce rate, for example, is 75%, this means that 75% of the people who come to your website leave after only viewing the page they entered on, whether it was your homepage or an internal page.

What this conclude to is the fact that your website isn’t retaining its visitors. People are coming to your site and either finding what they want but not anything else or not finding what they want at all. The key is to make sure that once visitors land on a page, they are drawn to visiting even more pages throughout your site.

That all Begins With Google Analytics

Your first stop in figuring out how to improve your bounce rate is in Google Analytics. When you sign into your Google Analytics profile for your website, you are greeted with an average bounce rate. While you want this to go down, it isn’t the one you really need to look into. Here are some things you can learn from your bounce rate throughout Analytics.

19Feb

7 Top Techniques to improve your traffic

Techniques to Improve Traffic

1) Get Ready to Create Your Own Domain and Hosting Is A Must

Right off the bat, most people don’t realize that free website setups won’t do a thing for your SEO. Essentially, Google looks at your free website and says ‘if you were really serious about this you’d purchase your own place’. Google wants to recommend sites it deems trustworthy, and so to hit the SEO ground running, the best thing for new bloggers and content marketers to do is to just jump right into the deep end of the pool obtain their own hosting at the very start.

2) Create Original Content

The key thing to remember with SEO is that Google’s entire focus is on offering its user’s search results that are helpful and relevant. This is Google’s singular purpose, and so you want to embrace that knowledge into your content creation. People are seeking to have their problems solved, and if you demonstrate that you’re the one solving those problems then there’s a good chance you’re content will be shared and Google will reward you by moving your site up to its rankings. You can create it on your own

And remember this, content can take a number of forms. If you haven’t yet you should start considering adding:

Videos – Create videos or helpful tutorials and post them onto YouTube. This is a great way to build links and draw traffic from the wildly popular video sharing site.
Photography – A picture tells a thousand words, and posting original photos or images on your site is an easy way to provide fresh, attractive content.
Tools and Plugins – Google is a huge fan of helpful tools and plugins and if you develop and install a useful plug-in into your site you’ll find yourself sitting pretty in Google’s rankings.

Whether you choose one of these forms of content or all of them, the whole point is to help your site’s visitors out. Build a solid relationship with them and they’ll be sharing your content left and right, causing your rankings to rise fast and far.

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