While video may seem like an expensive trend that is out of the grasp of many businesses, it can be an inexpensive and effective marketing tool for even the smallest business.
Today, if you have a smartphone, you can make a great marketing video. A one-minute video highlighting the things that make your company unique could become your best customer acquisition tool.
Email Marketing is extremely effective for nurturing your list and generating more sales.
The success of your email marketing strategy begins with the opt-in experience you give your prospects. The opt-in “experience” on your website needs to be compelling, creative, and even exciting! Get this part right and you’ll have more opt-ins and happier subscribers. Get it wrong, and you risk setting the stage for unsubscribes and lost opportunities.
The next step is your headlines. This is what gets someone to click through. It needs to be catchy and relevant and pass any spam guidelines. The last thing you want is your email going straight to the spam box.
WordPress is the most popular Content Management System. It is such a good tool to create a blog post and also landing pages. If you are an SEO expert or content writer you may come across with WordPress. Getting familiar with WordPress is a best move. On these days most people go for WordPress as their CMS choice because it is easy to use and maintain and also to customize.
Here we first go with how to upload a WordPress blog post. Before optimizing a blog post, you should upload it and make it live.
Uploading Blog Post
1. After log in to your site you may enter to your dashboard. There you can see the “Post” option click on it and select “Add New”.
2. Now you enter into a page where you can start your blog post. Give a title to your post in “Enter title here”.
3. Under that section you can start your blog. Content can be directly enter into the blog post and publish it or make it as a draft if you are not ready to publish it. Some people write all the blog post separately in some programs(like word). Then copy paste the content once they are ready to publish.
4. You can add links to your post. For this select the text you want to make it hyperlink. Then click on the symbol showing the link. A small window opens and there you can add the url. Then click add link. 
5. Adding images in your post is also simple. If you have images, place your cursor where you want the image. Click on “Add Media” and select “Upload Files.” After choosing your preferred settings, click “insert into post” to add your image in your blog post. Sizing and aligning your image can be done by selecting your image.
6. There is a “Categories” section on the right side of your screen. No need to categorize your post (unless your site is organized by categories), but you can add one if you wish. If you do so, WordPress will create category pages that pull in posts within that category.
7. Under the “Categories” section, you’ll see the tags section. You can add tags to your post here.
8. On the right side up there is a section called “Publish.” Here you can choose “Preview” to make sure everything looks right in your post before uploading it. If something doesn’t look the way you want, just edit that section.
Basic Optimization Tips
As an SEO you should focus on the blog post optimization. There are so many things you have to consider while go for optimization. Usually WordPress offers Plugins to optimize your post. In SEO perspective the best Plugin is Yoast SEO.
Yoast SEO is one of the popular Plugin available. In Yoast SEO you have the option to add SEO title, Meta description and also option to edit the post URL and so on. You can also share your post through this. I will share the detailed description about Yoast SEO in my next post.
Now we can go through some basic tips on optimization other than plugins.
Visual: Click on the image you want to add alt text, and click on the “Edit” icon. Add your alt text in the “Alternative Text” field. Make sure to click on “Update” after. Text: Simply add the alt=“” snippet of code inside the image tag. For example :
<img src="http://www.domain.com/images/1" alt="describe image">
If everything is complete you can publish your post. Sometimes you should find some mistake after publishing the post. If it happends just go to the edit section and clear out the problems and click on “update”.
Search Engine Optimization is a popular online marketing strategy, and therefore, competitive, but I’m consistently amazed at how many business owners and marketers opt not to engage in an SEO strategy because of its perceived limitations or drawbacks.
Related: Top 7 Things You Don’t Know About SEO
One of the biggest misperceptions is that SEO is expensive, and it’s driven by the fact that some agencies have higher-level packages that cost tens of thousands of dollars per month.
Yes, SEO can be expensive for hyper-competitive, national-scale businesses, but that doesn’t mean it’s unaffordable for the average business owner.
In fact, there are dozens of simple strategies you can execute yourself, for free, to better optimize your site for search engines. These are just some of the major ones:
1. Find better keywords.
Optimize for keywords that are closer to your niche and have fewer competitors. Google Trends and Google’s Keyword Tool in AdWords are free tools that should give you all the data you need. For help, see this article.
Are you familiar with Disavow Tool. It’s a power tool introduced by Google in October 2013. You are familiar with certain spammy or low quality links in your site. These unnatural links pointing to the site may cause your site to get into Google’s Penguin Updation. Or, in some cases they can even get a manual unnatural links penalty. Through Disavow tool you can ask Google not to consider unnatural links, while accessing your site.
Google itself give a documentation regarding how to use the tool. In this part they tell us that we should use this tool with more care. This is an advanced feature. If it is used incorrectly, it may even harm our site performance in Google search result.
Before disavowing backlinks from your site you have to go through this
Penguin updation is a major updation made by Google to avoid link spamming. You may add some links to your site to create backlinks using certain link building schemes. On the other hand certain sites may points to your site without your intention. In both cases if any link is found spam or low quality you should remove it. Otherwise your site will naturally got punishment from Google. By comparing your website analytics with Google calendar you can easily understand you have got any punishment or included in any updation or not.
Using Google Webmasters Tool you can download all links to your site. For this go to Search Traffic >> Links to your site >> More. This will give a file containing all the pages linking to your site. Use this file to create a document containing list of links you want to disavow. Disavow document should be in .txt file and it must be encoded in UTF-8 or 7-bit ASCII. So create it in notepad. Don’t upload entire list of downloaded links. Text file should contain only the links that you want Google to ignore.
Disavow the links in domain level is good. The format should be like this “domain: website.com” You can also add comment to this site using “#” . Entering comment in text file is good when you are editing this file in future.
Here an example of disavow file
Next step is to upload this file into disavow tool. For this go to Disavow links tool page > >Select your website >>Click Disavow links > >Disavow links again and then >>choose file. This is where you will upload the .txt file that just created.
By disavowing a domain, Google will apply an invisible nofollow tag to each link that points to your site from this domain. Google will take some time to disavow a link. And also uploading a new file will replace all previously uploaded ones.
For any type of queries or enquiries please free to contact TGI Technologies
Business organizations or firms or many of the institutions keep websites of their own. Websites give an extra grade to an organization or it can be considered as another level of marketing. Webmasters are trying to get high rank in the organic search by optimizing their websites. Website analysis can be considered as a
good practice for optimizing the sites. So many factors we have to consider while analyzing the sites. Analysis give a brief idea about a site. Site problems, its present level, Page ranking, Google visibility, Traffic Ranking, Keywords etc can be analyzed thoroughly through this process. So many online sites are available for website analysis. Many of them suggest some solutions for rectifying problems. Thus one can make their site SEO friendly too.
Here there are some sites for analyzing your site.
These are some of the site analyzing tools. Page Speed Insight is a product from Google developers to measure the the performance of a page for mobile devices and desktop devices. There are so many other website analysis tools also.
Make your site SEO friendly and get identified in the Organic Search. Then automatically traffic will increase. Website Analysis will be the first step for optimizing your site. TGI Technologies can help to develop your business. You can hire our service for Website designing, SEO and Digital marketing, Online Branding and any type business development services.