06Jan

Digital Marketing Strategies For Start-up Companies

Last time we have undergone discussion on 4 Tips for Choosing the Perfectly Sounded Branding Agency and now we have chosen a new topic for start-ups. Having a strong online presence has become a necessity for businesses of all sizes.

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Statistics show that more than half of consumers turn to the internet for information before making purchases:

Data reveals that 67 percent of consumers are influenced by online reviews
54 percent of online buyers read online reviews before purchases
More than half (54 percent) of online purchasers said they had read online reviews prior to hitting the buy button, while 39 percent of consumers who made purchases in-store did so, according to a study from customer ratings and review

22Dec

How Digital Marketing helped in Donald Trump’s win.

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During early morning hours of November 9th, Democratic voters across America were left scratching their heads. Every major poll pointed to Hillary Clinton winning the election. But see what happened?

Blogs, news sites, and pundits all talking on Trump’s surprise victory. But regardless of the emotions and politics surrounding the election, Donald Trump won because of one reason and that’s Digital Marketing.

More specifically, rather than trying to appeal broadly to the whole nation, the Trump campaign made good use of data and digital marketing to target a highly personal message to a very specific audience. And that audience was exactly whom they needed to win over.

In a recent NPR interview, Brad Parscale, Digital Director for the Trump campaign, explained how it worked:

We never fought for the popular vote. There was no economic reason, and there was no reason based off the system of our constitution to do so. We needed to win 270 [electoral votes], and to do so we needed to win in certain states, and we needed to target registered voters that had a low propensity to vote and a propensity to vote for Donald Trump if they come.

This was actually a very progressive campaign strategy and could very well set a precedent for the future. So let’s break it down and talk about how this very same strategy can help your business in 2017.

22Dec

End This Year Delightedly: Ways to Stay Motivated In 2016

We’ve got only few days left until the end of the year and you can probably feel it’d be pretty easy to sit back, let things slow down, and expel the most.

You could take a breath, make a plan, and finish the year off STRONG.

Here are some ways to end this year pretty so you can start off next year with clear eyes and a clean slate. Enjoy!

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1.Define exactly what you want to finish by the end of the year

Every quarter we create a list of projects we want to accomplish. We keep these in Trello so we can look at them visually and move them from “ideas” to “in process” and finally to be “completed.” This list is very clear indicator of exactly which projects we’ve committed to but haven’t finished yet. So as the end of the year approaches, we know exactly what work is left to do. We mainly focus on Digital Marketing and SEO related content.

Do you know what work you’d like to finish by the end of the year? Are you crystal clear about it? You don’t have to wait to make a list at the beginning of next quarter; you can make your list right now! Exactly which projects do you want to finish by the end of the year? Get crystal clear about it and make a plan!

2.Complete the end of the review process

We’ve designed a process to help you review this past year so you can make a truly ass kicking plan for next year. We’ve also planned a detailed list about it to walk you through it. Always digitalize your plan for further success.

3.Clean and organize your computer files

Organizing anything lying around on the desktop and in the download folder and archiving files for work. The basic essence of this is to start the next year with a totally clean computer slate; you’ve got the freedom to make any changes to your workflow or how you organize files, etc.

The tension here is cleaning as much as you can without leaving you without a file when you need it (because you archived it on an external hard drive somewhere).This one task alone can knock a bunch of creative ideas to flying out.

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4.Take a goal for next year and start making progress on it right now

Why not get a head start now on something you care about for next year? What’s stopping you from starting right now on a goal for next year? One thing to think about here is maybe you can make this one a personal goal, something you want to do particularly for yourself.

5.Take on a project that requires focus

At the end of the year things slow down, people bug you less, there are less meetings, less interruptions. This is a perfect time to take on a project that requires focus; something that needs long stretches of uninterrupted attention.

6.Clean and organize your work space

It’s an energetic environment, but it can “grow weeds” as track puts it, feeling too disorganised and cluttered. Cleaning out the work space is like taking back ownership.

7.Clear your schedule with some simple hacks

These days are filled with lots of requirements and expectations, so find some simple hacks around them. For example, shop online instead of spending time driving to, searching within and waiting in line at a store.

Another idea is being clear with your family that you’re working on your projects up until last date. It’s easier to do this when you’ve got a clear goal set ( creating a big project to launch in January, or being crystal clear about what you want to accomplish by the end of the year).

Come on let’s make it Possible!

You’ll only get to end this year once… how are you going to make it count? We’re rooting for you because we know as well as you do: your business, income and freedom rely on your ability to execute projects like these.

24Aug

Rule 40 Update: The actual Olympic Marketing Medalist

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No doubt in that, Olympics provided a lifetime opportunity not only for athletes, but also for marketers. Over the past four years, the marketing topography has changed dramatically due to advance in technologies, strategies and understanding. For marketers, keeping up with these changes has been the easy part, developing strategies that effectively influence demographics without running into rule 40 restrictions is the challenge.

Rule 40 Update

In recent times, the International Olympic Comity (IOC) swore by rule 40, however brands and athletes alike protested heavily against the regulations, arguing that they were deprived of commercial attention and income during their most marketable moments. In response to this, the IOC decided to let its hair down, essentially opening its doors to non-official sponsors so they too can benefit from their ties to the much-awaited event of the year.

Athletes are now able to appear in ‘generic’ advertising campaigns that do not use any Olympics intellectual property. However to take advantage, athletes and sponsors needed to submit waivers to the USOC by January, with the ads being in marketing by March.

23Jul

How to build brand for business through online

Online Branding is very important for businesses. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands.

businessonline They recognize the link between successful businesses and strong branding and aspire to build a brand that emulates similar success for themselves. And they understand that branding is not just a logo or how their business is perceived externally. But too few realize that successful brands have branding at the heart of the business. So much so that in many ways you could almost substitute the word brand for business.

Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business’ “identity”, but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like. Customers of all sorts of businesses are so savvy today that they can see through most attempts by companies to gloss, spin or charm their way to sales.

The benefits that a strategically defined brand can bring are the same as when people fall in love with each other. When customers connect emotively — because they share the same values and beliefs of a brand — it leads to higher sales and better brand differentiation. It also leads to loyalty, advocacy and can even protect your price in times when competitors rely on promotional discounts to drive sales. It can also give you the ideal platform from which to extend your offering or range.

Here are tips on how to successfully implement branding for your business.

1. Start with defining your brands.

Review the product or service your business offers, pinpoint the space in the market it occupies and research the emotive and rational needs and concerns of your customers. Your brand character should promote your business, connect with your customer base and differentiate you in the market.

01Jul

5 Top Tips & Tricks to Design a Strategy for Successful Digital Marketing

Digital marketing is smoothly growing with an annual growth rate of around 15%. Marketers the heat as the market space in the digital world is getting competitive day by day. Old practices are dying and getting replaced by new ones. There is greater need of informative, relevant, engaging and useful content. Content that really solves problems and hooks the customer. Most of the companies fail to execute a proper content marketing campaign that generates leads, grows audience and builds your reputation

Stay Data Driven

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The data-driven campaign is often the most effective campaign. Many of the startups and established businesses have embraced data-driven plans. This evolutionary adventure of marketing will turn into a revolutionary trend in 2016 and beyond. Data is required to get certain business objectives and it will also ensure the ROI on your digital marketing spend.

Get to know the most profitable marketing channel

A data-driven strategy will also help in analytics as to which channel is performing better and how to manage your content’s life cycle.

How to collect and use data?

Data can lead you the way to achieve the best results in marketing services. First, decide what are your business goals and how would they ensure your success. Look beyond simple print and online ads that we see on TV and newspapers. We don’t always need that big budget exercises. New technologies have empowered us to leverage social media and email marketing to target specific audiences in minimum spend.

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