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17Aug
Best seo company in Kerala

Best SEO Company in Kerala

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TGI Technologies  combine an innovative approach, creative thinking and a full understanding of today’s fast-moving tech world to market a range of services to the online world. We will deliver a web marketing solution to you that is relevant, adaptable, effective, and will provide an exceptional return on your investment. Our SEO services in Kerala, India  helped more than 1000 clients grow their businesses online through the creative use of the available technology.

When it comes to marketing your business, we use the full range of online marketing tools. From PPC and SEO, to social media campaigns and email marketing SMS whatsapp broadcasting, we will help develop your audience and engage potential customers to increase your bottom line. Our offices around the world are filled with smart, creative people, whose combined efforts will produce a holistic digital campaign that produces results for you.

digital-marketing

What We Offer

Website Design

When it comes to website design, We should always be your first port of call. Our team of dedicated design professionals is on hand to create the perfect online home for your business or brand, whether you require a straightforward informational site or a completely tailored e-commerce solution.

Digital Branding

Specialised Digital Marketing services  to ensure that your business increases its visibility, revenue and brand awareness. We’ll start by getting to know your business and determine your online requirements and expectations.

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08Jul
Pinterest Launching New Product Display Options

Pinterest Launching New Product Display Options, Updated Shopping API.

Pinterest declared that it’s rolling out new merchant options, along with product tagging on Pins and a Pinterest API for shopping. The corporate says all of the new options are designed to create it easier for merchants to form participating shopping experiences for users.

With the introduction of the new Pinterest API feature for shopping, merchants can now get access to new catalogue management and the products metadata options to alter additional efficient data quality for merchant products. The company says that the merchants who have used this tool have already seen a 97% accuracy level for the price and accessibility of data or information.

The new shopping feature “Product Tagging on Pins” permits merchants to create their lifestyle Pins purchasable. With the product tagging, merchants will be able to add products from their catalogue to their seen images. Users will then buy the exact things from the images they find. Pinterest also says that the users show a 70% higher shopping intent on product Pins tagged in seen images than standalone product Pins in initial tests.

Additionally, Pinterest is sanctioning video assets in product catalogues to give users a correct look at items from multiple angles when they are making the purchase decision. With the launch of this feature, Pinterest says that it seems a promising result from video-like advertising formats.

Finally, Pinterest is launching a brand new Shop Tab on business profiles that may enable merchants to simply display purchasable products. The company also noticed that the new feature not only allows easier product group management directly on a merchant’s Shop Tab, but it additionally brings customizable product descriptions and an enhanced mobile interface.

Jeremy King the senior vice chairman of Engineering at Pinterest, said in a statement that “At Pinterest, our goal is to turn inspiration into action, and our vision for shopping is to create potential to shop for anything and Pinners are inspired by the platform.”

The new shopping option like the API for shopping enables the brands and retailers to succeed in high-intent Pinners throughout the earliest stage of their shopping journey with the foremost updated catalogue data.”

Pinterest has set its eyes on the rising of the online shopping experience on its platform over the past few months because the company recently declared that it is getting an AI-powered shopping service for fashion which is known as the Yes. The company was supported by the e-commerce veteran and former stitch Fix COO Julie Bornstein and technical co-founder Amit Aggarwal. Pinterest said that the acquisition will be facilitated to determine a brand new strategic organization among the company to assist to drive the company’s shopping efforts, along with the development of features for each shopper and retailer.

Pinterest also says that these new shopping options for merchants, the acquisition of the Yes and also the appointment of Google executive Bill Ready as Pinterest’s new chief executive officer, show that it’s targeted on creating Pinterest the house of taste-driven shopping and dealing toward a vision of creating it potential for shoppers to shop for something they’re impressed by on the platform.

 

Follow TGI Technologies, One of the best Digital marketing company in Kerala to get updated about the new informations and news regarding the digital world.

21May
SEO Company in Kerala

How to measure organic search visibility for SEO

Are you looking for a hike in your company’s reach?

Then it’s time to give a check on your organic search visibility for SEO. The search visibility score is the percentage of clicks your content is expected to have on the basis of your organic ranking position and through analyzing your keywords. You can take a glance at your search visibility and analyze how well your site is performing in the organic search results.

How are search engines ranked?

In the ranking section, you can find your search visibility on different days and how this varies on different platforms. At the top of each tab of your campaign rankings, you can find your search visibility. You can choose your area of focus for example if you are looking for an engine tab particularly it would show you a search visibility score based on the engines you are tracking. Similarly, if you take the competition tab it would show you search visibility of your page v/s your competitor’s page.

As a leading SEO marketing company in Kochi, we can now take a look at how you can calculate your search visibility.

  • Considering all your rankings for your keywords in function.
  • Taking estimated click-through rates for your content based on your Google rankings.
  • Add all of these CTRs and divide them by the number of keywords you use in the campaign. This would give you metrics ranging from 0- 100 percent when calculated to 2 decimal points.

Search visibility of 0 percent would mean that your pages do not have any position in the first fifty rankings of the search engine result page. Meanwhile, the other extreme of 100 percent would mean that you own all the ranking positions for your keywords. This is very rare to occur and usually, you would obtain a score above 30. On obtaining this score you can use it to track your search engine visibility as a whole, to compare your visibility to that of your competitors, and to compare your visibility in different platforms and search engines.

If you suddenly notice a change in your visibility rankings it is important to realize the factors that have caused this fluctuation.

The first reason for this can be the addition of new keywords and the removal of old ones from your campaign. This is because when the data set you used to check your visibility changes the search visibility result will also automatically change. When you remove a highly ranked keyword your visibility ranking would go down and if you add a much-valued keyword there would be a hike in your visibility. You can check within your ranking section and find out what has caused the change.

The second reason could be a change in rankings for the keywords you have employed. You could check this too in the ranking section where you can find how many of your keywords are in the ranking. You can also figure out which keywords have dropped from relevance.

The third reason might be addition, removal, or a change in your tracked search engines.  This would lead to a change in your search visibility because your site would have different rankings on different platforms you choose to track.

The fourth reason could be algorithm changes as Google often makes changes to their ranking algorithms. Eventually, these changes would affect your ranking and search visibility. You can check this within your campaign in the ranking section of your search visibility graph. If there is any change an algorithm update would be noted there.

Another reason could be migration to a new domain. If there has been any change in your domain from domain HTTP to HTTPS your overall ranking might be affected. You could check whether there has been a change in your domain by consulting your web developer or hosting provider.

Now if you are looking for better search visibility here we, one of the top SEO company in Kerala provide you a few tips to follow.

  • Target Long-Tail Keywords

One of the mistakes that many commit are of choosing keywords that have got many searches without thinking about its competitive aspect. Go for a keyword that is not competitive. Long-tail keywords are best for this as they have very limited competition in Search engine result pages.

  • Check your website’s mobile-friendliness

Google usually avoids sites that are not mobile-friendly these days. So check with Search Console to see if your website has any technical glitches when viewed on mobile phones

  • Improve your Title and Description Tag

Organic click-through rates are one of the key factors in determining your ranking. How can you get more people to click your result? The answer is simple. Just make your titles attractive, compelling them to click and see what it has to provide. Similarly, your meta description should be informative to sell your content.

  • Backlinks from prominent sites

If you are looking for better search engine visibility trying backlinks is a must. You should always try getting backlinks from your niche for a far better reach.

  • Content Dwell Time

Google would rank a page higher than the other based on many factors. One of them is how much time a person spends on your page or dwell time. If someone clicks on your page and press the back button within a few seconds it would imply that your page is not providing them the information they are looking for. This would drag you down in ranking. On the other hand, if a person spends so many minutes on your page it means your content is worth reading. So look for tips that would increase dwell time like an enthralling content title, infographics, cite the author, and last updated date.

  • Try to push second-ranking pages to first

Studies suggest that people always go for first ranking pages and ignores the second naturally. It might be a silly mistake that is pushing down your content to second-ranking. Figuring out where you are lagging behind might help you reach first. You could try improving your content’s search intent, add more content so that your blog is much more informative, also add screenshots, charts, videos to make your content more interactive.

Don’t wait any longer and lag behind! Contact us, a leading digital marketing company in Kerala, and boost up your search visibility for SEO.