Digital Marketing Agency in Kochi Kerala Archives - digital marketing company in kerala

19Jul

Google’s Mobile first indexing Explained

Google’s mobile-first indexing uses the mobile version of a given content for indexing and ranking. Earlier, the index used the desktop version of the page’s content when evaluating the relevance of a page to the user’s query. Now, since a majority of users access Google Search with a mobile, Google indexes the page with the smartphone agent going forward.

Since July 1, 2019, mobile-first indexing was enabled as default for all new websites. For older or existing websites, pages are continuously monitored and evaluated based on the practices detailed in the guide. Google informs site owners in the Search Console of the date when their sites were switched to mobile-first indexing.

Mobile-first indexing just means that Google uses the mobile version of the webpage for ranking and indexing. That is, if your website has both desktop and mobile URLs, Google presents the desktop URL to desktop users and mobile URL to mobile users. The indexed content, however, will be the mobile version.

MOBILE-FIRST INDEXING AS DEFAULT FOR NEW WEBSITES

Websites published after July 1, 2019, have mobile-first indexing enabled by default. This announcement was made by Google in May 2019 and further explained that the change applied to websites were previously unknown to Google Search. The reason why Google made mobile-first indexing default for new websites were detailed in the announcement.

MAKING MOBILE AND DESKTOP EXPERIENCES THE SAME

An emphasis on providing a similar experience on mobile and desktop was added to mobile-first indexing’s best practices on January 2020. A summarized list of what was meant by providing a similar experience is given below:

Ensuring access to desktop and mobile page content and resources to Googlebot.
Ensuring that both mobile and desktop content are the same.
Using meta robot tags on mobile and desktop site.
Using the same headings on mobile and desktop sites
Ensuring that mobile and desktop sites have the same structured data.

Google warns that a purposeful lack of content on the mobile version of a page than the desktop version will likely cause a drop in traffic. According to Google, the users wouldn’t be able to access much information from the page as before, that is, while using the desktop version. Instead, it is recommended that the primary content be the same on both the mobile and desktop pages, including the headings.

BEST PRACTICES OF GOOGLE’S MOBILE-FIRST INDEXING

A comprehensive list regarding the best practices of mobile-first indexing by Google is given below. Most of the information given in the list isn’t really new. The list itself is a compilation of recommendations and advice provided by Google over the years. In addition to recommendations regarding the creation of similar experiences on both mobile and desktop pages, the list also includes:

Ensuring that the error page status remains the same for both mobile and desktop pages.
Avoiding fragmented URLs on mobile version.
Ensuring desktop pages and mobile pages are equivalent.
Verifying desktop and mobile sites on Search Console.
Checking the hreflang links on separate mobile URLs.
Ensuring that the mobile site can handle an increased crawl rate.
Ensuring robot.txt directives are the same on desktop and mobile sites.

Google also offers an entire section on suggestions for separate URLs. In Google’s mobile-first indexing documentation, it is strongly recommended to have a mobile version of your pages, even if it isn’t required.

HOW TO IMPROVE PERFORMANCE IN GOOGLE’S MOBILE-FIRST INDEX

Make sure important content is shown on all versions, if you own multiple versions

Ensure that important content- including structured data, internal links, images etc. is on the mobile version of your website. Google warns that less content on mobile page than desktop page will lead to a decrease in traffic.

Letting Googlebot access and render content

It is recommended by Google to use the same meta robot tags on the mobile site, avoid lazy-loading primary content and to allow Googlebot to access your resources.

Verify structured data

Check that the structured data is same on both desktop and mobile versions and make sure that the URLs are correct.

Improving mobile page speed

Page speed is an important factor to consider and it has become even more important with mobile-first index and Page Experience update.

Keeping an eye on mobile errors

Getting a site to perform well in the mobile-first index is not an easy task. The Search Console needs to be closely monitored so that mobile errors can be identified and fixed.

Follow TGI Technologies, to get updated about the latest news and informations regarding Google and Tech world.

31Jan

Top Digital Marketing Trends to watch out in 2022

It’s 2022 and the digital world is wrapping itself around us…literally. At least the Metaverse which is upon us is doing that. ‘Digital’ is now inseparable from our daily lives. So, the ‘digital’ is absolutely indispensable for marketing at present. It seems like something new pops up every night.

You must have recently come across NFTs (Non-Fungible Tokens). Goes to show how much a grasp the digital world has on marketing. It leads us to our first trend that you can expect to see sometime in 2022.

Cryptocurrencies

This has raised quite the commotion last year. We’ve seen how volatile these are. Yet, they are amazing and could be the future of digital marketing. You will know how twitter had its ups and downs with cryptocurrencies (if you know what I’m talking about). Companies might start accepting payments in the form of cryptocurrencies that are stable and which they find reliable to invest in. That is one huge leap that can be expected this year.

This will reshape the whole world of digital marketing. If it is to happen, it will open many doors in the marketing sector.

Artificial Intelligence

Many big shots in the digital world have been working tirelessly on Artificial Intelligence the past years that saw the pandemic tear through our lives. As the digital world moves forward, so will the marketing world if it is to keep up with the new customer likes and preferences.

Marketers have begun to optimize their pages and products for Artificial Intelligence to make it accessible to a wider spectrum of customers. The digital natives will move onto AI even in it’s testing stage if given the chance. And, marketers must be one step ahead. Be there when they make the shit or before; not after.

Artificial intelligence can also be used to aid marketers in the form of automation and such. You can find more about Artificial intelligence and its impact on the marketing field here.

Voice Search

This comes under Artificial Intelligence but, I think it deserves a special place. With devices like Echo, Alexa and such, people use their voice to navigate the web and find the right products and even buy them. With this in mind, make sure you are optimized for the world that moves according to each command a customer utters.

Smartphones

With compact devices being talked about, you can’t leave out Smartphones. What’s so new about them? It’s not the smartphones that are new. They’ve been around and have not been given the importance they received until recent years. They are useful, no doubt. But, they are- mini computers. We often forget that.

Thankfully, this mindset is changing and smartphones are being put first. Webpages are getting increasingly optimized for these small devices. We can continue to see the smartphone grow in importance the coming year. With beasts of smartphones with hardware that surprises you getting released, this is only to be expected.

Influencers

‘Internet influencer’ has almost become a job title. But, you can leverage influencers for your company’s benefit. Influencers have the influenced. They’re popularly called followers. Influencers who like a company can become brand ambassadors…sort of. These followers of an influencer trust their icon. If you can get an influencer to promote your product, you have all these followers converted into potential leads.

It’s like merging two fan bases. I mean merging the customer base of two companies. This is a great way to reach more people and get more customers. There’s an added bonus if you form a bond with a particular influencer and get him to constantly root for your products. Now, that is going to make you more reputable and make you seem trustworthy. Over time you become reputed enough for people to turn to your products without any kind of advertisement.

Customer takes priority

Customers have always been King. In the digital world you will see that you do not try to convert everyone you see into potential leads. You find what the customer needs and play the tune. You do your job perfectly and the customer will attract more customers. The customer is a magnet for other customer. His connections and his connection’s connections will all find their way to you if you take one person’s requirements into consideration.

New ways of targeting

Be it through Artificial Intelligence or research or other statistics, we are going to see a whole lot of versatility in targeting customers. The marketing world is getting really innovative. Thanks to the pandemic, the monotonous flow has been stopped and there is a brainstorming of ideas everywhere.

Video Marketing Uprise

Video Marketing

People are very easily bored of things. They can just as easily be entertained. Just change the stationary words into moving words. What I mean is, instead of plain text conveying your thoughts to your customers, let videos do the work. Videos hold the attention of a customer much longer and are more entertaining. That the main reason of why YouTube has gained a massive popularity recently.

With the digital market getting increasingly competitive, we are bound to see new promotional videos every month if not every week.

A blend of social and marketing

When stuck at home, people try different ways to connect with friends and family. Most of them do it through messaging platforms. There lies an opportunity for messaging apps to collaborate with various digital marketers who wish to promote and sell their wares through the messaging medium.

When both parties see benefits, it’s a decided deal.

For the latest news in the digital world, keep a close watch on our page. We at TGI technologies, one of the best digital marketing company in Cochin, Kerala, are devoted to bringing you the latest and most useful information on the digital marketing world. We feel it is our responsibility as one of the best digital marketing agencies in Kerala.

29Nov

Google MUM : Multitask Unified Model

What does the digital future look like? Yup, you talk to some machine and it responds like a human. That’s what sci-fi movies, at least, have planted in our brains. And, things have been turning that way recently. Machines are made to adopt a conversational tone for that one-on-one conversational vibe.

Big players in the digital field like Microsoft, with its new Windows 11, and others have already started this transition process. The Multitask unified Model (MUM) aims to do this with other major improvements.

The Base

It is a refined version of the Bidirectional Encoder Representations from Transformers (BERT). It is more receptive and adaptive to the human way of speech and communication. MUM aims to go further than BERT.

Ease and integration

Finding something on Google is not extremely simple. Some searches take more than a single try to get you what you really need. The average number of searches is estimated to be eight for complex queries. MUM aims to bring down this number. Through various new features, MUM is targeted at the ease of use of the consumer.

We can expect different aspects of MUM to be integrated into the Google browser in future updates.

Recommendation

E-commerce is nothing new. MUM makes a buyer’s journey as smooth as possible through improved recommendations. It lifts much of the tedious work required on the part of the customer to find the right product.

Google Lens

This addition is amazing and is quite a welcome surprise. MUM gives more importance to Google Lens. How exactly does it do that? Well, you could be looking for something with a certain pattern. Click a pic and ask what you want with a similar design. This short clip should help you understand better.

It also helps you find stuff. You could click a pic of something and ask where to buy that or how to fix a broken one or get a replacement. A pretty handy feature, right? Google LENS MUM update

Image Priority

Text content and videos have stayed at the top of the SERP for a while now. Now, images will share the place. Images used to be there. But, they will now be more prominent. If a query requires an image result, the images will be more pronounced. Images will be larger and the SERP will be sort of covered in images.

This might be a good time to work on relevant images for your webpage to stay on top. Speaking of staying on top…Well, there’s a bit of an issue which we will come to later.

Relevance

Things pop up based on relevance and how do you know what is relevant? Google was not the best picker. It is trying to improve with MUM. It goes deeper into content, especially videos. The closed captions help on determining the relevance of a video for a particular query.

Now, video recommendations will be better than ever with videos being analyzed more deeply.

Also, there is a hierarchy order when it comes to queries. Content, video or image? Well, depends on each query. A query that goes: “How to…” might give you more video results while something that has ‘inspiration’ or ‘reference’ in it might bring up more image oriented results.

Updated features with new names

We’re all familiar with people also ask section in the Google SERP. With the complete implementation of MUM, this section will become ‘Things to know’. From the name itself, we can see that it goes beyond a few inquiries. It gives you an opportunity to know all that is essential about a subject.

Similarly, the ‘Related Searches’ will become ‘Broaden This Search’ and ‘Refine This search’. Well, there isn’t much of a difference in this section except that the options from where to go after your initial query will be more refined. It won’t stick to a particular thing and limit you but, broaden horizons for searching.

The suggestions are confident which is great. If it’s something that seems worthwhile, you can know more about it. If not, you can carry on regularly browsing.

The good old links

Well, links have always been the core of the browsing experience. This changed with the introduction of featured snippets. And, with progress (MUM), the links have been pushed farther down the page. With the featured snippets, Google cut down on the initial ten links and with MUM, the links will be sidelined.

This takes us back to the staying at the top thing. Well, with the links being pushed down by information filled snippets, links will attract lesser people. People browse for information and when they get precisely and concisely the information they seek, they will no longer need the links.

Versatility

With MUM Google will be more versatile than ever. The context of a query will play a huge part in MUM. Two people looking up the exact same thing in different contexts will be presented with entirely different Search Engine Results Pages (SERPs).

What makes this ‘context’? Your search history, location history, preferences, etc. Which Google can collect makes up this context.

To be or not to be featured

With Google becoming more Wiki-oriented, i.e., focused on information, rankings wouldn’t matter. You will either be featured or not. It is the content that matters. Earlier, the SERP was based on keywords and the frequency of keywords determined the position of a link on the SERP.

Things have evolved and clear, concise content takes priority over content filled with keywords. This is because of the conversational tone of questions and Google becoming more information based. Sometimes, Google may analyze and extract only the necessary parts from a link. The thing is to be featured. That is what is important now.

Is SEO a thing of the past?

No. Most definitely not. The core remains the same. Google is not undergoing a drastic change. The base algorithm of analyzing and picking data is the same. It’s just been refined. Newer elements of SEO become more prominent with such a change. SEO, like always, is still a major part of being where you want to be in the SERP.

Appeal

The thing to do now is appeal to the customer. Your website should be more customer oriented. It should have all the answers to any question that the customer may have. Think as a customer. And answer any question that a customer is most likely to ask. Keep things conversational.

Google Merchant Centre

You should be registered on the Google Merchant Centre if you are running a business. When a customer is searching for products, Google pulls up a handful of products that are verified through the Google Merchant Centre. This is why being registered on the Google Merchant Centre is important.

Things have changed a bit. Things always change. We must embrace change and move forward. If you are worried about all these new changes, fret not. We at TGI Technologies, one of the best Digital Marketing companies in Kerala will help you with any digital hiccup that you might come across. We take pride in being one of the best SEO companies in Kerala. So, if you need a helping hand with the new improvements that come with MUM, don’t forget to give us a call.

26Oct

Facebook has new ways to generate leads and connect with customers.

Facebook is not as impressive as it once was. It is more of an ancient relic these days. But, it is still a major platform that businesses consider when advertising their brand and products.

Facebook is still useful in that regards. It is not entirely useful. A large number of people are still on Facebook and they do get online. Lead generation might not be as impressive as we would expect. Facebook plans to change that, it seems.

They have developed a few features which are still in testing and are not available to the public. Businesses are going to get a boost from this when the big update drops. Facebook seems to have read the souls of the various entrepreneurs hoping to make it big.

Let’s get a sneak peek at the various tools and new features that Facebook has come up with. Please note that these are still being tested.

Versatile Messaging

Facebook’s counterparts — WhatsApp, Instagram are doing way better than Facebook in a lot of things. Whatsapp, for example is more suited for messaging than Facebook. And, Instagram has gathered a huge base and many people have permanently switched over to Instagram from Facebook. Facebook has undoubtedly lost it’s out of the box freshness.

So, Facebook advertisements will come with an option to start chat in other platforms owned by Facebook like WhatsApp and Instagram. All the business talk can be carried out where the customers are more comfortable.

Requesting Quotes

Facebook has made it easier to get quotes by automating the whole process. Businesses can make questions regarding the thing and according to the responses by the customers, they will get a quote.

The Merge

Facebook will be kind of flowy in that. it will help you generate leads in other platforms owned by Facebook (like Instagram). That’s a good move from the part of Facebook. This is a win for businesses who are trying to get leads in multiple platforms.

The different platforms working together can ensure wider reach and target and audience copies can be identified faster, leading to more conversion rates. This is an unexpected surprise that would be welcomed.

Facebook Business Suite

Facebook Business Suite is made especially for businesses trying to get leads and all the good stuff on Facebook.

First, it tries to enable e-mail responding from within the platform. This would make things much easier and would save time switching between two entirely different platforms with entirely different UIs.

Second, it brings a file manager from where you can manage your posts.

Third, they give you a much awaited option of tracking how well your ads are doing. Imagine you have two similar ads. With the help of this feature, you can know which of the two posts is performing better and engaging customers. This will help you in future campaigns and can give you clarity on which direction to take with the advertisements you have planned.

Accounts for the Business Person

Facebook is introducing a new kind of account — a business account. This is for the people who strictly log in for business related stuff. With a business account, you can use the manager that we mentioned before without creating a normal account and going through the hassle of establishing it as a business-related account.

This will help businesses to manage employees and their accounts, which at the moment is not really easy. The features are expected to be launched to the public in 2022. Well, can’t imagine how it is going to be then. Undoubtedly, this is going to bring back a few users who instinctively quit Facebook.

For more such information, visit our website. We at TGI Technologies, one of the best digital Marketing companies in Kerala, are dedicated to bringing you the latest news and advancements in Digital Marketing. We can help you get your foot through the door to the digital world and help you get a strong foothold.

20Sep

Google Ads vs Facebook Ads: Which is good for your business growth?

Google and Facebook, both, are big players in the advertisement industry. They are true giants that put everything else of the same kind in their shadows. So, when you want to choose one, which do you choose? Both, of course. Who’s stopping you? But, let’s suppose you really need to pick one and need to know the strengths and weaknesses of each.

Which one is better then? Well, depends. Depends on a few things, in fact. What is your objective? Is it getting customers and conversion? Or is it just brand awareness? There are a lot of questions to answer. But, let’s get a general idea of the whole thing.

How it works

Google advertisements or AdWords depend on keywords. They use textual data to attract people using these keywords in their search queries. These keywords are the core of what you need to promote and are usually no more than a couple of words and corresponding to search queries, your ad pops up.

Facebook ads depend on your company’s reach on social media and your social media presence to attract customers. Ads can be tailored to a certain kind of audience unlike Google ads which just puts it out there for anyone using the keywords you paid for.

Which one has a wider reach?

Undoubtedly, Google has a wider reach. A wider reach doesn’t not mean more conversion rates. It just means wider reach. Google has a wide variety of suites to offer and a wide variety of environments when it comes to advertisement. Like, YouTube ads or through Gmail. Facebook on the other hand is limited to Facebook, Instagram and such media platforms.

Google has a wider reach but, the conversion rates could not be as high. Facebook, on the other hand, has a smaller reach but better conversion.

Budget

Budget is a very important part of the advertising process. Which is more budget friendly? Depends on your objective, length of the campaign and which business you are in.

For Google, the business you are in is really important due to their Cost per Click (CPC) or Price per Click (CPC) thing. When someone clicks your ad that takes them to an external site or an ad in the SERP (Search Engine Results Page) when clicked will cost you. And, this price depends on the kind of business you’re doing.

If your business doesn’t have a lot of competition, the price you’re looking at is really low. But, if your business has really tough competition, the prices you’re looking at will be high.

Facebook has a more stable rate for advertisements when compared to Google. But, to see results, you will have to invest long term. Because to see which kind of ads work best and getting things set up specifically for something is going to take time. We’re talking months here.

The Model/Structure

Google has a funnel model – a top, a middle, and bottom. The top is people who are in no way interested in your business or any other business of your kind. They are hard to convert into clients as Google has a wide reach and not everyone is looking for your products. The conversion rate is extremely low at the top of the funnel.

Then, there is the middle, where people are mildly interested in your products and people who come down from the top of the funnel. Here conversion rates are a bit higher, but not a considerable increase. Then, there is the bottom, where people are really looking unto your products. Here the conversion rates are high.

Facebook uses an entirely different approach. They use advertisements that look just like normal posts in the form of a picture or video, so people won’t just scroll past it. They will take the time to understand your products and what you offer. Is this why the conversion rate is high? Makes no sense. Of course not. There are things in play behind the scene.

Facebook is somewhere people’s personal lives, interests, and a lot of stuff come to be public. They do it themselves. This makes it easier to sort people with similar behaviors with regard to purchasing products or things they like. This is called “lookalike” something. So, when you have lookalikes and target them, the conversion rate is incredibly high.

Ease of use

Which one is more user-friendly from a beginner perspective? With a lot of similarities between the two platforms, such a question is to be expected. Which indeed is more user friendly? Both have their pros and cons in this…field. Google has a simple UI in the basic section. But, the basic section is very limited and if you need more control and be able to do more, you will have to switch to advanced, which can be quite daunting.

Facebook has a very simple UI where you know what everything is. It is very beginner friendly. Too friendly to the point where you can make mistakes because of it. For instance, you could just delete an entire campaign when all you wanted to do was delete a post that wasn’t attracting customers.

It all comes down to the user.

Local services

Which of the two help get a boost for local businesses? Here, Google takes the lead. Because of apps like Google Maps, Google can know where a person is. When they are within proximity of your business, Google will automatically suggest your business if they are searching for something related to it.

Facebook, unfortunately, has no such service to offer. So, if you’re a local business trying to make a name for yourself, Google is the way to go.

When can you start?

For Google ads, you can start whenever. You can think of it today and get the campaign underway today itself. With Facebook, there is ad preparation. Then, there’s a lot of trial and error to find the best thing that works for you. This could be weeks or months of preparation. And, more waiting to get results that you might like.

If you are looking to get ads made for Google or Facebook, we at TGI Technologies, one of the best digital marketing companies in Kerala can help your business. We have been helping people like you and will continue to do so. It’s for a reason why we are the best digital marketing company in Kochi. Our team can get you running in the span of a few days.

28Jul

content marketing company in Kochi Kerala

How Content Marketing Drive Sales for Your Business

Gone are the days of real face-to-face sales as well as marketing and here is the time when customers choose you from behind their screens. You shouldn’t be surprised that the spending on content marketing has been considerably increasing over the recent years considering its merits. As a leading content marketing company in Kochi, Kerala we would love to introduce you to the perks of effective content marketing. So get ready to lace up your boots and give a tough fight in this new technological race!!

What is valuable information?

It can be anything remotely scientific or specifying the product’s different aspects. Scientific? Well, like graphs. How something performs, comparisons. Statistics. Yeah, that’s it. Impart knowledge in a way people haven’t seen before. Graphs are for within the company? No. Send it to the customers. Not the same graphs. They must be specifically tailored and must make them interested in the product.

Of course, you don’t want to send profit graphs to your customers. Wouldn’t turn out so well now, would it?

To attract customers. Yeah, right. Attract customers with some scientific stuff they may not even understand? Thing is, it doesn’t have to be scientific in the least. Just give them some new piece of knowledge. How is this going to help? Well, you have to subtly market your product to the audience through the same thing that gives them this information, which they may consider invaluable.

That is our goal. Marketing the product. And, this approach will make sure people will be interested in your product. Be faithful in what you share. People don’t essentially need to understand graphs. You can find graphs for almost anything and people seem to find graphs very knowledgeable. It’s got a graph? Totally legit stuff.

Why do you think there are lots of likes (or whatever) on random statistics that make no sense on social media? Just appear knowledgeable and people are people.

Other marketing strategies seem to do the job pretty well. What’s so different about this?

This is not just to attract new customers. They will attract new customers (no doubt about it). This also retains customer loyalty. We are using such a nice product. Such a nice company. So glad I purchased this. Will definitely buy again from them.” Statistics tend to have that effect on a lot of people.

Here’s the best part. You can up-sell your products after using this technique for a while. It is very reasonable. A product doing incredibly well must have a price that matches its reputation. People will gladly pay for overrated (maybe not) stuff. How do you like to profit from people’s feelings that something is superior? Charging more for superior quality products is the way the market works.

Add accessories to your product. Apparently, the product works better with the accessory or something. Expand your product. Expand your business.

Do you think half the stuff that is sold on the internet (or anywhere) costs that much? No. It’s just famous and well, famous stuff happens to be good in people’s eyes. And, good stuff happens to cost a lot. Things cost way less than they are, but you can sell them for an absurdly huge price and no one will question it.

You cannot just sell something for an insanely high price right off the bat (you can, but, it has to be really, really good). But, with content marketing, you can just create the illusion of quality and milk people. You can give them the best things for the money. Customers are important after all.

So, basically, content marketing is throwing valuable information at people and coaxing them to buy your product. Giving them valuable information regarding the product and the market will definitely boost your credibility thereby driving sales.

Show your customers you love them. Educate them about your market and tell them how amazing your product is. Surely, they will buy your product in return for opening their eyes to what’s happening around them. Statistical data seems transparent and people love transparency. Customer happiness is key to a successful business.

The next relevant question popping up in your head would be how much content can benefit your business. Let’s ponder upon this in detail.

1) Boost up your website traffic:

One of the main goals of content marketing is to hike your website traffic. We could use numerous ways to achieve this like social media campaigns, flyers, advertisements, etc. With an increased influx of customers to your website, you are never out of the race. Also, make it a point to keep your customers engaged and entertained through your constant content. Regularly scheduled updates of content would leave a good impression of your company.

2) Seal yourself as an established company:

The general trend of customers is to do business with thought leaders and established companies. Hence creating an authoritative say in your business is a necessity. To begin with, backlinks would help you a lot. Guest posting for other sites is an effective way to increase your number of backlinks increasing your visibility.

3) Evergreen content for your evergreen company:

If your content is evergreen, that is, if it never loses its relevance the customers are sure to return to your site over and over again. Non – evergreen content may create a temporary influx of customers to your page but it would soon die out. So to keep your business alive makes it a point to post more evergreen content.

4) Customer-friendly:

With good content marketing, customers are sure to visit your page with a perfect landing page. This, in turn, increases your interaction with the customers and you could build the trust of your customers. The clients will get to see the company’s goods and services and its operations gradually building faith in you.

5) Educated Purchasing opportunity:

Content marketing introduces your products and services beforehand to your potential customers. A recent survey also points out that people now prefer to access a business with a company only after knowing in detail about them. Content marketing is indeed the best way to do this.

6) Build and improve your search engine optimization:

SEO plays an important role in improving your online business. Content creation is a productive way to achieve this. A lot many keywords would direct suitable clients to your site and the content would give them a reason to stick around. This would eventually increase the time spent on your site and Google will assess your content as valuable.

7) Plays a role in each stage of the marketing funnel:

Content marketing has a fruitful role in each of the three stages of your digital marketing.

*Top of funnel – The customers are only becoming aware of their problems and possible solutions. At this stage, the content could help them to understand their problem in detail.

*Middle of funnel- Customer would be evaluating their available options. Content at this stage could help them make a decision.

* Bottom of the funnel- At this stage, your customer is ready to make the decision and content can provide them with the final guidelines.

Privileged to be one of the top digital marketing agency in Kochi, Kerala, we wish to share some amazing content marketing tips to fuel up your business.

1) Be easily accessible to your customers:

Maintaining cordial relations with your customers would take your business an extra mile. Customers would love to hear from you, answering their queries would be useful to them. So, if a customer drops a comment on your page feel free to respond to it. Even if someone points out a negative aspect acknowledge it. This would make your page more interactive where consumers also get a space to express their views.

2) Let your brand stand apart:

People can be easily driven to distinct brand voices. Be proud of your brand and let it find a spot apart from the general mob of brands. It would make it easy for the customers to spot you and also separates you from the competition.

3) Good Landing Page- first impression is the best impression:

A good landing page is one of the prime necessities of a good business site. Your customers would be wandering in and out of the internet world looking for their products or services. Imagine yourself as a customer and when you click a link and you are redirected to a page that is haphazard and makes you bewildered. Chances are high that you may back off from that page immediately. On the other hand, if you could provide an ordered and interesting landing page that customer is safe in your hands.

4) Information and aesthetics to go hand in hand:

Your site should at the same time feed your customer’s desire for information and aesthetic beauty. A compelling headline is the strongest point that would entice your customers to stay on your site for a long time. Also, it should be visually appealing with strong bullet points and media mentions.

5) Address customer’s pain points:

You cannot improve your sales just by increasing your site traffic. To turn your visitors into your customers you have to keep providing what they have been looking for. For this, your content has to be relevant directing them to their desired goals.

6) Converting leads:

The ultimate aim of content marketing is to increase sales by improving website ranking. Even though you start by addressing a general query you can eventually narrow down your content to give specific answers to your customer’s questions. These steps might help you to find potential buyers for your business.

7) Organic Traffic:

Organic website traffic is a natural way to increase your sales if your site provides high-quality content. Adding relevant keywords to your content can increase the number of visitors to your site. You can also try interlinking relevant posts, using alt tags, and regularly updating your content.

8) Good Analytics:

Keep track of your content and see how your consumers respond. Analyze your website traffic and get to know more about which content to focus on.

So what are you guys waiting for! Content is indeed the King. If you want to set your business on the right track, work on developing a content marketing strategy targeting your potential customers, and watch out for your growth.

We at TGI Technologies, one of the best digital marketing agencies in Kochi, can help you with Content Marketing. We will make sure that you as well as your customers are happy.

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