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20Sep
Google Ads vs Facebook Ads: Which is good for your business growth?

Google Ads vs Facebook Ads: Which is good for your business growth?

Google and Facebook, both, are big players in the advertisement industry. They are true giants that put everything else of the same kind in their shadows. So, when you want to choose one, which do you choose? Both, of course. Who’s stopping you? But, let’s suppose you really need to pick one and need to know the strengths and weaknesses of each.

Which one is better then? Well, depends. Depends on a few things, in fact. What is your objective? Is it getting customers and conversion? Or is it just brand awareness? There are a lot of questions to answer. But, let’s get a general idea of the whole thing.

How it works

Google advertisements or AdWords depend on keywords. They use textual data to attract people using these keywords in their search queries. These keywords are the core of what you need to promote and are usually no more than a couple of words and corresponding to search queries, your ad pops up.

Facebook ads depend on your company’s reach on social media and your social media presence to attract customers. Ads can be tailored to a certain kind of audience unlike Google ads which just puts it out there for anyone using the keywords you paid for.

Which one has a wider reach?

Undoubtedly, Google has a wider reach. A wider reach doesn’t not mean more conversion rates. It just means wider reach. Google has a wide variety of suites to offer and a wide variety of environments when it comes to advertisement. Like, YouTube ads or through Gmail. Facebook on the other hand is limited to Facebook, Instagram and such media platforms.

Google has a wider reach but, the conversion rates could not be as high. Facebook, on the other hand, has a smaller reach but better conversion.

Budget

Budget is a very important part of the advertising process. Which is more budget friendly? Depends on your objective, length of the campaign and which business you are in.

For Google, the business you are in is really important due to their Cost per Click (CPC) or Price per Click (CPC) thing. When someone clicks your ad that takes them to an external site or an ad in the SERP (Search Engine Results Page) when clicked will cost you. And, this price depends on the kind of business you’re doing.

If your business doesn’t have a lot of competition, the price you’re looking at is really low. But, if your business has really tough competition, the prices you’re looking at will be high.

Facebook has a more stable rate for advertisements when compared to Google. But, to see results, you will have to invest long term. Because to see which kind of ads work best and getting things set up specifically for something is going to take time. We’re talking months here.

The Model/Structure

Google has a funnel model – a top, a middle, and bottom. The top is people who are in no way interested in your business or any other business of your kind. They are hard to convert into clients as Google has a wide reach and not everyone is looking for your products. The conversion rate is extremely low at the top of the funnel.

Then, there is the middle, where people are mildly interested in your products and people who come down from the top of the funnel. Here conversion rates are a bit higher, but not a considerable increase. Then, there is the bottom, where people are really looking unto your products. Here the conversion rates are high.

Facebook uses an entirely different approach. They use advertisements that look just like normal posts in the form of a picture or video, so people won’t just scroll past it. They will take the time to understand your products and what you offer. Is this why the conversion rate is high? Makes no sense. Of course not. There are things in play behind the scene.

Facebook is somewhere people’s personal lives, interests, and a lot of stuff come to be public. They do it themselves. This makes it easier to sort people with similar behaviors with regard to purchasing products or things they like. This is called “lookalike” something. So, when you have lookalikes and target them, the conversion rate is incredibly high.

Ease of use

Which one is more user-friendly from a beginner perspective? With a lot of similarities between the two platforms, such a question is to be expected. Which indeed is more user friendly? Both have their pros and cons in this…field. Google has a simple UI in the basic section. But, the basic section is very limited and if you need more control and be able to do more, you will have to switch to advanced, which can be quite daunting.

Facebook has a very simple UI where you know what everything is. It is very beginner friendly. Too friendly to the point where you can make mistakes because of it. For instance, you could just delete an entire campaign when all you wanted to do was delete a post that wasn’t attracting customers.

It all comes down to the user.

Local services

Which of the two help get a boost for local businesses? Here, Google takes the lead. Because of apps like Google Maps, Google can know where a person is. When they are within proximity of your business, Google will automatically suggest your business if they are searching for something related to it.

Facebook, unfortunately, has no such service to offer. So, if you’re a local business trying to make a name for yourself, Google is the way to go.

When can you start?

For Google ads, you can start whenever. You can think of it today and get the campaign underway today itself. With Facebook, there is ad preparation. Then, there’s a lot of trial and error to find the best thing that works for you. This could be weeks or months of preparation. And, more waiting to get results that you might like.

 

If you are looking to get ads made for Google or Facebook, we at TGI Technologies, one of the best digital marketing companies in Kerala can help your business. We have been helping people like you and will continue to do so. It’s for a reason why we are the best digital marketing company in Kochi. Our team can get you running in the span of a few days.

27Apr
digital marketing agency in Kerala

Falling website traffic? Top 9 ways to turn it around

Having issues with your website traffic?

All website needs a constant stream of traffic to generate income and hence it’s necessary to boost website traffic. A fall in website traffic can happen due to many reasons. Page load speed, drop-in keyword ranking are some of the main reasons for such a fall. An increase in the competition can also be a reason for the drop in your website. Before making decisions, you need to confirm the actual cause of this. Make sure that it’s not the mistake from the company side that caused a drop in traffic. Deleting tracking code accidentally can show no traffic on your page and likewise, holidays, load shedding, or any social issues can also be the reasons. As a leading web design company in Kochi, we can help you tackle these issues easily. If the reason for your traffic loss is something beyond technical or external issues.

Then you have to boost your traffic with the help of the following steps.

  • Penalty check:

Getting a penalty from Google can result in the immediate decline of traffic to your website. These penalties may be due to black hat or else content that is plagiarized. Any notification of such penalties from Google should be taken seriously. If found such a notification, you need to immediately remove the content and thus regain your traffic.

  • Check backlinks:

Sometimes fall in the traffic can be caused by your backlinks. The more authority websites link to you, the more traffic you attract. Sometimes these links can be lost due to the site updates. You can ask the owner to restore these. Picking up backlinks from trustable sites can increase your traffic and if your page is linked to a spam page, Google may believe that you have paid for it and are using black hat practices. This can affect your site badly and can lead to problems. If found any such problems, you should ask the site to immediately remove the link. If not agreed then you can reject this link with the help of Google. Quality backlinks are important for your site, you should always keep a check on your backlinks if found a drop in your website traffic.

  • Spy of competitor:

Constant check on competitors is important. Sometimes they can be the reason for your traffic loss. They might have taken your place. Their content may attract more people than users. When such a situation arises, you can either go for a head-to-head competition if you have resources or use new strategies and keywords which your competitor has not used. This may help you regain your lost traffic.

  • Trace your golden past:

A sudden redesign to your site can make your traffic fall. People need time to adjust to the changes and to understand how to use them properly. Making the user experience simple can attract more clicks. If still there is no increase in traffic, it’s time for you to change the user experience.

  • Comparing traffic channels:

If it’s the paid traffic that is falling, it’s probably because you have stopped investing in ads. Branded traffic is those which you get when the user directly visits your websites and not with any referred links. Comparing branded and unbranded traffic is also necessary. If users directly search for your site, it can increase the ranking which will lead to more traffic. Due to any PR issue, your branded traffic can also fall.

  • Pausing your advertisement:

Visitors may come to your site due to paid advertisements like google ads. Sometimes investing in paid traffic can reduce your organic traffic. To understand whether your paid advertisement is working or not is by pausing your advertisement. By this, you can understand whether traffics is as expected or not.

  • Boasting ranking of your site:

Boosting the ranking of a site is necessary. Maybe your place has been taken by any other website. To know more about boosting your site consult us as we are one the best website development company in Kerala.

  • Other Issues:

In some cases, your keyword ranking may be well and you may have the same volume of keywords. Sometimes, it may be the user not searching for your sites or keywords. This may be because Google has decided to give the answers in the answer box which is more convenient for people. It can reduce the traffic to your site, as people get answers before their click. To tackle this, you need to change your content entirely or make your content in a different way in which people have no way but to open your site to understand it better. This could help you boost your traffic or regain the lost website traffic.

  • Checking page type and traffic type:

Falling in website traffic can help you find which pages are surfing the most. You can understand whether, it’s the blog page, homepage, category page, or even the product page. This can give you a closer look at why your website has lost traffic. If it’s because of the blog page, you can invest more in your content section. For more marketing help contact the best digital marketing agency in Kerala or the best digital marketing company in Kerala.

It is always difficult to gain lost trust likewise it’s difficult to gain the lost traffic of the hour website. A sudden drop in traffic to your page can be the result of the change you made recently in a hurry. So the first attempt should be to undo the change so that traffic may flow just like before. Simple reasons like slow download can give a big impact on your traffic. The users do not have enough patience to wait for the page to download. They immediately go for another page as they need a fast answer for their query. You should always take care of even the small reason that can lead to minimum traffic to your website. Offering the best user experience and providing worthy content can attract users to your website and increase traffic. By increasing the traffic of your website, you can come on top of the search result.

20Jan
Digital marketing company in Kerala

Digital marketing trends 2021

What is the future of digital marketing in 2021?

Goodbye 2020!! A revolutionary year that turned in to change many of our lives upside down. 2020 has also brought in a new technological revolution with many more companies turning to digital marketing realizing its plethora of benefits. Once you dive into a technologically parallel universe there is never a turning back. Digital marketing agency in Kerala would be one industry that has made much from this rapid shift from offline mode to the online mode of purchase .2021 would be a year that would push companies to achieve the zenith benefits of digital marketing. New trends and modes have already set in to adapt to this new online culture.

As a leading digital marketing agency in Kochi, we here introduce you to some current trends in digital marketing.

  • Purchase over discovery:

The pandemic conditions of 2020 have pushed customers largely to rely on social media and internet facilities to their maximum. Earlier customers came to know about a brand and its products through social media platforms but only a few of them took the risk to buy them online too. However, the recent statistics reveal that many more customers are willing to try online shopping and many of them are happy clients. 2021 would definitely show an escalation in online customer numbers making it and year of online purchase.

  • Personalization to make your customers feel special:

Personalization is already on the streaking light in 2021. If you want to lure your customers to visit your pages often and make more purchases personalization is today’s best option. This could be done through personalized emails, suggestions, content, products, and much more. 90 percent of your audience find personalized as very appealing and 80 percent in a recent survey claimed that they are more likely to do business with a company that provides a personalized experience.

  • Chatbots to rule 2021:

Chatbots are now widely used by many companies to provide interactive sessions for anyone who visits their page. They are artificial intelligence-based bots that reply to any queries made within seconds. Many customers now prefer interacting with Chatbots over human assistance since they are available all through the day, give instant response and memorize all of their purchasing histories. Also, introverted people are given their preferred way to text instead of an embarrassing call. You could focus on other aspects of your business while these virtual assistants would provide outstanding customer service for your company.

  • Video Marketing – visually appealing marketing

Customers love to watch and share Innovative videos that appeal to their aesthetic sense and convey information about your brand at the same time. Videos will have a lasting impact on the audience’s mind rather than plain text. With video marketing reformatting your content also gets easier. You could transcribe your video to obtain textual content and upload it to other platforms. Different types of video marketing have also set foot in campaigning.

  • Live video

Business pages going live is a new trend gaining wife popularity and reception among the audience. They have proved useful to conduct interviews, present product manufacturing details, behind-the-scenes glimpses of the company, etc…

  • Videos

This is when a business page sends a personalized video to their customer instead of sending a message or making a call. High-quality cameras within your smartphones and a wide range of active online customers have made this easier than ever.

Video SEO is becoming equally important as content SEO these days. A little effort from your side to this new mode of marketing would take your business to great heights.

  • Influencer Marketing–Let them give you a helping hand

Marketing using celebrities with a huge fan base is not a new concept in marketing. However, what has changed is the nature of celebrities and the mode of their promotion. Social media influencers have taken over this from film celebrities and they promote their content through social media stories or posts. Choosing the correct influencer would work wonders for your company. So start looking for a person who has a large fan base with the least number of fake followers and most likely to give out a positive return on investment.

  • Social Messaging Apps – befriend your customers

Social messaging apps like WhatsApp, Instagram, and Facebook are where many of your potential customers hang out. The wide popularity of these apps also shows the wide scope it opens for your marketing. Messaging your clients on these apps would increase your brand authenticity as customers start to view you as someone in their contact list easy to approach. They would appreciate it highly as it makes interaction much easier within the platforms they are comfortable in.

  • Visual search – let them see your brand accessibility

The visual search takes the open to explore for the customer to a new dimension. It means you could search for a product accurately if you have a photo of it make the whole process easier as all similar products would pop up. Google lens and Pinterest lens have already hit the market as a colossal success.

  • Micro-moments to mark a macro difference

A Micro moment in the context of marketing means the instance where a potential customer turns to a device or site with an intention to make a purchase. Identify such moments and entrancing your potential customer to your page would make a large difference for your sale. Being there in those moments of need redirecting your customers to relevant content and products would lead you to potential sales.

  • Voice search: let their voices be answered

This has risen up the bar in recent years with the advent of smart speakers and this number is expected to rise up more in recent years. It enables you to convey accurate information instantly and for the consumers, they have a feeling that you are just a call away. The only point to keep in mind is to avoid errors and misguidance.

  • Interactive Contents

Content still rules as a king in the digital marketing empire but only that it too has undergone a few changes. Contents have grown more interactive these days engaging your audience too in the process rather than treating them as passive viewers. Polls and quizzes augmented reality ads and 360-degree videos have helped greatly to attain this effect. People today also look for such fresh and engaging content because it makes them feel more connected to those brands.

These are only a few of the many new trends that have set foot in 2021. As a leading digital marketing company in Kochi, we too are looking forward to trying these new trends and extract their possible outcomes. 2021 would definitely be a great year for digital marketing companies in Kerala. Go for it!!!

24Apr
SEO company in Kochi | Best SEO agency in Kerala

Want your website to rank on Google? Remove these 8 things from your website and see the result

It is the dream for each and every person who owns a website to get ranked higher on Google as it will increase their visibility. The search results that come on top of the page are only considered relevant by the users. People are not at all interested to take a look at the search results that come after the first few pages.

Website design company in Kerala

Hence, it is essential to make sure that your website is ranked higher on Google.

As among the best SEO company in Kochi, it is our responsibility to show you a better path.  Hence we present a list of 8 things that you could remove from your website to get it ranked on Google:

Unwanted and irrelevant Ads: 

Many people tend to allow ads to be shown on their websites so that they could earn additional income from that. But at times it can evolve as a threat to the ranking of your website as it tends to increase your site’s page weight and hence loading time will also take more time.

The hindrance created by these Ads might also lead to bad user experience.  It is okay to have Ads on your website. It is the right placing of the ads that matter. The ads that are to be allowed on your website should be in blend with your webpage throughout.

Make sure the ads don’t seem too crazy or dilemmatic.

  • Outdated contents:

“Aren’t the contents on the website getting a little old?”, You might have asked yourselves this question a couple of times. Taking the effort to check and clarify whether the contents are up to date will surely help your website to decrease the bounce rate.

Your website is ranked as a whole by Google and not as single individual pages. Hence updating every single page of your website would obviously result in a positive boost.

But then also, updating all the pages on a website and is a complex and time-consuming task. So what you have to do is- Update the pages that had been receiving a good amount of traffic and remove the rest from the website!

  • Irrelevant internal links/ Backlinks:

Owing to the evolution of the SEO world during the past few years, toxic backlinks are more probably have a negative effect on your website now than they had ever before.

Never go on stuffing your website with irrelevant links leading to tons of rich texts. Giving emphasis on what people are interested in, and provide links in such a way that they lead to better user experience.

  • Automatically generated content:

Google seems to have very little or no interest in low-quality content and is inclined to bring down websites having those in SERP. Contents that are produced programmatically according to a particular set of rules are called automatically generated content. What makes them detested is less human involvement and the presence of unoriginal content.

If your site remains as NOT “user-friendly” because of the automatically generated content, it is less likely for Google to favor your site.

  • Pages with thin content:

Pages with thin content tend to be not ranked by Google as pages with more meaningful and “info-inclined” content seems to what Google prefers.

Answering any questions or queries in mere 200 words are considered to provide little or no information to the users and hence remain incomplete and useless.

Google will not find it very interesting to rank your website if it contains already repeated content only.

So, this is what you could do if your website has such page  issues:

  1. Update your page and convert it in such a way that it possess in-depth ‘first hand’ info.
  2. Redirect the users to another page wherein the required information in-depth is provided.

 

  •  Intrusive pop-ups

Almost all the webpages would be having pop-ups. Make sure that those pop-ups are product/brand related so that it won’t affect general customer experience.

It is indeed okay to have them and there are ways to blend them with your website so that it won’t be having a negative impact on SEO:

  1. Try to add ‘exit pop-ups’ so that it won’t disturb the customer experience. They won’t be very much offended of an exit popup as compared with the others.
  2. Intrusiveness is something that is not appreciated by the people. Hence, you could try to collect leads through pop-ups without being intrusive.

  • Duplicate content:

Duplicate content refers to a set of contents that have been copied or are very similar to one another. Negatively, of course, is how it affects your Google ranking. Having duplicate content, to an extent, is natural and at times unavoidable.

Loss of ranking of your pages is what that awaits your website if you keep on promoting duplicate contents.

  • Spammy backlinks:

The quality of backlinks provided on your website plays an important role in Google ranking your page. Google is said to evaluate all the link sources present on your website. Hence it is better to remove/block spammy bad links as it might lead your website to drop rankings.

TO SUM UP WITH

Your website may confront several obstacles that can withhold it from achieving ranked by Google. The above-mentioned topics are just a few among the reasons and in order for you to convert your website into one of the best, we at TGI technologies, the best SEO agency in Kerala are very much willing to provide our assistance at all levels.

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