digital marketing company in kochi Archives - Page 2 of 4

22Jun

Google’s May 2022 Core Algorithm Update.

In the last week of May, which is on the 26^th, Google released Google’s May 2022 core update. This update kicked into high gear quickly, with a large amount of volatility noticed among 24-hours after it was formally launched. And this update was one of the biggest core updates or Google algorithm updates we have seen in some time, at least in terms of the SEO impact.

How does Google’s May 2022 Core Update influence your Website Metrics?

Google introduced a “broad core update” to its search engine algorithm on May 26^th, 2022, as declared by Danny Sullivan, a public liaison for Google Search.

Its full effects took a few weeks to manifest as a result of Google rolling out major updates bit by bit or gradually. This is Google’s 1^st broad core update in over six months since November 2021.

An algorithm update is a huge deal. Where it means that Google is processing how its programme or search engine interprets web pages which impacts your company’s ranking, traffic and, subsequently, revenue.

It is very hard to assess and let alone prepare for a broad core update. Google does not specify what the update is or how will it affect the website matrices because board core updates have a broad scope.

So now let us understand in detail what a broad core update is.

What is Broad Core Update?

Broad Core Update represents an overall twist of the algorithm rather than a targeted effort. Google’s board core updates impact search engine ranking factors across the board while not addressing any one element in detail. That is the reason why Google calls them “Broad”.

Some past updates such as Penguin and Panda were targeted because they were looking at the quality of backlinks and content. Other updates are more specific still. As an example, Google Search has altered how the product review and spam impact relevant rankings in December and November 2021.

But about Broad Core Update? They have altered how the algorithm values a webpage in a wide-ranging approach.

What happened in the Broad Core Previous Updates?

We know that the most recent broad core update before May 2022 was in November 2021. However, the June/July 2021 update is what takes the cake for the foremost website impact. This is because the update was so large, that Google split its deployment into 2, the first thing was launching the first half of it in June and then the rest in July. And it was largely unprecedented.

Data Analysts observed a whole lot of volatility in website performances throughout many Industries as Google Search rolled out the June/July 2021 broad core update.

One of the analysts defined it as “one among the largest core update we have ever seen from Google yet.”

What is distinctive about this new Broad Core Algorithm Update?

In a way, nothing. Or at least nothing that the public can authenticate.

Again, with regards to Broad Core Updates, Google never gives any particular information. All we know is those updates can noticeably disrupt the rating on Google Search.

The SEO community had (successfully) speculated about an impending core update about a week before it befell, causing many to guess that record adjustments during that time had been casualties.

But according to Search Engine Land, John Mueller, a Webmaster-Trends Analyst at Google, stated that “whilst we announce core updates, we began to roll out at that point, not beforehand.”

And Broad Core Update tends to be rolled out over time. Thus any noticeable variations in website traffic from late May to mid-June we can safely assume that these are influenced by this new update.

Conclusion.

If there’s one factor Google’s May 2022 broad core update is teaching us, it is the time to boost your quality standards for website content. It’s no secret that Google’s guidelines suggest the following E-A-T best practices as proven by the results of this update rollout.

From intense ranking volatility and impacted snippets to additional attention on videos, content specialization and search-intent mapping, publishing great content are must for online visibility.

Investing in SEO content services will empower you to leverage subject-matter experience and efficiently publish high-quality content on your website to begin boosting your traffic.

And by this time, you will be able to say goodbye to broad core anxiety for good!

Follow TGI Technologies, One of the best SEO Company in Kerala to get updated about the new informations and news regarding Google and SEO.

28Mar

WORDPRESS RELEASES A NEW PERFORMANCE PLUGIN

WordPress has now announced the release of a new plugin known as the Performance Lab plugin. It was developed to help WordPress sites to speed up. This plugin gives the publisher an opportunity to use new improvements now before they are included in the core of WordPress.
As a digital marketing company based in Kochi, Kerala, here’s some information on WordPress’s new performance plugin.

ABOUT THE PERFORMANCE LAB PLUGIN

The plugin was developed by the WordPress Performance Team, consisting of WordPress developers, with some of the team members being developers from Google and Yoast. This team was created in November 2021 with the purpose of coordinating performance improvements within the WordPress core.

The Performance Lab plugin is a set of modules designed to improve performance in WordPress. The Performance Lab plugin provides improvements to WordPress allowing publishers to speed up their websites and also to diagnose any issues that arise which may be slowing their websites down. The plugin is designed in a modular fashion so that the publishers can pick and choose the improvement they want to use.

Normally, the new features are released as separate plugins but WordPress decided to group all of its new performance features into one single plugin allowing the user to select and enable the features from one central location, within a single plugin. Thus, it provides a centralized location for performance-related features that will eventually be integrated into WordPress’s core. Hence it can be regarded as a beta-testing plugin.

MODULES OF THE PERFORMANCE LAB PLUGIN

This plugin has four modules:

1. WebP uploads

It converts newly uploaded jpeg files to a faster and more efficient WebP format. This functionality is dependent on server support for WebP.

2. WebP Support

This functions as a site health module that analyses if the server supports WebP and comes up with a warning if WebP is not supported.

3. Persistent Object Cache Health Check

It is a site health check module that may suggest the use of object caching. Object caching is a way to speed up the amount of time it takes for the site to respond, it helps reduce the database load and speeds up the website for site visitors.

4. Audit Enqueued Assets (experimental)

It provides an audit of CSS and JavaScript files enqueued on the home page. This identifies unwanted CSS and JavaScript files that might reduce the speed of a website. This module is labeled as experimental because this module will be improved in the future.

To test the other three modules, visit the Site Health status tab, where each module adds an equivalent new check:

• The Audit Enqueued Assets module monitors the number of scripts and stylesheets enqueued on your homepage.

• The WebP support module examines whether your server environment supports creating WebP images or not.

• The Persistent Object Cache Health Check promotes the usage of an external object cache depending on the amount of data on your site.

Remember that each and every module you would like to test has to be activated via the plugin’s settings screen at ‘Settings > Performance’. Non-experimental modules are enabled by default. If you want to test the modules individually in seclusion, you can toggle them one by one.

ADVANTAGES

1. Extends functionalities: The custom WordPress plugin supports user requirements and lets the website work according to the owner’s satisfaction.

2. Backlink creation: Backlinks are considered as the building blocks of search engine optimization as these links direct towards a particular website. A large number of quality backlinks result in the popularity of a website in search engines. WordPress plugins have the capability of generating maximum links to a site and can also create excellent backlinks for the website which boosts its exposure.

3. Security: Website security is an important factor to avoid unauthorized access to sensitive information, cyber thieves, and hackers. A customized plugin developed by WordPress would be one of the best options for increasing security. It not only provides protection from security threats but also ensures the utmost satisfaction for its user.

4. Speed: Speed is one of the most important benefits provided by the custom WordPress plugin development. It ensures a smooth user experience and boosts the number of visitors to your website by speeding up your website with the help of custom plugins.

5. Performance Boost: Remodelling or redesigning the website regularly is tedious and a waste of time, money, and effort. Here is where WordPress plugin development comes in handy. These plugins will not only help you to add a new feature to your site but also boosts its existing functionality in an economical way.

6. Simple To Use: The intuitive interface and simple functionality of the WordPress Plugin separates it from other platforms. Since WordPress has extremely simple technology and reduces the time of formatting, it is easily accessible and also allows you to access the best features within your budget limits.

7. Compatibility With Search Engines: WordPress’s easy coding makes it easier for search engines to read website content in a well-defined manner. Additionally, every page, image, and content of the post will contain keywords, descriptions, and titles. This results in having the best search for optimization, which can further be enhanced by adding tags for better outcomes.

ADDRESSING CONCERNS

The plugin download page mentions that the plugin has been tested and should be okay to be used on a live production site. Since three out of the four modules are not labeled as experimental, all of them are considered to be stable and incapable of breaking a site. The main purpose of the plugin is to provide publishers with an opportunity to provide feedback about the modules before being integrated into the WordPress core.
A benefit of using WordPress websites is that it adds its new plugins on a staging site first and tests it there first before updating it to the main website.
Another advantage is to save a backup of the website before installing the plugin. The backup will make it easy to upload the website back to its original version in case the plugin clashes unexpectedly with another plugin or theme.
The plugin delivers clear benefits that can help you speed up your website. But it’s provided by the WordPress Performance Team as an incentive to receive feedback on brand new improvements that will eventually make their way into the WordPress core.
WordPress provides a Performance Lab plugin support forum and a GitHub repository where feedback can be sent to WordPress.

31Jan

Top Digital Marketing Trends to watch out in 2022

It’s 2022 and the digital world is wrapping itself around us…literally. At least the Metaverse which is upon us is doing that. ‘Digital’ is now inseparable from our daily lives. So, the ‘digital’ is absolutely indispensable for marketing at present. It seems like something new pops up every night.

You must have recently come across NFTs (Non-Fungible Tokens). Goes to show how much a grasp the digital world has on marketing. It leads us to our first trend that you can expect to see sometime in 2022.

Cryptocurrencies

This has raised quite the commotion last year. We’ve seen how volatile these are. Yet, they are amazing and could be the future of digital marketing. You will know how twitter had its ups and downs with cryptocurrencies (if you know what I’m talking about). Companies might start accepting payments in the form of cryptocurrencies that are stable and which they find reliable to invest in. That is one huge leap that can be expected this year.

This will reshape the whole world of digital marketing. If it is to happen, it will open many doors in the marketing sector.

Artificial Intelligence

Many big shots in the digital world have been working tirelessly on Artificial Intelligence the past years that saw the pandemic tear through our lives. As the digital world moves forward, so will the marketing world if it is to keep up with the new customer likes and preferences.

Marketers have begun to optimize their pages and products for Artificial Intelligence to make it accessible to a wider spectrum of customers. The digital natives will move onto AI even in it’s testing stage if given the chance. And, marketers must be one step ahead. Be there when they make the shit or before; not after.

Artificial intelligence can also be used to aid marketers in the form of automation and such. You can find more about Artificial intelligence and its impact on the marketing field here.

Voice Search

This comes under Artificial Intelligence but, I think it deserves a special place. With devices like Echo, Alexa and such, people use their voice to navigate the web and find the right products and even buy them. With this in mind, make sure you are optimized for the world that moves according to each command a customer utters.

Smartphones

With compact devices being talked about, you can’t leave out Smartphones. What’s so new about them? It’s not the smartphones that are new. They’ve been around and have not been given the importance they received until recent years. They are useful, no doubt. But, they are- mini computers. We often forget that.

Thankfully, this mindset is changing and smartphones are being put first. Webpages are getting increasingly optimized for these small devices. We can continue to see the smartphone grow in importance the coming year. With beasts of smartphones with hardware that surprises you getting released, this is only to be expected.

Influencers

‘Internet influencer’ has almost become a job title. But, you can leverage influencers for your company’s benefit. Influencers have the influenced. They’re popularly called followers. Influencers who like a company can become brand ambassadors…sort of. These followers of an influencer trust their icon. If you can get an influencer to promote your product, you have all these followers converted into potential leads.

It’s like merging two fan bases. I mean merging the customer base of two companies. This is a great way to reach more people and get more customers. There’s an added bonus if you form a bond with a particular influencer and get him to constantly root for your products. Now, that is going to make you more reputable and make you seem trustworthy. Over time you become reputed enough for people to turn to your products without any kind of advertisement.

Customer takes priority

Customers have always been King. In the digital world you will see that you do not try to convert everyone you see into potential leads. You find what the customer needs and play the tune. You do your job perfectly and the customer will attract more customers. The customer is a magnet for other customer. His connections and his connection’s connections will all find their way to you if you take one person’s requirements into consideration.

New ways of targeting

Be it through Artificial Intelligence or research or other statistics, we are going to see a whole lot of versatility in targeting customers. The marketing world is getting really innovative. Thanks to the pandemic, the monotonous flow has been stopped and there is a brainstorming of ideas everywhere.

Video Marketing Uprise

Video Marketing

People are very easily bored of things. They can just as easily be entertained. Just change the stationary words into moving words. What I mean is, instead of plain text conveying your thoughts to your customers, let videos do the work. Videos hold the attention of a customer much longer and are more entertaining. That the main reason of why YouTube has gained a massive popularity recently.

With the digital market getting increasingly competitive, we are bound to see new promotional videos every month if not every week.

A blend of social and marketing

When stuck at home, people try different ways to connect with friends and family. Most of them do it through messaging platforms. There lies an opportunity for messaging apps to collaborate with various digital marketers who wish to promote and sell their wares through the messaging medium.

When both parties see benefits, it’s a decided deal.

For the latest news in the digital world, keep a close watch on our page. We at TGI technologies, one of the best digital marketing company in Cochin, Kerala, are devoted to bringing you the latest and most useful information on the digital marketing world. We feel it is our responsibility as one of the best digital marketing agencies in Kerala.

04Jan

What is AI SEO and how it will help you to increase your website traffic?

Artificial intelligence is the next step to automating a lot of things and it is being put into practice with each progressive step. There is much to be expected as it is still being developed. Even though in development, it still helps with a lot of things and has proved itself useful for a variety of things.

The digital world is ever expanding and AI has an important role in this world. AI also holds an important role in Digital Marketing. SEO has been mostly manual up until recently. What if SEO becomes guided by artificial intelligence?

Things are going to improve for digital marketing firms looking to stay at the top. Artificial intelligence is growing (literally). It grows like a biological being. You input data and it remembers the data, thus growing itself.

Content Writing

This is what you must be most familiar with. Certain typing softwares or web tools help you complete sentences. This has been around for a while. They are pretty simple and help a tiny bit in maybe sending e-mails.

They have been a long shot from doing any actual content writing. But, that is slowly changing. Artificial Intelligence can now learn your writing style and suggest completions for your sentence. Now, it can even auto-generate content if you command it to write about a specific thing provided you give keywords related to the same.

Now, that’s somewhat promising. Even though it cannot replace content writers, it can make the content more keyword-focused if that is your goal.

Keyword based titles and ranking

Keywords are the base of ranking in the SERP currently. This does not mean keyword spam every two sentences. Thing is, Artificial Intelligence can help you rank better by using keywords and titles. How?

There are a lot of keywords to reach a particular webpage. What I mean is you have a page about something and there is already intense competition to be at the top based on one keyword. All you have to do is change the keyword. A keyword that means the exact same and one that is likely to be searched by people.

And, boom, you’re now facing comparatively less competition without compromising traffic to your page. AI suggestions can be great. They can even make a title for content that helps boost your ranking in SERP (Search Engine Results Page).

Gets you featured

Artificial intelligence is simple and concise. So, it can make simple and concise things that have a good chance to make into the featured snippets section or the related questions section of the Results page. That is a huge flex: making it into the snippets.

AI gets work off your hands and gets things done. It just needs some monitoring so that the language and presentation is filled with energy, zest and emotion. AI is the way if you want to stay on top of the game.

What to write?

With Artificial Intelligence on your side, you won’t be asking this question anymore. It will give you suggestion on what to write. Imagine that. It will keep track of your area of business and suggest trending topics that you might want to cover. And, not just trending things, it will suggest anything that it thinks will be useful in growing your firm.

You can, thus, have all the important topics covered without wondering what to cover on your website. Artificial Intelligence has got you covered.

If it thinks you’ve missed something important, it will let you know so that you can do something about it as soon as you can. You should have answers to any question that a client could possibly have. And, AI makes sure that you have all the answers in your pocket.

Record Keeper

It keeps track of all your pages and gives you a summary of which has performed better and it may provide suggestions and insights as to why it performed better and what to do to maintain a good traffic.

This will help you in the long run. You will be able to know what to market and how to market and this surely is something that you will want if there is tight competition for your business. Even a slight advantage will give you an edge over the others.

SEO must be more focused on analysis in the future as this will help understand what is more marketable and what to and what not to market. AI will keep records for you and you just have to improve upon its suggestions and voila, you’ll have a booming business.

AI against AI

When the search engine results and optimization for customers is being increasingly taken over by artificial intelligence, it is only fitting that we use the same technology to drive us forward.

The opportunities to fill in voids of information is something worth exploiting. This can give a new perspective to the optimization and marketing teams. While AI makes the market increasingly competitive, it also provides an opportunity to leave the competition behind with its suggestions.

AI in search optimization

People are getting more hands free with the digital world. They can use voice commands and such to get things done. This is something that you must consider on your end. What can you do?

As AI is trying to improve, you must too. Optimize your answers to questions a voice search user is likely to ask. Things like this can give you a considerable boost in rankings. Don’t get left behind as the digital world progresses at such a rapid pace.

Stay up-to-date with the latest advancements in the digital world. We at TGI Technologies, one of the best SEO Company in Kerala is dedicated to bringing you reliable information about the latest developments in the digital marketing field. We want our clients to be one step ahead of their competitors which is why we share any information that we consider valuable for you. Stay updated on our website to never lose your edge in the game.

28Dec

What is Facebook Metaverse and How does it work?

Facebook Recently Rebranded itself to Meta and CEO Mark Zuckerberg announced their new futuristic venture of ‘Metaverse’. Ever since that day, The Tech world is engaged on the hot discussions and debates of what this Metaverse is and how it is going to change the Internet forever.

When you hear the word metaverse, what pops into your mind? I immediately think of multiverse because they sound almost similar. And, they are somewhat similar. Metaverse is a universe where you can live as a part of your life. The concept of metaverse has existed for a long time. And, now, with Facebook (or rather Meta) taking initiative, we may see results quite soon.

We are not expecting perfect results. But, every step leads us closer to the vision of Meta’s CEO, Mark Zuckerberg. How do we open a portal to another universe — the metaverse? We don’t. We create it. The metaverse as such does not exist. Not in it’s complete form. Therefore, it is not fully accessed by people for what we may in the future.

The things we already know

Augmented Reality and Virtual Reality are nothing new. They have existed for some time now. And, we may have used it at some point. It might not have seemed as much. But, they will help in building the metaverse.

The vision

The vision of meta for the metaverse is to erase the alienation you feel when looking at a screen and experiencing things. When someone sends you a video, you watch it indifferently. You do not experience the joy shared by the people in the video. Meta aims to bring their joy to you.

Meta will make you a part of what you see rather than be a third person viewer. How cool is that? You get to share moments with your loved ones digitally. It opens a whole new universe. Without a physical presence, you can still be there where you want to be digitally. Time and space will no longer be a problem when the metaverse is fully developed.

Augmented Reality

Augmented Reality is something we might be more familiar with. The best and most relatable experience you might have had is with Pokemon Go. It is a form of Augmented reality where your surroundings play an important role. This particular example might not be the most pleasant.

Imagine holding your phone against something like a café. And, there you can see more details about the place, like maybe reviews, ratings. It can help your decision making considerably. This is a feasible example and something we can all imagine. Nothing too complicated. The metaverse promises something better than this.

All we can do is wait and see the future of the internet unfold before our eyes.

here is a video shared by mark Zuckerberg on his Instagram page about Metaverse Augmented reality.

Virtual Reality

There are two things that come up when you think of virtual reality today. One is “Cool!”. The other is “Expensive!”. Both are true. You get to experience a world (which is really amazing) at a price which can be hefty for the majority (which is disappointing).

Our experience of virtual reality is mostly limited to VR videos. If you have ever watched one with the proper equipment, you will know just how awesome it is to experience virtual reality. Once you put on the VR headset, you are transported to another world. You can do whatever you want. You can look around and see the world around you.

You’ll be at a loss for words the first time you experience VR. But, unfortunately, VR headsets are not cheap (not the good ones anyway). Meta introduced an affordable VR headset. It intends to make the multiverse available to everyone since it is claimed to be the future of the internet.

When can we expect to see the metaverse in all its glory?

Work on the metaverse has just started. It will take a lot of years. It might even take a few decades. As cool as the idea of the metaverse is, to pull off something like that takes time and effort. Change doesn’t happen overnight (not with the metaverse).

If you have played VR games, you will know just how clunky they are. The concept of the game will be amazing, but the technology of the times limits the execution.

Games like Beat Saber might have it nailed in the VR. But, VR chat, which is closer to the metaverse in what it aims to be, is really cartoonish with ‘not so great’ graphics. You’ll understand once you watch a gameplay of any VR game.

Once implemented, the metaverse will become a crucial part of our lives, and along with it, Meta too. This has some people worried. Meta as Facebook didn’t have a reputation for being the best company which puts customer interests first. It’s a worrying thought.

Is Meta meta?

Is Meta playing the meta (most effective tactics available)? Is Meta directing attention away from the problems the company is currently facing and turning heads with a new innovation — the metaverse? Some people believe this is the case. It might also be to gain an upper hand as Apple and Google hold Meta on a leash right now.

With the introduction of the metaverse, Meta will no longer have to be controlled by either of the companies mentioned above. No operating system restrictions, because they could make one of their own and as such, being the pioneering founder of the metaverse, Meta will have an unspoken authority over the others.

Meta will effectively control the digital world if this is the case. It’ll be what one could call a monopoly. But, it has been promised that the metaverse is not the construct of one company alone. It will be built by anyone who wants to. Any and all contributions are welcome.

Even though it is an open project, there is still a certain level of uncertainty as to what might happen after the metaverse is functional.

Is the metaverse good?

We will be in a virtual world with virtual avatars designed by people and we will interact with them. Some people might see it as a way out of their boring everyday lives. Digital health might be at a risk. People have expressed their concerns about the same. Will it, by bringing people closer together digitally, rob them of their real life.

People will prefer their digital world which they have constructed over the gloomy real world in which they have been put by fate.

All we can do is wait and see what the future has in store for us as nothing conclusive can be stated so early in the development of the metaverse.

For more news on such new developments in the digital world, stay tuned to our website. We at TGI Technologies, one of the best Digital Marketing Companies in Kerala, aim to bring you the latest news without filters or false information. We are a digital marketing agency in Kochi, Kerala, aiming to make people more digitally aware as the future looks digital (that is what people say and we want you to be as knowledgeable as the next guy if not more).

30Aug

How to optimize your website for Voice Search and Video

The internet has changed a lot in the past decade. It is not solely about keyword search and a search engine coming up with results or the information you seek. There have been major developments and things are not as they used to be.

Now, we have more than just search engines to surf the internet. One of those things is voice assistants. You ask a question to it and it pulls up relevant results.

Cool, ain’t it? Straight out of a movie, it would seem. It can even read out what it thinks you are searching for. Really amazing. Who wouldn’t give it a try?

If not to look cool, people would still use it for convenience. Smartphones do have small screens after all. Typing could be hard for some people. So, voice search makes things easier for them.

In addition to this, videos are now a great part of the internet. Words, plain texts are now considered boring and people don’t make the effort to read a whole page filled with textual information. They would prefer watching videos that contain information they are seeking.

Videos are visually fulfilling and have the information people require. Voice search and video search have become things in it. For voice, there are voice assistants like Alexa. And, for videos alone, there is the internet giant, YouTube.

In this new age of internet browsing where you don’t even have to use your hands to get an answer, how are you going to optimize your website to remain significant?

SEO has always been an answer to optimization. But, this requires something more than the regular SEO.

Voice Search Optimization

Keywords

Keywords have been a major aspect of internet browsing for a long time now. You have to type in keywords in a search engine (for example, Google). Then, it would pull up results that it considers relevant to the keywords used.

Keywords are a simple string of words. For them to be connected semantically was never an issue. But, with the advent of voice search, the use of keywords has changed.

Usually, while browsing, people use a minimum number of keywords that are essential to getting the results they seek. SEO is tailored according to the keyword input. And, a change in the way people use keywords demands a change in SEO.

People do not use keywords in a search engine the same way they would talk to other people. Long-tailed keywords were frowned upon in the past. But, it is what the future demands. People while using voice search, feel the need to use a conversational tone.

People are not quite accustomed to saying a few words that are loosely connected and getting a reply. While speaking, it does not matter to what, people tend to use a conversational tone. This renders the normal SEO useless.

Short keywords are what normally SEO specializes in. For voice search, your website must be optimized in accordance with long-tail keywords. Keywords in a conversational tone are longer than keywords used in search engines.

Search Pattern

It is also good to know the search pattern of people. Do people use voice search often? What do most people usually search for? You must be able to generalize whatever you can. This makes it easier for optimization.

People do use voice search often. There are a lot of people using voice search as people have indeed bought a whole lot of voice assistants. I doubt they’d be using it for anything else.

What do people usually search for when using voice search? It is most likely a local business. Whenever you hear a person using voice search, it usually ends in “near me”. Of course, that’s the case. People are always searching for restaurants near them, shops that sell a particular thing near them and ‘what not’ near them.

Making your business popular locally would be a great way to attract these kinds of people. Popularisation has to be online if they are to find you. They are using the internet to find you after all. How do you do this?

Google My Business

Google is most definitely the most used search engine. And, when they give you an opportunity to make yourself popular locally, take it.

I’m speaking of ‘Google My Business. Make a profile with them and keep it updated if required. This will help in your business popping up when people ask Google to find them a ‘whatever your business is’ near them. Pretty neat, right?

Mobile optimization

Which do you think people sue more for voice searches – computers or smartphones? Smartphones, of course. I don’t think people would be carrying a computer with them, much less talk to it. Voice assistants like Cortana do exist, but, people use smartphones more than computers for voice search.

It is very important to optimize your website for mobile. You will be getting a lot of traffic to your website if your keywords are to pop up during a search. And, most of that traffic is going to be mobile users.

With voice search, there is another important thing that must be noted. Your ranking in the SERP (Search Engine Results Pages) does not matter. Long-tail keywords have a disadvantage in SERP rankings, but, voice search overlooks rankings and might pill up your website or keywords during a voice search.

The same is the case with Google snippets. When a user types in keywords pertaining to something that can be answered in a few sentences or words, Google will have a small window that provides just that using the keywords. This does not require you to be highly ranked in the SERP.

Only the keywords matter. And, voice search results are often going to be these snippets. So, make sure to use SEO accordingly for voice search.

Video Search Optimisation

You might already know the advantage videos can provide to your business. Videos significantly reduce bounce rates which in itself is amazing. But, it is only the tip of the iceberg. We are here to speak of optimization. So, the whole thing about video is elsewhere.

What matters the most in video optimization? How do you get ranked in video search? It is quite easy to get ranked in videos only SERP, but, for videos to pop up along with the main page is quite an ordeal, but not impossible.

The good name and popularity of the company have to do with the video ending up on the main SERP. This is not the case for the video only SERP. So, you might want to focus on that if you’re new to this video optimization.

The platform

Where do you start if you want to get ranked higher in video search? Should you go with your own website or a platform? Most definitely a platform. When you search up something on Google, what comes up in the video search? More often than not, a YouTube video will be ranked the highest.

So, uploading your video on a platform and promoting it is a good way to go. YouTube and Vimeo are two sites that usually pop up in the video SERP.

Talking about the platform, make sure that you do not upload in two places and make it compete against each other for rankings. It’s the same video. Focus on one. You might want to look at platforms that are kind of closed off. We wouldn’t want our clients drifting off to other companies with the YouTube recommendations.

Your Best Video

When your webpage has multiple videos, make sure that your best video is at the top. When searching using the same set of keywords, only one video per enterprise will usually show up in the video SERP. And, this will be the video at the top.

So, make sure that this video is your best-performing one. This is to boost views and draw in more potential clients.

The Looks (Title, Description, and Thumbnail)

Looks matter, especially in Video SERP. Make sure that your video title conveys what you want and is what a client is looking for. The description also plays a role in optimization. It helps to add keywords.

The most important part of looks in a video is the thumbnail. The thumbnail has to capture the audience. Don’t let some random part of the video appear as the thumbnail. Make a custom one. It isn’t too hard to make a thumbnail.

Also, make sure that the thumbnail is in accordance with the contents of the video. People do not take kindly to click-baits. Clients should never feel cheated. It can affect your business adversely.

Transcript

Subtitles… Subtitles are important not only in the entertainment industry. People appreciate subtitles on all kinds of videos. A video on Facebook or YouTube should be considered as something that requires a subtitle like a movie or a series.

People will definitely love this addition. Why? Subtitles make it easier, especially for non-natives, to get your point across.

More than client comfort, it is a way to add more keywords. Transcripts are basically textual forms of a video and they will be used when indexing and ranking videos according to the keyword. So, make sure you have made subtitles for the video that you wish to promote.

Voice and Video optimization are different from normal optimization. But, thankfully, the process is the same. Meaning, it is not entirely different from what we’ve been doing up until now. Care must be taken to optimize accordingly. That is all.

Looking for someone who can do the optimization regardless of what you want to promote? We at TGI Technologies, one of the best digital marketing companies in Kerala can do it for you. We can optimize your website for whichever medium you require. The best digital marketing company in Kochi is more than glad to help your business grow.

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