For some, writing for SEO purposes and writing to attract and captivate your audience could seem two contradictory goals. I totally disagree with this. Indeed, if you not only want a good but also an SEO-friendly blog post, the words you want to be found on should be in a very prominent place. But, using your keywords too often severely damages the readability of your text.
In post, I would like to give some tips on writing blog posts that are both very readable as well as SEO-friendly. I genuinely think those two goals should (and easily can!) go hand in hand.
Writing tips for SEO friendly blog posts
Before anything, your blog post just has to be a good piece of writing! A lot of bloggers just begin to write when creating a new blog post. They just type what comes to mind. For some, this may be sufficient because they are natural writing talents. Others might need some help. I always follow the next set of ‘rules’ myself.
1. Think !!!
Think deeply about the message of your text. What do you want to tell to readers or which central question do you want to ask? What’s the purpose of your text? And what do you want your readers to do at the end of the page? Write down the answers to these questions before you begin writing.
2. Write down the structure of your blog post.
Start your post with creating a clear structure. Every post should have:
- some sort of introduction (in which you introduce your topic);
- a body (in which the main message is written);
- a conclusion (which should summarize the most important ideas or deduce some new idea).
Write down what you want to write in all these three sections. You now have a kind of summary of your post. The real writing can begin.