Category: online branding

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30Jan
Digital marketing trends in 2020

12 Digital Marketing Trends In 2020

According to today’s world scenario, new innovative digital marketing trends are one among the top priorities in most of business/entrepreneurs. 2020 is going to be a fast-moving marketing technology where we can’t predict the customer’s interest/behaviour. Let’s go through some of the latest digital marketing trends for 2020.

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  1. Artificial Intelligence

This year (2020) may be a mastery of Artificial Intelligence. It’s going to be sure that this is going to be the heart of global business and Industry in future. Global GDP will be increased up to 14% between now and 2030. AI can identify the customer’s behaviour and enter into a new market platform. It also helps to know how to use data from a social media platform to understand how customers find their product and services.

  1. Programmatic Advertising

Programmatic advertising is an automated buying and selling of products through online advertising. With the help of this, you can target audience more accurately.

  1. Chatbots

This is going to be an important aspect of digital marketing in 2020. Chatbots helps in instant messaging with respect to real-time chat when customers visit our site over day/night. As per studies, 80% of business will be true of Chatbots by 2020.

  1. Conversational marketing

Conversational marketing simplifies a one-to-one real-time connection between customers and marketers. For example, allowing the brands to meet with customers on device, platforms and different suitable time schedules according to respective customers.

  1. Personalization

If you would like to be unique by 2020, the best way to expose your business is through customizing your content, products, emails, images, videos and apps.

  1. Video Marketing

This is going to be one of the most important marketing trends for today and the next 5 years. Most of the customers use brand videos for purchasing products and to learn as well as gain information about new products.

Video marketing is in different forms; live video, 1:1 video (simple video message rather than phone calls/emails), video SEO, 360 Degree video.

  1. Influencer Marketing

It’s a word of mouth marketing focusing celebrities about your branding to a larger market through their Instagram/ YouTube where niche following is there. So that they can spread about business or product through social media channels. It’s generally more authentic than corporate advertising.

  1. Social Messaging Apps

If we think that social messaging apps are just for sending messages and emoji’s, statistics shows that it is very useful in sending messages directly to customers. Since they allow to simplify and add value to user experience. According to the study, more than 63% of customers are more likely to return a company website which has live chat sessions for support and assistance.  Through social messaging apps, brands can cultivate contact, boost sales, involve people in events and also regain potential customers.

  1. Visual Search

Through visual search user really experience a great aspect. Here user can upload an image to search details about it. This gives a more accurate result. For example; Pinterest is an area where millions of new users come over every month.

  1. Voice Search & Smart Speakers

By 2020, 50 % of users will be using searches through voice search. According to statistics, 55% of American homes will be using smart speakers latest by 2020. Voice shopping is going to increase by $40 billion in 2022 from $2 billion which is today’s market value.

  1. Social Media Stories

These stories disappear after a specific period of time. Main benefits of using social media stories are; cost-effectiveness helps in constant engagement with followers, increase brand awareness, increases traffic to the website and also to reach target younger audience.

  1. Long-Form Content

In 2020, readers mainly focus on long-form content. A shorter form of content won’t get you anywhere. Rather a Long-form content will be offering content developers as an expert on any subject to a target keyword. Studies say that 77% gets more backlinks for long-form content than short-form content articles.

 

 

07Dec
website speed in seo

HOW CAN SITE SPEED INFLUENCE SEO

Page speed is defined as the time taken by the server to display all the content present on a specific page. Site speed is similar to page speed but differs in certain ways. Site speed is referred to as the average speed of several pages on a website. It was stated by Google in 2010 that site speed can adversely affect the ranking of your website. While it takes almost 7 seconds for the normal e-commerce websites to load, 3 seconds is considered as the ideal loading time.

Hence, it is evident that site speed can influence SEO as it employs a crucial impact on the user experience of the audience. Your target will not be satisfied with your page if it takes too much time to load which might urge them to close the window instead of waiting for it to load.

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Let us view all are the factors that lower the site speed:

  • Website theme: Certain themes might be heavily designed which could negatively affect the speed of your site. It is an acknowledged fact that ‘the more designed your site is, the more time it would take to load the page’. Hence sticking to a less complex idea would be an advantage for your site.
  • Images that are too large: Images with comparatively larger sizes intend to take more time to load, and hence delay the site’s speed. The use of PNG images would be more preferable if the image does not require high quality.
  • Too many ads together: if a large number of ads pop up simultaneously on your website, it has a natural tendency to slow down the speed of the site.

Tools to speed up the website are given as follows:

  • Minimize HTTP requests: AN HTTP request is attached to each of the elements like scripts, images, style sheets, etc. Reducing the number of requests therefore will ultimately lead to an increase in site speed.
  • Loading of CSS and JavaScript files asynchronously: Scripts such as JavaScript and CSS can be loaded in two different ways, ie synchronously and asynchronously. Loading the files in an asynchronous way can help you enhance your site speed as it moves from top to bottom while the browser loads a certain page.
  • Minimizing the first-byte time: Time to first byte, also known as TTFB is the appropriate amount of time a browser has to wait it gets the first byte of data from the server. It would be perfect to have your TTFB under 200ms. Issues that concern the network, web server configuration, traffic, etc are attributed as the main reason for having sloe TTFB.
  • Choose your web hosting in accordance with the need: The choosing of the cheapest possible hosting option is favored by most of the upcoming site owners. This action cannot be encouraged as it has many flaws. Cheapest hosting such as shared hosting will be enough for low-traffic sites. But when it comes to high-traffic sights, shared hosting becomes a burden as it tends to slow down the site speed.
  • Google Page-Speed Insights: It is the best tool for the detection speed of sites. It offers a very detailed and informative description of how fast your site can load on mobiles and desktops. In addition, the test also provides you with advantageous suggestions to improve the load time, decrease file size, etc.

 

22Nov
SEO company in Kerala

Latest trends in SEO

The term SEO stands for Search Engine Optimization. To simply define it, SEO is the process of alluring traffic from search results on search engines. SEO assists you to increase the quantity and quality of traffic to your website via organic search engine results. To induce more information, we shall break down the meaning of SEO into certain divisions. One dimension of understanding SEO is its ability to provide the user with both quantitative and qualitative traffic, where there lies the chance for you to transform lead viewers to potential customers.

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This unique online marketing tool helps you to achieve greater heights in the field of digital marketing and at the same to widen your horizon of opportunities. There occur rapid changes and up gradation in the SEO sector. Hence very much emphasis is to be given to learn and understand the latest trends happening in SEO. One such vital change that has evolved in SEO is the declining importance given for keywords. It is not enough nowadays to just pop in some keywords and expects a big outcome from it.

The growing popularity of voice search is another highlight of the changing trends in SEO. The number of people using voice search is increasing at a good pace wherein it is expected that by 2050, 50% of the users will be doing searches with the help of voice search. The role of content as a reliable tool for digital marketing is also at an increasing pace. Content acts as a fuel for digital marketing. The perspective of your industry is clearly defined by the high-quality content that’s present on your website! The latest trends in SEO reflects the efforts the online platforms takes to make their business transparent and safe.

 

11Nov
Featured Snippet format

Featured Snippet

In recent years Google has been adding more and more information to the search results, aside from the organic search results, in order to improve the search experience.

What is Featured Snippet?

In January 2014 Google introduces the Featured Snippet format. Featured Snippet is the selected search results that are featured on top of Google’s organic results below the ads in a box.  The featured snippets are a format that aims at answering the user’s question right away.

For example, when a person searches for something Google shows results list with Normal snippets and Rich snippets.

Normal Snippet

Featured Snippet format

Google shows the title in blue, URL in green and the description of what the page is about.

Rich Snippet

Featured Snippet formatA rich snippet contains an additional piece of information that the search engine is able to identify on the page. It helps to understand the value of the specific page. A rich snippet always contains more information than the normal snippet that’s why we call it a rich snippet.

 How rich snippet helps in the SEO platform?

At present, SEO World has been facing the same question “How to achieve the number one position in the search results?”

A rich snippet is looking much acceptable and helps to know more, just by looking at them. The rich snippet has a higher click-through rate than the normal snippet because people like to click on rich snippets. When the click-through rate of a snippet increases you will get more traffic into your website and your position in the search results will change. As many people click on your search result, Google will find out that people prefer your page more than other pages. That will definitely improve your site rankings in the Search Engine Result Page.

How to get Rich Snippet? 

If you want rich snippets on your website you can add structured data to your site. Structured data is a search engine understandable code within a specific format. Search engines read the code and use it to create rich snippets.

Types of Featured Snippets

Generally, featured snippets are in three formats.

  • Paragraph Snippets
  • List Snippets
  • Table Snippets

Paragraph Snippets

Featured Snippet format

Paragraph featured snippets are most common, with about 82% of featured snippets are in this format. In this type of featured snippet, Google uses the source page text for answering searcher’s questions.

List Snippets

The list snippets are categorized into two: Numbered list featured snippet and Bulleted list featured snippet.

  • Numbered List Featured Snippet

Featured Snippet format

In this numbered list featured snippet the list of items presented in a specific format.

  • Bulleted List Featured Snippet

Featured Snippet format

In this type of snippet Google presenting a list of items that need not be in a specific order. 

Table Snippets

Featured Snippet formatTable snippets are very popular because it can pull the specific information the user is looking for, and recreate its own table in a user understandable format.

Featured Snippets are one of the best ways to get more traffic to our website. Obtaining a featured snippet means that you rank for position zero, which is the highest-ranking spot in the Search Engine Result Page.

 

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