In recent years Google has been adding more and more information to the search results, aside from the organic search results, in order to improve the search experience.
What is Featured Snippet?
In January 2014 Google introduces the Featured Snippet format. Featured Snippet is the selected search results that are featured on top of Google’s organic results below the ads in a box. The featured snippets are a format that aims at answering the user’s question right away.
For example, when a person searches for something Google shows results list with Normal snippets and Rich snippets.
Google shows the title in blue, URL in green and the description of what the page is about.
A rich snippet contains an additional piece of information that the search engine is able to identify on the page. It helps to understand the value of the specific page. A rich snippet always contains more information than the normal snippet that’s why we call it a rich snippet.
How rich snippet helps in the SEO platform?
At present, SEO World has been facing the same question “How to achieve the number one position in the search results?”
A rich snippet is looking much acceptable and helps to know more, just by looking at them. The rich snippet has a higher click-through rate than the normal snippet because people like to click on rich snippets. When the click-through rate of a snippet increases you will get more traffic into your website and your position in the search results will change. As many people click on your search result, Google will find out that people prefer your page more than other pages. That will definitely improve your site rankings in the Search Engine Result Page.
How to get Rich Snippet?
If you want rich snippets on your website you can add structured data to your site. Structured data is a search engine understandable code within a specific format. Search engines read the code and use it to create rich snippets.
Types of Featured Snippets
Generally, featured snippets are in three formats.
- Paragraph Snippets
- List Snippets
- Table Snippets
Paragraph featured snippets are most common, with about 82% of featured snippets are in this format. In this type of featured snippet, Google uses the source page text for answering searcher’s questions.
The list snippets are categorized into two: Numbered list featured snippet and Bulleted list featured snippet.
- Numbered List Featured Snippet
In this numbered list featured snippet the list of items presented in a specific format.
- Bulleted List Featured Snippet
In this type of snippet Google presenting a list of items that need not be in a specific order.
Table snippets are very popular because it can pull the specific information the user is looking for, and recreate its own table in a user understandable format.
Featured Snippets are one of the best ways to get more traffic to our website. Obtaining a featured snippet means that you rank for position zero, which is the highest-ranking spot in the Search Engine Result Page.