Category: Blog traffic

digital marketing company in kerala > Blog Classic > Blog traffic
10Feb

Google reviews getting automatically deleted, What To Do Next

Google reviews getting automatically deleted, What To Do Next

Online reputation management in the digital world heavily relies on public business reviews, with Google reviews standing out as particularly influential. Displayed prominently on your Google Business Profile, these reviews shape how prospective customers view your offerings. As a top result when users search for your business on Google, these reviews often serve as the initial point of contact, having the power to either bolster or damage your online image.

Some key factors contributing to the disappearance of Google reviews:

• Google restricts anti-competitive content
• Algorithmic filters
• Manual removal by Google
• Reviewer deleted their review
• Inactivity on your Google business profile
• Google views URLs and contact details as flags for fraud and/or malicious engineering
• External pressures from regulatory agencies
• There’s a location issue
• The reviewer left a URL or phone number in the review
• Images or content that promote violence

 

How long does it take to remove reviews from Google?
Processing your request for Google review removal can take up to 1 week. The timeframe, however, is contingent upon Google’s assessment of the validity of your reason for requesting the removal.

How do I get back Google reviews?

Click the link below
https://support.google.com/business

 

15Dec
Digital marketing company in Kerala

HOW DIGITAL MARKETING CAN TAKE YOUR BUSINESS TO SUCCESS

Are you looking for better reach and higher sales for your company?

Have you thought about the reason why your business is stagnant in midway? Maybe you just need a change in your advertising strategy. This new technological era has kicked off a new mode of advertising called digital marketing. With the technological advances, we have left far behind the days where advertising was done through ads on TV and radio or print ads in newspapers. As a leading digital marketing company in Kochi, we are here to provide all the details that you have been looking for all these days!

Digital marketing agency in Kerala

Modes of Digital marketing:

PPC

PPC means price per click in Google searches. These are ads for which you have to pay a specific amount whenever someone clicks on them. You need to be careful that it reaches people who are genuinely interested in your products as other clicks cost you money. You have keyword strategies here to your rescue. Just make sure your keywords are specific and high search volume words that cost you less.

SEO

You are in the lead of the business race if your page shows up second or third in Google searches. How can you achieve this? SEO is how you rank naturally in Google searches without costing you any money. Optimizing your content with keywords is all you have to do. Add enough keywords to your copy, title, and meta description, and image alt tags and you are ready to go! You can also use an SEO strategy that involves constant blogging and the creation of more backlinks to prove your authority.

Emails

Marketing through emails gives a more special feeling to your customers. It is more like writing a letter to convince them to buy your products as well as to build trust. You could also see how many of your sent emails have been opened and clicked through. What you should keep in mind for the best results is to have an attractive subject line as that is what they see before opening it. Make it as irresistible as possible that they should not scroll past it without opening it. The next trick is to have a call to action at the top of the email telling them what to do next making them visit your website too.

Content is the King!

Content writing is an effective way to take your business a mile forward which includes mostly blogging. Whatever be your business there is scope for content creation where you could talk about your business or clear doubts of your customers. Yardstick s of the quality of your content marketing is the length of your blog, number of clicks and shares, time spent by people reading it, and the topic’s relevancy. So make your content marketing strategy count and you are the king of your business field!

You might be wondering now why you need digital marketing or what is its relevance. The answer to your musings is listed below!

1)More digital gadget users

Today it would be difficult to spot a man without a mobile phone or internet connection even in villages. With this huge change, there has been a giant difference in their shopping trends too. Modern customers are more prone to search, get new information, or buy a product through digital interfaces. Thus a customer at all stages of his or her business transaction refers to search engines like Google. Hence it has become mandatory that your company should also pop up at the top during these digital searches to influence the purchasing choices of your customers. Digital marketing and search engine optimization would definitely help you jump past this hurdle.

2) Affordable

For a company’s success staying within the expected budget is a necessity. One of the merits of digital marketing is its low cost and high effectiveness. Compared to traditional modes of advertising like print ads or advertisement through radio or TV digital marketing would take away only a few pennies from your pocket. Also today it provides a wide range of platforms for your campaigning like emails, social media, and SEO-driven content marketing. Thus investing in more affordable tactics will not only save your money as well as help your business grow!

3)Easy to track growth

Rather than spending money over and over again on the same strategy hoping that it would bring better results soon digital marketing allows us to track and analyze your growth. During each campaign, you yourself could analyze whether it’s effective or not instantly. This information would help you to analyze the outcome of your investment, areas that require improvement, and finally, you could bring more successful campaigns based on your findings. In contrast to traditional modes which require waiting till the campaigning has run its full course digital marketing provides you with instant analysis so you wouldn’t waste your money any longer. This means you can smartly allocate more money to those campaigns yielding better results and give up on others!

4) More interaction than ever

Social media platforms have opened a new door of conversation with your customers.  Through constant content and feeds your brand name would be etched deeply in the minds of your potential customers and chances are high that they would choose you over other companies. You could also make it a point to quickly respond to the concerns on social media to build up trust and show your availability.

5) Personalized suggestions

Digital marketing channels also help to know your customers better and provide them with exactly what they are looking for. Your company can make use of the data history that digital marketing provides to offer recommendations based on user behavior. You could tempt your current customers by sending emails or messages about products from their recent searches or past purchases. All thanks to digital marketing!

6)More reach for your business

Old ways like placing a print ad on newspapers or advertisement through radio or TV are bound to reach people within a limited circle. Whereas digital marketing has a wider scope which allows you to reach out to more people all over the world. Through content marketing, social media promotions you could reach those customers who might not have noticed your other ads or who demand more interaction before making a purchase. So why would you yourself limit your business to local customers when there are potential customers for you all over the world!!

Being a digital marketing company in Kerala we were glad to enlighten you about this relevant strategy. What are you waiting for? Hurry up and upgrade your game plan!

07Dec
SEO Company in Kochi Kerala#

HOW TO BOOST THE SEO RANKING OF AN E-COMMERCE WEBSITE

Are you looking for a hike in your SEO ranking for your E-commerce website?

It is indeed true that ranking higher than your competitors increases your chances for higher sales. Organic traffic is for sure an inexpensive way to drive up your sales, unlike paid campaigns. However, many online companies don’t give much attention to this or are caught up somewhere in their SEO growth but no longer you! Get rid of your doubts on how to create this natural trafficking and bid goodbye to the increased advertising budget. You are in the right place and the solution to your problem is right within your fingertips! We as a leading SEO company in Kerala are glad to share some productive ways to boost up your SEO ranking. So here are some definitely effective tips to help you through!!

  • Let your reviews speak for you

Product recommendations and reviews of your customers are one of the ways to develop a stable input of new content to improve your visibility. Allow your customers to submit reviews and let them be spokespersons for your site. In a survey, it has been found out that 90 percent of customers trust online reviews as much as they do personal recommendations. This means that few reviews could be your turn to the peak of success.

Highlighting these reviews on your site is handy for your users as well as could bring great outcomes for your E-commerce SEO efforts. What you should keep in mind is to build a review platform, choose one that adds the reviews directly to the HTML of your site. This would ensure that both users and search engines could read them and increase your website trafficking.

  • Let your meta descriptions be catchy

This may be a tiny detail that you may not be paying attention to but your customers would sure do. It is the only information they have in addition to the title and URL before they decide whether or not to click on it. For E-commerce sites that offer many products providing interesting meta descriptions would be a challenge. Smart SEOs now use ‘concatenation schemas’ to resolve this issue. This is a small code that uses predetermined rules to write fascinating descriptions automatically. With a catchy meta description, you could be sure to enchant your customers to click through and in turn improve SEO ranking.

  • Unique product descriptions for your unique company

Unique content is always a priority that sets you apart from your competitors. So one of the first steps to boost your E-commerce SEO efforts would be to identify such duplicated contents and rewriting them from the scratch. Your detailed descriptions would provide Google with additional information about what you are selling increasing the chances that your product would show up first for relevant searches.

  • Pagination elements to your rescue

The last thing you want on your site would be customers confused with thousands of products scrolling through fanatically.  This problem can be solved by breaking down the category into easily understandable pages with 20-25  items per page. Even though this would be useful for customers, it might have a disadvantage on your E-commerce SEO website efforts as Google would be confused about which page to display. It is here that pagination elements come as a rescue with rel=next,rel=prevtags which gives an idea to search engines how each page is related to each other.

  • Schematic mark-up to uplift your ranking

The schematic mark-up is one of the underestimated SEO tools which is now attaining higher value. These codes improve your expected results by adding star ratings and price tags directly in your search results. This has two benefits; it visually pleases the customer in addition to providing context for customers to believe in your site. If properly utilized this could affect higher search results for your site.

  • Faster the speed faster your growth

Speed is now considered as a ranking factor in Google’s search results. It has an effect both on user experience and e-commerce SEO. Faster sites would indeed be considered as better pages by customers. Hence, you should check your site speed and load time and correct any factor that slows down your page.

  • Log in to your success

Social media play a pivotal role in every business these days. Interactions through social media aid to increase brand search, increase your companies visibility, and most importantly help to create an active fan base. Social media applications like Twitter, Instagram, Facebook, etc… Provide you a platform to interact with your customers. Answering their queries would show them the human face of your business and make them stick to your brand.

  • Promote through other trusted sites

If a blog or website or influencer with a huge fan base is willing to share your content and page through their site it would increase massively your reach and trafficking in your site. Customers tend to trust such promotions rather than artificial links placed in the comment sections or forums.

  • Video content creation

Video content is a fruitful aid to boost up your E-commerce SEO and visibility. In a survey, it is found out that almost 65 percent of people bought a product after watching video content. When paired with a transcript providing details about the video it doubles your benefits. It gives Google context for your videos and also transfers valuable information to your customers. Thus video content creation would be an effective way to increase organic trafficking in your site.

  • Avail voice search

Voice Search using personal assistants like Alexa, Siri is rapidly increasing nowadays. This is the right time to target such voice searches before anyone else would grab this opportunity. You could develop a FAQ section in your pager to answer the customer’s concerns.

  • Lift up your low reach pages

Identify the products of your page that haven’t yet received the reach it deserves. In an e-commerce website that has thousands of products, most of your click-through and organic traffic would be based on your core products which customers love. At the same time, there would be other products which haven’t caught customers’ attention yet. Look into the reasons for this, correct immediately and there is your opportunity socket!

There are a lot many benefits of optimizing your site for search engines ultimately increasing your sales. We, as an e-commerce website developing company in Kochi, were pleased to share these tips with you guys and hope it works best for your company. So, what are you waiting for, go get it done and rise to your success!

11Nov
YouTube marketing company in Kochi Kerala

Track you YouTube growth with these important metrics!

Why is video content so important?

If you are a person who is thinking of including video content as part of your marketing strategy, then YouTube is definitely going to help you attain more reach and visibility with your video content! Did you know that YouTube stands second to Google in terms of getting the highest number of searches! This factor itself is an indicator that reflects how much YouTube can boost your visibility if properly utilized. As one of the top YouTube marketing companies in Kochi, Kerala, we are going to explain a few of the most important metrics that can give a big boost to your YouTube growth! In order for your YouTube video content to improve its performance and to grow on the platform, it is very essential for you to follow these metrics:

But before moving on to that, let us give you a brief introduction on what exactly METRICS means.

Social media marketing company in Kochi Kerala

METRICS can be termed as the average individual measurements of factors such as media engagement, user activity, ad performance, etc. YouTube Analytics and metrics can help you monitor and improve your channel’s and video content’s performance! Thus, they are indeed the key performance indicators of your content. To put in simple words, Metrics are the perfect guide that will lead you always to a better space! Here do we present to you the top trending metrics for YouTube growth that are recommended by the top Social Media Marketing Company in Kochi:

  • WATCH TIME:

It is a well-known fact that the rate of video views is an important metric that defines the performance of your video. But views alone will not be of very much help to you when it comes to the process of analyzing and improving your video content. This is why it is considered very important for you to give more focus on Watch time along with the rate of video views. Analyzing the average watch time of your video content is one of the key metrics that support YouTube’s algorithm. If you are still wondering if this factor of metrics is important enough, let us reveal the most vital reason for giving emphasis to Watch time- There exists an entire section of YouTube’s Analytics Dashboard allocated for the YouTube algorithm.

There you go! Nothing left to stop you from giving more emphasis to the analysis of Watch time. A very low average watch time for your video contents is a sure indicator of the poor performance of your video. Thus if your video contents are receiving low watch time on YouTube, you better add some more quality content and improvise on your video to give it a boost!

  • YOUR MOST POPULAR VIDEOS ON YOUTUBE

Of all the video content that you have uploaded on your YouTube channel, there would be certain videos that are most popular when compared to the rest! You will be able to view such most popular videos by visiting your YouTube page and select the filter of “most popular videos”. This act will help you identify the most popular videos of your YouTube channel, and thus give you an insight into how you should improvise your content and quality for future uploads. The content that you have put forth on your “most popular video” has of course gained popularity, which is an indicator of the viewers liking your content. Therefore your most popular videos reflect the interest of viewers! You can try to make more content related to what you have done on your most popular video.

This metric analysis will surely help you to create video contents that viewers will love to watch! This particular metric will also help you view your competitor’s most popular videos! Your competitors will surely be having the same audience as you and having the chance to assess your competitor’s most popular videos will give you an idea of how to create viewer-friendly and attention-seeking video content!

  • Identify the channel through which your viewers are coming from

You might be getting very little of a very large number of views for your video content on YouTube. It is very essential for you to identify the source from which your viewers are coming from. It is considered essential as these metrics can help you identify which source of traffic is more beneficial to your YouTube videos. You can easily access the information regarding your traffic source from YouTube Analytics Panel. You will be able to find an option titled Traffic Sources in YouTube Analytics Panel which will present you with the data on where exactly do your viewers find your video contents.

These metrics not only help you to understand which traffic source is more beneficial for your entire YouTube channel, but also for each individual video upload that you have done. You can build your online media marketing strategy by relying on the data provided by these metrics and build a wider platform to receive more inbound traffic, views, visibility, and thus popularity!

  • Audience demographic:

Demographic as we all know is a very important factor when it comes to understanding your audience. Demographic insights will help you understand and analyze who all are consuming your video based on your viewer’s gender, device, age, geographical findings, etc. This metric is indeed a very highly beneficial one as it helps you understand your audience better than any other way.

If your audience demographic states that are Men from an age group of 18-25 from America that views your content the most, you will have an idea of what exactly your audience will be wishing to see in a video. Thus you will be able to create your video content in relation to the likes and interests of your audience. You can also make further use of these demographic metrics to create more audience-friendly video content in the future! You can also target your ad campaigns on a particular place or age group with the help of the audience demographic that you receive for your videos.

  • Engagement

Maximum engagement for your videos is a direct boost to your YouTube channel’s visibility and popularity. It is through the rate of subscriptions, likes, comments, and shares that engagement is measured on YouTube.  Engagement thus is a prime factor of YouTube’s algorithm. Therefore, it is vital for you to analyze and find an effective engagement formula to receive more visibility for your content on YouTube. You can replicate the same formula to produce more content and to be used in all your video content, thus device a pattern that accommodates the interests of your audience and potential viewers.

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