Induce a positive impact on your sales and revenue with the help of digital marketing! And how it differentiates over traditional marketing.
There was a time in our past when no one had even thought of something such as digital/online marketing, where everyone depended on sale in the “physical“ sense. That time has changed and those ancient ways are not given much preference in the present.
Nowadays, having your products and services marketed online is as important as it is done offline. In this age of digital trend, it is better for your products to have an online digital branding for better growth and visibility. This process can be referred to as social media marketing wherein social media platforms are engaged to connect and interact with your audience so as to boost your business growth.
The major social media platforms that are now on trend are:
It is the dream for each and every person who owns a website to get ranked higher on Google as it will increase their visibility. The search results that come on top of the page are only considered relevant by the users. People are not at all interested to take a look at the search results that come after the first few pages.
Hence, it is essential to make sure that your website is ranked higher on Google.
As among the best SEO company in Kochi, it is our responsibility to show you a better path. Hence we present a list of 8 things that you could remove from your website to get it ranked on Google:
Unwanted and irrelevant Ads:
Many people tend to allow ads to be shown on their websites so that they could earn additional income from that. But at times it can evolve as a threat to the ranking of your website as it tends to increase your site’s page weight and hence loading time will also take more time.
The hindrance created by these Ads might also lead to bad user experience. It is okay to have Ads on your website. It is the right placing of the ads that matter. The ads that are to be allowed on your website should be in blend with your webpage throughout.
Make sure the ads don’t seem too crazy or dilemmatic.
“Aren’t the contents on the website getting a little old?”, You might have asked yourselves this question a couple of times. Taking the effort to check and clarify whether the contents are up to date will surely help your website to decrease the bounce rate.
Your website is ranked as a whole by Google and not as single individual pages. Hence updating every single page of your website would obviously result in a positive boost.
But then also, updating all the pages on a website and is a complex and time-consuming task. So what you have to do is- Update the pages that had been receiving a good amount of traffic and remove the rest from the website!
Owing to the evolution of the SEO world during the past few years, toxic backlinks are more probably have a negative effect on your website now than they had ever before.
Never go on stuffing your website with irrelevant links leading to tons of rich texts. Giving emphasis on what people are interested in, and provide links in such a way that they lead to better user experience.
Google seems to have very little or no interest in low-quality content and is inclined to bring down websites having those in SERP. Contents that are produced programmatically according to a particular set of rules are called automatically generated content. What makes them detested is less human involvement and the presence of unoriginal content.
If your site remains as NOT “user-friendly” because of the automatically generated content, it is less likely for Google to favor your site.
Pages with thin content tend to be not ranked by Google as pages with more meaningful and “info-inclined” content seems to what Google prefers.
Answering any questions or queries in mere 200 words are considered to provide little or no information to the users and hence remain incomplete and useless.
Google will not find it very interesting to rank your website if it contains already repeated content only.
So, this is what you could do if your website has such page issues:
Almost all the webpages would be having pop-ups. Make sure that those pop-ups are product/brand related so that it won’t affect general customer experience.
It is indeed okay to have them and there are ways to blend them with your website so that it won’t be having a negative impact on SEO:
Duplicate content refers to a set of contents that have been copied or are very similar to one another. Negatively, of course, is how it affects your Google ranking. Having duplicate content, to an extent, is natural and at times unavoidable.
Loss of ranking of your pages is what that awaits your website if you keep on promoting duplicate contents.
The quality of backlinks provided on your website plays an important role in Google ranking your page. Google is said to evaluate all the link sources present on your website. Hence it is better to remove/block spammy bad links as it might lead your website to drop rankings.
Your website may confront several obstacles that can withhold it from achieving ranked by Google. The above-mentioned topics are just a few among the reasons and in order for you to convert your website into one of the best, we at TGI technologies, the best SEO agency in Kerala are very much willing to provide our assistance at all levels.
According to today’s world scenario, new innovative digital marketing trends are one among the top priorities in most of business/entrepreneurs. 2020 is going to be a fast-moving marketing technology where we can’t predict the customer’s interest/behaviour. Let’s go through some of the latest digital marketing trends for 2020.
This year (2020) may be a mastery of Artificial Intelligence. It’s going to be sure that this is going to be the heart of global business and Industry in future. Global GDP will be increased up to 14% between now and 2030. AI can identify the customer’s behaviour and enter into a new market platform. It also helps to know how to use data from a social media platform to understand how customers find their product and services.
Programmatic advertising is an automated buying and selling of products through online advertising. With the help of this, you can target audience more accurately.
This is going to be an important aspect of digital marketing in 2020. Chatbots helps in instant messaging with respect to real-time chat when customers visit our site over day/night. As per studies, 80% of business will be true of Chatbots by 2020.
Conversational marketing simplifies a one-to-one real-time connection between customers and marketers. For example, allowing the brands to meet with customers on device, platforms and different suitable time schedules according to respective customers.
If you would like to be unique by 2020, the best way to expose your business is through customizing your content, products, emails, images, videos and apps.
This is going to be one of the most important marketing trends for today and the next 5 years. Most of the customers use brand videos for purchasing products and to learn as well as gain information about new products.
Video marketing is in different forms; live video, 1:1 video (simple video message rather than phone calls/emails), video SEO, 360 Degree video.
It’s a word of mouth marketing focusing celebrities about your branding to a larger market through their Instagram/ YouTube where niche following is there. So that they can spread about business or product through social media channels. It’s generally more authentic than corporate advertising.
If we think that social messaging apps are just for sending messages and emoji’s, statistics shows that it is very useful in sending messages directly to customers. Since they allow to simplify and add value to user experience. According to the study, more than 63% of customers are more likely to return a company website which has live chat sessions for support and assistance. Through social messaging apps, brands can cultivate contact, boost sales, involve people in events and also regain potential customers.
Through visual search user really experience a great aspect. Here user can upload an image to search details about it. This gives a more accurate result. For example; Pinterest is an area where millions of new users come over every month.
By 2020, 50 % of users will be using searches through voice search. According to statistics, 55% of American homes will be using smart speakers latest by 2020. Voice shopping is going to increase by $40 billion in 2022 from $2 billion which is today’s market value.
These stories disappear after a specific period of time. Main benefits of using social media stories are; cost-effectiveness helps in constant engagement with followers, increase brand awareness, increases traffic to the website and also to reach target younger audience.
In 2020, readers mainly focus on long-form content. A shorter form of content won’t get you anywhere. Rather a Long-form content will be offering content developers as an expert on any subject to a target keyword. Studies say that 77% gets more backlinks for long-form content than short-form content articles.
The term SEO stands for Search Engine Optimization. To simply define it, SEO is the process of alluring traffic from search results on search engines. SEO assists you to increase the quantity and quality of traffic to your website via organic search engine results. To induce more information, we shall break down the meaning of SEO into certain divisions. One dimension of understanding SEO is its ability to provide the user with both quantitative and qualitative traffic, where there lies the chance for you to transform lead viewers to potential customers.
This unique online marketing tool helps you to achieve greater heights in the field of digital marketing and at the same to widen your horizon of opportunities. There occur rapid changes and up gradation in the SEO sector. Hence very much emphasis is to be given to learn and understand the latest trends happening in SEO. One such vital change that has evolved in SEO is the declining importance given for keywords. It is not enough nowadays to just pop in some keywords and expects a big outcome from it.
The growing popularity of voice search is another highlight of the changing trends in SEO. The number of people using voice search is increasing at a good pace wherein it is expected that by 2050, 50% of the users will be doing searches with the help of voice search. The role of content as a reliable tool for digital marketing is also at an increasing pace. Content acts as a fuel for digital marketing. The perspective of your industry is clearly defined by the high-quality content that’s present on your website! The latest trends in SEO reflects the efforts the online platforms takes to make their business transparent and safe.
In recent years Google has been adding more and more information to the search results, aside from the organic search results, in order to improve the search experience.
What is Featured Snippet?
In January 2014 Google introduces the Featured Snippet format. Featured Snippet is the selected search results that are featured on top of Google’s organic results below the ads in a box. The featured snippets are a format that aims at answering the user’s question right away.
For example, when a person searches for something Google shows results list with Normal snippets and Rich snippets.
Normal Snippet
Google shows the title in blue, URL in green and the description of what the page is about.
Rich Snippet
A rich snippet contains an additional piece of information that the search engine is able to identify on the page. It helps to understand the value of the specific page. A rich snippet always contains more information than the normal snippet that’s why we call it a rich snippet.
How rich snippet helps in the SEO platform?
At present, SEO World has been facing the same question “How to achieve the number one position in the search results?”
A rich snippet is looking much acceptable and helps to know more, just by looking at them. The rich snippet has a higher click-through rate than the normal snippet because people like to click on rich snippets. When the click-through rate of a snippet increases you will get more traffic into your website and your position in the search results will change. As many people click on your search result, Google will find out that people prefer your page more than other pages. That will definitely improve your site rankings in the Search Engine Result Page.
How to get Rich Snippet?
If you want rich snippets on your website you can add structured data to your site. Structured data is a search engine understandable code within a specific format. Search engines read the code and use it to create rich snippets.
Types of Featured Snippets
Generally, featured snippets are in three formats.
Paragraph Snippets
Paragraph featured snippets are most common, with about 82% of featured snippets are in this format. In this type of featured snippet, Google uses the source page text for answering searcher’s questions.
List Snippets
The list snippets are categorized into two: Numbered list featured snippet and Bulleted list featured snippet.
In this numbered list featured snippet the list of items presented in a specific format.
In this type of snippet Google presenting a list of items that need not be in a specific order.
Table Snippets
Table snippets are very popular because it can pull the specific information the user is looking for, and recreate its own table in a user understandable format.
Featured Snippets are one of the best ways to get more traffic to our website. Obtaining a featured snippet means that you rank for position zero, which is the highest-ranking spot in the Search Engine Result Page.