19Jul

Google’s Mobile first indexing Explained

Google’s mobile-first indexing uses the mobile version of a given content for indexing and ranking. Earlier, the index used the desktop version of the page’s content when evaluating the relevance of a page to the user’s query. Now, since a majority of users access Google Search with a mobile, Google indexes the page with the smartphone agent going forward.

Since July 1, 2019, mobile-first indexing was enabled as default for all new websites. For older or existing websites, pages are continuously monitored and evaluated based on the practices detailed in the guide. Google informs site owners in the Search Console of the date when their sites were switched to mobile-first indexing.

Mobile-first indexing just means that Google uses the mobile version of the webpage for ranking and indexing. That is, if your website has both desktop and mobile URLs, Google presents the desktop URL to desktop users and mobile URL to mobile users. The indexed content, however, will be the mobile version.

MOBILE-FIRST INDEXING AS DEFAULT FOR NEW WEBSITES

Websites published after July 1, 2019, have mobile-first indexing enabled by default. This announcement was made by Google in May 2019 and further explained that the change applied to websites were previously unknown to Google Search. The reason why Google made mobile-first indexing default for new websites were detailed in the announcement.

MAKING MOBILE AND DESKTOP EXPERIENCES THE SAME

An emphasis on providing a similar experience on mobile and desktop was added to mobile-first indexing’s best practices on January 2020. A summarized list of what was meant by providing a similar experience is given below:

  • Ensuring access to desktop and mobile page content and resources to Googlebot.
  • Ensuring that both mobile and desktop content are the same.
  • Using meta robot tags on mobile and desktop site.
  • Using the same headings on mobile and desktop sites
  • Ensuring that mobile and desktop sites have the same structured data.

Google warns that a purposeful lack of content on the mobile version of a page than the desktop version will likely cause a drop in traffic. According to Google, the users wouldn’t be able to access much information from the page as before, that is, while using the desktop version. Instead, it is recommended that the primary content be the same on both the mobile and desktop pages, including the headings.

BEST PRACTICES OF GOOGLE’S MOBILE-FIRST INDEXING

A comprehensive list regarding the best practices of mobile-first indexing by Google is given below. Most of the information given in the list isn’t really new. The list itself is a compilation of recommendations and advice provided by Google over the years. In addition to recommendations regarding the creation of similar experiences on both mobile and desktop pages, the list also includes:

  • Ensuring that the error page status remains the same for both mobile and desktop pages.
  • Avoiding fragmented URLs on mobile version.
  • Ensuring desktop pages and mobile pages are equivalent.
  • Verifying desktop and mobile sites on Search Console.
  • Checking the hreflang links on separate mobile URLs.
  • Ensuring that the mobile site can handle an increased crawl rate.
  • Ensuring robot.txt directives are the same on desktop and mobile sites.

Google also offers an entire section on suggestions for separate URLs. In Google’s mobile-first indexing documentation, it is strongly recommended to have a mobile version of your pages, even if it isn’t required.

HOW TO IMPROVE PERFORMANCE IN GOOGLE’S MOBILE-FIRST INDEX

  1. Make sure important content is shown on all versions, if you own multiple versions

Ensure that important content- including structured data, internal links, images etc. is on the mobile version of your website. Google warns that less content on mobile page than desktop page will lead to a decrease in traffic.

  1. Letting Googlebot access and render content

It is recommended by Google to use the same meta robot tags on the mobile site, avoid lazy-loading primary content and to allow Googlebot to access your resources.

  1. Verify structured data

Check that the structured data is same on both desktop and mobile versions and make sure that the URLs are correct.

  1. Improving mobile page speed

Page speed is an important factor to consider and it has become even more important with mobile-first index and Page Experience update.

  1. Keeping an eye on mobile errors

Getting a site to perform well in the mobile-first index is not an easy task. The Search Console needs to be closely monitored so that mobile errors can be identified and fixed.

 

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10May

WhatsApp is rolling out some New Features!

Whatsapp is rolling out a new major update and some new features are coming on board for all whatsapp Users.

Now the Admins can delete the Messages.

Gone are the days of WhatsApp admins looking at members’ toughness as helpless. Whatsapp is changing from the old style to the new style where the admins get the power to delete messy messages.

The maximum number of group members can be doubled. With the new update, you can send an entire movie through WhatsApp if needed.

According to the Users needs the Makers are adding new features and making it available in the coming weeks at various stages.

For every single message, the users can use emoji reactions for easy communication is one the latest update WhatsApp is providing. Apart from this, these are the latest updates announced by WhatsApp.

  • The limitation of 256 members in a group will be increased to 512 members. This is to help Businesses and various organisations, because of the limitation of 256 people the same organisation had to form multiple groups.
  • With the help of the new update, If a group member posts any unwanted message the admins can delete it by long pressing the message.
  • Files upto 2 GB in size can be sent as currently 100 MB files can only be sent. With the rising limit of Files size an entire movie can be shared with others. WhatsApp also strongly protests against the misuse of Telegram, Messenger and Movie Piracy which can share large files.
  • Up to 32 people can be added to a voice call at a time, where as currently only 8 people can be added. For more than 32 people voice call, we can use the existing group system itself.

There is no need of worrying if the new updates are working even after the updating WhatsApp. In a few weeks it will reach all the lines.

Emoji Reaction Feature of WhatsApp.

Emoji reactions help the users to react individually to each message with an emoji. This feature is already available on Instagram, Facebook and Messenger Applications.

Nowadays Emoji reactions are gaining more popularity among the general public. It has become an alternative way to text-based replies primarily a nonverbal way of responding to a text message. The main benefit of using it is that it can convey emotions for a specific message.

  1. Way to get Emoji Reaction in WhatsApp.

First of all, we need to download or update the most recent version of the WhatsApp mobile application from the Google Play Store if it’s Android or from Apple App Store if it’s IOS. Even after updating the application still, you don’t see Emoji reactions on WhatsApp, it’s owing to the package update delivery is rolling out server-side. It might take only a few weeks for everyone to get this feature available.

  1. Steps to best know before reacting to a message on WhatsApp Mobile.

  • Update the most recent version of WhatsApp via google play Store or Apple App Store
  • Double-tap or Long-press on a message.
  • Six totally different emojis will appear on the screen.
  • Select from one of the reactions and click on it.
  • In the form of a notification, the emoji reaction will be sent to the user.
  • Exactly like on Instagram, The reactions will be displayed below the messages.
  1. Steps to best know before reacting to a message on WhatsApp Desktop.

  • Download the most recent version of the WhatsApp application.
  • Open up a chat.
  • Move the mouse over messages sent by others and check if an emoji icon appears near the messages.
  • Select one of the reactions from the available options and click on it.
  • In the form of a notification, the emoji reaction will be sent to the user.
  • Exactly like on Instagram, The reactions will be displayed below the messages.
  1. The six different Emoji Reactions offered by WhatsApp:

  • Thumbs Up.
  • Heart.
  • Face with tears of Joy.
  • Face with mouth Open.
  • Crying Face.
  • Person with folded hands.

WhatsApp also promised to that sooner or later the support for all the emojis and skin tones that we can typically use in messages.

  1. Platforms which offer Emoji Reactions.

  • Instagram, Facebook and Messenger are the Meta-owned applications and services that have had this feature for a while now. In these applications, the users can simply long-press or double press or simply move their mouse pointer on the message or comment to open the emoji reaction popup.
  • Zoom — allows the users to send meeting reactions. This video conferencing platform offers two options – one is the standard emojis as quick action and the other one is where the users can select any emoji as the meeting reaction.
  • Microsoft Teams – also provides the feature of Emoji reaction for teams meetings. It only offers quick reactions where the users need to hover their mouse over the message and select from the available options.
  • Google Messages — Google also recently added this feature in the Messages application and allows the user to respond to a text message by means of a standard set of emojis.
  • iMessage – Apple was the first to introduce the idea of Emoji Reactions. This quick messaging application allows the users to react to a text message using emojis by a simple long-press or double-tapping on the message.
  • Google also recently announced that the Emoji Reactions will be coming to YouTube, Docs and Meet.

Since this feature is currently in its introduction stage, it might not be available to all users. There are more than two billion users around the world who are currently using WhatsApp and it’s normal that this feature takes a few days before being accessible to all the users.

04Jan

What is AI SEO and how it will help you to increase your website traffic?

Artificial intelligence is the next step to automating a lot of things and it is being put into practice with each progressive step. There is much to be expected as it is still being developed. Even though in development, it still helps with a lot of things and has proved itself useful for a variety of things.

The digital world is ever expanding and AI has an important role in this world. AI also holds an important role in Digital Marketing. SEO has been mostly manual up until recently. What if SEO becomes guided by artificial intelligence?

Things are going to improve for digital marketing firms looking to stay at the top. Artificial intelligence is growing (literally). It grows like a biological being. You input data and it remembers the data, thus growing itself.

Content Writing

This is what you must be most familiar with. Certain typing softwares or web tools help you complete sentences. This has been around for a while. They are pretty simple and help a tiny bit in maybe sending e-mails.

They have been a long shot from doing any actual content writing. But, that is slowly changing. Artificial Intelligence can now learn your writing style and suggest completions for your sentence. Now, it can even auto-generate content if you command it to write about a specific thing provided you give keywords related to the same.

Now, that’s somewhat promising. Even though it cannot replace content writers, it can make the content more keyword-focused if that is your goal.

Keyword based titles and ranking

Keywords are the base of ranking in the SERP currently. This does not mean keyword spam every two sentences. Thing is, Artificial Intelligence can help you rank better by using keywords and titles. How?

There are a lot of keywords to reach a particular webpage. What I mean is you have a page about something and there is already intense competition to be at the top based on one keyword. All you have to do is change the keyword. A keyword that means the exact same and one that is likely to be searched by people.

And, boom, you’re now facing comparatively less competition without compromising traffic to your page. AI suggestions can be great. They can even make a title for content that helps boost your ranking in SERP (Search Engine Results Page).

Gets you featured

Artificial intelligence is simple and concise. So, it can make simple and concise things that have a good chance to make into the featured snippets section or the related questions section of the Results page. That is a huge flex: making it into the snippets.

AI gets work off your hands and gets things done. It just needs some monitoring so that the language and presentation is filled with energy, zest and emotion. AI is the way if you want to stay on top of the game.

What to write?

With Artificial Intelligence on your side, you won’t be asking this question anymore. It will give you suggestion on what to write. Imagine that. It will keep track of your area of business and suggest trending topics that you might want to cover. And, not just trending things, it will suggest anything that it thinks will be useful in growing your firm.

You can, thus, have all the important topics covered without wondering what to cover on your website. Artificial Intelligence has got you covered.

If it thinks you’ve missed something important, it will let you know so that you can do something about it as soon as you can. You should have answers to any question that a client could possibly have. And, AI makes sure that you have all the answers in your pocket.

Record Keeper

It keeps track of all your pages and gives you a summary of which has performed better and it may provide suggestions and insights as to why it performed better and what to do to maintain a good traffic.

This will help you in the long run. You will be able to know what to market and how to market and this surely is something that you will want if there is tight competition for your business. Even a slight advantage will give you an edge over the others.

SEO must be more focused on analysis in the future as this will help understand what is more marketable and what to and what not to market. AI will keep records for you and you just have to improve upon its suggestions and voila, you’ll have a booming business.

AI against AI

When the search engine results and optimization for customers is being increasingly taken over by artificial intelligence, it is only fitting that we use the same technology to drive us forward.

The opportunities to fill in voids of information is something worth exploiting. This can give a new perspective to the optimization and marketing teams. While AI makes the market increasingly competitive, it also provides an opportunity to leave the competition behind with its suggestions.

AI in search optimization

People are getting more hands free with the digital world. They can use voice commands and such to get things done. This is something that you must consider on your end. What can you do?

As AI is trying to improve, you must too. Optimize your answers to questions a voice search user is likely to ask. Things like this can give you a considerable boost in rankings. Don’t get left behind as the digital world progresses at such a rapid pace.

 

Stay up-to-date with the latest advancements in the digital world. We at TGI Technologies, one of the best SEO Company in Kerala is dedicated to bringing you reliable information about the latest developments in the digital marketing field. We want our clients to be one step ahead of their competitors which is why we share any information that we consider valuable for you. Stay updated on our website to never lose your edge in the game.

28Dec

What is Facebook Metaverse and How does it work?

Facebook Recently Rebranded itself to Meta and CEO Mark Zuckerberg announced their new futuristic venture of ‘Metaverse’. Ever since that day, The Tech world is engaged on the hot discussions and debates of what this Metaverse is and how it is going to change the Internet forever.

When you hear the word metaverse, what pops into your mind? I immediately think of multiverse because they sound almost similar. And, they are somewhat similar. Metaverse is a universe where you can live as a part of your life. The concept of metaverse has existed for a long time. And, now, with Facebook (or rather Meta) taking initiative, we may see results quite soon.

We are not expecting perfect results. But, every step leads us closer to the vision of Meta’s CEO, Mark Zuckerberg. How do we open a portal to another universe — the metaverse? We don’t. We create it. The metaverse as such does not exist. Not in it’s complete form. Therefore, it is not fully accessed by people for what we may in the future.

meta

The things we already know

Augmented Reality and Virtual Reality are nothing new. They have existed for some time now. And, we may have used it at some point. It might not have seemed as much. But, they will help in building the metaverse.

The vision

The vision of meta for the metaverse is to erase the alienation you feel when looking at a screen and experiencing things. When someone sends you a video, you watch it indifferently. You do not experience the joy shared by the people in the video. Meta aims to bring their joy to you.

Meta will make you a part of what you see rather than be a third person viewer. How cool is that? You get to share moments with your loved ones digitally. It opens a whole new universe. Without a physical presence, you can still be there where you want to be digitally. Time and space will no longer be a problem when the metaverse is fully developed.

Augmented Reality

Augmented Reality is something we might be more familiar with. The best and most relatable experience you might have had is with Pokemon Go. It is a form of Augmented reality where your surroundings play an important role. This particular example might not be the most pleasant.

Imagine holding your phone against something like a café. And, there you can see more details about the place, like maybe reviews, ratings. It can help your decision making considerably. This is a feasible example and something we can all imagine. Nothing too complicated. The metaverse promises something better than this.

All we can do is wait and see the future of the internet unfold before our eyes.

here is a video shared by mark Zuckerberg on his Instagram page about Metaverse Augmented reality.

Virtual Reality

There are two things that come up when you think of virtual reality today. One is “Cool!”. The other is “Expensive!”. Both are true. You get to experience a world (which is really amazing) at a price which can be hefty for the majority (which is disappointing).

Our experience of virtual reality is mostly limited to VR videos. If you have ever watched one with the proper equipment, you will know just how awesome it is to experience virtual reality. Once you put on the VR headset, you are transported to another world. You can do whatever you want. You can look around and see the world around you.

You’ll be at a loss for words the first time you experience VR. But, unfortunately, VR headsets are not cheap (not the good ones anyway). Meta introduced an affordable VR headset. It intends to make the multiverse available to everyone since it is claimed to be the future of the internet.

Virtual reality

When can we expect to see the metaverse in all its glory?

Work on the metaverse has just started. It will take a lot of years. It might even take a few decades. As cool as the idea of the metaverse is, to pull off something like that takes time and effort. Change doesn’t happen overnight (not with the metaverse).

If you have played VR games, you will know just how clunky they are. The concept of the game will be amazing, but the technology of the times limits the execution.

Games like Beat Saber might have it nailed in the VR. But, VR chat, which is closer to the metaverse in what it aims to be, is really cartoonish with ‘not so great’ graphics. You’ll understand once you watch a gameplay of any VR game.

Once implemented, the metaverse will become a crucial part of our lives, and along with it, Meta too. This has some people worried. Meta as Facebook didn’t have a reputation for being the best company which puts customer interests first. It’s a worrying thought.

Is Meta meta?

Is Meta playing the meta (most effective tactics available)? Is Meta directing attention away from the problems the company is currently facing and turning heads with a new innovation — the metaverse? Some people believe this is the case. It might also be to gain an upper hand as Apple and Google hold Meta on a leash right now.

With the introduction of the metaverse, Meta will no longer have to be controlled by either of the companies mentioned above. No operating system restrictions, because they could make one of their own and as such, being the pioneering founder of the metaverse, Meta will have an unspoken authority over the others.

Meta will effectively control the digital world if this is the case. It’ll be what one could call a monopoly. But, it has been promised that the metaverse is not the construct of one company alone. It will be built by anyone who wants to. Any and all contributions are welcome.

Even though it is an open project, there is still a certain level of uncertainty as to what might happen after the metaverse is functional.

Is the metaverse good?

We will be in a virtual world with virtual avatars designed by people and we will interact with them. Some people might see it as a way out of their boring everyday lives. Digital health might be at a risk. People have expressed their concerns about the same. Will it, by bringing people closer together digitally, rob them of their real life.

People will prefer their digital world which they have constructed over the gloomy real world in which they have been put by fate.

All we can do is wait and see what the future has in store for us as nothing conclusive can be stated so early in the development of the metaverse.

 

For more news on such new developments in the digital world, stay tuned to our website. We at TGI Technologies, one of the best Digital Marketing Companies in Kerala, aim to bring you the latest news without filters or false information. We are a digital marketing agency in Kochi, Kerala, aiming to make people more digitally aware as the future looks digital (that is what people say and we want you to be as knowledgeable as the next guy if not more).