27Oct

Google spam algorithm update rolling out now

Still fed up with these unwanted spams like messages, calls, emails? Here google is bringing an update for this . Google spam algorithm  update is rolling out this year which will helps us to control many of this spams and maintain quality of Search results .It makes us to detect and to reduce spam searches .

Spam is all about unwanted, unsolicited digital communication that gets sent out in bulks repeatedly. Spam can been sent  via emails, text messages, phone calls and more over in social medias. Most of the spams are irritating and time-consuming and  some are very dangerous to handle. In search of an important matter we may hit with these spams .In these situation spam updates target specific guideline violations. From time-to-time, they improve that system .Google regularly rolls out spam updates to maintain the quality and time savage of search results. Spam updates are designed to improve Google’s automatic systems that are constantly running in the background to detect spam in search results.

Last month also google had announced the rollout of its September 2022 product reviews update. These algorithm updates means periodic improvements used to rank websites in natural search results. If you’re following the google search essentials, formerly known as the google webmaster guidelines its likely you don’t much to worry about with respect to the October 2022 spam update .

Google has a precise definition of what it considers spam, which includes low-quality websites that trick users into providing personal information or installing malware. When a site is hit by a spam update its content is either demoted in search results or removed from Google’s index. These updates will significantly enhance how people explore neighborhoods, business, and restaurants in google search. The local search changes also will roll out soon. Remember , If you are trying to break what google trying to ensure about this update you are trying to spam.

21Sep

Facebook ads for E-Commerce: the complete guide

Facebook is one of the largest social media platforms of about 2.5 billion active monthly users of every age group. Since Facebook is a large platform which could reach a whole lot of people in the world, advertisers Use it to publish their ads for higher reach of their products and services. There was a time where over 7 to 8 million people regularly use Facebook  for advertisement purpose .

Facebook ads is the best choice for E commerce.

Facebook stands out from the crowd in the field of ads in social media. About 61 % of the marketers claim that it is one of the most important platforms. There are top 5 tips for ecommerce Facebook ads.

Facebook ads are customizable and flexible according to your needs.  They are available in different types of forms, thus depending on your goals and time you invest in managing them.

 1.You need to utilize Facebook video ads.

It is quite evident that videos can bring more clarity to the content that you’re trying to express. It can increase both visibility and appeal increase while you use video content. Video promotion is ideal for beginners who are new into business and want to grow and engage more customers in the beginning stage. These videos can bring up or boost brand awareness among people through Facebook. Now the main aspect that most customers look forward is eye catching videos that can boost the brand in whatever way possible. Thus, boosting the products exposure is important.

2.You need to boost up your best post among all.

one of the most effective ways for an e commerce is to boost up your already existing post. You don’t need to hurry up to choose new images, just pick one of your most liked posts and post it to the new audience. There is added benefits in doing this boosting since these new audience are not aware of this product thus having lots of past interaction with your old audience can bring trust and communication among new audience. And there are high chance of them liking the post as it was already liked by the old audience.

3.Go for dynamic creative ads

This is the best option available in Facebook ads. Facebook ads guess out your ad design just by your uploaded images, videos, titles, descriptions and CTAs, finally figures out which one is the best among the combination work. The best among will be put out to boost conversions and this can immensely increase your budget further. This method is also to increase visitors, videos views, reach and brand awareness among people in the world. Creative ads are the best method for ecommerce sellers, when they are new into business and bring out new prospects and they try to focus on retargeting past visitors.

4.You need to retarget ad campaign.

First, we will get to what retargeting means, in Facebook retargeting, you get a list of your past customers you wish to re-engage with. It can be frustrating seeing your customers add to cart but not purchasing, online sellers work really hard to get their past customers to re-engage with them. There is always an alternative plan by just adding facebook pixel to your webpages. This gives you a code which allows you to target ads at people who have visited your site and u have an option to give them special and exciting offers.

5.make new dynamic product ads.

It is always better than creating an individual ad for each and every product instead you can use Facebooks dynamic ads to simply upload your products catalogue to Facebook business managers and Its starts to create dynamic product ads. It retargets shoppers, ecommerce businesses can use Facebooks dynamic product ads so it can automatically present them with relevant products. If the customer has viewed your item or they have added to their cart, your ads will be automatically displaying the selected product.

6.Also run campaigns on Instagram.

Having eye catching ads for ecommerce on social media can have large and high impact on your business, thus choosing the right platform is important. Start advertising on Instagram and for any ecommerce business the best option would also be Instagram. Almost half of the market goes for Facebook and Instagram for ecommerce marketing and brand awareness. Every business owner who currently advertising on Facebook will also have an account in Instagram. The interesting fact is that Instagram ad campaigns run through Facebook ad manage. Posting it on Instagram as well as Facebook is easy, as the sellers just need to check their Instagram messages under each ads comment section to run it across both channels.

 

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22Aug

iPhone 14: everything you need to know

As we all know iPhone is a well-established brand during this time. As their iPhone 13 was hugely popular, as it is considered one of the best in the market.

iPhone is coming out with a new launch of iPhone 14, in fact these aren’t rumors. It is a more exciting upgrade of iPhone 13. The new upgrades as of now is its redesign, removal of face id notch and they improvised their camera set up too.

Now we are going to discuss about the new iPhone release

iPhone had officially unveiled their iPhone 13 in September 2021; hence it is quite some time since they released a new idea. There aren’t any solid or satisfying dates mentioned. But iPhone releases tend to happen during the month of September . So, with that in mind we could actually assume that their new iPhone 14 release will be in September 2022.

Now we can think about when in September? As apple haven’t revealed about the confirmed date, but since iPhone 13 was announced on 14th September 2021 and iPhone 11 was announced on 12th of September 2019. It is a common talk that apple tends to release it on Tuesdays and probably second week of September.

iPhone 14 design

If you are an apple follower, you might have already guessed the design of the launch. iPhone 14 is going to look more like the departure than the iPhone 13 was. As we know that iPhone 13 is one of the best phones availableiphone 14 design in the market. And iPhone 14 is an incremental upgrade of what we have in iPhone 13. Since apple is facing competition from other famous brands in the field like Samsung and newcomers in the field like the phone nothing. It might seem like the company apple is aiming to bring out more noteworthy product to the market.

If you have guessed the design, then you are right, it’s the notch. Many of the users of apple have decried with the infamous iPhone notch which was introduced in the beginning with the iPhone X, ever since then it has been the same in all the subsequent iPhone models. Notch is not only for aesthetics but also for the face id to work. There is also a rumour that notch has been removed for the upcoming iPhone 14, in favour of the punch hole camera.

iPhone 14 display

A smartphone display level shows you a lot about the handset you hold. iPhone 13 screens have turned out to be the strength of apples current smartphone line-up. Always iPhone stands out from this because of their colourful screen and adaptive 120Hz which brings it to the next level. It also implies apples pro phones can adjust to their fast-changing displays refreshes. As far as now rumours have come up with a picture of more or less than iPhone 13. But you will find some exciting enhancements to the iPhone 14 displays that can be taken as noticeable improvements. It is because of the competitor’s pressure that iPhone has taken seriously about the display upgrade for their own handset. The iPhone 14, iPhone 14 pro and iPhone 14 pro max keeps the 6.7-inch screen size featured same like the iPhone 13 pro max. one of the expected change in the iPhone 14 pro display is they are tipped to lose the notch, it has been there ever since after the debut of iPhone x in 2017. And there are two cut outs to house the front camera and face id sensors. This can free up little extra space on both phones.

iPhone 14 camera

iPhone 14 will be in here in just a few weeks. As always camera is a big question, it has been a talk that iPhone 14 pro will have 48 MP wide camera for the first time ever in the history of iPhone. It is a massive change from standard 12 MP camera to 48MP camera. This actually means you can take sharper pictures and 8K videos. Everyone who upgraded from the iPhone 12 pro to the iPhone 13 pro got a bigger bump camera. It is expected that this time iPhone 14 camera array is expected to get much bigger.

 

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19Jul

Google’s Mobile first indexing Explained

Google’s mobile-first indexing uses the mobile version of a given content for indexing and ranking. Earlier, the index used the desktop version of the page’s content when evaluating the relevance of a page to the user’s query. Now, since a majority of users access Google Search with a mobile, Google indexes the page with the smartphone agent going forward.

Since July 1, 2019, mobile-first indexing was enabled as default for all new websites. For older or existing websites, pages are continuously monitored and evaluated based on the practices detailed in the guide. Google informs site owners in the Search Console of the date when their sites were switched to mobile-first indexing.

Mobile-first indexing just means that Google uses the mobile version of the webpage for ranking and indexing. That is, if your website has both desktop and mobile URLs, Google presents the desktop URL to desktop users and mobile URL to mobile users. The indexed content, however, will be the mobile version.

MOBILE-FIRST INDEXING AS DEFAULT FOR NEW WEBSITES

Websites published after July 1, 2019, have mobile-first indexing enabled by default. This announcement was made by Google in May 2019 and further explained that the change applied to websites were previously unknown to Google Search. The reason why Google made mobile-first indexing default for new websites were detailed in the announcement.

MAKING MOBILE AND DESKTOP EXPERIENCES THE SAME

An emphasis on providing a similar experience on mobile and desktop was added to mobile-first indexing’s best practices on January 2020. A summarized list of what was meant by providing a similar experience is given below:

  • Ensuring access to desktop and mobile page content and resources to Googlebot.
  • Ensuring that both mobile and desktop content are the same.
  • Using meta robot tags on mobile and desktop site.
  • Using the same headings on mobile and desktop sites
  • Ensuring that mobile and desktop sites have the same structured data.

Google warns that a purposeful lack of content on the mobile version of a page than the desktop version will likely cause a drop in traffic. According to Google, the users wouldn’t be able to access much information from the page as before, that is, while using the desktop version. Instead, it is recommended that the primary content be the same on both the mobile and desktop pages, including the headings.

BEST PRACTICES OF GOOGLE’S MOBILE-FIRST INDEXING

A comprehensive list regarding the best practices of mobile-first indexing by Google is given below. Most of the information given in the list isn’t really new. The list itself is a compilation of recommendations and advice provided by Google over the years. In addition to recommendations regarding the creation of similar experiences on both mobile and desktop pages, the list also includes:

  • Ensuring that the error page status remains the same for both mobile and desktop pages.
  • Avoiding fragmented URLs on mobile version.
  • Ensuring desktop pages and mobile pages are equivalent.
  • Verifying desktop and mobile sites on Search Console.
  • Checking the hreflang links on separate mobile URLs.
  • Ensuring that the mobile site can handle an increased crawl rate.
  • Ensuring robot.txt directives are the same on desktop and mobile sites.

Google also offers an entire section on suggestions for separate URLs. In Google’s mobile-first indexing documentation, it is strongly recommended to have a mobile version of your pages, even if it isn’t required.

HOW TO IMPROVE PERFORMANCE IN GOOGLE’S MOBILE-FIRST INDEX

  1. Make sure important content is shown on all versions, if you own multiple versions

Ensure that important content- including structured data, internal links, images etc. is on the mobile version of your website. Google warns that less content on mobile page than desktop page will lead to a decrease in traffic.

  1. Letting Googlebot access and render content

It is recommended by Google to use the same meta robot tags on the mobile site, avoid lazy-loading primary content and to allow Googlebot to access your resources.

  1. Verify structured data

Check that the structured data is same on both desktop and mobile versions and make sure that the URLs are correct.

  1. Improving mobile page speed

Page speed is an important factor to consider and it has become even more important with mobile-first index and Page Experience update.

  1. Keeping an eye on mobile errors

Getting a site to perform well in the mobile-first index is not an easy task. The Search Console needs to be closely monitored so that mobile errors can be identified and fixed.

 

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