Tag: Social media marketing company in Kochi Kerala

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26Apr
Google Analytics Transition Guide

Google Analytics 4 Migration Guide: Best Practices for a Smooth Transition

Google Analytics 4 (GA4) is the latest version of Google Analytics, which offers a more comprehensive and sophisticated set of features compared to its predecessor, Universal Analytics. As a result, many businesses are choosing to migrate their website tracking from Universal Analytics to GA4 to take advantage of its enhanced capabilities.

But in order to achieve a smooth transition, migrating to GA4 can be a challenging process that needs careful planning and execution. In this guide, we will explore some best practices that can help you migrate to GA4 successfully, including how to prepare for the migration, how to set up your GA4 account, and how to ensure your data is accurately tracked and reported. By following these best practices, you can ensure a seamless transition to GA4 and take advantage of its advanced features to gain valuable insights into your website’s performance.

Best Practices for a Smooth Transition

  • Review your current Universal Analytics setup: Before starting the migration process, review your current Universal Analytics setup, including your goals, events, and custom dimensions. This will help you identify what needs to be migrated and what can be left behind.

 

  • Create a new GA4 property: Start by creating a new GA4 property within your Google Analytics account. This will allow you to start collecting data and testing the new features of GA4 without affecting your existing Universal Analytics data. Digital marketing in Kochi,  Kerala. 

 

  • Implement GA4 tracking code: Once you’ve created a new GA4 property, implement the GA4 tracking code on your website. This will allow you to start collecting data in your GA4 property and ensure that your tracking is working correctly.

 

  • Set up data streams: Set up data streams for each platform or device you want to track, such as your website, mobile app, or other digital properties. This will help you to collect data across all your digital properties in one place.

 

  • Configure data settings: Configure data settings such as data retention, data sharing, and data deletion to ensure that you comply with relevant data privacy regulations and to manage your data effectively.

 

  • Configure events and conversions: Set up events and conversions in your GA4 property, such as button clicks, form submissions, and purchases. This will help you track user behavior and measure the success of your marketing campaigns.

 

  • Verify data accuracy: Verify that data is being collected accurately by comparing the data in GA4 to the data in Universal Analytics. This will help you identify any discrepancies and ensure that your data is accurate.

 

  • Test and iterate: Test and iterate on your GA4 setup to ensure that it is working correctly and providing you with the data and insights you need. Continuously review your data and update your configuration as needed.

 

By following these best practices, you can ensure a smooth transition to GA4 and take advantage of its new features and capabilities. Digital marketing services in Kochi are more relevant and Provides best service for you. By the way for a smooth transition from Google we can easily appear that too. 

21Sep
Facebook Ads for E commerce

Facebook ads for E-Commerce: the complete guide

Facebook is one of the largest social media platforms of about 2.5 billion active monthly users of every age group. Since Facebook is a large platform which could reach a whole lot of people in the world, advertisers Use it to publish their ads for higher reach of their products and services. There was a time where over 7 to 8 million people regularly use Facebook  for advertisement purpose .

Facebook ads is the best choice for E commerce.

Facebook stands out from the crowd in the field of ads in social media. About 61 % of the marketers claim that it is one of the most important platforms. There are top 5 tips for ecommerce Facebook ads.

Facebook ads are customizable and flexible according to your needs.  They are available in different types of forms, thus depending on your goals and time you invest in managing them.

 1.You need to utilize Facebook video ads.

It is quite evident that videos can bring more clarity to the content that you’re trying to express. It can increase both visibility and appeal increase while you use video content. Video promotion is ideal for beginners who are new into business and want to grow and engage more customers in the beginning stage. These videos can bring up or boost brand awareness among people through Facebook. Now the main aspect that most customers look forward is eye catching videos that can boost the brand in whatever way possible. Thus, boosting the products exposure is important.

2.You need to boost up your best post among all.

one of the most effective ways for an e commerce is to boost up your already existing post. You don’t need to hurry up to choose new images, just pick one of your most liked posts and post it to the new audience. There is added benefits in doing this boosting since these new audience are not aware of this product thus having lots of past interaction with your old audience can bring trust and communication among new audience. And there are high chance of them liking the post as it was already liked by the old audience.

3.Go for dynamic creative ads

This is the best option available in Facebook ads. Facebook ads guess out your ad design just by your uploaded images, videos, titles, descriptions and CTAs, finally figures out which one is the best among the combination work. The best among will be put out to boost conversions and this can immensely increase your budget further. This method is also to increase visitors, videos views, reach and brand awareness among people in the world. Creative ads are the best method for ecommerce sellers, when they are new into business and bring out new prospects and they try to focus on retargeting past visitors.

4.You need to retarget ad campaign.

First, we will get to what retargeting means, in Facebook retargeting, you get a list of your past customers you wish to re-engage with. It can be frustrating seeing your customers add to cart but not purchasing, online sellers work really hard to get their past customers to re-engage with them. There is always an alternative plan by just adding facebook pixel to your webpages. This gives you a code which allows you to target ads at people who have visited your site and u have an option to give them special and exciting offers.

5.make new dynamic product ads.

It is always better than creating an individual ad for each and every product instead you can use Facebooks dynamic ads to simply upload your products catalogue to Facebook business managers and Its starts to create dynamic product ads. It retargets shoppers, ecommerce businesses can use Facebooks dynamic product ads so it can automatically present them with relevant products. If the customer has viewed your item or they have added to their cart, your ads will be automatically displaying the selected product.

6.Also run campaigns on Instagram.

Having eye catching ads for ecommerce on social media can have large and high impact on your business, thus choosing the right platform is important. Start advertising on Instagram and for any ecommerce business the best option would also be Instagram. Almost half of the market goes for Facebook and Instagram for ecommerce marketing and brand awareness. Every business owner who currently advertising on Facebook will also have an account in Instagram. The interesting fact is that Instagram ad campaigns run through Facebook ad manage. Posting it on Instagram as well as Facebook is easy, as the sellers just need to check their Instagram messages under each ads comment section to run it across both channels.

 

Follow TGI Technologies , As one of the best Digital marketing company in Kerala, We provide first information regarding the latest trends and updates in the Digital World.

 

 

04Jan
AI SEO

What is AI SEO and how it will help you to increase your website traffic?

Artificial intelligence is the next step to automating a lot of things and it is being put into practice with each progressive step. There is much to be expected as it is still being developed. Even though in development, it still helps with a lot of things and has proved itself useful for a variety of things.

The digital world is ever expanding and AI has an important role in this world. AI also holds an important role in Digital Marketing. SEO has been mostly manual up until recently. What if SEO becomes guided by artificial intelligence?

Things are going to improve for digital marketing firms looking to stay at the top. Artificial intelligence is growing (literally). It grows like a biological being. You input data and it remembers the data, thus growing itself.

Content Writing

This is what you must be most familiar with. Certain typing softwares or web tools help you complete sentences. This has been around for a while. They are pretty simple and help a tiny bit in maybe sending e-mails.

They have been a long shot from doing any actual content writing. But, that is slowly changing. Artificial Intelligence can now learn your writing style and suggest completions for your sentence. Now, it can even auto-generate content if you command it to write about a specific thing provided you give keywords related to the same.

Now, that’s somewhat promising. Even though it cannot replace content writers, it can make the content more keyword-focused if that is your goal.

Keyword based titles and ranking

Keywords are the base of ranking in the SERP currently. This does not mean keyword spam every two sentences. Thing is, Artificial Intelligence can help you rank better by using keywords and titles. How?

There are a lot of keywords to reach a particular webpage. What I mean is you have a page about something and there is already intense competition to be at the top based on one keyword. All you have to do is change the keyword. A keyword that means the exact same and one that is likely to be searched by people.

And, boom, you’re now facing comparatively less competition without compromising traffic to your page. AI suggestions can be great. They can even make a title for content that helps boost your ranking in SERP (Search Engine Results Page).

Gets you featured

Artificial intelligence is simple and concise. So, it can make simple and concise things that have a good chance to make into the featured snippets section or the related questions section of the Results page. That is a huge flex: making it into the snippets.

AI gets work off your hands and gets things done. It just needs some monitoring so that the language and presentation is filled with energy, zest and emotion. AI is the way if you want to stay on top of the game.

What to write?

With Artificial Intelligence on your side, you won’t be asking this question anymore. It will give you suggestion on what to write. Imagine that. It will keep track of your area of business and suggest trending topics that you might want to cover. And, not just trending things, it will suggest anything that it thinks will be useful in growing your firm.

You can, thus, have all the important topics covered without wondering what to cover on your website. Artificial Intelligence has got you covered.

If it thinks you’ve missed something important, it will let you know so that you can do something about it as soon as you can. You should have answers to any question that a client could possibly have. And, AI makes sure that you have all the answers in your pocket.

Record Keeper

It keeps track of all your pages and gives you a summary of which has performed better and it may provide suggestions and insights as to why it performed better and what to do to maintain a good traffic.

This will help you in the long run. You will be able to know what to market and how to market and this surely is something that you will want if there is tight competition for your business. Even a slight advantage will give you an edge over the others.

SEO must be more focused on analysis in the future as this will help understand what is more marketable and what to and what not to market. AI will keep records for you and you just have to improve upon its suggestions and voila, you’ll have a booming business.

AI against AI

When the search engine results and optimization for customers is being increasingly taken over by artificial intelligence, it is only fitting that we use the same technology to drive us forward.

The opportunities to fill in voids of information is something worth exploiting. This can give a new perspective to the optimization and marketing teams. While AI makes the market increasingly competitive, it also provides an opportunity to leave the competition behind with its suggestions.

AI in search optimization

People are getting more hands free with the digital world. They can use voice commands and such to get things done. This is something that you must consider on your end. What can you do?

As AI is trying to improve, you must too. Optimize your answers to questions a voice search user is likely to ask. Things like this can give you a considerable boost in rankings. Don’t get left behind as the digital world progresses at such a rapid pace.

 

Stay up-to-date with the latest advancements in the digital world. We at TGI Technologies, one of the best SEO Company in Kerala is dedicated to bringing you reliable information about the latest developments in the digital marketing field. We want our clients to be one step ahead of their competitors which is why we share any information that we consider valuable for you. Stay updated on our website to never lose your edge in the game.

26Oct
Facebook has new ways to generate leads and connect with customers.

Facebook has new ways to generate leads and connect with customers.

Facebook is not as impressive as it once was. It is more of an ancient relic these days. But, it is still a major platform that businesses consider when advertising their brand and products.

Facebook is still useful in that regards. It is not entirely useful. A large number of people are still on Facebook and they do get online. Lead generation might not be as impressive as we would expect. Facebook plans to change that, it seems.

They have developed a few features which are still in testing and are not available to the public. Businesses are going to get a boost from this when the big update drops. Facebook seems to have read the souls of the various entrepreneurs hoping to make it big.

Let’s get a sneak peek at the various tools and new features that Facebook has come up with. Please note that these are still being tested.

Versatile Messaging

Facebook’s counterparts — WhatsApp, Instagram are doing way better than Facebook in a lot of things. Whatsapp, for example is more suited for messaging than Facebook. And, Instagram has gathered a huge base and many people have permanently switched over to Instagram from Facebook. Facebook has undoubtedly lost it’s out of the box freshness.

So, Facebook advertisements will come with an option to start chat in other platforms owned by Facebook like WhatsApp and Instagram. All the business talk can be carried out where the customers are more comfortable.

Requesting Quotes

Facebook has made it easier to get quotes by automating the whole process. Businesses can make questions regarding the thing and according to the responses by the customers, they will get a quote.

The Merge

Facebook will be kind of flowy in that. it will help you generate leads in other platforms owned by Facebook (like Instagram). That’s a good move from the part of Facebook. This is a win for businesses who are trying to get leads in multiple platforms.

The different platforms working together can ensure wider reach and target and audience copies can be identified faster, leading to more conversion rates. This is an unexpected surprise that would be welcomed.

Facebook Business Suite

Facebook Business Suite is made especially for businesses trying to get leads and all the good stuff on Facebook.

First, it tries to enable e-mail responding from within the platform. This would make things much easier and would save time switching between two entirely different platforms with entirely different UIs.

Second, it brings a file manager from where you can manage your posts.

Third, they give you a much awaited option of tracking how well your ads are doing. Imagine you have two similar ads. With the help of this feature, you can know which of the two posts is performing better and engaging customers. This will help you in future campaigns and can give you clarity on which direction to take with the advertisements you have planned.

Accounts for the Business Person

Facebook is introducing a new kind of account — a business account. This is for the people who strictly log in for business related stuff. With a business account, you can use the manager that we mentioned before without creating a normal account and going through the hassle of establishing it as a business-related account.

This will help businesses to manage employees and their accounts, which at the moment is not really easy. The features are expected to be launched to the public in 2022. Well, can’t imagine how it is going to be then. Undoubtedly, this is going to bring back a few users who instinctively quit Facebook.

 

For more such information, visit our website. We at TGI Technologies, one of the best digital Marketing companies in Kerala, are dedicated to bringing you the latest news and advancements in Digital Marketing. We can help you get your foot through the door to the digital world and help you get a strong foothold.

09Jun
Youtube marketing company in Kochi Kerla

Tips to make your YouTube videos viral!!

YouTube is becoming the most used social media to promote content and ideas through videos. More than 2 billion users visit YouTube every month, and each day people watch above a billion hours of video and generate billions of views.  It’s very important to make quality videos and content for YouTube. Here we are going to discuss how we can make our video viral on YouTube. It’s all about the first 3 seconds of every digital video! If you don’t hook your viewers in the first 3 seconds then be ready to lose your viewers forever. There are a lot of videos in the market to compete with. With so much content online, people have become so prickyin selecting what is and isn’t worth their precious time.

Do you want your viewers to watch your product video and buy your product?

Then you need to grip them in the first 3 seconds.

But why the first 3 seconds? Why can’t it be the first 10 or 15 seconds?

Let’s find out…

  • Shrinking Attention Plans

Detailed studies prove that the attention span of a human has decreased to 8.25 seconds from 12 seconds. Internet is growing every day, it’s tremendously huge and filled with alternatives. If the customer is not instantly pleased with your YouTube video, they have millions of other alternatives to watch. With the expansion of the internet, it’s very difficult to catch the attention of the customer. Testing different video marketing strategies to see what works for your business is always good in this internet era.

  • Hooking the Viewers

If not hooked, your customers are going to click the back button and forget about your brand forever.

But how to hook a viewer?

Speaking directly to them is one of the ways to hook up your viewers. Answering their queries and letting them know that you have what they are looking for can make them admirers of your brand. If you could express this within the first 3 seconds of your YouTube video, then boom your viewers are hooked.

Nowadays, the internet has been acting as an entertainment platform for everyone. Hence, simply giving information would be less to attract your customers. Keeping your viewers entertained with good animation, attractive music, a catchy story, and bright colors can help make your viewers watch your video fully.

  • Setting the Tone

When someone clicks the play button of your video, they have their expectations in their mind. The first thing they see as soon as they click the play button is going to be their impression of your brand. If they don’t like what they see in the first 3 seconds, then they are going to leave your brand behind. All that you can do to stop this from happening is by setting the right tone of your video as clearly as possible.

The 3 main ways to set the tone of your video are visuals, music, and voice.

  • Visuals

The video you release should match the style of your brand. This is done to make your customers understand that, this particular video is from you. Making use of your brand’s color, style, and the most important factor: The logo. Using these in your video can make understand that it’s from your brand and this may keep customers a bit longer.

  • Music

We don’t think much about music while watching a video be it a short explainer video or even a film. Truly speaking, music plays a great role in creating the atmosphere of the video. When you watch horror movies you turn of the volume when you feel it insanely scary. But when the video is on mute, you don’t feel much scared. This example proofs the importance of music in a video. The music you give for your video should match the tone of the message which you intend to convey.

  • Tone

Your video is the voice of your company. This means the video should match not only the styles of the company but also should match the tone of your company. This particular video has to convey the same message your other marketing collateral speaks.

  • Arise Curiosity

3 seconds is very less, but if you know what you are doing then, 3 seconds is just enough for you to give a spark of curiosity in the viewer’s mind. Setting up a situation that your customer can relate to or beginning the video with a question that your customer wanted to know can all help you to make people watch your videos more. These steps are very crucial as to gain customers for your brand you have to make them watch your videos to the fullest.

 

  • An Emotional Response

People are more to emotions than rational thinking. Some commonly used emotions that can trigger your customers are fear and trust. One of the best ways to increase brand engagement is cracking the correct emotion. Giving an emotional touch to your video within the 3 seconds would hook your customer. The key to a successful emotional video is not overdoing it. The correct amount of emotions added to your video and effectively presented in the first 3 seconds can drove the customers towards your brand.

  • People and Animals to your advantage

People are obsessed with seeing animals presented cutely. People get drawn towards such cute animals and also towards the presence of other people. It doesn’t matter what they do chatting, laughing, reading, or even sleeping. People just get attracted to people and also animals on-screen. Hence showing them within the 3 seconds can help you capture customer’s attention to a great extend.

  • Unpredicted 3 seconds

People always get attracted to new thoughts and ideas. If people come to know what the whole video is about in the first 3 seconds, then you are fighting a losing battle. Different kinds of creativity put excitement. Getting ideas from others is not a bad idea. Whether it’s a new animation or twist, creative and unpredicted 3 seconds can give you move viewers for your videos.

For many social platforms, the maximum time to get the attention of customers is 5 seconds. But on some, you have just the first 3 seconds. With the growing internet, the importance of digital video has also increased. To give you some inspiration as a digital marketing company, we have brought to you the above-mentioned information about the importance of the first 3 seconds of a digital video.

In this competitive economic world, the value of videos for brands has increased tremendously. Every business group uses videos for marketing. Attracting customers within 3 seconds is not as tough as it seems to be. With a great plan, you can hook your customers to watch the full video and increase your brand visibility. The value of your content is visible within the first 3 seconds of your video and increases with the duration. So if you want to grab the viewer’s attention then be ready to make your first 3 seconds the best.

 

11Nov
YouTube marketing company in Kochi Kerala

Track you YouTube growth with these important metrics!

Why is video content so important?

If you are a person who is thinking of including video content as part of your marketing strategy, then YouTube is definitely going to help you attain more reach and visibility with your video content! Did you know that YouTube stands second to Google in terms of getting the highest number of searches! This factor itself is an indicator that reflects how much YouTube can boost your visibility if properly utilized. As one of the top YouTube marketing companies in Kochi, Kerala, we are going to explain a few of the most important metrics that can give a big boost to your YouTube growth! In order for your YouTube video content to improve its performance and to grow on the platform, it is very essential for you to follow these metrics:

But before moving on to that, let us give you a brief introduction on what exactly METRICS means.

Social media marketing company in Kochi Kerala

METRICS can be termed as the average individual measurements of factors such as media engagement, user activity, ad performance, etc. YouTube Analytics and metrics can help you monitor and improve your channel’s and video content’s performance! Thus, they are indeed the key performance indicators of your content. To put in simple words, Metrics are the perfect guide that will lead you always to a better space! Here do we present to you the top trending metrics for YouTube growth that are recommended by the top Social Media Marketing Company in Kochi:

  • WATCH TIME:

It is a well-known fact that the rate of video views is an important metric that defines the performance of your video. But views alone will not be of very much help to you when it comes to the process of analyzing and improving your video content. This is why it is considered very important for you to give more focus on Watch time along with the rate of video views. Analyzing the average watch time of your video content is one of the key metrics that support YouTube’s algorithm. If you are still wondering if this factor of metrics is important enough, let us reveal the most vital reason for giving emphasis to Watch time- There exists an entire section of YouTube’s Analytics Dashboard allocated for the YouTube algorithm.

There you go! Nothing left to stop you from giving more emphasis to the analysis of Watch time. A very low average watch time for your video contents is a sure indicator of the poor performance of your video. Thus if your video contents are receiving low watch time on YouTube, you better add some more quality content and improvise on your video to give it a boost!

  • YOUR MOST POPULAR VIDEOS ON YOUTUBE

Of all the video content that you have uploaded on your YouTube channel, there would be certain videos that are most popular when compared to the rest! You will be able to view such most popular videos by visiting your YouTube page and select the filter of “most popular videos”. This act will help you identify the most popular videos of your YouTube channel, and thus give you an insight into how you should improvise your content and quality for future uploads. The content that you have put forth on your “most popular video” has of course gained popularity, which is an indicator of the viewers liking your content. Therefore your most popular videos reflect the interest of viewers! You can try to make more content related to what you have done on your most popular video.

This metric analysis will surely help you to create video contents that viewers will love to watch! This particular metric will also help you view your competitor’s most popular videos! Your competitors will surely be having the same audience as you and having the chance to assess your competitor’s most popular videos will give you an idea of how to create viewer-friendly and attention-seeking video content!

  • Identify the channel through which your viewers are coming from

You might be getting very little of a very large number of views for your video content on YouTube. It is very essential for you to identify the source from which your viewers are coming from. It is considered essential as these metrics can help you identify which source of traffic is more beneficial to your YouTube videos. You can easily access the information regarding your traffic source from YouTube Analytics Panel. You will be able to find an option titled Traffic Sources in YouTube Analytics Panel which will present you with the data on where exactly do your viewers find your video contents.

These metrics not only help you to understand which traffic source is more beneficial for your entire YouTube channel, but also for each individual video upload that you have done. You can build your online media marketing strategy by relying on the data provided by these metrics and build a wider platform to receive more inbound traffic, views, visibility, and thus popularity!

  • Audience demographic:

Demographic as we all know is a very important factor when it comes to understanding your audience. Demographic insights will help you understand and analyze who all are consuming your video based on your viewer’s gender, device, age, geographical findings, etc. This metric is indeed a very highly beneficial one as it helps you understand your audience better than any other way.

If your audience demographic states that are Men from an age group of 18-25 from America that views your content the most, you will have an idea of what exactly your audience will be wishing to see in a video. Thus you will be able to create your video content in relation to the likes and interests of your audience. You can also make further use of these demographic metrics to create more audience-friendly video content in the future! You can also target your ad campaigns on a particular place or age group with the help of the audience demographic that you receive for your videos.

  • Engagement

Maximum engagement for your videos is a direct boost to your YouTube channel’s visibility and popularity. It is through the rate of subscriptions, likes, comments, and shares that engagement is measured on YouTube.  Engagement thus is a prime factor of YouTube’s algorithm. Therefore, it is vital for you to analyze and find an effective engagement formula to receive more visibility for your content on YouTube. You can replicate the same formula to produce more content and to be used in all your video content, thus device a pattern that accommodates the interests of your audience and potential viewers.