SEO Archives - Page 18 of 28 - digital marketing company in kerala

16May

How to Create a Campaign in Google AdWords:

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A campaign is a set of related ad groups that is often used to organize categories of products or services that you offer. You’ll need to make at least one campaign before you can create ads in your account.

To start your campaign, go to https://adwords.google.com, find the ‘Get started now’ button, and sign up for an AdWords account. Once you are logged in, click the ‘Create your first campaign’ button. The detailed steps are given below:

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2. Click Campaigns at the top of the screen.

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3. Click the ‘+Campaign’ and select “Display Network only.

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4. Click on “Buy on your website.”

14Mar

Search Engine Marketing Trends in 2018

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In Search engine marketing , few methods are been quickly evolving as search engine optimization (SEO).

Data, Analytics, and Reporting

The success in search engine optimization (SEO) has always gone to those businesses and their agencies who have the best data driven processes and people to give attention to the detail needed to compete.

21Feb

DOES CONTENT MATTERS IN OUR WEBSITE?

Importance of Content in Our Website

Today, nearly every online marketer knows that content is king. Regardless of how pretty and well organized your website or blog is, none of it matters if you don’t have the content to back it up. Your website content can make or break a business deal. You can draw viewers in or push them away with a single sentence, which is why it’s important to do your best to make an impact on your viewers within the first few seconds they stumble upon your page.

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Content has become a “must” in the digital sphere. Not only does it drive people to your site, but it provides a lot of value. But what qualifies content as GOOD content on your website? Well, it doesn’t just mean content that’s well-written and free of spelling and grammatical errors. It means content that is:

Accurate and interesting
Fresh and regularly updated
Optimized with strategic keywords
Relevant to your target audience

22Nov

How to Show Up in Local Search Results?

Local Business Result

If you’re having trouble getting your local business website to show up in the Google local 3-pack or local search results in general, you’re not alone. The first page of Google’s search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3-pack, and online directories often take up the rest of page one. There is very little room for small local businesses to rank on the first page of Google.

To make matters worse, Google has a local “filter” that can strike a business, causing their listing to drop out of local search results for seemingly no reason – often, literally, overnight. Google’s local filter has been around for a while, but it became more noticeable after the Possum algorithm update, which began filtering out even more local businesses from search results.

If you think about it, this filter is not much different than websites ranking organically in search results: In an ideal world, the best sites win the top spots. However, the Google filter can have a significantly negative impact on local businesses that often rely on showing up in local search results to get customers to their doors.

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