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20Sep

Google Ads vs Facebook Ads: Which is good for your business growth?

Google and Facebook, both, are big players in the advertisement industry. They are true giants that put everything else of the same kind in their shadows. So, when you want to choose one, which do you choose? Both, of course. Who’s stopping you? But, let’s suppose you really need to pick one and need to know the strengths and weaknesses of each.

Which one is better then? Well, depends. Depends on a few things, in fact. What is your objective? Is it getting customers and conversion? Or is it just brand awareness? There are a lot of questions to answer. But, let’s get a general idea of the whole thing.

How it works

Google advertisements or AdWords depend on keywords. They use textual data to attract people using these keywords in their search queries. These keywords are the core of what you need to promote and are usually no more than a couple of words and corresponding to search queries, your ad pops up.

Facebook ads depend on your company’s reach on social media and your social media presence to attract customers. Ads can be tailored to a certain kind of audience unlike Google ads which just puts it out there for anyone using the keywords you paid for.

Which one has a wider reach?

Undoubtedly, Google has a wider reach. A wider reach doesn’t not mean more conversion rates. It just means wider reach. Google has a wide variety of suites to offer and a wide variety of environments when it comes to advertisement. Like, YouTube ads or through Gmail. Facebook on the other hand is limited to Facebook, Instagram and such media platforms.

Google has a wider reach but, the conversion rates could not be as high. Facebook, on the other hand, has a smaller reach but better conversion.

Budget

Budget is a very important part of the advertising process. Which is more budget friendly? Depends on your objective, length of the campaign and which business you are in.

For Google, the business you are in is really important due to their Cost per Click (CPC) or Price per Click (CPC) thing. When someone clicks your ad that takes them to an external site or an ad in the SERP (Search Engine Results Page) when clicked will cost you. And, this price depends on the kind of business you’re doing.

If your business doesn’t have a lot of competition, the price you’re looking at is really low. But, if your business has really tough competition, the prices you’re looking at will be high.

Facebook has a more stable rate for advertisements when compared to Google. But, to see results, you will have to invest long term. Because to see which kind of ads work best and getting things set up specifically for something is going to take time. We’re talking months here.

The Model/Structure

Google has a funnel model – a top, a middle, and bottom. The top is people who are in no way interested in your business or any other business of your kind. They are hard to convert into clients as Google has a wide reach and not everyone is looking for your products. The conversion rate is extremely low at the top of the funnel.

Then, there is the middle, where people are mildly interested in your products and people who come down from the top of the funnel. Here conversion rates are a bit higher, but not a considerable increase. Then, there is the bottom, where people are really looking unto your products. Here the conversion rates are high.

Facebook uses an entirely different approach. They use advertisements that look just like normal posts in the form of a picture or video, so people won’t just scroll past it. They will take the time to understand your products and what you offer. Is this why the conversion rate is high? Makes no sense. Of course not. There are things in play behind the scene.

Facebook is somewhere people’s personal lives, interests, and a lot of stuff come to be public. They do it themselves. This makes it easier to sort people with similar behaviors with regard to purchasing products or things they like. This is called “lookalike” something. So, when you have lookalikes and target them, the conversion rate is incredibly high.

Ease of use

Which one is more user-friendly from a beginner perspective? With a lot of similarities between the two platforms, such a question is to be expected. Which indeed is more user friendly? Both have their pros and cons in this…field. Google has a simple UI in the basic section. But, the basic section is very limited and if you need more control and be able to do more, you will have to switch to advanced, which can be quite daunting.

Facebook has a very simple UI where you know what everything is. It is very beginner friendly. Too friendly to the point where you can make mistakes because of it. For instance, you could just delete an entire campaign when all you wanted to do was delete a post that wasn’t attracting customers.

It all comes down to the user.

Local services

Which of the two help get a boost for local businesses? Here, Google takes the lead. Because of apps like Google Maps, Google can know where a person is. When they are within proximity of your business, Google will automatically suggest your business if they are searching for something related to it.

Facebook, unfortunately, has no such service to offer. So, if you’re a local business trying to make a name for yourself, Google is the way to go.

When can you start?

For Google ads, you can start whenever. You can think of it today and get the campaign underway today itself. With Facebook, there is ad preparation. Then, there’s a lot of trial and error to find the best thing that works for you. This could be weeks or months of preparation. And, more waiting to get results that you might like.

If you are looking to get ads made for Google or Facebook, we at TGI Technologies, one of the best digital marketing companies in Kerala can help your business. We have been helping people like you and will continue to do so. It’s for a reason why we are the best digital marketing company in Kochi. Our team can get you running in the span of a few days.

09Jun

Youtube marketing company in Kochi Kerla

Tips to make your YouTube videos viral!!

YouTube is becoming the most used social media to promote content and ideas through videos. More than 2 billion users visit YouTube every month, and each day people watch above a billion hours of video and generate billions of views. It’s very important to make quality videos and content for YouTube. Here we are going to discuss how we can make our video viral on YouTube. It’s all about the first 3 seconds of every digital video! If you don’t hook your viewers in the first 3 seconds then be ready to lose your viewers forever. There are a lot of videos in the market to compete with. With so much content online, people have become so prickyin selecting what is and isn’t worth their precious time.

Do you want your viewers to watch your product video and buy your product?

Then you need to grip them in the first 3 seconds.

But why the first 3 seconds? Why can’t it be the first 10 or 15 seconds?

Let’s find out…

Shrinking Attention Plans

Detailed studies prove that the attention span of a human has decreased to 8.25 seconds from 12 seconds. Internet is growing every day, it’s tremendously huge and filled with alternatives. If the customer is not instantly pleased with your YouTube video, they have millions of other alternatives to watch. With the expansion of the internet, it’s very difficult to catch the attention of the customer. Testing different video marketing strategies to see what works for your business is always good in this internet era.

Hooking the Viewers

If not hooked, your customers are going to click the back button and forget about your brand forever.

But how to hook a viewer?

Speaking directly to them is one of the ways to hook up your viewers. Answering their queries and letting them know that you have what they are looking for can make them admirers of your brand. If you could express this within the first 3 seconds of your YouTube video, then boom your viewers are hooked.

Nowadays, the internet has been acting as an entertainment platform for everyone. Hence, simply giving information would be less to attract your customers. Keeping your viewers entertained with good animation, attractive music, a catchy story, and bright colors can help make your viewers watch your video fully.

Setting the Tone

When someone clicks the play button of your video, they have their expectations in their mind. The first thing they see as soon as they click the play button is going to be their impression of your brand. If they don’t like what they see in the first 3 seconds, then they are going to leave your brand behind. All that you can do to stop this from happening is by setting the right tone of your video as clearly as possible.

The 3 main ways to set the tone of your video are visuals, music, and voice.

Visuals

The video you release should match the style of your brand. This is done to make your customers understand that, this particular video is from you. Making use of your brand’s color, style, and the most important factor: The logo. Using these in your video can make understand that it’s from your brand and this may keep customers a bit longer.

Music

We don’t think much about music while watching a video be it a short explainer video or even a film. Truly speaking, music plays a great role in creating the atmosphere of the video. When you watch horror movies you turn of the volume when you feel it insanely scary. But when the video is on mute, you don’t feel much scared. This example proofs the importance of music in a video. The music you give for your video should match the tone of the message which you intend to convey.

Tone

Your video is the voice of your company. This means the video should match not only the styles of the company but also should match the tone of your company. This particular video has to convey the same message your other marketing collateral speaks.

Arise Curiosity

3 seconds is very less, but if you know what you are doing then, 3 seconds is just enough for you to give a spark of curiosity in the viewer’s mind. Setting up a situation that your customer can relate to or beginning the video with a question that your customer wanted to know can all help you to make people watch your videos more. These steps are very crucial as to gain customers for your brand you have to make them watch your videos to the fullest.

An Emotional Response

People are more to emotions than rational thinking. Some commonly used emotions that can trigger your customers are fear and trust. One of the best ways to increase brand engagement is cracking the correct emotion. Giving an emotional touch to your video within the 3 seconds would hook your customer. The key to a successful emotional video is not overdoing it. The correct amount of emotions added to your video and effectively presented in the first 3 seconds can drove the customers towards your brand.

People and Animals to your advantage

People are obsessed with seeing animals presented cutely. People get drawn towards such cute animals and also towards the presence of other people. It doesn’t matter what they do chatting, laughing, reading, or even sleeping. People just get attracted to people and also animals on-screen. Hence showing them within the 3 seconds can help you capture customer’s attention to a great extend.

Unpredicted 3 seconds

People always get attracted to new thoughts and ideas. If people come to know what the whole video is about in the first 3 seconds, then you are fighting a losing battle. Different kinds of creativity put excitement. Getting ideas from others is not a bad idea. Whether it’s a new animation or twist, creative and unpredicted 3 seconds can give you move viewers for your videos.

For many social platforms, the maximum time to get the attention of customers is 5 seconds. But on some, you have just the first 3 seconds. With the growing internet, the importance of digital video has also increased. To give you some inspiration as a digital marketing company, we have brought to you the above-mentioned information about the importance of the first 3 seconds of a digital video.

In this competitive economic world, the value of videos for brands has increased tremendously. Every business group uses videos for marketing. Attracting customers within 3 seconds is not as tough as it seems to be. With a great plan, you can hook your customers to watch the full video and increase your brand visibility. The value of your content is visible within the first 3 seconds of your video and increases with the duration. So if you want to grab the viewer’s attention then be ready to make your first 3 seconds the best.

14May

Remove term Social Media Marketing Company in Kochi Social Media Marketing Company in Kochi

Instagram Hashtag to Mass Reach

You see Instagram hashtags every day everywhere. But do you know how to use these hashtags on Instagram to get the most value from them?

Hashtags might seem to be a simple thing that does not need much priority but one should always know that hashtags are one of the main aspects of promoting your Instagram.

So why do you use hashtags? Obviously, for more followers. But when you try to use hashtags there may be several questions that can trouble you, like which hashtag can drive more followers? What are the most popular tags? How many hashtags can be used in a single post?

Without understanding these, you can’t use this easy method of getting followers properly. Fortunately, as a Social Media Marketing Company in Kochi, we are here to guide you and help you understand everything that you need to know about the use of hashtags to gain more audiences.

Why using Instagram hashtags?

A person totally new to Instagram might not get the idea of hashtags and what they can actually do. There are reasons why many businesses use hashtags on their post and why they also create their own hashtags. Check out the questions below to understand why hashtags need your undivided attention.

Can Hashtags make it easier for customers to find your content?

The hashtag helps your content discoverable to others easily. You put a great time into posting a picture. You click pictures, select the best picture from that, edit it perfectly, and then comes the most difficult task that is to find the best caption. All these efforts for just gaining more followers.

People can search posts just by searching the hashtags or else tapping related posts of a particular tag. For example, you can go to the search option and search for #healthylunch and you get to see a million posts made by several people regarding healthy lunch.

Hashtags are just like the keywords for search engines. If you neglect the hashtag that means you are making it difficult for your posts to reach potential followers. But, taking a few seconds to find the best hashtags for your posts can make your post discoverable by many.

How can hashtags help in interactions with the audiences?

Followers tend to use hashtags on their posts. This is why many brands promote their own branded hashtags. This helps them to encourage the audiences.

We all know about Loreal Paris which is one of the best-branded products in the world. Loreal India has come up with a #westandup hashtag. They also feature people who use this hashtag on their page. This helps them to get engage with their customers and also helps them to reach a wider audience. Customers are also excited to promote these brands to get featured. They also add other beauty hashtags with this and hence expanding their reach. By this influencers and customers continuously encourage with these hashtags so that they get featured.

See, now you know how these organic opportunities come with branded hashtags. Without hashtags, these opportunities would be impossible.

Want to know what people are buzzing about? Here are hashtags to help you

Your business faces competition every day. For a better return, you should always stay ahead of your competitors. For that, you should hunt for what’s hot in your industry. Now comes the real question. What is the easiest way to know about these trends? Yes, it’s finding the trending hashtags. Whether to know about customers or the brands, hashtags can help you know what people are buzzing about. Following hashtags can help you know about your competitors and also help you know more about what people think of your brand.

There are different ways to use hashtags. Now let’s discuss the correct ways to use them are.

It is very important to know which hashtag may help your business’s posts. Finding customer language hashtags can help your business a lot. If not used properly, your post may get shuffled among others and hence you will lose your valuable customers.

Using the apt hashtags for your posts can gain more followers. Instead of using just #beauty as the hashtag for a beauty-related post, use #unicornhair or #mermaidhair so that you reach more specific customers. Likewise, use #femalefitness for a fitness brand focusing on women rather than using just #fitness. You might get surprised to see the variety of hashtags out there. To know more about these you can contact us as we are one of the best SMO company in Kochi that can help you with all queries regarding digital marketing.

How many hashtags in one post?

30 hashtags are allowed to be used on a single post by Instagram. But using 30 hashtags can make your post spammy and hence it won’t reach the required audience. Using 3-5 hashtags on a post is enough to get noticed. More hashtags mean stuffing more keywords in web content. Hence, less is more. Use fewer hashtags and reach more people.

Why include hashtags on your first comment?

As we said earlier, competitors always keep a check on you to see your progress. They may also use your hashtag to promote their brand. Using hashtags on your comments can help you hide it in the future and hence, no competitor would see it. It can also help your caption to be clear and will help the hashtag caption disappear after few comments on your post.

Why is it necessary to match the hashtag to the photo?

When you use the frequently used hashtags, you should always keep in mind that your caption and picture should stand out. The hashtag that you put should match the image you are posting. Always remember that it is the image that attracts people primarily. Make a quick search on your hashtag and note the images that pop up. Find similarities in the images and then post something different that can attract people to your brand. To get more customers, you should invest in high-quality videos and photos. Finding the best photographers who know well about Instagram can help you at this stage.

To sum up, hashtags can help your brand reach a wider audience. Using all 30 hashtags on your post can give you reverse results. Studying the hashtags of your competitors and coming up with the correct hashtags can help you stay one step ahead of your competitors. With the help of one of the best Digital Marketing Company in Kerala like our sand with the above-mentioned tips, you are sure to gain more audiences and reach the top of your industry.

16Mar

How social media marketing helps amidst global pandemic?

How can social media help to stabilize my business?

During this pandemic, when people are physically separated, social media is the only thing that connects one another. As the covid-19 pandemic has posed several restrictions, it is hard to maintain connections between your business and its customers. Thus, social media marketing can come in handy as almost everyone uses at least one social media platform on a daily basis. Since the pandemic has increased social media consumption this is the best opportunity to consider social media marketing.

As a prominent company, you might get confused as to what to post on social media during such situations. As a leading digital marketing company in Kochi, we could help you with social media marketing. It is one of the most effective ways to increase awareness about your brand, especially during the pandemic when people are stranded in their homes. This is the best time to have open conversations with your customers about a variety of subjects. Talking to them about your ongoing causes, sharing plans with your audience can all increase the goodwill of your brand. Whatever you post now is certainly going to impact your business.

Why is social media so important during a global pandemic?

More than 3.96 billion people worldwide use social media platforms. During the pandemic, when people had to be inside their house the only relief to them was social media. They got updated with news from social media. They found entertainment on Facebook and Snapchat. The only way to connect with their loved ones was also through social media. Since people have a huge amount of time to spare, your company can benefit from this opportunity by investing in social media marketing in order to attract customers. It is an excellent strategy to help your customers get more clarity about your brand and to keep them updated with your new products.

Entrepreneurs understood the importance of social media. They understood that social media can be the only platform through which they can promote their products during a pandemic as it can help to increase your audience on a wider scale and magnify your sales.

These are just a few advantages of social media during a pandemic. Entrepreneurs are now investing more in social media marketing as they have a great role in increasing their overall sales. To advertise your brand on different social media platforms connect with us as we are one of the best social media marketing companies in Kochi, Kerala.

Understanding customers

Understanding the customers in this situation is very important. It is customers who have to be satisfied with your products. Your company may be a leading company and you may also know your audience. But rechecking their interest during a pandemic is very important because most of our lifestyles have changed after the pandemic. Your business should make decisions based on the interest of the audience and for that knowing about their interest is crucial to increase your sales.

Why focus on the Audience more?

The audience is the backbone of your business. You should focus less on your business and more on your audience. You do business to earn a profit. It is only through your return that your company can move forward but in a situation like this, it is not the right time to think about earning a profit. People are in a crisis, they want essentials and not luxury. People may only check your product and do not buy them. You should always keep one thing in mind that what you do now is going to impact your future. Certainly, people are not going to buy your product but making it familiar to people can help you in the future. When all these crises get over, your audience might think of buying your products. So making a wider audience must be your goal.

Making a wider audience is easy nowadays with the proper knowledge of the internet and social media. Facebook, Twitter, Instagram, YouTube, Snapchat are all easy ways to reach wider customers.

Why is it necessary to increase your followers on social media?

It is important to increase the social media followers of your company. The only way to increase it is to go with the trends. Making content with the ongoing trend can help the business gain traction on social media. Platforms like Twitter, Instagram, Facebook all provide a simple method of marketing. These platforms allow companies to post their content and it helps to reach a wide audience. Firm social media presence and active social media campaigns can help to increase potential customers. If we take an example of a company that has benefited from content marketing, we could see how rapidly it has grown. If we take Twitter, it allows companies to tweet about their products. The followers can retweet hence reaching wider customers. Strive hard to get comments, likes, and shares.

7 social media strategies to increase your reach Choosing the right platform Choosing the right social media platform to reach your audience is very necessary. By applying this social strategy, you can reach a larger and wider audience. There are several platforms available like Instagram, Facebook, Twitter, etc. According to the research, it is found that people bus Instagram more. While reading this you might think it is best to advertise your product on Instagram but there are other factors to be considered. It is found that only 49% of men use Instagram. OnLinkedin57% of users are men.

These statistics indicate that female-based businesses would get great ROI if advertised on Instagram and male-based businesses on the other. In the case of age, 38% of US adults use Twitter, hence businesses that concentrate on adults can advertise on Twitter. Therefore it is very important to choose the right platform you have to operate and identify who your audience is. Choosing the best can help your business reach greater heights.

Checking Trends

Updating yourself with the latest trends is important. Social media trends keep evolving and so, it is important to keep up with the upcoming trends on social media. Most people follow trends on social media. Hence, keeping your business updated with these trends helps in gaining the attention of customers towards your brand. During the pandemic, TikTok got widely recognized. After TikTok got banned in India, reels came to the front line. When TikTok was famous, it was the best platform to advertise your brand. Making short videos was the trend then. Simply advertising on a platform is not necessary.

Since everyone is staying at home people seek new ways to communicate with each other virtually as a result virtual reality has become one of the ongoing trends for such interactions. Bringing in features like online marketing will also be profitable as people prefer to shop by staying at home during the pandemic to be safe. You should know the latest trend on the platform to reach wider customers.

Celebrity marketing

Celebrity marketing is a strategy used by featuring celebrities or influencers with a high degree of recognition for an endorsement of a product. Many companies use this as it is a very profitable brand strategy as it attracts more attention than traditional advertising. Celebrities influence people a lot. You can increase your sales by relying on their reputation as a celebrity. What they do or post on social media can attract many people. Fans like to use products that their favorite celebrity uses.

They trust their influencers and their appreciation for the celebrity later reflects onto the brand. You can market in such a way that helps your company as well as the influencer. Hence, partnering with them can increase the reach of your brand. The larger the fan base the more profit you gain. There are macro-influencers and micro-influencers. The more gifts you give to your macro influencer, the more they will be excited to exhibit it to their followers. These macro-influencers may have millions of followers and hence your brand can reach a wider audience within seconds.

This is a very crucial situation. Businesses should act accordingly to promote sales. Continuing with a regular social media strategy can lead to great loss. Creating some changes in your bios, posting only on purpose, listening to your audience harder, trying new content, and changing your publishing time can all help you with your business? Social media is now the best place to communicate with a larger audience. In earlier days, social media was considered a bad influence. But people now understand the importance of social media and how much it can help you individually or even your business in crises. As a digital marketing company in Kerala, we are here to help you boost your business with the help of social media during this global pandemic.

Get Attention

The audience has a wide variety of options to choose from before making a decision. Numerous companies promote their brands through social media platforms. Complying with regular strategies might not work, hence it is important to find new ways to communicate with your customers in order to stand out and get their attention.

Amidst the pandemic, with the changing patterns of our lives, most people prefer purchasing from social media platforms. Launching methods adhering to the pandemic protocols for your business can make your brand more accountable when lives have become standstill. Updating and creating relevant content to show your customers how they can cope at home until they can use your products again will help in increasing the potential of your business.

Standing out to gain your customer’s attention is a difficult task as social media is crowded with multiple business pages and posts. As a prominent social media marketing company in Kochi, we can ensure that your brand stands out.

Post Regularly

Being inconsistent with your posting scheme can destroy your branding efforts. If you don’t post or update your social media regularly there is a very high chance of losing your audience. Your brand might be a leading one and people might be satisfied with your products but if your social media is not active, customers will start losing interest. Regular posts with quality content are necessary to keep your audience intact. Scheduling your posts during peak hours can also help in increasing your brand awareness to the maximum.

Quality Content

To reach your target audience, it is important to create effective and relevant content. Knowing your audience is yet another important factor to create useful content and it is important to understand to whom you are writing the content. Ensure that your content is relevant and 100% original. See that your content has a clear business motive. Use captivating images and visuals to improve your content and to attract more customers. Catchy headlines that provide a clear-cut description compel people to read your content. Moreover, longer content grabs the attention of more people and helps in search engine optimization.

The first stage of the sales funnel is awareness. It is this awareness that later develops into an evaluation. Therefore, quality content is necessary for proper brand awareness. Most people aren’t interested in reading intricate content, so customers will find your content accountable if it’s written in simple words where it feels more like a conversation rather than a mere description.

Sharing and promoting your content will help you reach a wider audience otherwise no matter how good your content is no one will read it unless you find alternatives to promote it.

Keep track of your competitors

Likely, the companies who are your competitors are already using social media for marketing their brands. So by keeping track of what they are doing helps your company to improve your brand marketing by understanding its strengths and weaknesses. Examining your competition helps you understand where you have gone wrong and helps you correct them for the better. Analyze your competition on various social media platforms and by doing so, will also help you to attract more customers who follow similar brands like yours.

20Feb

social media marketing company in Kerala

The battle for traffic: Organic SEO V/S Social media marketing

Are you in search of better traffic for your site?

Site traffic is an important yardstick that marks your site’s overall success and pushes your potential customers to buy more thus increasing your sales. But have you ever wondered what would be the best way to upsurge your traffic! SEO and social media marketing are two of the ways opted by many. But most of the time companies either hire an SEO agency turning a blind eye to a social media marketing or hire a social media marketing agency neglecting SEO in totality. According to a recent survey, more than 50 percent of people use search engines for product discovery. At the same time, many youngsters depend on social media recommendations to finalize their purchases. First of all, let’s take a look at what these terms mean.

SEO – Search engine optimization is all about showing up as your audience’s search result. Your ranking would determine the number of click-throughs you receive and the traffic on your site.

Social media marketing- Marketing of your brand and products through social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc… This is usually employed to create brand authority and engagement with your potential customers.

As a leading SEO and digital marketing company in Kochi we here analyze what would work best for your company in the long run.

Target Audience

Every marketing channel would have a target audience the group that uses it for a greater time. Identifying this target audience and creating content suiting to their taste would be beneficial for your company. This works better for social media marketing as accurate data of users are easily accessible. Organic SEO is not based on any apps they are currently using but on predicting the kind of conversation they are hoping to have. Thus you can try creating marketing personas; fictional characters who have the characteristics of your potential audience. Then you could try creating content answering the questions they are most likely to raise. The more precise your answers are more likely are they to rely on your site. You can then use Google Analytics to see how your content’s performance and change marketing personas if necessary.

Efforts

Which of the two – SEO and social media marketing requires more of your effort. Being a digital marketing agency in Kochiwe work with both these strategies and know both its pros and cons. Social media marketing requires planning, commitment, and specific tools to make your task easier. Only quality content and scheduled posting can keep you on trend in social media. Users would also look for an instant response to their queries. On the other hand, organic SEO might take a long span of time to rank, doesn’t require continuous effort like in the case of social media marketing. Thus organic SEO brings in more conversions with little effort. However, the brand’s authority that social media marketing brings in makes it worth the effort.

Content types

Content is indeed the King in all digital marketing fields. In accordance with the change in the digital platform you use the type of content you use has to be changed to suit your target audience. In the case of SEO long-form content with a maximum number of keywords would work best. Make sure that they are evergreen contents that new users would visit often. People searching in the browser would be certainly looking for entire information about a topic. Hence, you should satisfy their needs through detailed description, or else they might leave your site.

In contrast, social media contents are much shorter in length and would change their style depending on the app you use. Also, they would have fewer technical terms with a lighter language. User engagement is also one of the factors that would make your content a hit on social media. The number of shares, likes, and retweets can be used to measure the reception of that content by your audience. People use social media in search of entertainment or emotional content. Thus what you post on social media should be attractive and entertaining at the same time compelling them to like and share.

Hence both SEO and social media marketing are dependent on contents but only differ in their type. The most effective way to hike your traffic is to link these two contents. You could try providing a link to the whole content under an infographic on social media. The interested audience is sure to click through!!

Subject

The subject matter of your conversation should also change when the digital marketing platform changes. As discussed earlier short and condensed subject matter would work well for social marketing. What you could do to improve your reach is to add a hashtag related to your subject. It would help you to spread your content and ensure that it reaches the right group of people. Many young people tend to search for content using hashtags in trend.

To yield the best from SEO you should have thorough knowledge about keywords that are frequently searched by your audience. Keyword tools can help you in this and push your site to further reach.

Success Rates

What matters at the end of all your efforts is indeed success rates. You would have to wait for several months to know the result of SEO marketing as search engines take time to find and index your content. However, SEO is an excellent method to generate visitors and lead to conversions. On the flip side of the coin, social media marketing works within seconds and you could analyze your success rate within a short time. However, the problem is that it would shine only for a limited time creating a mini viral event with your audience sharing it rapidly. But they would soon drown unnoticed as new posts pop up on their screen within seconds. Since most of the people today sit for hours engaged in social media accounts your efforts would never be in vain. There are high chances of people to head to your site from social media through recommendations.

Thus, it is hard to say which party would win in this fight for traffic. The best way is to merge and utilize both of these marketing strategies. As a social media marketing company in Kerala our advice would be to employ social media marketing to create an engaging audience, new leads, influencers, and traffic to your site. Meanwhile, as an SEO company in Kerala, we would advise you to keep posting evergreen content and links generated from social media will hike your ranking. Make up your mind and act now!!

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