Tag: Social media

digital marketing company in kerala > Blog Classic > Social media
27Oct
Google spam algorithm update rolling out now

Google spam algorithm update rolling out now

Still fed up with these unwanted spams like messages, calls, emails? Here google is bringing an update for this . Google spam algorithm  update is rolling out this year which will helps us to control many of this spams and maintain quality of Search results .It makes us to detect and to reduce spam searches .

Spam is all about unwanted, unsolicited digital communication that gets sent out in bulks repeatedly. Spam can been sent  via emails, text messages, phone calls and more over in social medias. Most of the spams are irritating and time-consuming and  some are very dangerous to handle. In search of an important matter we may hit with these spams .In these situation spam updates target specific guideline violations. From time-to-time, they improve that system .Google regularly rolls out spam updates to maintain the quality and time savage of search results. Spam updates are designed to improve Google’s automatic systems that are constantly running in the background to detect spam in search results.

Last month also google had announced the rollout of its September 2022 product reviews update. These algorithm updates means periodic improvements used to rank websites in natural search results. If you’re following the google search essentials, formerly known as the google webmaster guidelines its likely you don’t much to worry about with respect to the October 2022 spam update .

Google has a precise definition of what it considers spam, which includes low-quality websites that trick users into providing personal information or installing malware. When a site is hit by a spam update its content is either demoted in search results or removed from Google’s index. These updates will significantly enhance how people explore neighborhoods, business, and restaurants in google search. The local search changes also will roll out soon. Remember , If you are trying to break what google trying to ensure about this update you are trying to spam.

28Dec
Metaverse

What is Facebook Metaverse and How does it work?

Facebook Recently Rebranded itself to Meta and CEO Mark Zuckerberg announced their new futuristic venture of ‘Metaverse’. Ever since that day, The Tech world is engaged on the hot discussions and debates of what this Metaverse is and how it is going to change the Internet forever.

When you hear the word metaverse, what pops into your mind? I immediately think of multiverse because they sound almost similar. And, they are somewhat similar. Metaverse is a universe where you can live as a part of your life. The concept of metaverse has existed for a long time. And, now, with Facebook (or rather Meta) taking initiative, we may see results quite soon.

We are not expecting perfect results. But, every step leads us closer to the vision of Meta’s CEO, Mark Zuckerberg. How do we open a portal to another universe — the metaverse? We don’t. We create it. The metaverse as such does not exist. Not in it’s complete form. Therefore, it is not fully accessed by people for what we may in the future.

meta

The things we already know

Augmented Reality and Virtual Reality are nothing new. They have existed for some time now. And, we may have used it at some point. It might not have seemed as much. But, they will help in building the metaverse.

The vision

The vision of meta for the metaverse is to erase the alienation you feel when looking at a screen and experiencing things. When someone sends you a video, you watch it indifferently. You do not experience the joy shared by the people in the video. Meta aims to bring their joy to you.

Meta will make you a part of what you see rather than be a third person viewer. How cool is that? You get to share moments with your loved ones digitally. It opens a whole new universe. Without a physical presence, you can still be there where you want to be digitally. Time and space will no longer be a problem when the metaverse is fully developed.

Augmented Reality

Augmented Reality is something we might be more familiar with. The best and most relatable experience you might have had is with Pokemon Go. It is a form of Augmented reality where your surroundings play an important role. This particular example might not be the most pleasant.

Imagine holding your phone against something like a café. And, there you can see more details about the place, like maybe reviews, ratings. It can help your decision making considerably. This is a feasible example and something we can all imagine. Nothing too complicated. The metaverse promises something better than this.

All we can do is wait and see the future of the internet unfold before our eyes.

here is a video shared by mark Zuckerberg on his Instagram page about Metaverse Augmented reality.

Virtual Reality

There are two things that come up when you think of virtual reality today. One is “Cool!”. The other is “Expensive!”. Both are true. You get to experience a world (which is really amazing) at a price which can be hefty for the majority (which is disappointing).

Our experience of virtual reality is mostly limited to VR videos. If you have ever watched one with the proper equipment, you will know just how awesome it is to experience virtual reality. Once you put on the VR headset, you are transported to another world. You can do whatever you want. You can look around and see the world around you.

You’ll be at a loss for words the first time you experience VR. But, unfortunately, VR headsets are not cheap (not the good ones anyway). Meta introduced an affordable VR headset. It intends to make the multiverse available to everyone since it is claimed to be the future of the internet.

Virtual reality

When can we expect to see the metaverse in all its glory?

Work on the metaverse has just started. It will take a lot of years. It might even take a few decades. As cool as the idea of the metaverse is, to pull off something like that takes time and effort. Change doesn’t happen overnight (not with the metaverse).

If you have played VR games, you will know just how clunky they are. The concept of the game will be amazing, but the technology of the times limits the execution.

Games like Beat Saber might have it nailed in the VR. But, VR chat, which is closer to the metaverse in what it aims to be, is really cartoonish with ‘not so great’ graphics. You’ll understand once you watch a gameplay of any VR game.

Once implemented, the metaverse will become a crucial part of our lives, and along with it, Meta too. This has some people worried. Meta as Facebook didn’t have a reputation for being the best company which puts customer interests first. It’s a worrying thought.

Is Meta meta?

Is Meta playing the meta (most effective tactics available)? Is Meta directing attention away from the problems the company is currently facing and turning heads with a new innovation — the metaverse? Some people believe this is the case. It might also be to gain an upper hand as Apple and Google hold Meta on a leash right now.

With the introduction of the metaverse, Meta will no longer have to be controlled by either of the companies mentioned above. No operating system restrictions, because they could make one of their own and as such, being the pioneering founder of the metaverse, Meta will have an unspoken authority over the others.

Meta will effectively control the digital world if this is the case. It’ll be what one could call a monopoly. But, it has been promised that the metaverse is not the construct of one company alone. It will be built by anyone who wants to. Any and all contributions are welcome.

Even though it is an open project, there is still a certain level of uncertainty as to what might happen after the metaverse is functional.

Is the metaverse good?

We will be in a virtual world with virtual avatars designed by people and we will interact with them. Some people might see it as a way out of their boring everyday lives. Digital health might be at a risk. People have expressed their concerns about the same. Will it, by bringing people closer together digitally, rob them of their real life.

People will prefer their digital world which they have constructed over the gloomy real world in which they have been put by fate.

All we can do is wait and see what the future has in store for us as nothing conclusive can be stated so early in the development of the metaverse.

 

For more news on such new developments in the digital world, stay tuned to our website. We at TGI Technologies, one of the best Digital Marketing Companies in Kerala, aim to bring you the latest news without filters or false information. We are a digital marketing agency in Kochi, Kerala, aiming to make people more digitally aware as the future looks digital (that is what people say and we want you to be as knowledgeable as the next guy if not more).

26Oct
Facebook has new ways to generate leads and connect with customers.

Facebook has new ways to generate leads and connect with customers.

Facebook is not as impressive as it once was. It is more of an ancient relic these days. But, it is still a major platform that businesses consider when advertising their brand and products.

Facebook is still useful in that regards. It is not entirely useful. A large number of people are still on Facebook and they do get online. Lead generation might not be as impressive as we would expect. Facebook plans to change that, it seems.

They have developed a few features which are still in testing and are not available to the public. Businesses are going to get a boost from this when the big update drops. Facebook seems to have read the souls of the various entrepreneurs hoping to make it big.

Let’s get a sneak peek at the various tools and new features that Facebook has come up with. Please note that these are still being tested.

Versatile Messaging

Facebook’s counterparts — WhatsApp, Instagram are doing way better than Facebook in a lot of things. Whatsapp, for example is more suited for messaging than Facebook. And, Instagram has gathered a huge base and many people have permanently switched over to Instagram from Facebook. Facebook has undoubtedly lost it’s out of the box freshness.

So, Facebook advertisements will come with an option to start chat in other platforms owned by Facebook like WhatsApp and Instagram. All the business talk can be carried out where the customers are more comfortable.

Requesting Quotes

Facebook has made it easier to get quotes by automating the whole process. Businesses can make questions regarding the thing and according to the responses by the customers, they will get a quote.

The Merge

Facebook will be kind of flowy in that. it will help you generate leads in other platforms owned by Facebook (like Instagram). That’s a good move from the part of Facebook. This is a win for businesses who are trying to get leads in multiple platforms.

The different platforms working together can ensure wider reach and target and audience copies can be identified faster, leading to more conversion rates. This is an unexpected surprise that would be welcomed.

Facebook Business Suite

Facebook Business Suite is made especially for businesses trying to get leads and all the good stuff on Facebook.

First, it tries to enable e-mail responding from within the platform. This would make things much easier and would save time switching between two entirely different platforms with entirely different UIs.

Second, it brings a file manager from where you can manage your posts.

Third, they give you a much awaited option of tracking how well your ads are doing. Imagine you have two similar ads. With the help of this feature, you can know which of the two posts is performing better and engaging customers. This will help you in future campaigns and can give you clarity on which direction to take with the advertisements you have planned.

Accounts for the Business Person

Facebook is introducing a new kind of account — a business account. This is for the people who strictly log in for business related stuff. With a business account, you can use the manager that we mentioned before without creating a normal account and going through the hassle of establishing it as a business-related account.

This will help businesses to manage employees and their accounts, which at the moment is not really easy. The features are expected to be launched to the public in 2022. Well, can’t imagine how it is going to be then. Undoubtedly, this is going to bring back a few users who instinctively quit Facebook.

 

For more such information, visit our website. We at TGI Technologies, one of the best digital Marketing companies in Kerala, are dedicated to bringing you the latest news and advancements in Digital Marketing. We can help you get your foot through the door to the digital world and help you get a strong foothold.

09Jun
Youtube marketing company in Kochi Kerla

Tips to make your YouTube videos viral!!

YouTube is becoming the most used social media to promote content and ideas through videos. More than 2 billion users visit YouTube every month, and each day people watch above a billion hours of video and generate billions of views.  It’s very important to make quality videos and content for YouTube. Here we are going to discuss how we can make our video viral on YouTube. It’s all about the first 3 seconds of every digital video! If you don’t hook your viewers in the first 3 seconds then be ready to lose your viewers forever. There are a lot of videos in the market to compete with. With so much content online, people have become so prickyin selecting what is and isn’t worth their precious time.

Do you want your viewers to watch your product video and buy your product?

Then you need to grip them in the first 3 seconds.

But why the first 3 seconds? Why can’t it be the first 10 or 15 seconds?

Let’s find out…

  • Shrinking Attention Plans

Detailed studies prove that the attention span of a human has decreased to 8.25 seconds from 12 seconds. Internet is growing every day, it’s tremendously huge and filled with alternatives. If the customer is not instantly pleased with your YouTube video, they have millions of other alternatives to watch. With the expansion of the internet, it’s very difficult to catch the attention of the customer. Testing different video marketing strategies to see what works for your business is always good in this internet era.

  • Hooking the Viewers

If not hooked, your customers are going to click the back button and forget about your brand forever.

But how to hook a viewer?

Speaking directly to them is one of the ways to hook up your viewers. Answering their queries and letting them know that you have what they are looking for can make them admirers of your brand. If you could express this within the first 3 seconds of your YouTube video, then boom your viewers are hooked.

Nowadays, the internet has been acting as an entertainment platform for everyone. Hence, simply giving information would be less to attract your customers. Keeping your viewers entertained with good animation, attractive music, a catchy story, and bright colors can help make your viewers watch your video fully.

  • Setting the Tone

When someone clicks the play button of your video, they have their expectations in their mind. The first thing they see as soon as they click the play button is going to be their impression of your brand. If they don’t like what they see in the first 3 seconds, then they are going to leave your brand behind. All that you can do to stop this from happening is by setting the right tone of your video as clearly as possible.

The 3 main ways to set the tone of your video are visuals, music, and voice.

  • Visuals

The video you release should match the style of your brand. This is done to make your customers understand that, this particular video is from you. Making use of your brand’s color, style, and the most important factor: The logo. Using these in your video can make understand that it’s from your brand and this may keep customers a bit longer.

  • Music

We don’t think much about music while watching a video be it a short explainer video or even a film. Truly speaking, music plays a great role in creating the atmosphere of the video. When you watch horror movies you turn of the volume when you feel it insanely scary. But when the video is on mute, you don’t feel much scared. This example proofs the importance of music in a video. The music you give for your video should match the tone of the message which you intend to convey.

  • Tone

Your video is the voice of your company. This means the video should match not only the styles of the company but also should match the tone of your company. This particular video has to convey the same message your other marketing collateral speaks.

  • Arise Curiosity

3 seconds is very less, but if you know what you are doing then, 3 seconds is just enough for you to give a spark of curiosity in the viewer’s mind. Setting up a situation that your customer can relate to or beginning the video with a question that your customer wanted to know can all help you to make people watch your videos more. These steps are very crucial as to gain customers for your brand you have to make them watch your videos to the fullest.

 

  • An Emotional Response

People are more to emotions than rational thinking. Some commonly used emotions that can trigger your customers are fear and trust. One of the best ways to increase brand engagement is cracking the correct emotion. Giving an emotional touch to your video within the 3 seconds would hook your customer. The key to a successful emotional video is not overdoing it. The correct amount of emotions added to your video and effectively presented in the first 3 seconds can drove the customers towards your brand.

  • People and Animals to your advantage

People are obsessed with seeing animals presented cutely. People get drawn towards such cute animals and also towards the presence of other people. It doesn’t matter what they do chatting, laughing, reading, or even sleeping. People just get attracted to people and also animals on-screen. Hence showing them within the 3 seconds can help you capture customer’s attention to a great extend.

  • Unpredicted 3 seconds

People always get attracted to new thoughts and ideas. If people come to know what the whole video is about in the first 3 seconds, then you are fighting a losing battle. Different kinds of creativity put excitement. Getting ideas from others is not a bad idea. Whether it’s a new animation or twist, creative and unpredicted 3 seconds can give you move viewers for your videos.

For many social platforms, the maximum time to get the attention of customers is 5 seconds. But on some, you have just the first 3 seconds. With the growing internet, the importance of digital video has also increased. To give you some inspiration as a digital marketing company, we have brought to you the above-mentioned information about the importance of the first 3 seconds of a digital video.

In this competitive economic world, the value of videos for brands has increased tremendously. Every business group uses videos for marketing. Attracting customers within 3 seconds is not as tough as it seems to be. With a great plan, you can hook your customers to watch the full video and increase your brand visibility. The value of your content is visible within the first 3 seconds of your video and increases with the duration. So if you want to grab the viewer’s attention then be ready to make your first 3 seconds the best.

 

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