Pinterest Launching New Product Display Options, Updated Shopping API.
Pinterest declared that it’s rolling out new merchant options, along with product tagging on Pins and a Pinterest API for shopping. The corporate says all of the new options are designed to create it easier for merchants to form participating shopping experiences for users.
With the introduction of the new Pinterest API feature for shopping, merchants can now get access to new catalogue management and the products metadata options to alter additional efficient data quality for merchant products. The company says that the merchants who have used this tool have already seen a 97% accuracy level for the price and accessibility of data or information.
The new shopping feature “Product Tagging on Pins” permits merchants to create their lifestyle Pins purchasable. With the product tagging, merchants will be able to add products from their catalogue to their seen images. Users will then buy the exact things from the images they find. Pinterest also says that the users show a 70% higher shopping intent on product Pins tagged in seen images than standalone product Pins in initial tests.
Additionally, Pinterest is sanctioning video assets in product catalogues to give users a correct look at items from multiple angles when they are making the purchase decision. With the launch of this feature, Pinterest says that it seems a promising result from video-like advertising formats.
Finally, Pinterest is launching a brand new Shop Tab on business profiles that may enable merchants to simply display purchasable products. The company also noticed that the new feature not only allows easier product group management directly on a merchant’s Shop Tab, but it additionally brings customizable product descriptions and an enhanced mobile interface.
Jeremy King the senior vice chairman of Engineering at Pinterest, said in a statement that “At Pinterest, our goal is to turn inspiration into action, and our vision for shopping is to create potential to shop for anything and Pinners are inspired by the platform.”
The new shopping option like the API for shopping enables the brands and retailers to succeed in high-intent Pinners throughout the earliest stage of their shopping journey with the foremost updated catalogue data.”
Pinterest has set its eyes on the rising of the online shopping experience on its platform over the past few months because the company recently declared that it is getting an AI-powered shopping service for fashion which is known as the Yes. The company was supported by the e-commerce veteran and former stitch Fix COO Julie Bornstein and technical co-founder Amit Aggarwal. Pinterest said that the acquisition will be facilitated to determine a brand new strategic organization among the company to assist to drive the company’s shopping efforts, along with the development of features for each shopper and retailer.
Pinterest also says that these new shopping options for merchants, the acquisition of the Yes and also the appointment of Google executive Bill Ready as Pinterest’s new chief executive officer, show that it’s targeted on creating Pinterest the house of taste-driven shopping and dealing toward a vision of creating it potential for shoppers to shop for something they’re impressed by on the platform.
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