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Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. (Source: Webopedia).

Getting started with SEO

There are some ‘on page’ activities that you can do such as producing good content (making sure it includes relevant keywords), making sure your pages are well structured (for example, including meta information) and has a good page title with all of the images properly tagged.

There are also some ‘off page’ actitivities such as having an XML sitemap in place, setting up your Google Search Console account, website speed optimisation and a good overall technical structure (the way your web pages are programmed)

In reality, growing digitalization is the reason behind data explosion. Similarly, digital technologies offer businesses an excellent set of opportunities to get meaningful information from their data. Mobile Analytics, Social Media, Cloud storage are the few means through which consumers, organizations and employees interact with one another. Improving customer services, delivering better results and ROI, engaging more traffic, generating better conversions, outperforming your competitors, attaining cost-effectiveness can only be achieved through analyzing the data.