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30Jun

Best keywords to promote your SEO strategy for websites

Keywords are essential to every aspect of your SEO campaign, from on-site optimization and usage to link prospecting and acquisition. Knowing which terms to target and how to target keyword to produce great result.

  1. Think from client side view and chose keywords

keywords are terms and phrases your target audience uses when talking about your business or industry. These phrases are usually very broad and generic, so they are often much harder to rank for than others; nonetheless, they are still extremely important.

keywords-seoThese terms are critical in your on-page optimization. Following SEO best practices, add these terms throughout your site pages. keywords are also helpful in jump-starting your content creation. Framing these keywords inside broader questions can help you develop some great content for your site or blog.

When it comes to link acquisition, use these terms to prospect for link- or community-building opportunities. I know manual link building is not the most glamorous thing these days, but it works better than any other method. These terms may uncover some other great sites within your field that you can partner with.

keywords

Customer-defining keywords are the terms and phrases your customers use to define themselves. What do your customers call themselves?  How do they refer to others in their group?  These two questions will guide you to uncovering these powerful keywords.

This type of keyword is important because it will help you discover others who relate to your target audience. Some may be directly related to your customer base, and others may be in a similar niche. Either way, by using these terms, you can uncover some great insight into how your audience speaks and how you can frame your site in a way that entices them to interact.

SEO is much more than just search; it’s about creating a connection. Customer-defining keywords will help connect you with those who want or need your product or service. By understanding how your audience defines themselves, you can create better content, build more contextually appropriate links and build better, more authentic connections online.

Use Google Keyword Planner , Use google trends for what people are mostly used for find the result

Use Long tail keywords those three and four keyword phrases which are very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.

More details : www.tgitechnologies.com

22Jun

GOOGLE ‘AD’ TAG COLOR GOES GREEN

Two months earlier Google began testing a new color in google’s ad tag instead of yellow shade and finally “GOOGLE’S ADWORDS AD TAG GOES GREEN”. Google is moving forward with green ad tag to all countries on all devices.

 

gooogle ads

 

During the time when google was testing green color in its ad tag it was in a research of finding a color for organic links. Users reported that during the month of May they have seen black links in google’s result page instead of blue.

Google is always testing for a new look and feel to make the result page user attractive. Another test that is currently going on is a new minimalist look for search results that users have reported seeing from time to time.

 

green tag

Why For A Change?

14Jun

Microsoft To Acquire LinkedIn For $26.2 Billion Is It True?

What’s the deal?

Microsoft to acquire LinkedIn for a huge amount of $26.2 billion in cash. At present LinkedIn has more than 433 million members and about 105 million of those are active monthly users and 2 million are paid subscribers,

By buying LinkedIn, Microsoft gets on to the world’s leading professional networkcomparing.jpeg

 

Jeff Weiner will remain CEO of LinkedIn. LinkedIn had 45 billion page views in the last quarter, and more than 60 percent of its traffic is mobile.

For LinkedIn, the stock is in an unpleasant situation and analysts view the company at deadlock with slowing enterprise and online talent solutions growth and rising investment. Microsoft lacks much of a social media presence and would be attracted to LinkedIn’s database of business users

Why LinkedIn Selling Now?

30May

The Top 6 Online Marketing Trends That Influence Year 2016

 Online marketing industry is complex and volatile area, but its also an exciting one for anybody who likes to be in modern trends. Every year there is an implementation of a new hardware, software,  companies, and user preferences which results a host of sweeping changes that either get accepted or ignored by the business world.

2016 looks to be a great year for online marketing, and it is shaking up the game with these six trends:

Viddyad-video-ads-for-businesses

Video ads will start dominating

There is nothing new in Video ads, with social channels like YouTube dedicated to host billions of videos and advertising platforms like Facebook and Bing already offering advertisers video options. 2016 is set to be different because Google is finally getting strong with SERP video advertising. It’s a positive remark  that users are being more attracted towards the video ads online, and as that trend continues, expect to see more types of video ads popping up in more unexpected places.

26May

Digital marketing company in Kerala

digital_marketingTGI Technologies We combine an innovative approach, creative thinking and a full understanding of today’s fast-moving tech world to market a range of services to the online world. We believe in connecting your brand with the relevant people and attracting traffic that converts into sales. Our digital marketing consultants are experienced and knowledgeable and will work with you to ensure that we achieve optimal results for your business. Digital marketing agency TGI Technologies offers a personal approach with regular face-to-face meetings, updates, ensuring you are kept updated at all times.

Grow your business

We will deliver a web marketing solution to you that is relevant, adaptable, effective, and will provide an exceptional return on your investment. Our SEO team helped more than 100 clients grow their businesses online through the creative use of the available technology. We know that technology and markets change all the time, that’s why we create agile strategies for you that can be easily modified to change with the times..

16May

Email Marketing Tips For Business Generations

Email Marketing is extremely effective for nurturing your list and generating more sales.Email-Marketings

1. Create A Good Strategy

The success of your email marketing strategy begins with the opt-in experience you give your prospects. The opt-in “experience” on your website needs to be compelling, creative, and even exciting! Get this part right and you’ll have more opt-ins and happier subscribers. Get it wrong, and you risk setting the stage for unsubscribes and lost opportunities.

2. Your Headlines Should Be Catchy

The next step is your headlines. This is what gets someone to click through. It needs to be catchy and relevant and pass any spam guidelines. The last thing you want is your email going straight to the spam box.