Simone, Author at digital marketing company in kerala

24Oct

DOES CONTENT MATTERS IN OUR WEBSITE?

DOES CONTENT MATTERS IN OUR WEBSITE?

Today, nearly every online marketer knows that content is king. Regardless of how pretty and well organized your website or blog is, none of it matters if you don’t have the content to back it up. Your website content can make or break a business deal. You can draw viewers in or push them away with a single sentence, which is why it’s important to do your best to make an impact on your viewers within the first few seconds they stumble upon your page.

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Content has become a “must” in the digital sphere. Not only does it drive people to your site, but it provides a lot of value. But what qualifies content as GOOD content on your website? Well, it doesn’t just mean content that’s well-written and free of spelling and grammatical errors. It means content that is:

24Aug

Rule 40 Update: The actual Olympic Marketing Medalist

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No doubt in that, Olympics provided a lifetime opportunity not only for athletes, but also for marketers. Over the past four years, the marketing topography has changed dramatically due to advance in technologies, strategies and understanding. For marketers, keeping up with these changes has been the easy part, developing strategies that effectively influence demographics without running into rule 40 restrictions is the challenge.

Rule 40 Update

In recent times, the International Olympic Comity (IOC) swore by rule 40, however brands and athletes alike protested heavily against the regulations, arguing that they were deprived of commercial attention and income during their most marketable moments. In response to this, the IOC decided to let its hair down, essentially opening its doors to non-official sponsors so they too can benefit from their ties to the much-awaited event of the year.

Athletes are now able to appear in ‘generic’ advertising campaigns that do not use any Olympics intellectual property. However to take advantage, athletes and sponsors needed to submit waivers to the USOC by January, with the ads being in marketing by March.

27Jul

Is your HTTPS setup causing any SEO worries?

Google stated that sites using HTTPS will be given only a slight ranking boost, many websites have experienced losses due to improper execution.

Google making a push for sites to move to HTTPS, and many of them have already started to include this as their SEO procedure. Recently google analysed that about 34 percent of the Google search results are HTTPS. It’s a green signal, as more sites are becoming secured.

A lot of sites have migrated to HTTPS but have not done it correctly and may be flowing downwards in HTTPS ranking boost. Some have also created more problems on their sites by not migrating correctly.

23Jul

How to build brand for business through online

Online Branding is very important for businesses. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands.

businessonline They recognize the link between successful businesses and strong branding and aspire to build a brand that emulates similar success for themselves. And they understand that branding is not just a logo or how their business is perceived externally. But too few realize that successful brands have branding at the heart of the business. So much so that in many ways you could almost substitute the word brand for business.

Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business’ “identity”, but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like. Customers of all sorts of businesses are so savvy today that they can see through most attempts by companies to gloss, spin or charm their way to sales.

The benefits that a strategically defined brand can bring are the same as when people fall in love with each other. When customers connect emotively — because they share the same values and beliefs of a brand — it leads to higher sales and better brand differentiation. It also leads to loyalty, advocacy and can even protect your price in times when competitors rely on promotional discounts to drive sales. It can also give you the ideal platform from which to extend your offering or range.

Here are tips on how to successfully implement branding for your business.

1. Start with defining your brands.

Review the product or service your business offers, pinpoint the space in the market it occupies and research the emotive and rational needs and concerns of your customers. Your brand character should promote your business, connect with your customer base and differentiate you in the market.

20Jul

Tips For Right SEO Keyword Research

One of the most, important and valuable things that you can do is keyword research. Keyword research gives you the ability to better understand your potential customers, and what they are searching for, and how you can match your marketing to that. The SEO keyword research tips below will help you do just that.This gives you a better understanding of how to reach them in the search rankings, but also gives you a better understanding of your target audience.

Keyword Research Tips

Before any type of research starts, you first need to analyse keywords .The first thing you should take into consideration is the number of people searching for a keyword. This is a good indication of how big and relevant it is. The bigger a search is for a keyword; the more people you have a shot at reaching. However, you have to take into consideration that at some point a keyword can be too big for you. You aren’t going to rank higher than a national retailer who has a high domain authority for the word “women’s shows” when you are a smaller merchant.

One-word keywords are at borderline really impossible. Consider long-tailed keywords that give you a better chance of ranking for something, but we will get to that later.

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