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30Aug
Digital marketing company in Kerala

How to optimize your website for Voice Search and Video

The internet has changed a lot in the past decade. It is not solely about keyword search and a search engine coming up with results or the information you seek. There have been major developments and things are not as they used to be.

Now, we have more than just search engines to surf the internet. One of those things is voice assistants. You ask a question to it and it pulls up relevant results.

Cool, ain’t it? Straight out of a movie, it would seem. It can even read out what it thinks you are searching for. Really amazing. Who wouldn’t give it a try?

If not to look cool, people would still use it for convenience. Smartphones do have small screens after all. Typing could be hard for some people. So, voice search makes things easier for them.

In addition to this, videos are now a great part of the internet. Words, plain texts are now considered boring and people don’t make the effort to read a whole page filled with textual information. They would prefer watching videos that contain information they are seeking.

Videos are visually fulfilling and have the information people require. Voice search and video search have become things in it. For voice, there are voice assistants like Alexa. And, for videos alone, there is the internet giant, YouTube.

In this new age of internet browsing where you don’t even have to use your hands to get an answer, how are you going to optimize your website to remain significant?

SEO has always been an answer to optimization. But, this requires something more than the regular SEO.

Voice Search Optimization

  •  Keywords

Keywords have been a major aspect of internet browsing for a long time now. You have to type in keywords in a search engine (for example, Google). Then, it would pull up results that it considers relevant to the keywords used.

Keywords are a simple string of words. For them to be connected semantically was never an issue. But, with the advent of voice search, the use of keywords has changed.

Usually, while browsing, people use a minimum number of keywords that are essential to getting the results they seek. SEO is tailored according to the keyword input. And, a change in the way people use keywords demands a change in SEO.

People do not use keywords in a search engine the same way they would talk to other people. Long-tailed keywords were frowned upon in the past. But, it is what the future demands. People while using voice search, feel the need to use a conversational tone.

People are not quite accustomed to saying a few words that are loosely connected and getting a reply. While speaking, it does not matter to what, people tend to use a conversational tone. This renders the normal SEO useless.

Short keywords are what normally SEO specializes in. For voice search, your website must be optimized in accordance with long-tail keywords. Keywords in a conversational tone are longer than keywords used in search engines.

  • Search Pattern

It is also good to know the search pattern of people. Do people use voice search often? What do most people usually search for? You must be able to generalize whatever you can. This makes it easier for optimization.

People do use voice search often. There are a lot of people using voice search as people have indeed bought a whole lot of voice assistants. I doubt they’d be using it for anything else.

What do people usually search for when using voice search? It is most likely a local business. Whenever you hear a person using voice search, it usually ends in “near me”. Of course, that’s the case. People are always searching for restaurants near them, shops that sell a particular thing near them and ‘what not’ near them.

Making your business popular locally would be a great way to attract these kinds of people. Popularisation has to be online if they are to find you. They are using the internet to find you after all. How do you do this?

  • Google My Business

Google is most definitely the most used search engine. And, when they give you an opportunity to make yourself popular locally, take it.

I’m speaking of ‘Google My Business. Make a profile with them and keep it updated if required. This will help in your business popping up when people ask Google to find them a ‘whatever your business is’ near them. Pretty neat, right?

  •  Mobile optimization

Which do you think people sue more for voice searches – computers or smartphones? Smartphones, of course. I don’t think people would be carrying a computer with them, much less talk to it. Voice assistants like Cortana do exist, but, people use smartphones more than computers for voice search.

It is very important to optimize your website for mobile. You will be getting a lot of traffic to your website if your keywords are to pop up during a search. And, most of that traffic is going to be mobile users.

With voice search, there is another important thing that must be noted. Your ranking in the SERP (Search Engine Results Pages) does not matter. Long-tail keywords have a disadvantage in SERP rankings, but, voice search overlooks rankings and might pill up your website or keywords during a voice search.

The same is the case with Google snippets. When a user types in keywords pertaining to something that can be answered in a few sentences or words, Google will have a small window that provides just that using the keywords. This does not require you to be highly ranked in the SERP.

Only the keywords matter. And, voice search results are often going to be these snippets. So, make sure to use SEO accordingly for voice search.

Video Search Optimisation

You might already know the advantage videos can provide to your business. Videos significantly reduce bounce rates which in itself is amazing. But, it is only the tip of the iceberg. We are here to speak of optimization. So, the whole thing about video is elsewhere.

What matters the most in video optimization? How do you get ranked in video search? It is quite easy to get ranked in videos only SERP, but, for videos to pop up along with the main page is quite an ordeal, but not impossible.

The good name and popularity of the company have to do with the video ending up on the main SERP. This is not the case for the video only SERP. So, you might want to focus on that if you’re new to this video optimization.

  •  The platform

Where do you start if you want to get ranked higher in video search? Should you go with your own website or a platform? Most definitely a platform. When you search up something on Google, what comes up in the video search? More often than not, a YouTube video will be ranked the highest.

So, uploading your video on a platform and promoting it is a good way to go. YouTube and Vimeo are two sites that usually pop up in the video SERP.

Talking about the platform, make sure that you do not upload in two places and make it compete against each other for rankings. It’s the same video. Focus on one. You might want to look at platforms that are kind of closed off. We wouldn’t want our clients drifting off to other companies with the YouTube recommendations.

  •   Your Best Video

When your webpage has multiple videos, make sure that your best video is at the top. When searching using the same set of keywords, only one video per enterprise will usually show up in the video SERP. And, this will be the video at the top.

So, make sure that this video is your best-performing one. This is to boost views and draw in more potential clients.

  •  The Looks (Title, Description, and Thumbnail)

Looks matter, especially in Video SERP. Make sure that your video title conveys what you want and is what a client is looking for. The description also plays a role in optimization. It helps to add keywords.

The most important part of looks in a video is the thumbnail. The thumbnail has to capture the audience. Don’t let some random part of the video appear as the thumbnail. Make a custom one. It isn’t too hard to make a thumbnail.

Also, make sure that the thumbnail is in accordance with the contents of the video. People do not take kindly to click-baits. Clients should never feel cheated. It can affect your business adversely.

  •  Transcript

Subtitles… Subtitles are important not only in the entertainment industry. People appreciate subtitles on all kinds of videos. A video on Facebook or YouTube should be considered as something that requires a subtitle like a movie or a series.

People will definitely love this addition. Why? Subtitles make it easier, especially for non-natives, to get your point across.

More than client comfort, it is a way to add more keywords. Transcripts are basically textual forms of a video and they will be used when indexing and ranking videos according to the keyword. So, make sure you have made subtitles for the video that you wish to promote.

Voice and Video optimization are different from normal optimization. But, thankfully, the process is the same. Meaning, it is not entirely different from what we’ve been doing up until now. Care must be taken to optimize accordingly. That is all.

Looking for someone who can do the optimization regardless of what you want to promote? We at TGI Technologies, one of the best digital marketing companies in Kerala can do it for you. We can optimize your website for whichever medium you require. The best digital marketing company in Kochi is more than glad to help your business grow.

12Aug
Digital Marketing Company in Kerala

Role of Digital Marketing in a Post-Covid World (Post COVID marketing ideas)

COVID has made a huge impact on our lives (especially our social life). It has affected us so deeply that it has created a ‘new normal’ for us. And everyone is trying to adjust to this new normal which some may find easier to adapt to than others. Where does digital marketing stand in such a world?

With this new world, a leaf must be turned. Will it be for the better or for the worse? What are the expectations of and for the digital marketing industry? How has it fared through COVID?

People have changed due to this pandemic. Change is in the air. Change is, quite frankly, inevitable. You are forced to change in these changing times. And, digital marketing has held its ground all through the multiple waves of COVID.

With social distancing, restrictions on the normal way of life and such people have been deprived of their choice (which many consider freedom). In a situation like this, the digital world opened the world of (almost) limitless choices to the people. And, the switch was sudden.

People needed no persuasion as would have normally required. They readily switched to digital means of acquiring things. People crave freedom even if it is only an illusion. And, the choices that were now before them were unlike any other they had seen. This, they now understand as normal. They have switched (a majority of them).

Everything is truly at their fingertips and they feel a lot better than they used to. And, during such a time, digital marketing has thrived. Yes, it has seen a huge boost. Everything is now digital. People work from home, buy groceries from home.

People have developed a sense of trust towards the digital that they previously lacked, which has proved immensely beneficial to digital marketing. And, to compete with digital rivals, businesses have spent more on digital marketing the past year than ever before, and results have exceeded expectations. Digital marketing is now inevitable for businesses. Without digital marketing, a digital business would perish.

What about the traditional means?

They are things of the past in this new world. Their time is done. You should really think about a digital marketing agency and the things it can do for your business.

People have invested more in the digital marketing field and this investment has steadily increased through the consecutive waves of the pandemic raging throughout the world. This can only mean one thing. Digital marketing is very effective in such a time. Or, in a time such as this, people wouldn’t be spending so much on it when they are too concerned about saving up and hoarding.

People expect to be treated better in this changing world. Their vastness of choice makes them King. They could abandon your business and go for another. The choice is as limitless as raindrops and people would have you understand that. As things stand, you must personalize the experience of the customers.

This is done through collecting data and such data is used to personalize websites and apps. You wouldn’t treat a new customer the way you would treat a long-term loyal customer. Their needs and expectations are different. This is why their experience matters. Turning a lead into a customer and keeping the existing ones has never been so easy before (or hard). You make it, you shape it. It all depends on the strings you pull.

You must know your customers and digital marketing tools are a key to this and you want all the data and information of your customers sorted and tailor their experience according to the information. We should make sure that a customer is not confused with another. Like freedom, people consider their identity as something very valuable. And, it would be bad if you messed up. Also, things like these must be done with care. They shouldn’t feel you’re prying into unwanted places.

Why do people care about privacy so much when they know very little about it?

You must play your cards right and use digital marketing to the full extent without overdoing it. And, staying in touch is one thing that has been made very easy through this digital medium. You can stay connected to your customers and gain their loyalty through your constant efforts to please them. You must keep in touch so that your customers keep coming back to you.

All is well with digital marketing during this COVID situation. What about after? What when all this is over? People are itching to go out… to see other people and interact with them. Won’t this affect the digital world and market adversely?  Will not all this be a waste then?

Of course not. People are too lazy to go back to their old lifestyle especially when things have been made so much simpler for them by the digital world. It will be hard to go back to the way things were. Even if things go back to the way it was, what of it? If you have earned for yourself a name during this time, that is going to last and you cannot deny the things that it will bring.

Digital marketing has thrived through (and on) COVID and it will continue to thrive after COVID. COVID has been a catalyst to where things would have been in the future. The future is now. It is close at hand, thanks to the pandemic. Digital marketing will stay relevant and it is not going to fade into the shadows without a bang. So, don’t worry about it. Digital marketing is here to stay…until another leaf must be turned.

We at TGI Technologies, one of the best digital marketing companies in Kochi, Kerala can help you make your business thrive in a COVID-ridden and post-COVID world.

28Jul
content marketing company in Kochi Kerala

How Content Marketing Drive Sales for Your Business

Gone are the days of real face-to-face sales as well as marketing and here is the time when customers choose you from behind their screens. You shouldn’t be surprised that the spending on content marketing has been considerably increasing over the recent years considering its merits.  As a leading content marketing company in Kochi, Kerala we would love to introduce you to the perks of effective content marketing. So get ready to lace up your boots and give a tough fight in this new technological race!!

What is valuable information?

It can be anything remotely scientific or specifying the product’s different aspects. Scientific? Well, like graphs. How something performs, comparisons. Statistics. Yeah, that’s it. Impart knowledge in a way people haven’t seen before. Graphs are for within the company? No. Send it to the customers. Not the same graphs. They must be specifically tailored and must make them interested in the product.

Of course, you don’t want to send profit graphs to your customers. Wouldn’t turn out so well now, would it?

To attract customers. Yeah, right. Attract customers with some scientific stuff they may not even understand? Thing is, it doesn’t have to be scientific in the least. Just give them some new piece of knowledge. How is this going to help? Well, you have to subtly market your product to the audience through the same thing that gives them this information, which they may consider invaluable.

That is our goal. Marketing the product. And, this approach will make sure people will be interested in your product. Be faithful in what you share. People don’t essentially need to understand graphs. You can find graphs for almost anything and people seem to find graphs very knowledgeable. It’s got a graph? Totally legit stuff.

Why do you think there are lots of likes (or whatever) on random statistics that make no sense on social media? Just appear knowledgeable and people are people.

Other marketing strategies seem to do the job pretty well. What’s so different about this?

This is not just to attract new customers. They will attract new customers (no doubt about it). This also retains customer loyalty. We are using such a nice product. Such a nice company. So glad I purchased this. Will definitely buy again from them.” Statistics tend to have that effect on a lot of people.

Here’s the best part. You can up-sell your products after using this technique for a while. It is very reasonable. A product doing incredibly well must have a price that matches its reputation. People will gladly pay for overrated (maybe not) stuff. How do you like to profit from people’s feelings that something is superior? Charging more for superior quality products is the way the market works.

Add accessories to your product. Apparently, the product works better with the accessory or something. Expand your product. Expand your business.

Do you think half the stuff that is sold on the internet (or anywhere) costs that much? No. It’s just famous and well, famous stuff happens to be good in people’s eyes. And, good stuff happens to cost a lot. Things cost way less than they are, but you can sell them for an absurdly huge price and no one will question it.

You cannot just sell something for an insanely high price right off the bat (you can, but, it has to be really, really good). But, with content marketing, you can just create the illusion of quality and milk people. You can give them the best things for the money. Customers are important after all.

So, basically, content marketing is throwing valuable information at people and coaxing them to buy your product. Giving them valuable information regarding the product and the market will definitely boost your credibility thereby driving sales.

Show your customers you love them. Educate them about your market and tell them how amazing your product is. Surely, they will buy your product in return for opening their eyes to what’s happening around them. Statistical data seems transparent and people love transparency. Customer happiness is key to a successful business.

The next relevant question popping up in your head would be how much content can benefit your business. Let’s ponder upon this in detail.

1) Boost up your website traffic:

One of the main goals of content marketing is to hike your website traffic. We could use numerous ways to achieve this like social media campaigns, flyers, advertisements, etc. With an increased influx of customers to your website, you are never out of the race. Also, make it a point to keep your customers engaged and entertained through your constant content. Regularly scheduled updates of content would leave a good impression of your company.

2) Seal yourself as an established company:

The general trend of customers is to do business with thought leaders and established companies. Hence creating an authoritative say in your business is a necessity. To begin with, backlinks would help you a lot. Guest posting for other sites is an effective way to increase your number of backlinks increasing your visibility.

3) Evergreen content for your evergreen company:

If your content is evergreen, that is, if it never loses its relevance the customers are sure to return to your site over and over again. Non – evergreen content may create a temporary influx of customers to your page but it would soon die out. So to keep your business alive makes it a point to post more evergreen content.

4) Customer-friendly:

With good content marketing, customers are sure to visit your page with a perfect landing page. This, in turn, increases your interaction with the customers and you could build the trust of your customers. The clients will get to see the company’s goods and services and its operations gradually building faith in you.

5) Educated Purchasing opportunity:

Content marketing introduces your products and services beforehand to your potential customers. A recent survey also points out that people now prefer to access a business with a company only after knowing in detail about them. Content marketing is indeed the best way to do this.

6) Build and improve your search engine optimization:

SEO plays an important role in improving your online business. Content creation is a productive way to achieve this. A lot many keywords would direct suitable clients to your site and the content would give them a reason to stick around. This would eventually increase the time spent on your site and Google will assess your content as valuable.

7) Plays a role in each stage of the marketing funnel:

Content marketing has a fruitful role in each of the three stages of your digital marketing.

*Top of funnel – The customers are only becoming aware of their problems and possible solutions. At this stage, the content could help them to understand their problem in detail.
*Middle of funnel- Customer would be evaluating their available options. Content at this stage could help them make a decision.
* Bottom of the funnel- At this stage, your customer is ready to make the decision and content can provide them with the final guidelines.

Privileged to be one of the top digital marketing agency in Kochi, Kerala, we wish to share some amazing content marketing tips to fuel up your business.

1) Be easily accessible to your customers:

Maintaining cordial relations with your customers would take your business an extra mile. Customers would love to hear from you, answering their queries would be useful to them. So, if a customer drops a comment on your page feel free to respond to it. Even if someone points out a negative aspect acknowledge it. This would make your page more interactive where consumers also get a space to express their views.

2) Let your brand stand apart:

People can be easily driven to distinct brand voices. Be proud of your brand and let it find a spot apart from the general mob of brands. It would make it easy for the customers to spot you and also separates you from the competition.

3) Good Landing Page- first impression is the best impression:

A good landing page is one of the prime necessities of a good business site. Your customers would be wandering in and out of the internet world looking for their products or services. Imagine yourself as a customer and when you click a link and you are redirected to a page that is haphazard and makes you bewildered. Chances are high that you may back off from that page immediately. On the other hand, if you could provide an ordered and interesting landing page that customer is safe in your hands.

4) Information and aesthetics to go hand in hand:

Your site should at the same time feed your customer’s desire for information and aesthetic beauty. A compelling headline is the strongest point that would entice your customers to stay on your site for a long time. Also, it should be visually appealing with strong bullet points and media mentions.

5) Address customer’s pain points:

You cannot improve your sales just by increasing your site traffic. To turn your visitors into your customers you have to keep providing what they have been looking for. For this, your content has to be relevant directing them to their desired goals.

6) Converting leads:

The ultimate aim of content marketing is to increase sales by improving website ranking. Even though you start by addressing a general query you can eventually narrow down your content to give specific answers to your customer’s questions. These steps might help you to find potential buyers for your business.

7) Organic Traffic:

Organic website traffic is a natural way to increase your sales if your site provides high-quality content. Adding relevant keywords to your content can increase the number of visitors to your site. You can also try interlinking relevant posts, using alt tags, and regularly updating your content.

8) Good Analytics:

Keep track of your content and see how your consumers respond. Analyze your website traffic and get to know more about which content to focus on.

So what are you guys waiting for! Content is indeed the King. If you want to set your business on the right track, work on developing a content marketing strategy targeting your potential customers, and watch out for your growth.

We at TGI Technologies, one of the best digital marketing agencies in Kochi, can help you with Content Marketing. We will make sure that you as well as your customers are happy.

12Jul
SEO Company in Kochi

Wish to increase your business? Here is how SEO can help!

Most of the clients who are new to the world of digital marketing would be having so many queries regarding how to increase their business via this medium.

There are so many divisions within that of digital marketing of which SEO optimization can be considered one of the most important factors.

Search Engine Optimization?

SEO stands for Search Engine Optimization, which is the practice of accelerating the probability of your content to be discovered on top of the search engine’s organic ‘search results’ i.e., to improve your website’s ranking in search engines. A properly optimized website helps to attract more customers and increase website traffic which in turn gives a better ranking of your websites on search engines. Thus, search engine optimization is extremely essential in digital marketing. As one of the top SEO companies in Kochi, we would like to introduce to you, the new trend of SEO marketing.

How does SEO affect a website’s reach?

It is the main aim of search engines to display the best and most relevant search results to their users. There are innumerable websites present in the digital arena and yours is just ONE among them. On top of this situation, there exists another crisis fact- 80% of people are not at all interested to look beyond the first few pages of search results. In such a field, competition is really high. So having your website displayed in the first few pages of search engines surely helps to increase your reach compared to your competitors.

As you can see, it is indeed very hard to survive this competitive spirit of the digital world. But with the right inputs of marketing strategies, your website is sure to reach great heights! Reach out to us, as an SEO company in Kerala, we can help you with various strategies to increase your website ranking.

Applying SEO strategies to your website helps you to increase your visibility!

SEO can help your content to get in front of the right people by optimizing your post by including relevant phrases and keywords. With the apt uses of keywords, the search engines would choose your website to get ranked higher.

Here is how you could increase lead generation using SEO:

  • A responsive site for a sleek look on any device:

Make sure that your web design is responsive and renders well in devices of all varieties. Smartphones are preferred over desktops as they are handier so people nowadays are more inclined to search while they are in ‘move’, not only on desktops but on other devices too.

  • Most often used keywords should be identified for content optimization:

Keywords and phrases that contain more probability to be included in the queries and questions posted in search engines should be identified. Make sure that these keywords are used in one or another place on your website’s content.

  • Fresh contents posted consistently helps you to get better results:

It has been widely seen that the websites that post authentic content consistently are more viewed on the top of the search engine results! Hence, the more you will be posting, the more ranking you will be getting. So staying up to date with your content is necessary. Keep track of the ongoing trends to improve the quality of your content as most people tend to follow trends especially the ones that are prominent on social media. In this way, you will know what attracts which customer.

Make sure that the content you post is long and descriptive. Longer content helps to convey more information and customers always like to gain detailed information on what they are looking for. Brief and incomplete content tend to be less informative so it is important that your content must provide the right amount of information that your customers would find helpful. Also, ensure that the language used in your content is simple enough for everyone to understand, complicated or intricate content might not help customers. Sharing your content is as important as its quality, so it is necessary to make your content linkable.

At the same time, posting duplicate or plagiarized content can cause your website’s ranking to get pulled down. Make sure that your content is fresh and 100% original. So be VERY careful with the authenticity of the content that you post on your website.

  • Your website’s speed matters:

It is the main aim of the search engines to provide the users with the best authentic data that they will get in the fastest time. Hence the speed of your webpage also matters.

Most people get annoyed if the website speed is low. So, they would prefer other websites over yours if you can’t provide enough speed for your website. Therefore, the speed of your website is really important for search engine optimization.

Search engines would only route and point out their users to an optimized site. Hence, either optimize your webpage to be faster than others or let the other fast pages take up the position on search engine results.

  • Being active on social media platforms matters:

Almost everyone today is a part of one social media platform or the other so being active on social media can help you reach a wider audience. With the help of social media, you can keep your customers updated with your upcoming products so that they don’t lose interest. So being regular and active on social media actually matters in increasing the visibility of your website.

Optimizing your social media profiles increases your chances of visibility as the search engines tend to index your social media content. Hence, the more activities you could be on these social media platforms, the more likely it is that your website appears on the search engine results.

  • Off-page optimization

This refers to the measures you can take outside of your website for its promotion. Backlinks are the most important factors regarding off-page optimization. If a website has many high-value backlinks it is likely to get a better ranking on search engines than those with fewer backlinks. So in order to increase the ranking of your website you have to make sure to provide quality backlinks.

You can also make use of other off-page optimization strategies like celebrity marketing, guest blogging, content marketing, brand mentions, etc. As a prominent SEO Company in Kerala, we can help you with these strategies in order to increase the ranking of your company’s brand.

  • On-Page optimization

These refer to some of the factors that you can control on your web page itself. It includes high-quality content as mentioned earlier, optimizing headlines and headers, titles and meta descriptions, URL optimization, etc.

  • SEM

SEM stands for Search Engine Marketing. If you want to elevate your brand awareness to the next level, grow your business rates through online marketing and also keep up with the current competition in digital marketing, here’s how SEM can help you. It is one of the most effective strategies used in digital marketing.

The main and most important aim of Search Engine Marketing is paid to advertise. Advertising includes online advertising especially on Google Ads or Bing Ads and paid search which includes  Pay Per Click(PPC) or Cost Per Click(CPC). Using these advertising strategies while keeping in mind your target audience will definitely help to promote your brand and sustain your competition in the business.

Reach out to us as we are a leading digital marketing company in Kerala and can make sure that your brand stands out!

  • Be open to reviews and comments

Your target audience would find your brand accountable if your existing customers leave their reviews on their experience with your company. Positive feedback can surely help to increase your leads. Most people rely on customer reviews to make their choice and with the existing competition, positive feedback can help put your brand on top.  Hence, it is a must to support and urge customers to leave their reviews on your website.

Since everyone makes use of technology these days digital marketing has become a necessity and SEO is the soul of digital marketing. Now that you know a few factors of SEO utilization, we hope that it helps your website to get better! Make sure to evaluate and mandatory note the results after each SEO change that you have made. If it helps, you might apply it to your whole website and if not, remove it. We at TGI technologies, the best digital marketing agency in Kerala, happily look forward to helping you with any queries or doubts!

25Jun
Digital Marketing Company In Kerala

Top Best Digital Marketing Company in Kerala in 2021

Want your business to go big?

Can’t seem to find the right option? Well, you always got TGI, the best digital marketing company in Kerala. What better way to promote your goodies in these times than the internet? When people choose online sellers over their offline counterparts, we at TGI will give you the edge that you need to be where you need to be.

What have we got that other companies don’t that will give you such an advantage?

A good team and goodwill to help you and see things through. We will guide you every step of the way. We’ve been doing this since 2016. We are more than happy to help people. Everyone deserves a boost in today’s competitive world. You’re no exception.

What is this digital marketing?

It is a broad term that generally refers to something that expands the reach of your business digitally by using certain tools. These tools generate more leads and improve your conversion rates and reduce bounce rates.

Join hands with us, and we will expand the reach of your product to more potential clients. Sounds good? This is a promise. How exactly are we going to do that? Well, we’ve got a few things to get the work done. I’ll elaborate on a few of them.

  •  Search Engine Optimisation

First, SEO. You couldn’t have missed this SEO thing. You would’ve probably heard it a lot. It’s because it’s very important to marketing anything at all online. Everything has to be optimized and tailored online to reach your target. Whatever is not optimized gets lost in the vast array of things that are targeting the same audience. We at TGI, the best digital marketing company in Kochi (and, that’s for a reason), will make things easy for you. Give us the specifics and we will tailor the product accordingly so that it reaches your ‘potential’ clients.

This is also what gets you on the front page of the SERP (Search Engine Results Pages). That is a big deal. To be on the front page of the SERP would mean that your product is reliable and this will definitely attract more potential leads.

  • Web Development

Your web content’s reach also depends on the way it is presented before the audience. Fear not, for we have this covered too. Our web development team will take all the work from your hands and give you an amazing website. A clean user interface and ease of navigation are important for any website to appeal to any audience. We will make sure that your website looks fantastic and will hold your target’s attention while also making it easy on them. Not too bland and not too overwhelming.

We also take into consideration the functionality of our service. It won’t be just pretty. It will work smoothly. Your website’s speed and security will not be compromised. We’ll even pick a web host for you so that your website is up and running at all times.

  •  Social Media Optimisation

Also, we’ll take care of your social media marketing needs. People use ad-blockers a lot. Most social media platforms don’t support such third-party stuff. So, it’s only reasonable that you try to market your content through such platforms. We know your concerns. Your concerns are ours too. There might be others using the same strategy. But, with us, you’ll be one step ahead of the competition. We will optimize your product as we would on search engines. You can rest, assured that you’re in good hands.

Almost every person we know spends a considerable amount of time each day on these social media platforms. This is the perfect place to attract potential customers and keep in touch with your existing customers. In fact, most people come to know about products or services through social media platforms when compared to any other platform. There’s no better place to grow your customer base than a social media platform. Why not use this to your advantage?

  • Video Creation and Marketing

What about the ad itself? Well, video advertisements are catching eyes these days. Lucky you. We happen to have an amazing team that can cater to your needs. Our videos will get you more clients in no time at all. Video marketing is relatively less used but, it gives you amazing results. It is worth your while to invest in this seemingly underused sector. Utilize the best methods at your disposal to grow your business.

  • Content Marketing

Next is content marketing. Your website might look good, but what about the written content displayed? Does it grip your audience’s attention? Websites heavily rely on content that must get through to clients. We at TGI have just what you need. If we can do everything else perfectly, can we not do this? Of course, we can. We will make sure that your website is exactly what you have in mind. Our words will convey your thoughts to your clients.

  • Graphic Design

Your website can’t be all amazing interface and awesome text. What about the other elements? Our graphics and design team will make sure that your website doesn’t look blank with just the raw information provided. Visual elements are as important as textual matter. Our excellent team of designers will make sure your website looks visually aesthetic, holding your client’s gaze for more than a few seconds. They will be sure to stick around and find something they love.

To put it all together,

We at TGI Technologies, the best digital marketing company in Kerala, will help your product get more audience attention by tailoring it according to the needs of your would-be clients. Search engine and social media optimization will get your products more interested clients in no time. In addition to that, we also help with making advertisements and marketing the same. Your website will also be taken care of by us. It won’t just look pretty. It will be smooth and fast as well. An aesthetically pleasing visual element with uncompromising functionality.

09Jun
Youtube marketing company in Kochi Kerla

Tips to make your YouTube videos viral!!

YouTube is becoming the most used social media to promote content and ideas through videos. More than 2 billion users visit YouTube every month, and each day people watch above a billion hours of video and generate billions of views.  It’s very important to make quality videos and content for YouTube. Here we are going to discuss how we can make our video viral on YouTube. It’s all about the first 3 seconds of every digital video! If you don’t hook your viewers in the first 3 seconds then be ready to lose your viewers forever. There are a lot of videos in the market to compete with. With so much content online, people have become so prickyin selecting what is and isn’t worth their precious time.

Do you want your viewers to watch your product video and buy your product?

Then you need to grip them in the first 3 seconds.

But why the first 3 seconds? Why can’t it be the first 10 or 15 seconds?

Let’s find out…

  • Shrinking Attention Plans

Detailed studies prove that the attention span of a human has decreased to 8.25 seconds from 12 seconds. Internet is growing every day, it’s tremendously huge and filled with alternatives. If the customer is not instantly pleased with your YouTube video, they have millions of other alternatives to watch. With the expansion of the internet, it’s very difficult to catch the attention of the customer. Testing different video marketing strategies to see what works for your business is always good in this internet era.

  • Hooking the Viewers

If not hooked, your customers are going to click the back button and forget about your brand forever.

But how to hook a viewer?

Speaking directly to them is one of the ways to hook up your viewers. Answering their queries and letting them know that you have what they are looking for can make them admirers of your brand. If you could express this within the first 3 seconds of your YouTube video, then boom your viewers are hooked.

Nowadays, the internet has been acting as an entertainment platform for everyone. Hence, simply giving information would be less to attract your customers. Keeping your viewers entertained with good animation, attractive music, a catchy story, and bright colors can help make your viewers watch your video fully.

  • Setting the Tone

When someone clicks the play button of your video, they have their expectations in their mind. The first thing they see as soon as they click the play button is going to be their impression of your brand. If they don’t like what they see in the first 3 seconds, then they are going to leave your brand behind. All that you can do to stop this from happening is by setting the right tone of your video as clearly as possible.

The 3 main ways to set the tone of your video are visuals, music, and voice.

  • Visuals

The video you release should match the style of your brand. This is done to make your customers understand that, this particular video is from you. Making use of your brand’s color, style, and the most important factor: The logo. Using these in your video can make understand that it’s from your brand and this may keep customers a bit longer.

  • Music

We don’t think much about music while watching a video be it a short explainer video or even a film. Truly speaking, music plays a great role in creating the atmosphere of the video. When you watch horror movies you turn of the volume when you feel it insanely scary. But when the video is on mute, you don’t feel much scared. This example proofs the importance of music in a video. The music you give for your video should match the tone of the message which you intend to convey.

  • Tone

Your video is the voice of your company. This means the video should match not only the styles of the company but also should match the tone of your company. This particular video has to convey the same message your other marketing collateral speaks.

  • Arise Curiosity

3 seconds is very less, but if you know what you are doing then, 3 seconds is just enough for you to give a spark of curiosity in the viewer’s mind. Setting up a situation that your customer can relate to or beginning the video with a question that your customer wanted to know can all help you to make people watch your videos more. These steps are very crucial as to gain customers for your brand you have to make them watch your videos to the fullest.

 

  • An Emotional Response

People are more to emotions than rational thinking. Some commonly used emotions that can trigger your customers are fear and trust. One of the best ways to increase brand engagement is cracking the correct emotion. Giving an emotional touch to your video within the 3 seconds would hook your customer. The key to a successful emotional video is not overdoing it. The correct amount of emotions added to your video and effectively presented in the first 3 seconds can drove the customers towards your brand.

  • People and Animals to your advantage

People are obsessed with seeing animals presented cutely. People get drawn towards such cute animals and also towards the presence of other people. It doesn’t matter what they do chatting, laughing, reading, or even sleeping. People just get attracted to people and also animals on-screen. Hence showing them within the 3 seconds can help you capture customer’s attention to a great extend.

  • Unpredicted 3 seconds

People always get attracted to new thoughts and ideas. If people come to know what the whole video is about in the first 3 seconds, then you are fighting a losing battle. Different kinds of creativity put excitement. Getting ideas from others is not a bad idea. Whether it’s a new animation or twist, creative and unpredicted 3 seconds can give you move viewers for your videos.

For many social platforms, the maximum time to get the attention of customers is 5 seconds. But on some, you have just the first 3 seconds. With the growing internet, the importance of digital video has also increased. To give you some inspiration as a digital marketing company, we have brought to you the above-mentioned information about the importance of the first 3 seconds of a digital video.

In this competitive economic world, the value of videos for brands has increased tremendously. Every business group uses videos for marketing. Attracting customers within 3 seconds is not as tough as it seems to be. With a great plan, you can hook your customers to watch the full video and increase your brand visibility. The value of your content is visible within the first 3 seconds of your video and increases with the duration. So if you want to grab the viewer’s attention then be ready to make your first 3 seconds the best.

 

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