19Apr

How Big Data Transforms the Digital Marketing?

How-Big-Data-Transforms-the-Digital-Marketing

In reality, growing digitalization is the reason behind data explosion. Similarly, digital technologies offer businesses an excellent set of opportunities to get meaningful information from their data. Mobile Analytics, Social Media, Cloud storage are the few means through which consumers, organizations and employees interact with one another. Improving customer services, delivering better results and ROI, engaging more traffic, generating better conversions, outperforming your competitors, attaining cost-effectiveness can only be achieved through analyzing the data.

19Apr

What is Google My Business?

blog_google-my-business

Previously known as Google Places, Google My Business helps potential customers find you anytime, anywhere.

It is the main way of adding your business to Google as an official directory listing. It will give you results in Google search against your company name and also make you appear on Google Maps as a proper ‘pin’ (see ‘Why bother’ below).

If you don’t register with Google My Business, you are missing out on an essential, marketing opportunity.

The main page to register and set up your company in ‘Google My Business’ is at: www.google.com/business/go/

Step-by-step guide

This step-by-step guide will take approximately 15-20 minutes to complete (assuming you have your marketing text ready for copying and pasting – a bit longer if you don’t!).

Setup or login to your Google Account

Go to google.com/business/go and and click on the ‘Start Now’ button: