Importance of SEO for Travel Industry
Allow the figures to do the talking. A recent study conducted by Travel Commission concluded that as many as 72% of the trips were booked through internet. This is not it. There is a rise in the internet bookings by 45% since 2009. Hence, it is clear that more and more customers are relying upon online channels to fulfill their travel requirements and this trend is sure to get more popular, all thanks to the widespread use of smartphones and internet using devices.
SEO allows you to target customers for a range of keywords. Unlike other strategies (PPC, Facebook admangers), targeting keywords in SEO is fairly easy and pocket friendly. SEO lets you target a large number of keywords along with their variations, for no extra costs. For example, if you are in the business of booking hotels, you might like to target keywords like ‘hotel reservation’ and ‘hotel booking’. But why restrict yourself? You could also try your hands on other related keywords like ‘kerala hotels’, ‘best hotels in kerala’ and so on. SEO doesn’t restrict your keywords with a budget. SEO gives you the liberty to explore more and target a range of related keywords for no extra costs.
Positive Online Customer Reviews
Positive online customer reviews instill the confidence in your brand. Positive reviews speak of your good will in the market. Manage your reputation online by earning some good customer reviews. You could do this by asking your customers to leave positive reviews on popular travel forums. TripAdvisor is one of them. Make sure that the reviews are honest and left from genuine people. Further, also keep a close eye over the negative reviews and take all possible measures to address them.