facebook ads Archives - digital marketing company in kerala

21Sep

Facebook ads for E-Commerce: the complete guide

Facebook is one of the largest social media platforms of about 2.5 billion active monthly users of every age group. Since Facebook is a large platform which could reach a whole lot of people in the world, advertisers Use it to publish their ads for higher reach of their products and services. There was a time where over 7 to 8 million people regularly use Facebook for advertisement purpose .

Facebook ads is the best choice for E commerce.

Facebook stands out from the crowd in the field of ads in social media. About 61 % of the marketers claim that it is one of the most important platforms. There are top 5 tips for ecommerce Facebook ads.

Facebook ads are customizable and flexible according to your needs. They are available in different types of forms, thus depending on your goals and time you invest in managing them.

1.You need to utilize Facebook video ads.

It is quite evident that videos can bring more clarity to the content that you’re trying to express. It can increase both visibility and appeal increase while you use video content. Video promotion is ideal for beginners who are new into business and want to grow and engage more customers in the beginning stage. These videos can bring up or boost brand awareness among people through Facebook. Now the main aspect that most customers look forward is eye catching videos that can boost the brand in whatever way possible. Thus, boosting the products exposure is important.

2.You need to boost up your best post among all.

one of the most effective ways for an e commerce is to boost up your already existing post. You don’t need to hurry up to choose new images, just pick one of your most liked posts and post it to the new audience. There is added benefits in doing this boosting since these new audience are not aware of this product thus having lots of past interaction with your old audience can bring trust and communication among new audience. And there are high chance of them liking the post as it was already liked by the old audience.

3.Go for dynamic creative ads

This is the best option available in Facebook ads. Facebook ads guess out your ad design just by your uploaded images, videos, titles, descriptions and CTAs, finally figures out which one is the best among the combination work. The best among will be put out to boost conversions and this can immensely increase your budget further. This method is also to increase visitors, videos views, reach and brand awareness among people in the world. Creative ads are the best method for ecommerce sellers, when they are new into business and bring out new prospects and they try to focus on retargeting past visitors.

4.You need to retarget ad campaign.

First, we will get to what retargeting means, in Facebook retargeting, you get a list of your past customers you wish to re-engage with. It can be frustrating seeing your customers add to cart but not purchasing, online sellers work really hard to get their past customers to re-engage with them. There is always an alternative plan by just adding facebook pixel to your webpages. This gives you a code which allows you to target ads at people who have visited your site and u have an option to give them special and exciting offers.

5.make new dynamic product ads.

It is always better than creating an individual ad for each and every product instead you can use Facebooks dynamic ads to simply upload your products catalogue to Facebook business managers and Its starts to create dynamic product ads. It retargets shoppers, ecommerce businesses can use Facebooks dynamic product ads so it can automatically present them with relevant products. If the customer has viewed your item or they have added to their cart, your ads will be automatically displaying the selected product.

6.Also run campaigns on Instagram.

Having eye catching ads for ecommerce on social media can have large and high impact on your business, thus choosing the right platform is important. Start advertising on Instagram and for any ecommerce business the best option would also be Instagram. Almost half of the market goes for Facebook and Instagram for ecommerce marketing and brand awareness. Every business owner who currently advertising on Facebook will also have an account in Instagram. The interesting fact is that Instagram ad campaigns run through Facebook ad manage. Posting it on Instagram as well as Facebook is easy, as the sellers just need to check their Instagram messages under each ads comment section to run it across both channels.

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01Jun

Here’s how Meta is Changing Facebook Ads Targeting for 2022.

We believe that the most effective advertising experiences are personalized. It allows the people to find the best products and services from small businesses which may not have the ability to market them on broadcast televisions or other forms of media. It also enables social causes, and non-profit organizations to reach more people to likely support and benefit from them, like connecting people to raise funds for charitable causes or trust. In the meantime, we also wanted to better match people’s increasing expectations on how the advertisers may reach out to them on various platforms and address feedback from Civil rights specialists or experts, policymakers, and other stakeholders on the importance of preventing the advertisers from abusing the targeting choices they make available.

As a part of these ongoing efforts, beginning January 19, 2022, FACEBOOK will be removing some very detailed targeting choices or options because they relate to the topics that people may recognize as sensitive, like targeting choices refereeing causes, organizations, or public figures that relates race, health, religion, political affiliation or sexual orientation.

The changes in Facebook Ads Targeting.

On January 19 Facebook has taken away the targeting options or choices in four main categories or classes along with niche segments that are seldom used. And they are:

Health Causes like “Cancer Awareness”, etc.
Religious Groups and Practices like the “Catholic Church”
Sexual Orientations like “LGBT culture”, etc.
Political beliefs, social causes, issues, organizations, and figures.

The Meta also announced its upcoming changes which mention that the campaign will keep delivering to the impacted audience or targets into late March 2022.

Moreover, the changes won’t propagate through the Metasystem. The Ad sets created before January 19, allowed us to make campaign–level edits, like campaign names or budget amounts, while not impacting the targeting till March 17.

However, the edits at the Ad set level were able to trigger the audience changes.

Likewise, if the Ad set is paused before March 17, once it’s reactivated, the new targeting changes can kick in. After March 17, it will not be possible to edit the previous campaigns that leverage deprecated targeting settings. For to make the possible changes at the campaign, ad set o,r Ad level, you would possibly have to revise the detailed targeting settings before March 17.

Will there be any larger impact For Social Advertisers?

It can be fascinating to ascertain if other social media platforms will imitate and additionally change their targeting capabilities. So far, Meta has a lot of pressure than other alternative platforms.

Without reviewing and practically also reducing their targeting parallelism across certain sensitive criteria, other social platforms also draw risk at the same scrutiny as has been directed at Facebook.

We might expect that within the near future, they too can reduce their targeting aloof from personal characteristics.

Meta has not indicated whether or not it envisions any further targeting changes or if this will be the only tweak in the foreseeable future.

Still, we will be able to take comfort that Meta is responding to the mounting vocal feedback and hope that it will continue to take note of further developments.

While this has come up first within the context of social media, programmatic and search advertising providers has to be very careful.

Historically, these vehicles have created nice use of the information that permits a high level of targeting preciseness and provides parallel insights using demographic, socioeconomic, and alternative parameters.

If these players do not directly address the sensitivity of the parallel ad targeting and reporting in taking into consideration of the above mention development, they will be forced to – as shortly as implications from cookie deprecation gain momentum.

From Social problems, thanks to identification to the larger trend of information privacy issues, advertising platforms and advertisers alike got to be ready to tackle sensitive topics.

While the choice to get rid of these options wasn’t simple, we tend to feel assured that we can evolve our Ads system to fulfill the requirements of everybody we tend to serve, whereas operating diligently to continue supporting is one of the simplest things regarding Facebook – helping people connect with and see the companies and organizations they care about.

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20Sep

Google Ads vs Facebook Ads: Which is good for your business growth?

Google and Facebook, both, are big players in the advertisement industry. They are true giants that put everything else of the same kind in their shadows. So, when you want to choose one, which do you choose? Both, of course. Who’s stopping you? But, let’s suppose you really need to pick one and need to know the strengths and weaknesses of each.

Which one is better then? Well, depends. Depends on a few things, in fact. What is your objective? Is it getting customers and conversion? Or is it just brand awareness? There are a lot of questions to answer. But, let’s get a general idea of the whole thing.

How it works

Google advertisements or AdWords depend on keywords. They use textual data to attract people using these keywords in their search queries. These keywords are the core of what you need to promote and are usually no more than a couple of words and corresponding to search queries, your ad pops up.

Facebook ads depend on your company’s reach on social media and your social media presence to attract customers. Ads can be tailored to a certain kind of audience unlike Google ads which just puts it out there for anyone using the keywords you paid for.

Which one has a wider reach?

Undoubtedly, Google has a wider reach. A wider reach doesn’t not mean more conversion rates. It just means wider reach. Google has a wide variety of suites to offer and a wide variety of environments when it comes to advertisement. Like, YouTube ads or through Gmail. Facebook on the other hand is limited to Facebook, Instagram and such media platforms.

Google has a wider reach but, the conversion rates could not be as high. Facebook, on the other hand, has a smaller reach but better conversion.

Budget

Budget is a very important part of the advertising process. Which is more budget friendly? Depends on your objective, length of the campaign and which business you are in.

For Google, the business you are in is really important due to their Cost per Click (CPC) or Price per Click (CPC) thing. When someone clicks your ad that takes them to an external site or an ad in the SERP (Search Engine Results Page) when clicked will cost you. And, this price depends on the kind of business you’re doing.

If your business doesn’t have a lot of competition, the price you’re looking at is really low. But, if your business has really tough competition, the prices you’re looking at will be high.

Facebook has a more stable rate for advertisements when compared to Google. But, to see results, you will have to invest long term. Because to see which kind of ads work best and getting things set up specifically for something is going to take time. We’re talking months here.

The Model/Structure

Google has a funnel model – a top, a middle, and bottom. The top is people who are in no way interested in your business or any other business of your kind. They are hard to convert into clients as Google has a wide reach and not everyone is looking for your products. The conversion rate is extremely low at the top of the funnel.

Then, there is the middle, where people are mildly interested in your products and people who come down from the top of the funnel. Here conversion rates are a bit higher, but not a considerable increase. Then, there is the bottom, where people are really looking unto your products. Here the conversion rates are high.

Facebook uses an entirely different approach. They use advertisements that look just like normal posts in the form of a picture or video, so people won’t just scroll past it. They will take the time to understand your products and what you offer. Is this why the conversion rate is high? Makes no sense. Of course not. There are things in play behind the scene.

Facebook is somewhere people’s personal lives, interests, and a lot of stuff come to be public. They do it themselves. This makes it easier to sort people with similar behaviors with regard to purchasing products or things they like. This is called “lookalike” something. So, when you have lookalikes and target them, the conversion rate is incredibly high.

Ease of use

Which one is more user-friendly from a beginner perspective? With a lot of similarities between the two platforms, such a question is to be expected. Which indeed is more user friendly? Both have their pros and cons in this…field. Google has a simple UI in the basic section. But, the basic section is very limited and if you need more control and be able to do more, you will have to switch to advanced, which can be quite daunting.

Facebook has a very simple UI where you know what everything is. It is very beginner friendly. Too friendly to the point where you can make mistakes because of it. For instance, you could just delete an entire campaign when all you wanted to do was delete a post that wasn’t attracting customers.

It all comes down to the user.

Local services

Which of the two help get a boost for local businesses? Here, Google takes the lead. Because of apps like Google Maps, Google can know where a person is. When they are within proximity of your business, Google will automatically suggest your business if they are searching for something related to it.

Facebook, unfortunately, has no such service to offer. So, if you’re a local business trying to make a name for yourself, Google is the way to go.

When can you start?

For Google ads, you can start whenever. You can think of it today and get the campaign underway today itself. With Facebook, there is ad preparation. Then, there’s a lot of trial and error to find the best thing that works for you. This could be weeks or months of preparation. And, more waiting to get results that you might like.

If you are looking to get ads made for Google or Facebook, we at TGI Technologies, one of the best digital marketing companies in Kerala can help your business. We have been helping people like you and will continue to do so. It’s for a reason why we are the best digital marketing company in Kochi. Our team can get you running in the span of a few days.