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16May

Email Marketing Tips For Business Generations

Email Marketing is extremely effective for nurturing your list and generating more sales.Email-Marketings

1. Create A Good Strategy

The success of your email marketing strategy begins with the opt-in experience you give your prospects. The opt-in “experience” on your website needs to be compelling, creative, and even exciting! Get this part right and you’ll have more opt-ins and happier subscribers. Get it wrong, and you risk setting the stage for unsubscribes and lost opportunities.

2. Your Headlines Should Be Catchy

The next step is your headlines. This is what gets someone to click through. It needs to be catchy and relevant and pass any spam guidelines. The last thing you want is your email going straight to the spam box.

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08May

Guide to Create a WordPress Blog Post

create WordPress blog postWordPress is the most popular Content Management System. It is such a good tool to create a blog post and also landing pages. If you are an SEO expert or content writer you may come across with WordPress. Getting familiar with WordPress is a best move. On these days most people go for WordPress as their CMS choice because it is easy to use and maintain and also to customize.
Here we first go with how to upload a WordPress blog post. Before optimizing a blog post, you should upload it and make it live.

Uploading Blog Post

1. After log in to your site you may enter to your dashboard. There you can see the “Post” option click on it and select “Add New”.

2. Now you enter into a page where you can start your blog post. Give a title to your post in “Enter  title here”.

3. Under that section you can start your blog. Content can be directly enter into the blog post and  publish it or make it as a draft if you are not ready to publish it. Some people write all the blog post separately in some programs(like word). Then copy paste the content once they are ready to publish.

enter content in wordpress post

4. You can add links to your post. For this select the text you want to make it hyperlink. Then click on the symbol showing the link. A small window opens and there you can add the url. Then click add link. add links and images

5. Adding images in your post is also simple. If you have images, place your cursor where you want the image. Click on “Add Media” and select “Upload Files.” After choosing your preferred settings, click “insert into post” to add your image in your blog post. Sizing and aligning your image can be done by selecting your image.

6. There is a “Categories” section on the right side of your screen. No need to categorize your post (unless your site is organized by categories), but you can add one if you wish. If you do so, WordPress will create category pages that pull in posts within that category.

categories in blog post

7. Under the “Categories” section, you’ll see the tags section.  You can add tags to your post here.

tags

8. On the right side up there is a section called “Publish.” Here you can choose “Preview” to make sure everything looks right in your post before uploading it. If something doesn’t look the way you want,  just edit that section.

create blog post

Basic Optimization Tips

As an SEO you should focus on the blog post optimization. There are so many things you have to consider while go for optimization. Usually WordPress offers Plugins to optimize your post. In SEO perspective the best Plugin is Yoast SEO.

Yoast SEO is one of the popular Plugin available. In Yoast SEO you have the option to add SEO title, Meta description and also option to edit the post URL and so on. You can also share your post through this. I will share the detailed description about Yoast SEO in my next post.

Now we can go through some basic tips on optimization other than plugins.

  1. <h1> is the most important tag in your post. Usually people add more than one <h1> in their post.  In blog posts the title you entered will automatically work as <h1>. So make sure that your post has only one <h1>.
  2. Blog should be not less than 300 words.
  3. Title of your post should include main focusing keyword. Include 50- 60 characters in your post title.
  4. Include Alt tags for your image. This tag describes what the image is about. Try to include keywords on this alt tag.  There are various ways to add alt tags for your image, but it all comes down with whether you are using the visual editor or the text editor. visual or text editorVisual: Click on the image you want to add alt text, and click on the “Edit” icon. Add your alt text in the “Alternative Text” field. Make sure to click on “Update” after.                           Text: Simply add the alt=“” snippet of code inside the image tag. For example : 
    <img src="http://www.domain.com/images/1" alt="describe image">

If everything is complete you can publish your post. Sometimes you should find some mistake after publishing the post. If it happends just go to the edit section and clear out the problems and click on “update”.

04May

Simple Ways to Boost Your Website’s SEO results

Search Engine Optimization  is a popular online marketing strategy, and therefore, competitive, but I’m consistently amazed at how many business owners and marketers opt not to engage in an SEO strategy because of its perceived limitations or drawbacks.webmaster-tools-should-using-better-seo

Related: Top 7 Things You Don’t Know About SEO

One of the biggest misperceptions is that SEO is expensive, and it’s driven by the fact that some agencies have higher-level packages that cost tens of thousands of dollars per month.

Yes, SEO can be expensive for hyper-competitive, national-scale businesses, but that doesn’t mean it’s unaffordable for the average business owner.

In fact, there are dozens of simple strategies you can execute yourself, for free, to better optimize your site for search engines. These are just some of the major ones:
1. Find better keywords.

Optimize for keywords that are closer to your niche and have fewer competitors. Google Trends and Google’s Keyword Tool in AdWords are free tools that should give you all the data you need. For help, see this article.

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23Apr

Remove Spam Links using Google’s Disavow Tool

Are you familiar with Disavow Tool.  It’s a power tool introduced by Google in October 2013.  You are familiar with certain spammy or low quality links in your site. These unnatural links pointing to the site may cause your site to get into Google’s Penguin Updation. Or, in some cases they can even get  a manual unnatural links penalty. Through Disavow tool you can ask Google not to consider unnatural links, while accessing your site.disvow tool

Google itself give a documentation regarding how to use the tool. In this part they tell us that we should use this tool with more care. This is an advanced feature. If it is used incorrectly, it may even harm our site performance in Google search result.

Before disavowing backlinks from your site you have to go through this

  1. Compare website analytics with Google calendar.
  2. Check backlinks using Google Webmasters Tool and download all links to your site.
  3. Check for Penguin updation affected your site or not.
  4. Create a document containing only the links you want to disavow.
  5. Try to contact the spam site through mail or other source to remove their links.

Penguin updation is a major updation made by Google to avoid link spamming. You may add some links to your site to create backlinks using certain link building schemes. On the other hand certain sites may points to your site without your intention. In both cases if any link is found spam or low quality you should remove it. Otherwise your site will naturally got punishment from Google. By comparing your website analytics with Google calendar you can easily understand you have got any punishment or included in any updation or not.

Using Google Webmasters Tool you can download all links to your site. For this go to Search Traffic >> Links to your site >> More. This will give a file containing all the pages linking to your site. Use this file to create a document containing list of links you want to disavow. Disavow document should be in .txt file and it must be encoded in UTF-8 or 7-bit ASCII. So create it in notepad. Don’t upload entire list of downloaded links. Text file should contain only the links that you want Google to ignore.

Disavow the links in domain level is good. The format should be like this “domain: website.com” You can also add comment to this site using “#” . Entering comment in text file is good when you are editing this file in future.

Here an example of disavow file

disavow file format

Next step is to upload this file into disavow tool. For this go to Disavow links tool page > >Select your website >>Click Disavow links > >Disavow links again and then  >>choose file. This is where you will upload the .txt file that just created.

By disavowing a domain, Google will apply an invisible nofollow  tag to each link that points to your site from this domain. Google will take some time to disavow a link. And also uploading a new file will replace all previously uploaded ones.

For any type of queries or enquiries please free to contact  TGI Technologies

21Apr

Website Analysis – Key Aspect of Website Optimization

Business organizations or firms or many of the institutions keep websites of their own. Websites give an extra grade to an organization or it can be considered as another level of marketing. Webmasters are trying to get high rank in the organic search by optimizing their websites. Website analysis can be considered as awebsite analysis good practice for optimizing the sites. So many factors we have to consider while analyzing the sites. Analysis give a brief idea about a site. Site problems, its present level, Page ranking, Google visibility, Traffic Ranking, Keywords etc can be analyzed thoroughly through this process. So many online sites are available for website analysis. Many of them suggest some solutions for rectifying problems. Thus one can make their site SEO friendly too.

Here there are some sites for analyzing your site.

  • Seobook.com                                                                                                                                                  It is a leading SEO website, founded by Aaron Wall. This site provides SEO training programs which includes tools, videos etc. We can install SEO toolbar with Firefox extension using this site. This toolbar shows Google Page Rank, Links to Domain, Page links, Site age and many more.
  • Moz.com                                                                                                                                                        Website that provides so many needful things for SEO’s. We can add SEO tools using this site. This site also provides a SEO toolbar called MozBar. Here we can view Page authority, Domain authority, social metrics for Facebook, Twitter and Google+ and so many other features. Using Open Site Explorer we can research about site’s backlinks, link building opportunities and so on.
  • Semrush.com                                                                                                                                                  A  search engine marketing tool. This  is meant for analyzing a website. For this we have to give the URL of a site. While we enter the URL, it provides a domain overview which includes organic search, paid search, Backlinks, display advertising, top organic keywords, competitive positioning map etc.
  • Alexa.com                                                                                                                                   Specialized for providing traffic ranking. SEO traffic ranking is an important factor for making report. For this we should enter a site URL. It gives global ranking of the entered site and also ranks in India. Alexa ranking is the best traffic ranking measurement. It also provides Bounce rate, Daily page views per visitor, daily time on site, search traffic, related sites etc. We can make a detailed report about a site while going through this site.
  • Woorank.com                                                                                                                                                  Website’s auditing can be done effectively with this site. Site auditing is an important part in website analysis. It can address various issues on our site and also identify opportunities to go ahead. It provides each and every details about a site including title, meta description, headings broken links, keywords, mobile friendliness, details about URL, Favicon, page size, load time and so on.
  • Gtmetix.com                                                                                                                                            This is meant for optimizing a site. It provides some recommendations for optimization. It analyzes site speed and gives suggestions to improve speed. Gtmetrix provides a detailed report on how our site loads and also detects where the bottlenecks are. It gives performance score, page details, so many recommendations for page speed and so on.
  • Screaming Frog                                                                                                                                       Screaming Frog SEO Spider is a website crawler. Basically used for quick website analysis. Analyses a site from SEO perspective. Download for free, but should have java enabled in our system. Find broken links, generate XML Sitemaps, discover duplicate contents are some of the features.

    These are some of the site analyzing tools.  Page Speed Insight is a product from Google developers to measure the the performance of a page for mobile devices and desktop devices. There are so many other website analysis tools also.

    Make your site SEO friendly and get identified in the Organic Search. Then automatically traffic will increase. Website Analysis will be the first step for optimizing your site. TGI Technologies can help to develop your business. You can hire our service for Website designing, SEO and Digital marketing, Online Branding and any type business development services.

19Apr

Digital Marketing – Best Brand Mantra

Everyone likes to develop a business of their own. People has so many ideas and they try to implement that. By putting a little effort, one can set up a business.  But  it is not that much simple to grow up a business as we wish. One who step into the business world should study each and every pros and cons in this field. Sometimes business can bring some worst situations. We have to face  them. Then only we can make success.

Market study is the most important thing for business. We should have a clear idea about our clients, their needs and requirements. Develop our business by keeping this on mind will be good. For a product based business, marketing has such a importancedigital marketing. Branding will give an identity to a product.

Many people are unaware about the importance of marketing, especially digital marketing. Digital marketing is nothing but the usage of digital technologies to reach our clients and convince them. It’s such an interactive marketing technique to market a product or any service. Social media marketing is one of the main part of digital marketing. We can brand our products through various social media sites.

SEO(Search Engine Optimization) is another important part. People usually search in the internet for any services or products. By a good SEO practice one can lead their product or service sites on the top position in organic search. Automatically business will grow. Another part of digital marketing includes email marketing, e-commerce marketing, content marketing and so on. Build your business as you wish. Don’t forget to make use of this digital marketing area

For best Digital marketing service please feel free to contact TGI Technologies. We can help you to grow your business.

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