Category: Marketing

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20Sep
Google Ads vs Facebook Ads: Which is good for your business growth?

Google Ads vs Facebook Ads: Which is good for your business growth?

Google and Facebook, both, are big players in the advertisement industry. They are true giants that put everything else of the same kind in their shadows. So, when you want to choose one, which do you choose? Both, of course. Who’s stopping you? But, let’s suppose you really need to pick one and need to know the strengths and weaknesses of each.

Which one is better then? Well, depends. Depends on a few things, in fact. What is your objective? Is it getting customers and conversion? Or is it just brand awareness? There are a lot of questions to answer. But, let’s get a general idea of the whole thing.

How it works

Google advertisements or AdWords depend on keywords. They use textual data to attract people using these keywords in their search queries. These keywords are the core of what you need to promote and are usually no more than a couple of words and corresponding to search queries, your ad pops up.

Facebook ads depend on your company’s reach on social media and your social media presence to attract customers. Ads can be tailored to a certain kind of audience unlike Google ads which just puts it out there for anyone using the keywords you paid for.

Which one has a wider reach?

Undoubtedly, Google has a wider reach. A wider reach doesn’t not mean more conversion rates. It just means wider reach. Google has a wide variety of suites to offer and a wide variety of environments when it comes to advertisement. Like, YouTube ads or through Gmail. Facebook on the other hand is limited to Facebook, Instagram and such media platforms.

Google has a wider reach but, the conversion rates could not be as high. Facebook, on the other hand, has a smaller reach but better conversion.

Budget

Budget is a very important part of the advertising process. Which is more budget friendly? Depends on your objective, length of the campaign and which business you are in.

For Google, the business you are in is really important due to their Cost per Click (CPC) or Price per Click (CPC) thing. When someone clicks your ad that takes them to an external site or an ad in the SERP (Search Engine Results Page) when clicked will cost you. And, this price depends on the kind of business you’re doing.

If your business doesn’t have a lot of competition, the price you’re looking at is really low. But, if your business has really tough competition, the prices you’re looking at will be high.

Facebook has a more stable rate for advertisements when compared to Google. But, to see results, you will have to invest long term. Because to see which kind of ads work best and getting things set up specifically for something is going to take time. We’re talking months here.

The Model/Structure

Google has a funnel model – a top, a middle, and bottom. The top is people who are in no way interested in your business or any other business of your kind. They are hard to convert into clients as Google has a wide reach and not everyone is looking for your products. The conversion rate is extremely low at the top of the funnel.

Then, there is the middle, where people are mildly interested in your products and people who come down from the top of the funnel. Here conversion rates are a bit higher, but not a considerable increase. Then, there is the bottom, where people are really looking unto your products. Here the conversion rates are high.

Facebook uses an entirely different approach. They use advertisements that look just like normal posts in the form of a picture or video, so people won’t just scroll past it. They will take the time to understand your products and what you offer. Is this why the conversion rate is high? Makes no sense. Of course not. There are things in play behind the scene.

Facebook is somewhere people’s personal lives, interests, and a lot of stuff come to be public. They do it themselves. This makes it easier to sort people with similar behaviors with regard to purchasing products or things they like. This is called “lookalike” something. So, when you have lookalikes and target them, the conversion rate is incredibly high.

Ease of use

Which one is more user-friendly from a beginner perspective? With a lot of similarities between the two platforms, such a question is to be expected. Which indeed is more user friendly? Both have their pros and cons in this…field. Google has a simple UI in the basic section. But, the basic section is very limited and if you need more control and be able to do more, you will have to switch to advanced, which can be quite daunting.

Facebook has a very simple UI where you know what everything is. It is very beginner friendly. Too friendly to the point where you can make mistakes because of it. For instance, you could just delete an entire campaign when all you wanted to do was delete a post that wasn’t attracting customers.

It all comes down to the user.

Local services

Which of the two help get a boost for local businesses? Here, Google takes the lead. Because of apps like Google Maps, Google can know where a person is. When they are within proximity of your business, Google will automatically suggest your business if they are searching for something related to it.

Facebook, unfortunately, has no such service to offer. So, if you’re a local business trying to make a name for yourself, Google is the way to go.

When can you start?

For Google ads, you can start whenever. You can think of it today and get the campaign underway today itself. With Facebook, there is ad preparation. Then, there’s a lot of trial and error to find the best thing that works for you. This could be weeks or months of preparation. And, more waiting to get results that you might like.

 

If you are looking to get ads made for Google or Facebook, we at TGI Technologies, one of the best digital marketing companies in Kerala can help your business. We have been helping people like you and will continue to do so. It’s for a reason why we are the best digital marketing company in Kochi. Our team can get you running in the span of a few days.

12Aug
Digital Marketing Company in Kerala

Role of Digital Marketing in a Post-Covid World (Post COVID marketing ideas)

COVID has made a huge impact on our lives (especially our social life). It has affected us so deeply that it has created a ‘new normal’ for us. And everyone is trying to adjust to this new normal which some may find easier to adapt to than others. Where does digital marketing stand in such a world?

With this new world, a leaf must be turned. Will it be for the better or for the worse? What are the expectations of and for the digital marketing industry? How has it fared through COVID?

People have changed due to this pandemic. Change is in the air. Change is, quite frankly, inevitable. You are forced to change in these changing times. And, digital marketing has held its ground all through the multiple waves of COVID.

With social distancing, restrictions on the normal way of life and such people have been deprived of their choice (which many consider freedom). In a situation like this, the digital world opened the world of (almost) limitless choices to the people. And, the switch was sudden.

People needed no persuasion as would have normally required. They readily switched to digital means of acquiring things. People crave freedom even if it is only an illusion. And, the choices that were now before them were unlike any other they had seen. This, they now understand as normal. They have switched (a majority of them).

Everything is truly at their fingertips and they feel a lot better than they used to. And, during such a time, digital marketing has thrived. Yes, it has seen a huge boost. Everything is now digital. People work from home, buy groceries from home.

People have developed a sense of trust towards the digital that they previously lacked, which has proved immensely beneficial to digital marketing. And, to compete with digital rivals, businesses have spent more on digital marketing the past year than ever before, and results have exceeded expectations. Digital marketing is now inevitable for businesses. Without digital marketing, a digital business would perish.

What about the traditional means?

They are things of the past in this new world. Their time is done. You should really think about a digital marketing agency and the things it can do for your business.

People have invested more in the digital marketing field and this investment has steadily increased through the consecutive waves of the pandemic raging throughout the world. This can only mean one thing. Digital marketing is very effective in such a time. Or, in a time such as this, people wouldn’t be spending so much on it when they are too concerned about saving up and hoarding.

People expect to be treated better in this changing world. Their vastness of choice makes them King. They could abandon your business and go for another. The choice is as limitless as raindrops and people would have you understand that. As things stand, you must personalize the experience of the customers.

This is done through collecting data and such data is used to personalize websites and apps. You wouldn’t treat a new customer the way you would treat a long-term loyal customer. Their needs and expectations are different. This is why their experience matters. Turning a lead into a customer and keeping the existing ones has never been so easy before (or hard). You make it, you shape it. It all depends on the strings you pull.

You must know your customers and digital marketing tools are a key to this and you want all the data and information of your customers sorted and tailor their experience according to the information. We should make sure that a customer is not confused with another. Like freedom, people consider their identity as something very valuable. And, it would be bad if you messed up. Also, things like these must be done with care. They shouldn’t feel you’re prying into unwanted places.

Why do people care about privacy so much when they know very little about it?

You must play your cards right and use digital marketing to the full extent without overdoing it. And, staying in touch is one thing that has been made very easy through this digital medium. You can stay connected to your customers and gain their loyalty through your constant efforts to please them. You must keep in touch so that your customers keep coming back to you.

All is well with digital marketing during this COVID situation. What about after? What when all this is over? People are itching to go out… to see other people and interact with them. Won’t this affect the digital world and market adversely?  Will not all this be a waste then?

Of course not. People are too lazy to go back to their old lifestyle especially when things have been made so much simpler for them by the digital world. It will be hard to go back to the way things were. Even if things go back to the way it was, what of it? If you have earned for yourself a name during this time, that is going to last and you cannot deny the things that it will bring.

Digital marketing has thrived through (and on) COVID and it will continue to thrive after COVID. COVID has been a catalyst to where things would have been in the future. The future is now. It is close at hand, thanks to the pandemic. Digital marketing will stay relevant and it is not going to fade into the shadows without a bang. So, don’t worry about it. Digital marketing is here to stay…until another leaf must be turned.

We at TGI Technologies, one of the best digital marketing companies in Kochi, Kerala can help you make your business thrive in a COVID-ridden and post-COVID world.

11Nov
YouTube marketing company in Kochi Kerala

Track you YouTube growth with these important metrics!

Why is video content so important?

If you are a person who is thinking of including video content as part of your marketing strategy, then YouTube is definitely going to help you attain more reach and visibility with your video content! Did you know that YouTube stands second to Google in terms of getting the highest number of searches! This factor itself is an indicator that reflects how much YouTube can boost your visibility if properly utilized. As one of the top YouTube marketing companies in Kochi, Kerala, we are going to explain a few of the most important metrics that can give a big boost to your YouTube growth! In order for your YouTube video content to improve its performance and to grow on the platform, it is very essential for you to follow these metrics:

But before moving on to that, let us give you a brief introduction on what exactly METRICS means.

Social media marketing company in Kochi Kerala

METRICS can be termed as the average individual measurements of factors such as media engagement, user activity, ad performance, etc. YouTube Analytics and metrics can help you monitor and improve your channel’s and video content’s performance! Thus, they are indeed the key performance indicators of your content. To put in simple words, Metrics are the perfect guide that will lead you always to a better space! Here do we present to you the top trending metrics for YouTube growth that are recommended by the top Social Media Marketing Company in Kochi:

  • WATCH TIME:

It is a well-known fact that the rate of video views is an important metric that defines the performance of your video. But views alone will not be of very much help to you when it comes to the process of analyzing and improving your video content. This is why it is considered very important for you to give more focus on Watch time along with the rate of video views. Analyzing the average watch time of your video content is one of the key metrics that support YouTube’s algorithm. If you are still wondering if this factor of metrics is important enough, let us reveal the most vital reason for giving emphasis to Watch time- There exists an entire section of YouTube’s Analytics Dashboard allocated for the YouTube algorithm.

There you go! Nothing left to stop you from giving more emphasis to the analysis of Watch time. A very low average watch time for your video contents is a sure indicator of the poor performance of your video. Thus if your video contents are receiving low watch time on YouTube, you better add some more quality content and improvise on your video to give it a boost!

  • YOUR MOST POPULAR VIDEOS ON YOUTUBE

Of all the video content that you have uploaded on your YouTube channel, there would be certain videos that are most popular when compared to the rest! You will be able to view such most popular videos by visiting your YouTube page and select the filter of “most popular videos”. This act will help you identify the most popular videos of your YouTube channel, and thus give you an insight into how you should improvise your content and quality for future uploads. The content that you have put forth on your “most popular video” has of course gained popularity, which is an indicator of the viewers liking your content. Therefore your most popular videos reflect the interest of viewers! You can try to make more content related to what you have done on your most popular video.

This metric analysis will surely help you to create video contents that viewers will love to watch! This particular metric will also help you view your competitor’s most popular videos! Your competitors will surely be having the same audience as you and having the chance to assess your competitor’s most popular videos will give you an idea of how to create viewer-friendly and attention-seeking video content!

  • Identify the channel through which your viewers are coming from

You might be getting very little of a very large number of views for your video content on YouTube. It is very essential for you to identify the source from which your viewers are coming from. It is considered essential as these metrics can help you identify which source of traffic is more beneficial to your YouTube videos. You can easily access the information regarding your traffic source from YouTube Analytics Panel. You will be able to find an option titled Traffic Sources in YouTube Analytics Panel which will present you with the data on where exactly do your viewers find your video contents.

These metrics not only help you to understand which traffic source is more beneficial for your entire YouTube channel, but also for each individual video upload that you have done. You can build your online media marketing strategy by relying on the data provided by these metrics and build a wider platform to receive more inbound traffic, views, visibility, and thus popularity!

  • Audience demographic:

Demographic as we all know is a very important factor when it comes to understanding your audience. Demographic insights will help you understand and analyze who all are consuming your video based on your viewer’s gender, device, age, geographical findings, etc. This metric is indeed a very highly beneficial one as it helps you understand your audience better than any other way.

If your audience demographic states that are Men from an age group of 18-25 from America that views your content the most, you will have an idea of what exactly your audience will be wishing to see in a video. Thus you will be able to create your video content in relation to the likes and interests of your audience. You can also make further use of these demographic metrics to create more audience-friendly video content in the future! You can also target your ad campaigns on a particular place or age group with the help of the audience demographic that you receive for your videos.

  • Engagement

Maximum engagement for your videos is a direct boost to your YouTube channel’s visibility and popularity. It is through the rate of subscriptions, likes, comments, and shares that engagement is measured on YouTube.  Engagement thus is a prime factor of YouTube’s algorithm. Therefore, it is vital for you to analyze and find an effective engagement formula to receive more visibility for your content on YouTube. You can replicate the same formula to produce more content and to be used in all your video content, thus device a pattern that accommodates the interests of your audience and potential viewers.

05Oct
SEO Company Kochi kerala

SEM for more profit through business marketing!

How SEM benefits your business marketing?

We are witnessing a steady increase of competitiveness in our online market places nowadays, the cause of which contributes to several factors such as an upward surge in the usage of internet and social media platforms worldwide, several businesses coming forward with their own online identity and space in the digital medium, etc. SEM or Search Engine Marketing is one of the most helpful and strategic ways in which you can make your business stands out from the rest in this highly competitive sector! With thousands and thousands of business entities trying to catch the attention of people, you need to utilize the benefits of SEM (Search Engine Marketing) so as to place your service/product on top of others.

WHAT IS SEM?

SEM stands for Search Engine Marketing and it is a marketing process through which you can increase the visibility of your website on different SERPs (Search Engine Result Pages) with the help of paid advertisements. Google Ad is the most commonly used paid search tool, but other alternatives like Yahoo and Bing also exist and would be completely worthy of the money you intend to spend.

While there are several facets for Search Engine Marketing, the most commonly used and hence obviously the most popular aspect is SEM via paid methods. If you wish to reach out and seek the attention of your potential clients in the right place and right time, then SEM will help you achieve your aim through paid Ad facilities.

SEM and SEO

It is a fact that most of the time people mistake SEO for SEM. We have to understand that these terms although mutually related are different in meaning and process. Most of the top SEO companies in Kochi, Kerala will suggest that SEO AND SEM are complementary to each and thus taking care of both the strategies at the same time would give your business a more competitive edge. To sum up, you can’t avoid implementing SEO strategies for your business with the thought of concentrating on SEM strategy and vice versa. Both are equally important in their own prospects. As one of the top digital marketing companies in Kochi, Kerala, we consider it a pure privilege to share some knowledge on the benefits of utilizing SEM strategies to boost your online business marketing.

Benefits of SEM for your online business marketing:

SEM company in Kochi

  1.       SEM for brand awareness

It has been found in a survey conducted worldwide that SEM search ads were able to increase brand awareness by 80% on a global scale. Thus, SEM can assure your business gets more visibility as the brand names are clearly visible on the ads even if they don’t receive any clicks! The name of your brand/service/product placed on top of these ads will surely provide a huge possibility for the audience in the online medium to recognize your business or URL when they happen to see the Ads.

  1.       SEM for rapid generation of revenue

You might have tried many online strategies so as to provide that competitive edge your business is lacking on the digital medium which is so full of competitors. SEM can easily help you with achieving this goal of yours with the perfect Ad copy and strong strategies placed in the right time and right place.

  1.       SEM for local/regional marketing

We are well aware of the fact that SEM is indeed one of the best tools to increase or boost website visits and thereby help businesses/websites achieve more conversion rates almost anywhere in a range of varying budgets.  This tool might be more of help to you if you are a person who intends to utilize this tool for the growth of your business at a local/regional level.

Google has always provided a leg up for Local Marketers when it comes to the results of SEM.  SEM strategies and Local SEM Ads can connect regional businesses with online services required by the surrounding community, thus providing more scope for local marketing.

  1.       SEM for reaching the ideal target

One unique aspect and advantage of utilizing Search Engine Marketing is that your business/ service/ product will be able to reach the right customers at the right time. Traditional marketing methods would never be able to present your business with strategies that will even come close to that of SEM to focus on your target audience. All you need to do is put in some hard work to optimize your Ads in such a way that they will able to perform well with the targeted customers and audience.

  1.       SEM for more reliable traffic source

Your business’s visibility and sales can only be taken care of you are provided with a reliable and regular amount of traffic firsthand. But the sad truth is that there might at times (maybe many times) occur an unexplained spike/drop in the traffic. This situation can be balanced to a large extend by introducing SEM ad campaigns! A recent study held by Goggle had found that more than 80% of traffic in social media platforms was generated by Search Ads. To put it in simpler words, SEM strategies will help your business to receive a steady amount of traffic even when other tactics such as SEO might undergo fluctuation.

  1.       SEM for attaining the TOP!

It is a well-known fact that websites that have Ads along with high keyword bids happen to be placed on top of the SERPs (Search Engine Result Pages).  Therefore, introducing SEM strategies through paid Ads would bring your website the advantage of being placed on top of search engine results!

Most people only give importance to the first (maybe second) page of search engine results. Now, imagine your website is placed on the first page and that too on top of the first page because of the presence of SEM! This statement mentioned here itself is more than a reason for you to go ahead and opt for the assistance of SEM marketing tools!

  1.       SEM for more ease yet high gain!

One fact that makes SEM the greatest of all tools is its ability to be optimized and customized! You are free to alter and customize your website’s Ad campaigns according to the audience (demography), locations, etc. as per the requirement of your business/ product/ service. Optimum results in accordance with your budget are what SEM can offer your business.  SEM and the flexibility it can provide for implementing the right and perfect strategy that are aimed exclusively for the growth of your business is for sure to aid you in attaining more profit than any other online marketing tool.

  1.       SEM for more conversion

Conversion of any sort, to begin with, capital, and extends to customers is what all marketers wish for! SEM is the best way for you to achieve a higher conversion of any sort as it will help you reach the digital conversion funnel by maintaining a steady increase in the amount of web traffic.  Paid Ads, as we all know, are most commonly linked to landing pages that are focused on conversion which will, in turn, generate the much-intended web traffic for your website.

 

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