SEO Archives - Page 19 of 19 - digital marketing company in kerala

21Apr

Website Analysis – Key Aspect of Website Optimization

Business organizations or firms or many of the institutions keep websites of their own. Websites give an extra grade to an organization or it can be considered as another level of marketing. Webmasters are trying to get high rank in the organic search by optimizing their websites. Website analysis can be considered as a good practice for optimizing the sites. So many factors we have to consider while analyzing the sites. Analysis give a brief idea about a site. Site problems, its present level, Page ranking, Google visibility, Traffic Ranking, Keywords etc can be analyzed thoroughly through this process. So many online sites are available for website analysis. Many of them suggest some solutions for rectifying problems. Thus one can make their site SEO friendly too.

Here there are some sites for analyzing your site.

Seobook.com It is a leading SEO website, founded by Aaron Wall. This site provides SEO training programs which includes tools, videos etc. We can install SEO toolbar with Firefox extension using this site. This toolbar shows Google Page Rank, Links to Domain, Page links, Site age and many more.
Moz.com Website that provides so many needful things for SEO’s. We can add SEO tools using this site. This site also provides a SEO toolbar called MozBar. Here we can view Page authority, Domain authority, social metrics for Facebook, Twitter and Google+ and so many other features. Using Open Site Explorer we can research about site’s backlinks, link building opportunities and so on.
Semrush.com A search engine marketing tool. This is meant for analyzing a website. For this we have to give the URL of a site. While we enter the URL, it provides a domain overview which includes organic search, paid search, Backlinks, display advertising, top organic keywords, competitive positioning map etc.
Alexa.com Specialized for providing traffic ranking. SEO traffic ranking is an important factor for making report. For this we should enter a site URL. It gives global ranking of the entered site and also ranks in India. Alexa ranking is the best traffic ranking measurement. It also provides Bounce rate, Daily page views per visitor, daily time on site, search traffic, related sites etc. We can make a detailed report about a site while going through this site.

Woorank.com Website’s auditing can be done effectively with this site. Site auditing is an important part in website analysis. It can address various issues on our site and also identify opportunities to go ahead. It provides each and every details about a site including title, meta description, headings broken links, keywords, mobile friendliness, details about URL, Favicon, page size, load time and so on.
Gtmetix.com This is meant for optimizing a site. It provides some recommendations for optimization. It analyzes site speed and gives suggestions to improve speed. Gtmetrix provides a detailed report on how our site loads and also detects where the bottlenecks are. It gives performance score, page details, so many recommendations for page speed and so on.
Screaming Frog Screaming Frog SEO Spider is a website crawler. Basically used for quick website analysis. Analyses a site from SEO perspective. Download for free, but should have java enabled in our system. Find broken links, generate XML Sitemaps, discover duplicate contents are some of the features.
These are some of the site analyzing tools. Page Speed Insight is a product from Google developers to measure the the performance of a page for mobile devices and desktop devices. There are so many other website analysis tools also.

Make your site SEO friendly and get identified in the Organic Search. Then automatically traffic will increase. Website Analysis will be the first step for optimizing your site. TGI Technologies can help to develop your business. You can hire our service for Website designing, SEO and Digital marketing, Online Branding and any type business development services.

Sabeena Salam

19Apr

Digital Marketing – Best Brand Mantra

Everyone likes to develop a business of their own. People has so many ideas and they try to implement that. By putting a little effort, one can set up a business. But it is not that much simple to grow up a business as we wish. One who step into the business world should study each and every pros and cons in this field. Sometimes business can bring some worst situations. We have to face them. Then only we can make success.

Market study is the most important thing for business. We should have a clear idea about our clients, their needs and requirements. Develop our business by keeping this on mind will be good. For a product based business, marketing has such a importance digital marketing . Branding will give an identity to a product.

Many people are unaware about the importance of marketing, especially digital marketing. Digital marketing is nothing but the usage of digital technologies to reach our clients and convince them. It’s such an interactive marketing technique to market a product or any service. Social media marketing is one of the main part of digital marketing. We can brand our products through various social media sites.

SEO(Search Engine Optimization) is another important part. People usually search in the internet for any services or products. By a good SEO practice one can lead their product or service sites on the top position in organic search. Automatically business will grow. Another part of digital marketing includes email marketing, e-commerce marketing, content marketing and so on. Build your business as you wish. Don’t forget to make use of this digital marketing area

For best Digital marketing service please feel free to contact TGI Technologies. We can help you to grow your business.

19Apr

What is Search Engine Optimization (SEO)?

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Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. (Source: Webopedia).

Getting started with SEO

There are some ‘on page’ activities that you can do such as producing good content (making sure it includes relevant keywords), making sure your pages are well structured (for example, including meta information) and has a good page title with all of the images properly tagged.

There are also some ‘off page’ actitivities such as having an XML sitemap in place, setting up your Google Search Console account, website speed optimisation and a good overall technical structure (the way your web pages are programmed)

19Apr

How Big Data Transforms the Digital Marketing?

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In reality, growing digitalization is the reason behind data explosion. Similarly, digital technologies offer businesses an excellent set of opportunities to get meaningful information from their data. Mobile Analytics, Social Media, Cloud storage are the few means through which consumers, organizations and employees interact with one another. Improving customer services, delivering better results and ROI, engaging more traffic, generating better conversions, outperforming your competitors, attaining cost-effectiveness can only be achieved through analyzing the data.

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