How to integrate Digital Marketing with Business

How to integrate Digital Marketing with Business

by andria April 05, 2018

Integrated Digital Marketing

Integrated Digital marketing is no longer about simply adding online channels to the media mix, it is about integrating digital marketing into all streams of marketing. Digital marketing engagements are always various, solving for specific digital marketing challenges while building ongoing client efficiencies and potentials. Integrated digital marketing puts the limelight on the importance of a consistent, logical, smooth, multidimensional brand experience for the consumer. This means that each branding effort is given in a similar style that boosts the brand’s ultimate message. The process of attracting direct audience online that will spell the difference between a successfully booming business – and a failed one. Even if you receive mass of daily traffic to your website, they would not amount to anything unless they convert to leads or sales. In the digital arena where business and commerce are heading to,Integrated Digital Marketing tools and techniques contributes business owners the best chances for competition, survival, continuity and even business growth. Integrated Digital marketing provides small and medium businesses the chance to compete and attract their share of targeted traffic. Small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations.


The Integrated digital marketing is very much cost effective than the traditional marketing. Small resources have very limited resources, holdings and even the capitalization. That’s  why digital marketing serves them with a better and much more cost effective marketing channel that delivers the result. Digital marketing helps you make use of proven methods  and techniques that attracts not necessarily more traffic but highly targeted traffic that delivers result. Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That’s why business owners are streamlining their digital marketing campaigns towards conversion optimization, making it a top priority above everything else.

With better revenue growth calculation, small and medium firms using digital marketing techniques will have 3 times better chances of increasing their workforce and business – opening their doors to better, larger and further reaching markets both locally and abroad. One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers will  expect to receive when cooperating with your brand or business.

Achieving  a social media strategy requires knowledge of your customers. When you know your target audience’s age, occupation, income, significance, issues, manner, and goals, then it’s easier and reasonable to target them on social or any other media. The more specific you are, the more conversions you’re going to get out of every channel you use to promote your business. The second step to having a successful strategy is to know your competition. You can do research by yourself and get to know your competitors in the market by searching for social networks they’re using and gathering information about their content planning. The most important action to look at is engagement. Even though page admins are the only ones who can determine engagement rate on a particular update, you can get a good idea of what they’re seeing.


The potential of digital marketing lies in its capacity for bringing targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products or services and may be interested enough to purchase what you have to offer. Bringing on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more – on a regular and continuous basis.

This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected, more opening new doors of opportunities for reaching bigger markets and attain business growth.

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