Previously known as Google Places, Google My Business helps potential customers find you anytime, anywhere.

It is the main way of adding your business to Google as an official directory listing. It will give you results in Google search against your company name and also make you appear on Google Maps as a proper ‘pin’ (see ‘Why bother’ below).

If you don’t register with Google My Business, you are missing out on an essential, marketing opportunity.

The main page to register and set up your company in ‘Google My Business’ is at: www.google.com/business/go/

Step-by-step guide

This step-by-step guide will take approximately 15-20 minutes to complete (assuming you have your marketing text ready for copying and pasting – a bit longer if you don’t!).