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12Aug
Digital Marketing Company in Kerala

Role of Digital Marketing in a Post-Covid World (Post COVID marketing ideas)

COVID has made a huge impact on our lives (especially our social life). It has affected us so deeply that it has created a ‘new normal’ for us. And everyone is trying to adjust to this new normal which some may find easier to adapt to than others. Where does digital marketing stand in such a world?

With this new world, a leaf must be turned. Will it be for the better or for the worse? What are the expectations of and for the digital marketing industry? How has it fared through COVID?

People have changed due to this pandemic. Change is in the air. Change is, quite frankly, inevitable. You are forced to change in these changing times. And, digital marketing has held its ground all through the multiple waves of COVID.

With social distancing, restrictions on the normal way of life and such people have been deprived of their choice (which many consider freedom). In a situation like this, the digital world opened the world of (almost) limitless choices to the people. And, the switch was sudden.

People needed no persuasion as would have normally required. They readily switched to digital means of acquiring things. People crave freedom even if it is only an illusion. And, the choices that were now before them were unlike any other they had seen. This, they now understand as normal. They have switched (a majority of them).

Everything is truly at their fingertips and they feel a lot better than they used to. And, during such a time, digital marketing has thrived. Yes, it has seen a huge boost. Everything is now digital. People work from home, buy groceries from home.

People have developed a sense of trust towards the digital that they previously lacked, which has proved immensely beneficial to digital marketing. And, to compete with digital rivals, businesses have spent more on digital marketing the past year than ever before, and results have exceeded expectations. Digital marketing is now inevitable for businesses. Without digital marketing, a digital business would perish.

What about the traditional means?

They are things of the past in this new world. Their time is done. You should really think about a digital marketing agency and the things it can do for your business.

People have invested more in the digital marketing field and this investment has steadily increased through the consecutive waves of the pandemic raging throughout the world. This can only mean one thing. Digital marketing is very effective in such a time. Or, in a time such as this, people wouldn’t be spending so much on it when they are too concerned about saving up and hoarding.

People expect to be treated better in this changing world. Their vastness of choice makes them King. They could abandon your business and go for another. The choice is as limitless as raindrops and people would have you understand that. As things stand, you must personalize the experience of the customers.

This is done through collecting data and such data is used to personalize websites and apps. You wouldn’t treat a new customer the way you would treat a long-term loyal customer. Their needs and expectations are different. This is why their experience matters. Turning a lead into a customer and keeping the existing ones has never been so easy before (or hard). You make it, you shape it. It all depends on the strings you pull.

You must know your customers and digital marketing tools are a key to this and you want all the data and information of your customers sorted and tailor their experience according to the information. We should make sure that a customer is not confused with another. Like freedom, people consider their identity as something very valuable. And, it would be bad if you messed up. Also, things like these must be done with care. They shouldn’t feel you’re prying into unwanted places.

Why do people care about privacy so much when they know very little about it?

You must play your cards right and use digital marketing to the full extent without overdoing it. And, staying in touch is one thing that has been made very easy through this digital medium. You can stay connected to your customers and gain their loyalty through your constant efforts to please them. You must keep in touch so that your customers keep coming back to you.

All is well with digital marketing during this COVID situation. What about after? What when all this is over? People are itching to go out… to see other people and interact with them. Won’t this affect the digital world and market adversely?  Will not all this be a waste then?

Of course not. People are too lazy to go back to their old lifestyle especially when things have been made so much simpler for them by the digital world. It will be hard to go back to the way things were. Even if things go back to the way it was, what of it? If you have earned for yourself a name during this time, that is going to last and you cannot deny the things that it will bring.

Digital marketing has thrived through (and on) COVID and it will continue to thrive after COVID. COVID has been a catalyst to where things would have been in the future. The future is now. It is close at hand, thanks to the pandemic. Digital marketing will stay relevant and it is not going to fade into the shadows without a bang. So, don’t worry about it. Digital marketing is here to stay…until another leaf must be turned.

We at TGI Technologies, one of the best digital marketing companies in Kochi, Kerala can help you make your business thrive in a COVID-ridden and post-COVID world.

12Jul
SEO Company in Kochi

Wish to increase your business? Here is how SEO can help!

Most of the clients who are new to the world of digital marketing would be having so many queries regarding how to increase their business via this medium.

There are so many divisions within that of digital marketing of which SEO optimization can be considered one of the most important factors.

Search Engine Optimization?

SEO stands for Search Engine Optimization, which is the practice of accelerating the probability of your content to be discovered on top of the search engine’s organic ‘search results’ i.e., to improve your website’s ranking in search engines. A properly optimized website helps to attract more customers and increase website traffic which in turn gives a better ranking of your websites on search engines. Thus, search engine optimization is extremely essential in digital marketing. As one of the top SEO companies in Kochi, we would like to introduce to you, the new trend of SEO marketing.

How does SEO affect a website’s reach?

It is the main aim of search engines to display the best and most relevant search results to their users. There are innumerable websites present in the digital arena and yours is just ONE among them. On top of this situation, there exists another crisis fact- 80% of people are not at all interested to look beyond the first few pages of search results. In such a field, competition is really high. So having your website displayed in the first few pages of search engines surely helps to increase your reach compared to your competitors.

As you can see, it is indeed very hard to survive this competitive spirit of the digital world. But with the right inputs of marketing strategies, your website is sure to reach great heights! Reach out to us, as an SEO company in Kerala, we can help you with various strategies to increase your website ranking.

Applying SEO strategies to your website helps you to increase your visibility!

SEO can help your content to get in front of the right people by optimizing your post by including relevant phrases and keywords. With the apt uses of keywords, the search engines would choose your website to get ranked higher.

Here is how you could increase lead generation using SEO:

  • A responsive site for a sleek look on any device:

Make sure that your web design is responsive and renders well in devices of all varieties. Smartphones are preferred over desktops as they are handier so people nowadays are more inclined to search while they are in ‘move’, not only on desktops but on other devices too.

  • Most often used keywords should be identified for content optimization:

Keywords and phrases that contain more probability to be included in the queries and questions posted in search engines should be identified. Make sure that these keywords are used in one or another place on your website’s content.

  • Fresh contents posted consistently helps you to get better results:

It has been widely seen that the websites that post authentic content consistently are more viewed on the top of the search engine results! Hence, the more you will be posting, the more ranking you will be getting. So staying up to date with your content is necessary. Keep track of the ongoing trends to improve the quality of your content as most people tend to follow trends especially the ones that are prominent on social media. In this way, you will know what attracts which customer.

Make sure that the content you post is long and descriptive. Longer content helps to convey more information and customers always like to gain detailed information on what they are looking for. Brief and incomplete content tend to be less informative so it is important that your content must provide the right amount of information that your customers would find helpful. Also, ensure that the language used in your content is simple enough for everyone to understand, complicated or intricate content might not help customers. Sharing your content is as important as its quality, so it is necessary to make your content linkable.

At the same time, posting duplicate or plagiarized content can cause your website’s ranking to get pulled down. Make sure that your content is fresh and 100% original. So be VERY careful with the authenticity of the content that you post on your website.

  • Your website’s speed matters:

It is the main aim of the search engines to provide the users with the best authentic data that they will get in the fastest time. Hence the speed of your webpage also matters.

Most people get annoyed if the website speed is low. So, they would prefer other websites over yours if you can’t provide enough speed for your website. Therefore, the speed of your website is really important for search engine optimization.

Search engines would only route and point out their users to an optimized site. Hence, either optimize your webpage to be faster than others or let the other fast pages take up the position on search engine results.

  • Being active on social media platforms matters:

Almost everyone today is a part of one social media platform or the other so being active on social media can help you reach a wider audience. With the help of social media, you can keep your customers updated with your upcoming products so that they don’t lose interest. So being regular and active on social media actually matters in increasing the visibility of your website.

Optimizing your social media profiles increases your chances of visibility as the search engines tend to index your social media content. Hence, the more activities you could be on these social media platforms, the more likely it is that your website appears on the search engine results.

  • Off-page optimization

This refers to the measures you can take outside of your website for its promotion. Backlinks are the most important factors regarding off-page optimization. If a website has many high-value backlinks it is likely to get a better ranking on search engines than those with fewer backlinks. So in order to increase the ranking of your website you have to make sure to provide quality backlinks.

You can also make use of other off-page optimization strategies like celebrity marketing, guest blogging, content marketing, brand mentions, etc. As a prominent SEO Company in Kerala, we can help you with these strategies in order to increase the ranking of your company’s brand.

  • On-Page optimization

These refer to some of the factors that you can control on your web page itself. It includes high-quality content as mentioned earlier, optimizing headlines and headers, titles and meta descriptions, URL optimization, etc.

  • SEM

SEM stands for Search Engine Marketing. If you want to elevate your brand awareness to the next level, grow your business rates through online marketing and also keep up with the current competition in digital marketing, here’s how SEM can help you. It is one of the most effective strategies used in digital marketing.

The main and most important aim of Search Engine Marketing is paid to advertise. Advertising includes online advertising especially on Google Ads or Bing Ads and paid search which includes  Pay Per Click(PPC) or Cost Per Click(CPC). Using these advertising strategies while keeping in mind your target audience will definitely help to promote your brand and sustain your competition in the business.

Reach out to us as we are a leading digital marketing company in Kerala and can make sure that your brand stands out!

  • Be open to reviews and comments

Your target audience would find your brand accountable if your existing customers leave their reviews on their experience with your company. Positive feedback can surely help to increase your leads. Most people rely on customer reviews to make their choice and with the existing competition, positive feedback can help put your brand on top.  Hence, it is a must to support and urge customers to leave their reviews on your website.

Since everyone makes use of technology these days digital marketing has become a necessity and SEO is the soul of digital marketing. Now that you know a few factors of SEO utilization, we hope that it helps your website to get better! Make sure to evaluate and mandatory note the results after each SEO change that you have made. If it helps, you might apply it to your whole website and if not, remove it. We at TGI technologies, the best digital marketing agency in Kerala, happily look forward to helping you with any queries or doubts!

25Jun
Digital Marketing Company In Kerala

Top Best Digital Marketing Company in Kerala in 2021

Want your business to go big?

Can’t seem to find the right option? Well, you always got TGI, the best digital marketing company in Kerala. What better way to promote your goodies in these times than the internet? When people choose online sellers over their offline counterparts, we at TGI will give you the edge that you need to be where you need to be.

What have we got that other companies don’t that will give you such an advantage?

A good team and goodwill to help you and see things through. We will guide you every step of the way. We’ve been doing this since 2016. We are more than happy to help people. Everyone deserves a boost in today’s competitive world. You’re no exception.

What is this digital marketing?

It is a broad term that generally refers to something that expands the reach of your business digitally by using certain tools. These tools generate more leads and improve your conversion rates and reduce bounce rates.

Join hands with us, and we will expand the reach of your product to more potential clients. Sounds good? This is a promise. How exactly are we going to do that? Well, we’ve got a few things to get the work done. I’ll elaborate on a few of them.

  •  Search Engine Optimisation

First, SEO. You couldn’t have missed this SEO thing. You would’ve probably heard it a lot. It’s because it’s very important to marketing anything at all online. Everything has to be optimized and tailored online to reach your target. Whatever is not optimized gets lost in the vast array of things that are targeting the same audience. We at TGI, the best digital marketing company in Kochi (and, that’s for a reason), will make things easy for you. Give us the specifics and we will tailor the product accordingly so that it reaches your ‘potential’ clients.

This is also what gets you on the front page of the SERP (Search Engine Results Pages). That is a big deal. To be on the front page of the SERP would mean that your product is reliable and this will definitely attract more potential leads.

  • Web Development

Your web content’s reach also depends on the way it is presented before the audience. Fear not, for we have this covered too. Our web development team will take all the work from your hands and give you an amazing website. A clean user interface and ease of navigation are important for any website to appeal to any audience. We will make sure that your website looks fantastic and will hold your target’s attention while also making it easy on them. Not too bland and not too overwhelming.

We also take into consideration the functionality of our service. It won’t be just pretty. It will work smoothly. Your website’s speed and security will not be compromised. We’ll even pick a web host for you so that your website is up and running at all times.

  •  Social Media Optimisation

Also, we’ll take care of your social media marketing needs. People use ad-blockers a lot. Most social media platforms don’t support such third-party stuff. So, it’s only reasonable that you try to market your content through such platforms. We know your concerns. Your concerns are ours too. There might be others using the same strategy. But, with us, you’ll be one step ahead of the competition. We will optimize your product as we would on search engines. You can rest, assured that you’re in good hands.

Almost every person we know spends a considerable amount of time each day on these social media platforms. This is the perfect place to attract potential customers and keep in touch with your existing customers. In fact, most people come to know about products or services through social media platforms when compared to any other platform. There’s no better place to grow your customer base than a social media platform. Why not use this to your advantage?

  • Video Creation and Marketing

What about the ad itself? Well, video advertisements are catching eyes these days. Lucky you. We happen to have an amazing team that can cater to your needs. Our videos will get you more clients in no time at all. Video marketing is relatively less used but, it gives you amazing results. It is worth your while to invest in this seemingly underused sector. Utilize the best methods at your disposal to grow your business.

  • Content Marketing

Next is content marketing. Your website might look good, but what about the written content displayed? Does it grip your audience’s attention? Websites heavily rely on content that must get through to clients. We at TGI have just what you need. If we can do everything else perfectly, can we not do this? Of course, we can. We will make sure that your website is exactly what you have in mind. Our words will convey your thoughts to your clients.

  • Graphic Design

Your website can’t be all amazing interface and awesome text. What about the other elements? Our graphics and design team will make sure that your website doesn’t look blank with just the raw information provided. Visual elements are as important as textual matter. Our excellent team of designers will make sure your website looks visually aesthetic, holding your client’s gaze for more than a few seconds. They will be sure to stick around and find something they love.

To put it all together,

We at TGI Technologies, the best digital marketing company in Kerala, will help your product get more audience attention by tailoring it according to the needs of your would-be clients. Search engine and social media optimization will get your products more interested clients in no time. In addition to that, we also help with making advertisements and marketing the same. Your website will also be taken care of by us. It won’t just look pretty. It will be smooth and fast as well. An aesthetically pleasing visual element with uncompromising functionality.

21May
SEO Company in Kerala

How to measure organic search visibility for SEO

Are you looking for a hike in your company’s reach?

Then it’s time to give a check on your organic search visibility for SEO. The search visibility score is the percentage of clicks your content is expected to have on the basis of your organic ranking position and through analyzing your keywords. You can take a glance at your search visibility and analyze how well your site is performing in the organic search results.

How are search engines ranked?

In the ranking section, you can find your search visibility on different days and how this varies on different platforms. At the top of each tab of your campaign rankings, you can find your search visibility. You can choose your area of focus for example if you are looking for an engine tab particularly it would show you a search visibility score based on the engines you are tracking. Similarly, if you take the competition tab it would show you search visibility of your page v/s your competitor’s page.

As a leading SEO marketing company in Kochi, we can now take a look at how you can calculate your search visibility.

  • Considering all your rankings for your keywords in function.
  • Taking estimated click-through rates for your content based on your Google rankings.
  • Add all of these CTRs and divide them by the number of keywords you use in the campaign. This would give you metrics ranging from 0- 100 percent when calculated to 2 decimal points.

Search visibility of 0 percent would mean that your pages do not have any position in the first fifty rankings of the search engine result page. Meanwhile, the other extreme of 100 percent would mean that you own all the ranking positions for your keywords. This is very rare to occur and usually, you would obtain a score above 30. On obtaining this score you can use it to track your search engine visibility as a whole, to compare your visibility to that of your competitors, and to compare your visibility in different platforms and search engines.

If you suddenly notice a change in your visibility rankings it is important to realize the factors that have caused this fluctuation.

The first reason for this can be the addition of new keywords and the removal of old ones from your campaign. This is because when the data set you used to check your visibility changes the search visibility result will also automatically change. When you remove a highly ranked keyword your visibility ranking would go down and if you add a much-valued keyword there would be a hike in your visibility. You can check within your ranking section and find out what has caused the change.

The second reason could be a change in rankings for the keywords you have employed. You could check this too in the ranking section where you can find how many of your keywords are in the ranking. You can also figure out which keywords have dropped from relevance.

The third reason might be addition, removal, or a change in your tracked search engines.  This would lead to a change in your search visibility because your site would have different rankings on different platforms you choose to track.

The fourth reason could be algorithm changes as Google often makes changes to their ranking algorithms. Eventually, these changes would affect your ranking and search visibility. You can check this within your campaign in the ranking section of your search visibility graph. If there is any change an algorithm update would be noted there.

Another reason could be migration to a new domain. If there has been any change in your domain from domain HTTP to HTTPS your overall ranking might be affected. You could check whether there has been a change in your domain by consulting your web developer or hosting provider.

Now if you are looking for better search visibility here we, one of the top SEO company in Kerala provide you a few tips to follow.

  • Target Long-Tail Keywords

One of the mistakes that many commit are of choosing keywords that have got many searches without thinking about its competitive aspect. Go for a keyword that is not competitive. Long-tail keywords are best for this as they have very limited competition in Search engine result pages.

  • Check your website’s mobile-friendliness

Google usually avoids sites that are not mobile-friendly these days. So check with Search Console to see if your website has any technical glitches when viewed on mobile phones

  • Improve your Title and Description Tag

Organic click-through rates are one of the key factors in determining your ranking. How can you get more people to click your result? The answer is simple. Just make your titles attractive, compelling them to click and see what it has to provide. Similarly, your meta description should be informative to sell your content.

  • Backlinks from prominent sites

If you are looking for better search engine visibility trying backlinks is a must. You should always try getting backlinks from your niche for a far better reach.

  • Content Dwell Time

Google would rank a page higher than the other based on many factors. One of them is how much time a person spends on your page or dwell time. If someone clicks on your page and press the back button within a few seconds it would imply that your page is not providing them the information they are looking for. This would drag you down in ranking. On the other hand, if a person spends so many minutes on your page it means your content is worth reading. So look for tips that would increase dwell time like an enthralling content title, infographics, cite the author, and last updated date.

  • Try to push second-ranking pages to first

Studies suggest that people always go for first ranking pages and ignores the second naturally. It might be a silly mistake that is pushing down your content to second-ranking. Figuring out where you are lagging behind might help you reach first. You could try improving your content’s search intent, add more content so that your blog is much more informative, also add screenshots, charts, videos to make your content more interactive.

Don’t wait any longer and lag behind! Contact us, a leading digital marketing company in Kerala, and boost up your search visibility for SEO.

 

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