29Nov

Google MUM : Multitask Unified Model

What does the digital future look like? Yup, you talk to some machine and it responds like a human. That’s what sci-fi movies, at least, have planted in our brains. And, things have been turning that way recently. Machines are made to adopt a conversational tone for that one-on-one conversational vibe.

Big players in the digital field like Microsoft, with its new Windows 11, and others have already started this transition process. The Multitask unified Model (MUM) aims to do this with other major improvements.

The Base

It is a refined version of the Bidirectional Encoder Representations from Transformers (BERT). It is more receptive and adaptive to the human way of speech and communication. MUM aims to go further than BERT.

Ease and integration

Finding something on Google is not extremely simple. Some searches take more than a single try to get you what you really need. The average number of searches is estimated to be eight for complex queries. MUM aims to bring down this number. Through various new features, MUM is targeted at the ease of use of the consumer.

We can expect different aspects of MUM to be integrated into the Google browser in future updates.

Recommendation

E-commerce is nothing new. MUM makes a buyer’s journey as smooth as possible through improved recommendations. It lifts much of the tedious work required on the part of the customer to find the right product.

Google Lens

This addition is amazing and is quite a welcome surprise. MUM gives more importance to Google Lens. How exactly does it do that? Well, you could be looking for something with a certain pattern. Click a pic and ask what you want with a similar design. This short clip should help you understand better.

It also helps you find stuff. You could click a pic of something and ask where to buy that or how to fix a broken one or get a replacement. A pretty handy feature, right? Google LENS MUM update

Image Priority

Text content and videos have stayed at the top of the SERP for a while now. Now, images will share the place. Images used to be there. But, they will now be more prominent. If a query requires an image result, the images will be more pronounced. Images will be larger and the SERP will be sort of covered in images.

This might be a good time to work on relevant images for your webpage to stay on top. Speaking of staying on top…Well, there’s a bit of an issue which we will come to later.

Relevance

Things pop up based on relevance and how do you know what is relevant? Google was not the best picker. It is trying to improve with MUM. It goes deeper into content, especially videos. The closed captions help on determining the relevance of a video for a particular query.

Now, video recommendations will be better than ever with videos being analyzed more deeply.

Also, there is a hierarchy order when it comes to queries. Content, video or image? Well, depends on each query. A query that goes: “How to…” might give you more video results while something that has ‘inspiration’ or ‘reference’ in it might bring up more image oriented results.

Updated features with new names

We’re all familiar with people also ask section in the Google SERP. With the complete implementation of MUM, this section will become ‘Things to know’. From the name itself, we can see that it goes beyond a few inquiries. It gives you an opportunity to know all that is essential about a subject.

Similarly, the ‘Related Searches’ will become ‘Broaden This Search’ and ‘Refine This search’. Well, there isn’t much of a difference in this section except that the options from where to go after your initial query will be more refined. It won’t stick to a particular thing and limit you but, broaden horizons for searching.

The suggestions are confident which is great. If it’s something that seems worthwhile, you can know more about it. If not, you can carry on regularly browsing.

The good old links

Well, links have always been the core of the browsing experience. This changed with the introduction of featured snippets. And, with progress (MUM), the links have been pushed farther down the page. With the featured snippets, Google cut down on the initial ten links and with MUM, the links will be sidelined.

This takes us back to the staying at the top thing. Well, with the links being pushed down by information filled snippets, links will attract lesser people. People browse for information and when they get precisely and concisely the information they seek, they will no longer need the links.

Versatility

With MUM Google will be more versatile than ever. The context of a query will play a huge part in MUM. Two people looking up the exact same thing in different contexts will be presented with entirely different Search Engine Results Pages (SERPs).

What makes this ‘context’? Your search history, location history, preferences, etc. Which Google can collect makes up this context.

To be or not to be featured

With Google becoming more Wiki-oriented, i.e., focused on information, rankings wouldn’t matter. You will either be featured or not. It is the content that matters. Earlier, the SERP was based on keywords and the frequency of keywords determined the position of a link on the SERP.

Things have evolved and clear, concise content takes priority over content filled with keywords. This is because of the conversational tone of questions and Google becoming more information based. Sometimes, Google may analyze and extract only the necessary parts from a link. The thing is to be featured. That is what is important now.

Is SEO a thing of the past?

No. Most definitely not. The core remains the same. Google is not undergoing a drastic change. The base algorithm of analyzing and picking data is the same. It’s just been refined. Newer elements of SEO become more prominent with such a change. SEO, like always, is still a major part of being where you want to be in the SERP.

Appeal

The thing to do now is appeal to the customer. Your website should be more customer oriented. It should have all the answers to any question that the customer may have. Think as a customer. And answer any question that a customer is most likely to ask. Keep things conversational.

Google Merchant Centre

You should be registered on the Google Merchant Centre if you are running a business. When a customer is searching for products, Google pulls up a handful of products that are verified through the Google Merchant Centre. This is why being registered on the Google Merchant Centre is important.

Things have changed a bit. Things always change. We must embrace change and move forward. If you are worried about all these new changes, fret not. We at TGI Technologies, one of the best Digital Marketing companies in Kerala will help you with any digital hiccup that you might come across. We take pride in being one of the best SEO companies in Kerala. So, if you need a helping hand with the new improvements that come with MUM, don’t forget to give us a call.

04Aug

Top ways by which Social Media Can Boost Your SEO

Spaceship-Boosting-SEO

Social media is an amazing and proven way to grow an online brand, and all it takes is creativity, passion, and consistency to proceed in the right direction. If you have not yet entered the social media, take a moment to prepare a plan to create your profile and start building your online community.

Regardless of the niche, your business belongs to; social media should be an essential part of your marketing strategy. Every business should have social media presence and a minimum marketing plan in place, and you should be engaging your audience at least once a week.

if you’re still thinking about getting started or taking social media seriously, take a moment and consider these points:

Your Competition is Already Social

Your competitors are already active on social media. That means your potential social media traffic and conversions are being diverted to their business and website, thus growing their business.

The Earlier You Start, the Quicker You Get the Benefits

Now you know that social media is all about relationship building, and it grows as your followers tell their friends, and those friends tell their friends, and so on. The earlier you start, you’ll be able to start growing that audience quickly.

You Don’t Lose Anything

Basically, you are not going to lose anything by getting started in social media. Both the amount of time and money you spend to create your profiles and start posting is usually minimal, considering other marketing channels.

Today, there’s little doubt among marketers that SEO and social media are two must-have components of any effective digital marketing strategy. After all, SEO is arguably the founding-father-tactic of digital marketing, and social media is theplace on the web where our audiences gather, share and engage every day.

However, regardless of whether social signals are used as a ranking factor—when done right—social media can most definitely enhance your SEO efforts. How? Below I share three reasons why, as well as some tips to make your social content more SEO friendly.

Social media can lead to quality backlinks.

14Jul

Top 10 Services Offered By Digital Marketing Companies In Kerala

Services of Digital marketing companies in Kerala is considered to be are an important element for any business model, and should always be part of your overall marketing strategy. While it is possible to undertake online marketing yourself, unless you have a thorough understanding the concepts, you may not use it to its best effect. Hiring an outside company to take care of your online marketing will leave you to focus on growing your business, but if you’re unsure about how an outside company could help your business, here’s 10 top services offered by great digital marketing companies.

SEO services

A key element of digital marketing, search engine optimization services or SEO, should include keyword research, link building and copywriting. To maximise the potential of SEO, it’s important to use a digital marketing company that offer a complete site audit before they even begin to create their strategy.

Pay-per-click (PPC)

PPC is a model of internet/digital marketing where advertisers pay a fee each time one of their ads is clicked. Put simply, it’s a method of buying visits to your website. Professional advice will help you to develop a coherent strategy to bring you a good return on your investment.

Google Ads

Which leads us onto Google Ads. Probably the most popular PPC advertising system in the world, it enables users to create ads which will appear on Google’s search engines, and can prove to be a really effective way to promote your website.

Website Design and Programming

As your website is the digital face of your company, you need the most appropriate design for your business, which will operate on multiple viewing platforms, including mobile. The best online marketing experts will help you to redesign your website to ensure that it’s fully optimized.

Content Marketing

Having high-quality, relevant and consistent content plays a key part in attracting and retaining your audience, and ultimately driving profitable customer interaction. Therefore, you should choose a digital marketing company who not only knows which content you need on your site, but will take the time to understand the nature and ethos of your business.

Social Media Marketing

Together with your website, your social media channels, such as Facebook, Twitter and Instagram, make up the vast majority of your online brand. Having a social media strategy is very important, as it shows the nature of your brand and how you interact with your customers. Good online marketing companies will help you to set up and manage this interaction, and provide advice on strategies to adopt.

Conversion Marketing

Good online marketing companies can help you to come up with effective strategies to convert the people who browse your site into paying customers. This is known as conversion marketing, and is measured by the percentage of visitors who take up your offers.

Email Marketing

Email marketing is sometimes seen as the poor relation to social media, however you shouldn’t underestimate the power of this marketing strategy. There are almost three times as many email user accounts than Facebook and Twitter combined, plus email marketing offers a more personal and more businesslike marketing approach.

Mobile Marketing (optimizing a website for mobile)

As more and more people rely on their mobiles and tablets for shopping and other kinds of business, it makes sense to ensure that your website is fully functional on all devices.

Help and support

Not a marketing strategy as such, but knowing that you have access to help and support whenever you need it, is vital for ensuring that you keep your online presence relevant and up-to-date.

To get more details get in touch with best digital marketing company in Kerala

15Jun

How to increase your blog traffic?

The bad news is that it’s not quite that simple. Was Japan built in a day? NO Then why to worry. It takes doing several things right—and doing them over a long period of time.

The good news is that it’s not rocket science. I have used several basic techniques to increase my blog traffic every year since I started tracking it in 2008 using Google Analytics. Some years have been better than others, but all have shown an increase:

Year	Pageviews	Increase
2008	574,778	N/A
2009	1,496,241	160.3%
2010	1,972,497	31.8%
2011	5,060,331	156.5%
2012	7,030,343	38.9%
2013	7,802,426	11.0%
2014	9,236,113	18.4%

I believe you can dramatically increase your blog traffic by following these ten strategies.

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