technologies Archives - Page 3 of 4 - digital marketing company in kerala

29Nov

Google MUM : Multitask Unified Model

What does the digital future look like? Yup, you talk to some machine and it responds like a human. That’s what sci-fi movies, at least, have planted in our brains. And, things have been turning that way recently. Machines are made to adopt a conversational tone for that one-on-one conversational vibe.

Big players in the digital field like Microsoft, with its new Windows 11, and others have already started this transition process. The Multitask unified Model (MUM) aims to do this with other major improvements.

The Base

It is a refined version of the Bidirectional Encoder Representations from Transformers (BERT). It is more receptive and adaptive to the human way of speech and communication. MUM aims to go further than BERT.

Ease and integration

Finding something on Google is not extremely simple. Some searches take more than a single try to get you what you really need. The average number of searches is estimated to be eight for complex queries. MUM aims to bring down this number. Through various new features, MUM is targeted at the ease of use of the consumer.

We can expect different aspects of MUM to be integrated into the Google browser in future updates.

Recommendation

E-commerce is nothing new. MUM makes a buyer’s journey as smooth as possible through improved recommendations. It lifts much of the tedious work required on the part of the customer to find the right product.

Google Lens

This addition is amazing and is quite a welcome surprise. MUM gives more importance to Google Lens. How exactly does it do that? Well, you could be looking for something with a certain pattern. Click a pic and ask what you want with a similar design. This short clip should help you understand better.

It also helps you find stuff. You could click a pic of something and ask where to buy that or how to fix a broken one or get a replacement. A pretty handy feature, right? Google LENS MUM update

Image Priority

Text content and videos have stayed at the top of the SERP for a while now. Now, images will share the place. Images used to be there. But, they will now be more prominent. If a query requires an image result, the images will be more pronounced. Images will be larger and the SERP will be sort of covered in images.

This might be a good time to work on relevant images for your webpage to stay on top. Speaking of staying on top…Well, there’s a bit of an issue which we will come to later.

Relevance

Things pop up based on relevance and how do you know what is relevant? Google was not the best picker. It is trying to improve with MUM. It goes deeper into content, especially videos. The closed captions help on determining the relevance of a video for a particular query.

Now, video recommendations will be better than ever with videos being analyzed more deeply.

Also, there is a hierarchy order when it comes to queries. Content, video or image? Well, depends on each query. A query that goes: “How to…” might give you more video results while something that has ‘inspiration’ or ‘reference’ in it might bring up more image oriented results.

Updated features with new names

We’re all familiar with people also ask section in the Google SERP. With the complete implementation of MUM, this section will become ‘Things to know’. From the name itself, we can see that it goes beyond a few inquiries. It gives you an opportunity to know all that is essential about a subject.

Similarly, the ‘Related Searches’ will become ‘Broaden This Search’ and ‘Refine This search’. Well, there isn’t much of a difference in this section except that the options from where to go after your initial query will be more refined. It won’t stick to a particular thing and limit you but, broaden horizons for searching.

The suggestions are confident which is great. If it’s something that seems worthwhile, you can know more about it. If not, you can carry on regularly browsing.

The good old links

Well, links have always been the core of the browsing experience. This changed with the introduction of featured snippets. And, with progress (MUM), the links have been pushed farther down the page. With the featured snippets, Google cut down on the initial ten links and with MUM, the links will be sidelined.

This takes us back to the staying at the top thing. Well, with the links being pushed down by information filled snippets, links will attract lesser people. People browse for information and when they get precisely and concisely the information they seek, they will no longer need the links.

Versatility

With MUM Google will be more versatile than ever. The context of a query will play a huge part in MUM. Two people looking up the exact same thing in different contexts will be presented with entirely different Search Engine Results Pages (SERPs).

What makes this ‘context’? Your search history, location history, preferences, etc. Which Google can collect makes up this context.

To be or not to be featured

With Google becoming more Wiki-oriented, i.e., focused on information, rankings wouldn’t matter. You will either be featured or not. It is the content that matters. Earlier, the SERP was based on keywords and the frequency of keywords determined the position of a link on the SERP.

Things have evolved and clear, concise content takes priority over content filled with keywords. This is because of the conversational tone of questions and Google becoming more information based. Sometimes, Google may analyze and extract only the necessary parts from a link. The thing is to be featured. That is what is important now.

Is SEO a thing of the past?

No. Most definitely not. The core remains the same. Google is not undergoing a drastic change. The base algorithm of analyzing and picking data is the same. It’s just been refined. Newer elements of SEO become more prominent with such a change. SEO, like always, is still a major part of being where you want to be in the SERP.

Appeal

The thing to do now is appeal to the customer. Your website should be more customer oriented. It should have all the answers to any question that the customer may have. Think as a customer. And answer any question that a customer is most likely to ask. Keep things conversational.

Google Merchant Centre

You should be registered on the Google Merchant Centre if you are running a business. When a customer is searching for products, Google pulls up a handful of products that are verified through the Google Merchant Centre. This is why being registered on the Google Merchant Centre is important.

Things have changed a bit. Things always change. We must embrace change and move forward. If you are worried about all these new changes, fret not. We at TGI Technologies, one of the best Digital Marketing companies in Kerala will help you with any digital hiccup that you might come across. We take pride in being one of the best SEO companies in Kerala. So, if you need a helping hand with the new improvements that come with MUM, don’t forget to give us a call.

06Oct

Google’s new feature – ‘About This Result’

Now, Internet is a part of our daily life . Though deserving of trust, one must be careful treading the wonderful place that the internet is. We all use browsers to get to the places we want on the internet. And, Google is undoubtedly the most used of the browsers. They do have the interests of users and their well being in mind.

In this regard, they have introduced an ‘About This Result’ feature that would allow users to get more information about the search result that popped up with regard to their query. This has made Google more transparent, in a way, allowing users to trace the source of something without any hassle.

What does this feature contain and what to expect?

This feature contains a few details that you might find interesting and what to expect? We are not quite sure as the feature is still in it’s BETA phase and it’s too early to say anything.

Is this available here in India?

This feature has been available in the U.S. for quite some time and it is finally available here in India. It is not a finished, polished feature. It is still in early BETA, so, you must know there might be a few bumps here and there.

Where is this feature?

Search for anything and you’ll see 3 dots to the right of each result. Pressing that will bring up the “About” for that result.

What does it contain?

Website information

It contains general information about the website whose result you are checking up. This information is usually taken from Wikipedia and is cited so.

Why it showed up

There must be a reason as to why the result is relevant to your query. In this About, these are listed out. As of now, it is usually the keywords you used or something related to the keyword. It also states if other websites using the keywords have linked to this particular result (which makes it more relevant).

It will also let you know if an image related to your keyword is the reason you’re seeing a particular website.

Connection

It also states whether connection to the site is secure or not. Most of the times it is. This is a handy feature to avoid scams and clickbaits and non-secure sites in general.

Language

This also states which language the content of the particular webpage is written in.

Location relevance

The feature also allows us to know how a particular location is relevant to the query. It simply states “Relevant for searches near ______”

This new feature clearly states whether it is an advertisement or not and also tells how one can distinguish between an advertisement and an organic Search Engine Result.

Why the ad?

This feature states why you got a particular advertisement. It might be either due to Google’s estimation of your location or things that may interest you according to your past activity on the browser.

Who put up the ad?

It also gives the advertiser’s name (who put up the particular advertisement) and their location (the country).

What about images and videos?

This feature does not support Images and videos as of now.

If by some chance, a video comes up as the most relevant, i.e., at the top of the results, the ‘About’ will show up and will say that it’s source us simply “from across the web”. This is the same for images. These videos and images are groused together and are only available on the ‘All’ tab.

If a video does pop up in the ‘all’ tab during a search, the about will contain information about the site on which the video is hosted (source). The other things listed are the same as what has been previously mentioned.

In case of results that pop up as a single word or sentence that Google sources from different places, the ‘About This Result’ feature says the information comes from Google’s Knowledge Graph.

Learn more search tips

This sub-feature is currently unavailable. We can expect it in the future.

Feedback

Google also provides an option to send feedback on the given piece of information corresponding to a search result.

We at TGI Technologies, one of the best digital marketing agencies in Cochin, Kerala, are dedicated to keeping you updated on the digital world especially in regards to marketing. For more information of the sort that you do not wish to miss, check up on our website occasionally.

21Sep

Facebook messenger marketing and chatbots for growing your business

As one of the most influencing strategies present for today’s marketers, Facebook messenger’s marketing options have gained more popularity than ever in its history. It sprouted to the optimum level with the advent of chatbot options in the messaging platform thereby making it one of the biggest trends present in the field of marketing! But, it is a fact that there exist several people within our society who doesn’t possess the knowledge regarding the advantage of utilizing the marketing options presented by Facebook messenger and chatbots.

As one of the best digital marketing company in Kerala, we would like to impart some knowledge to you regarding why you ought to try the trending marketing strategies of Facebook messenger marketing and utilization of chatbots.

As the name itself suggests, chatbots are used for breaking down the complexity that exists in the communication process between the seller and customer. A Facebook messenger bot can be termed as automated messaging software that utilizes the uses of AI to communicate with people who would be potential customers when explained in terms of marketing.

The input and utilization of chatbot applications on messaging platforms will make it easy for you to maintain healthy and constant communication with your audience. Handling a Facebook messenger bot for marketing is very similar to that of email marketing. But unlike email marketing, chatbots will provide you much more audience and open rates!

SMO Company in Kochi Kerala

Let us analyze and understand the way these chatbots work!

Identify your potential customers and leads

There might arise a large number of queries from potential customers through the Facebook chatbots of which some might not be worth providing our time and attention. The Facebook chatbots possess the ability to understand the needs and urgency of the potential customers through the queries that are directed upon them. With the aid of AI, these chatbots can identify and filter high-quality leads from the huge mass of queries and direct them towards the human sales team of your business, thereby saving your employer time and efforts!

Boost your online customer interaction an engagement

Won’t we all be satisfied and even feel flattered when a simply query of ours is replied with the uttermost personal touch and quality information? Of course, we would be! But this process can become pretty tiresome and consuming when done without any helping hands. This is where the Facebook messenger bots can lend you a helping hand! Facebook Messenger chatbots have the capability to retain information that has been gathered through customer interactions earlier and thereby provide instant and personalized replies to the queries of your business’s potential customers

Far fewer marketing costs

Don’t we all very well know the huge amount of capital that is needed for formulating and inducing marketing strategies? Due to this tendency of marketing costs to be always expensive, many small-scale businesses find it very difficult to perform marketing in the correct ways. Facebook chatbots on the other hand are considered very cost-effective and of low cost too since the building of a Facebook messenger chatbot is free of cost. This is why these chatbots are considered one of the best applications that can be availed by small-scale businesses in a cost-effective way! Let your lead acquisition reach a faster pace with the help of Facebook Messenger chatbots.

Gather more participants through event registration drives Facebook Marketing Company in Kochi

Several companies and businesses corporations conduct marketing and other services through particular events that they would organize. Most of them will turn out as unfruitful with very low participation levels being marked. This scenario can be changed with the input of Facebook messenger chatbots! More participation can really be ensured by the utilization of these chatbots. The chatbots are the best application for you to communicate with your audience about the events and encourage them to participate in them by providing the opportunity for online event registration. There will exist more probability for your audience to sign up for the upcoming event if they are provided with very encouraging and thought-provoking content along with the picture and video content!

Ping on your customer for notifying them of the latest content

There is no surety for your posts and contents to be viewed by all of the audience as it is just one in a few hundred notifications for them. But this is not the same scenario with the application of Facebook Messenger chatbots. These messenger chatbots will help you send notifications to your audience personally and thereby help your business acquire more reach! Don’t let the best of your content go unnoticed by your audience as mere posts. Let them have a chance to be updated with all your latest posts and contents which will help you to have an active account as well as more interaction with the audience.

The smartest way for marketers to allure the attraction of the audience

There are many factors that attribute to the repute of Facebook messenger chatbots to be considered as the best option for gaining the attention of the audience. But the opportunity is not utilized to its optimum as only 1% of marketers are aware of its existence and advantages. Surveys have shown that the posts made through Facebook Messenger chatbots have the capability to gain more reach and users than the traditional organic posts can obtain. Most of the SMO companies in Kochi advise the application of Facebook Messenger chatbots for the growth of your business in the online medium as it is considered as the top growing marketing channel worldwide.

Update your customers!

All are very much interested in looking out for the service/product they ordered to be received. How would it feel for the customers if you keep them updated and acknowledged on each and every step starting from the confirmation of their order!? They will surely be very much happy indeed. Make use of the Facebook messenger chatbots as a medium to keep your customers updated on each level of their order’s status.

These are only a few of the most important aspects and advantages of the Facebook messenger chatbot applications. We hope that you have got an idea of what Facebook Messenger chatbots are, how they work and how exactly do they aid you in your business growth. There are indeed different ways in which you can increase your online reach of which the application of Facebook messenger is advised by most professionals. Although it might seem more suitable for small-scale businesses, it doesn’t mean that other types of businesses cannot use them. The application of these chatbots by any kind of business will only lead them to more heights only.

08Jul

Rebrand of Google plus platform announced!

Google has announced and confirmed the arrival of its new platform that is rebranded as Google Currents along with the official removal of Google Plus. Google Plus have been termed as a failed social network from the Google company since a long term. The arrival of Currents can be seen as a trial by Google to have back its repute which had been lost through the advent of Google Plus. Google had earlier miserably failed in an attempt to position Google Plus as a competitor for other popular social media platforms such as Twitter or Facebook.

The app had been formerly rolled out as a magazine app which afterwards had to undergo through iterations in order to be transformed into Google News. The time Goole has chosen for the announcement and arrival of Google Currents is seen as the ideal time by many as most people nowadays tend to depend upon collaboration softwares.

It has been reported that the utilisation of Google Currents will be more helpful to focus on the dimension of enterprises. A ‘home-stream’ option has been made available for the users so as to help them to ease into the discussion and comment sections wherein the G suite admins are given the ability to moderate the discussions present in the platform if needed. This app is said to provide the ideal medium for any organizations to carry out meaningful interactions and discussions, thereby ensuring the leaders a perfect chance to communicate and connect with their employees.

The existing Google+ members and users need not worry as their contents would be automatically transferred into the site and storage of Google Currents. But at present, this option is only available for G suite posts and not personal posts. Therefore the future of such posts are not clear at this moment.

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Category: technologies

Google’s new feature – ‘About This Result’