According to today’s world scenario, new innovative digital marketing trends are one among the top priorities in most of business/entrepreneurs. 2020 is going to be a fast-moving marketing technology where we can’t predict the customer’s interest/behaviour. Let’s go through some of the latest digital marketing trends for 2020.
- Artificial Intelligence
This year (2020) may be a mastery of Artificial Intelligence. It’s going to be sure that this is going to be the heart of global business and Industry in future. Global GDP will be increased up to 14% between now and 2030. AI can identify the customer’s behaviour and enter into a new market platform. It also helps to know how to use data from a social media platform to understand how customers find their product and services.
- Programmatic Advertising
Programmatic advertising is an automated buying and selling of products through online advertising. With the help of this, you can target audience more accurately.
- Chatbots
This is going to be an important aspect of digital marketing in 2020. Chatbots helps in instant messaging with respect to real-time chat when customers visit our site over day/night. As per studies, 80% of business will be true of Chatbots by 2020.
- Conversational marketing
Conversational marketing simplifies a one-to-one real-time connection between customers and marketers. For example, allowing the brands to meet with customers on device, platforms and different suitable time schedules according to respective customers.
- Personalization
If you would like to be unique by 2020, the best way to expose your business is through customizing your content, products, emails, images, videos and apps.
- Video Marketing
This is going to be one of the most important marketing trends for today and the next 5 years. Most of the customers use brand videos for purchasing products and to learn as well as gain information about new products.
Video marketing is in different forms; live video, 1:1 video (simple video message rather than phone calls/emails), video SEO, 360 Degree video.
- Influencer Marketing
It’s a word of mouth marketing focusing celebrities about your branding to a larger market through their Instagram/ YouTube where niche following is there. So that they can spread about business or product through social media channels. It’s generally more authentic than corporate advertising.
- Social Messaging Apps
If we think that social messaging apps are just for sending messages and emoji’s, statistics shows that it is very useful in sending messages directly to customers. Since they allow to simplify and add value to user experience. According to the study, more than 63% of customers are more likely to return a company website which has live chat sessions for support and assistance. Through social messaging apps, brands can cultivate contact, boost sales, involve people in events and also regain potential customers.
- Visual Search
Through visual search user really experience a great aspect. Here user can upload an image to search details about it. This gives a more accurate result. For example; Pinterest is an area where millions of new users come over every month.
- Voice Search & Smart Speakers
By 2020, 50 % of users will be using searches through voice search. According to statistics, 55% of American homes will be using smart speakers latest by 2020. Voice shopping is going to increase by $40 billion in 2022 from $2 billion which is today’s market value.
- Social Media Stories
These stories disappear after a specific period of time. Main benefits of using social media stories are; cost-effectiveness helps in constant engagement with followers, increase brand awareness, increases traffic to the website and also to reach target younger audience.
- Long-Form Content
In 2020, readers mainly focus on long-form content. A shorter form of content won’t get you anywhere. Rather a Long-form content will be offering content developers as an expert on any subject to a target keyword. Studies say that 77% gets more backlinks for long-form content than short-form content articles.
A rich snippet contains an additional piece of information that the search engine is able to identify on the page. It helps to understand the value of the specific page. A rich snippet always contains more information than the normal snippet that’s why we call it a rich snippet.
Table snippets are very popular because it can pull the specific information the user is looking for, and recreate its own table in a user understandable format.