Author: suman

digital marketing company in kerala > Articles by: suman
11Nov
Featured Snippet format

Featured Snippet

In recent years Google has been adding more and more information to the search results, aside from the organic search results, in order to improve the search experience.

What is Featured Snippet?

In January 2014 Google introduces the Featured Snippet format. Featured Snippet is the selected search results that are featured on top of Google’s organic results below the ads in a box.  The featured snippets are a format that aims at answering the user’s question right away.

For example, when a person searches for something Google shows results list with Normal snippets and Rich snippets.

Normal Snippet

Featured Snippet format

Google shows the title in blue, URL in green and the description of what the page is about.

Rich Snippet

Featured Snippet formatA rich snippet contains an additional piece of information that the search engine is able to identify on the page. It helps to understand the value of the specific page. A rich snippet always contains more information than the normal snippet that’s why we call it a rich snippet.

 How rich snippet helps in the SEO platform?

At present, SEO World has been facing the same question “How to achieve the number one position in the search results?”

A rich snippet is looking much acceptable and helps to know more, just by looking at them. The rich snippet has a higher click-through rate than the normal snippet because people like to click on rich snippets. When the click-through rate of a snippet increases you will get more traffic into your website and your position in the search results will change. As many people click on your search result, Google will find out that people prefer your page more than other pages. That will definitely improve your site rankings in the Search Engine Result Page.

How to get Rich Snippet? 

If you want rich snippets on your website you can add structured data to your site. Structured data is a search engine understandable code within a specific format. Search engines read the code and use it to create rich snippets.

Types of Featured Snippets

Generally, featured snippets are in three formats.

  • Paragraph Snippets
  • List Snippets
  • Table Snippets

Paragraph Snippets

Featured Snippet format

Paragraph featured snippets are most common, with about 82% of featured snippets are in this format. In this type of featured snippet, Google uses the source page text for answering searcher’s questions.

List Snippets

The list snippets are categorized into two: Numbered list featured snippet and Bulleted list featured snippet.

  • Numbered List Featured Snippet

Featured Snippet format

In this numbered list featured snippet the list of items presented in a specific format.

  • Bulleted List Featured Snippet

Featured Snippet format

In this type of snippet Google presenting a list of items that need not be in a specific order. 

Table Snippets

Featured Snippet formatTable snippets are very popular because it can pull the specific information the user is looking for, and recreate its own table in a user understandable format.

Featured Snippets are one of the best ways to get more traffic to our website. Obtaining a featured snippet means that you rank for position zero, which is the highest-ranking spot in the Search Engine Result Page.

 

22Feb

Digital Transformation in India. – The future Era of Digital Marketing

 

 

 

 

 

 

 

 

 

 

 

As an emerging country in the world India becoming a new face of digitization. As for
where some of the other countries are developed and have immense growth due to
digitization.

Now in India, the self-emergence of knowledge, small industries understand the value of
being online, and they have implemented to-do their businesses through digitation.
From the idea of creation to selling a product has broken the outbound marketing
ideologies.

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28Dec

Digital Marketing Trends in 2019

The Digital Marketing Trends that was used last year may not be used in this year as new technologies continue to evolve. Every year, new technologies come out, existing technologies get smarter and prospects get smooth and more bombarded with marketing. The world of social media is constantly changing, bringing new trends, ideas, and unspoken rules each year.Here we points out the latest innovations in digital media, technology, and data to support digital transformation.

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10Oct

Best Steps to Market your Business

Marketing is crucial to business growth and success, however many entrepreneurs struggle to get it right. To properly market your business, you must need to follow some steps – define a targeted market, discover what products customers in your targeted market. A marketing plan powers your business and plays a vital role in making the good business plan. It’s important to promote your brand in order to attract new clients. In this blog, we points out the top five marketing strategies that are mainly used by the local businesses. Follow these five steps to getting noticed online.

Conduct market Research

Market research should never be underestimated. Market research is gathering of information regarding the needs and wants of customers and putting it together for better understanding of the business. It is most widely viewed as a component of the planning stage of a business. The more focused the research, the more valuable it will be. Market research aims to understand the reasons consumers will buy your product. It studies such things as consumer behavior, including how cultural, societal and personal factors influence that behavior. Market research is further split into two varieties: primary and secondary. Primary research studies customers directly, whereas secondary research studies information that others have gathered about customers.  

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13Sep

Importance of Digital Marketing

Online marketing was just a new and different way to the market. Importance of digital marketing for business lies in the option to select your method of marketing as per your budget. It exposes the new form of media on which to canvas the goods and services. But within the few years, the importance of digital marketing has increased to a great extent. It’s become an integral part of what a business is to its customers.

As the Internet becomes everything we do, the importance of digital marketing is also rising with a rapid hike. Digital marketing allows small businesses to compete with a much smaller advertising budget. Most probably the small business have very little resources and even capitalization. Digital Marketing provides them with a better and much more cost effective marketing channels that delivers the result. When managed effectively, it gives them total control over where and how they spend their money. When you have this kind of control and the data to support decisions, you make smarter ones.

The businesses that use online as the best mode of marketing can calculate the conversion rate through real-time using a simple method. That is analyzing the percentage of viewers who get transformed into leads and then subscribers and in the end finally purchasing the service or product. Search engine optimization, Social media marketing and Email marketing are methods which have a high conversion rate as they are able to generate a fast and effective communication channel with the consumer.

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06Aug

Simple steps to create an E-commerce website

In this Digital World, starting an E-commerce website is the perfect decision that any business should take. If you own a physical retail store or not, it is must to get an online store in your name to reach out your products to millions of customers all over the world.

However, to build any successful business, you must need some good business plans. Follow the steps to start your online business.

1: Choose a domain for your e-commerce website
2: Choose the right platform
3: Design your store
4: Set up payments
5: Add products
6: Test the checkout
7: Look after SEO and analytics

Choose a Domain for your E-commerce website :

After deciding to start a business, you have to choose a business name and should create a domain. A business name should be related to your products and also it must easily catchy for your target audience. A domain gives an identity and makes it easier for the online buyers to observe you. However, for companies with very less financial resources, it would be desirable to get a shared domain. Sharing a domain with a well established name makes it easier for reaching out to your target buyers.

Choose the right platform :

Choosing a right platform is an easy task. You need an e-commerce platform that’s flexible and easy to use. There is no need of worrying about hand coding the website. Business owners need a platform that they can easily consolidate with their existing site. Alternatively, if they don’t have a site yet, they will benefit from a platform that allows them to build a site from scratch, in a few simple steps.

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