Is Blogging Important for your Business? Why?
Some debate are going regarding this topic out of that blogging is still relevant in today’s social media marketing domain.
Though you have a small business, or a multinational company, blogging is intrinsic for your online content marketing procedures.
There are mainly 4 reasons behind blogging:
- Rush traffic to your website
- Shoot up your SEO/ SERP results
- Spot your brand as an industry leader
- Enhance better customer relationships
Rush traffic to your website:
Blog gives you the opportunity to create relevant content for your customers. Make use of this marketing style to rush the traffic back to your website.
Create the blog on your website which makes the foundation for all of your social media platforms.
Your business might be on Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. Post the links with relevant visuals of your blog articles to your social sites. Give your social followers a reason to click through to your website.
Additionally, post inbound links directly in your blog articles, to rush the traffic to specific landing pages of your website.
Shoot up your SEO/ SERP:
Blogs increase your SEO results. Always remember that fresh content is still a platform to beat your competitors in the search engine results page.
Try to use the keywords in your articles. Trace out the keywords, topics, and categories you want your business to be found with and use these words, and related expressions when writing your posts.
Of course, whether you actively seek these out or not, blogging regularly about your business, industry, product or customer lifestyle will naturally increase your search keywords. Being intent about your words will only increase results.
Keywords and topics of your website are sufficiently great way through which Google and other search engines find your site for these searched words.
Enhance better customer relationships:
Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base.
Use this. Again, build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.
Just as on your other social sites, respond to comments and interact with your consumer. If they have questions about the services you are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.
Spot your brand as an industry leader:
Always the well written articles demonstrate your company as an industry leader. By posting topics regarding your products and showing your knowledge you are marketing your skills for your business, service or product too.
If you are a retailer, for example, write blog posts about your products. Your customers will reach to a conclusion that you have the knowledge source for the products they want.
If you are in B2B, post articulate, well researched articles about your service. Create a hub for your own industry.
You should become a building trust, too. The more you can show that you are well-served in your field, the more likely your consumer will trust you to supply what they need.
Your customers will benefit from the knowledge that you are providing them.