First Penguin, then Hummingbird and now RankBrain, there is no stopping Google with its whole list of updates. As we leave 2016 and move on to 2017, the SEO market is seeing a shift in the autonomy of Google as the premier search engine. Facebook and Yahoo have come from behind with their own algorithm modifications and are set to compete against this favorite brand.
What does this tussle do to you? As a person looking to rank his/her page, it means more updates and more criterions in the upcoming year. Based on the current scenario, the following SEO trends are likely to prevail, and you may have to modify your existing website. Take a note and start evolving.
1. Voice Search is set to dominate
Microsoft has already declared that it has made the Cortana more human-like. Siri is not behind as well. So, all the searches now performed are likely to be more of that conversation pattern.

So, no longer will your page be searched based on “best Chinese food”. Expect things to change to “nearest Chinese restaurant serving the best Kung-Pao chicken”. In short, keywords are set to become more conversational.



