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19Jul

Google’s Mobile first indexing Explained

Google’s mobile-first indexing uses the mobile version of a given content for indexing and ranking. Earlier, the index used the desktop version of the page’s content when evaluating the relevance of a page to the user’s query. Now, since a majority of users access Google Search with a mobile, Google indexes the page with the smartphone agent going forward.

Since July 1, 2019, mobile-first indexing was enabled as default for all new websites. For older or existing websites, pages are continuously monitored and evaluated based on the practices detailed in the guide. Google informs site owners in the Search Console of the date when their sites were switched to mobile-first indexing.

Mobile-first indexing just means that Google uses the mobile version of the webpage for ranking and indexing. That is, if your website has both desktop and mobile URLs, Google presents the desktop URL to desktop users and mobile URL to mobile users. The indexed content, however, will be the mobile version.

MOBILE-FIRST INDEXING AS DEFAULT FOR NEW WEBSITES

Websites published after July 1, 2019, have mobile-first indexing enabled by default. This announcement was made by Google in May 2019 and further explained that the change applied to websites were previously unknown to Google Search. The reason why Google made mobile-first indexing default for new websites were detailed in the announcement.

MAKING MOBILE AND DESKTOP EXPERIENCES THE SAME

An emphasis on providing a similar experience on mobile and desktop was added to mobile-first indexing’s best practices on January 2020. A summarized list of what was meant by providing a similar experience is given below:

Ensuring access to desktop and mobile page content and resources to Googlebot.
Ensuring that both mobile and desktop content are the same.
Using meta robot tags on mobile and desktop site.
Using the same headings on mobile and desktop sites
Ensuring that mobile and desktop sites have the same structured data.

Google warns that a purposeful lack of content on the mobile version of a page than the desktop version will likely cause a drop in traffic. According to Google, the users wouldn’t be able to access much information from the page as before, that is, while using the desktop version. Instead, it is recommended that the primary content be the same on both the mobile and desktop pages, including the headings.

BEST PRACTICES OF GOOGLE’S MOBILE-FIRST INDEXING

A comprehensive list regarding the best practices of mobile-first indexing by Google is given below. Most of the information given in the list isn’t really new. The list itself is a compilation of recommendations and advice provided by Google over the years. In addition to recommendations regarding the creation of similar experiences on both mobile and desktop pages, the list also includes:

Ensuring that the error page status remains the same for both mobile and desktop pages.
Avoiding fragmented URLs on mobile version.
Ensuring desktop pages and mobile pages are equivalent.
Verifying desktop and mobile sites on Search Console.
Checking the hreflang links on separate mobile URLs.
Ensuring that the mobile site can handle an increased crawl rate.
Ensuring robot.txt directives are the same on desktop and mobile sites.

Google also offers an entire section on suggestions for separate URLs. In Google’s mobile-first indexing documentation, it is strongly recommended to have a mobile version of your pages, even if it isn’t required.

HOW TO IMPROVE PERFORMANCE IN GOOGLE’S MOBILE-FIRST INDEX

Make sure important content is shown on all versions, if you own multiple versions

Ensure that important content- including structured data, internal links, images etc. is on the mobile version of your website. Google warns that less content on mobile page than desktop page will lead to a decrease in traffic.

Letting Googlebot access and render content

It is recommended by Google to use the same meta robot tags on the mobile site, avoid lazy-loading primary content and to allow Googlebot to access your resources.

Verify structured data

Check that the structured data is same on both desktop and mobile versions and make sure that the URLs are correct.

Improving mobile page speed

Page speed is an important factor to consider and it has become even more important with mobile-first index and Page Experience update.

Keeping an eye on mobile errors

Getting a site to perform well in the mobile-first index is not an easy task. The Search Console needs to be closely monitored so that mobile errors can be identified and fixed.

Follow TGI Technologies, to get updated about the latest news and informations regarding Google and Tech world.

31Jan

Top Digital Marketing Trends to watch out in 2022

It’s 2022 and the digital world is wrapping itself around us…literally. At least the Metaverse which is upon us is doing that. ‘Digital’ is now inseparable from our daily lives. So, the ‘digital’ is absolutely indispensable for marketing at present. It seems like something new pops up every night.

You must have recently come across NFTs (Non-Fungible Tokens). Goes to show how much a grasp the digital world has on marketing. It leads us to our first trend that you can expect to see sometime in 2022.

Cryptocurrencies

This has raised quite the commotion last year. We’ve seen how volatile these are. Yet, they are amazing and could be the future of digital marketing. You will know how twitter had its ups and downs with cryptocurrencies (if you know what I’m talking about). Companies might start accepting payments in the form of cryptocurrencies that are stable and which they find reliable to invest in. That is one huge leap that can be expected this year.

This will reshape the whole world of digital marketing. If it is to happen, it will open many doors in the marketing sector.

Artificial Intelligence

Many big shots in the digital world have been working tirelessly on Artificial Intelligence the past years that saw the pandemic tear through our lives. As the digital world moves forward, so will the marketing world if it is to keep up with the new customer likes and preferences.

Marketers have begun to optimize their pages and products for Artificial Intelligence to make it accessible to a wider spectrum of customers. The digital natives will move onto AI even in it’s testing stage if given the chance. And, marketers must be one step ahead. Be there when they make the shit or before; not after.

Artificial intelligence can also be used to aid marketers in the form of automation and such. You can find more about Artificial intelligence and its impact on the marketing field here.

Voice Search

This comes under Artificial Intelligence but, I think it deserves a special place. With devices like Echo, Alexa and such, people use their voice to navigate the web and find the right products and even buy them. With this in mind, make sure you are optimized for the world that moves according to each command a customer utters.

Smartphones

With compact devices being talked about, you can’t leave out Smartphones. What’s so new about them? It’s not the smartphones that are new. They’ve been around and have not been given the importance they received until recent years. They are useful, no doubt. But, they are- mini computers. We often forget that.

Thankfully, this mindset is changing and smartphones are being put first. Webpages are getting increasingly optimized for these small devices. We can continue to see the smartphone grow in importance the coming year. With beasts of smartphones with hardware that surprises you getting released, this is only to be expected.

Influencers

‘Internet influencer’ has almost become a job title. But, you can leverage influencers for your company’s benefit. Influencers have the influenced. They’re popularly called followers. Influencers who like a company can become brand ambassadors…sort of. These followers of an influencer trust their icon. If you can get an influencer to promote your product, you have all these followers converted into potential leads.

It’s like merging two fan bases. I mean merging the customer base of two companies. This is a great way to reach more people and get more customers. There’s an added bonus if you form a bond with a particular influencer and get him to constantly root for your products. Now, that is going to make you more reputable and make you seem trustworthy. Over time you become reputed enough for people to turn to your products without any kind of advertisement.

Customer takes priority

Customers have always been King. In the digital world you will see that you do not try to convert everyone you see into potential leads. You find what the customer needs and play the tune. You do your job perfectly and the customer will attract more customers. The customer is a magnet for other customer. His connections and his connection’s connections will all find their way to you if you take one person’s requirements into consideration.

New ways of targeting

Be it through Artificial Intelligence or research or other statistics, we are going to see a whole lot of versatility in targeting customers. The marketing world is getting really innovative. Thanks to the pandemic, the monotonous flow has been stopped and there is a brainstorming of ideas everywhere.

Video Marketing Uprise

Video Marketing

People are very easily bored of things. They can just as easily be entertained. Just change the stationary words into moving words. What I mean is, instead of plain text conveying your thoughts to your customers, let videos do the work. Videos hold the attention of a customer much longer and are more entertaining. That the main reason of why YouTube has gained a massive popularity recently.

With the digital market getting increasingly competitive, we are bound to see new promotional videos every month if not every week.

A blend of social and marketing

When stuck at home, people try different ways to connect with friends and family. Most of them do it through messaging platforms. There lies an opportunity for messaging apps to collaborate with various digital marketers who wish to promote and sell their wares through the messaging medium.

When both parties see benefits, it’s a decided deal.

For the latest news in the digital world, keep a close watch on our page. We at TGI technologies, one of the best digital marketing company in Cochin, Kerala, are devoted to bringing you the latest and most useful information on the digital marketing world. We feel it is our responsibility as one of the best digital marketing agencies in Kerala.

04Jan

What is AI SEO and how it will help you to increase your website traffic?

Artificial intelligence is the next step to automating a lot of things and it is being put into practice with each progressive step. There is much to be expected as it is still being developed. Even though in development, it still helps with a lot of things and has proved itself useful for a variety of things.

The digital world is ever expanding and AI has an important role in this world. AI also holds an important role in Digital Marketing. SEO has been mostly manual up until recently. What if SEO becomes guided by artificial intelligence?

Things are going to improve for digital marketing firms looking to stay at the top. Artificial intelligence is growing (literally). It grows like a biological being. You input data and it remembers the data, thus growing itself.

Content Writing

This is what you must be most familiar with. Certain typing softwares or web tools help you complete sentences. This has been around for a while. They are pretty simple and help a tiny bit in maybe sending e-mails.

They have been a long shot from doing any actual content writing. But, that is slowly changing. Artificial Intelligence can now learn your writing style and suggest completions for your sentence. Now, it can even auto-generate content if you command it to write about a specific thing provided you give keywords related to the same.

Now, that’s somewhat promising. Even though it cannot replace content writers, it can make the content more keyword-focused if that is your goal.

Keyword based titles and ranking

Keywords are the base of ranking in the SERP currently. This does not mean keyword spam every two sentences. Thing is, Artificial Intelligence can help you rank better by using keywords and titles. How?

There are a lot of keywords to reach a particular webpage. What I mean is you have a page about something and there is already intense competition to be at the top based on one keyword. All you have to do is change the keyword. A keyword that means the exact same and one that is likely to be searched by people.

And, boom, you’re now facing comparatively less competition without compromising traffic to your page. AI suggestions can be great. They can even make a title for content that helps boost your ranking in SERP (Search Engine Results Page).

Gets you featured

Artificial intelligence is simple and concise. So, it can make simple and concise things that have a good chance to make into the featured snippets section or the related questions section of the Results page. That is a huge flex: making it into the snippets.

AI gets work off your hands and gets things done. It just needs some monitoring so that the language and presentation is filled with energy, zest and emotion. AI is the way if you want to stay on top of the game.

What to write?

With Artificial Intelligence on your side, you won’t be asking this question anymore. It will give you suggestion on what to write. Imagine that. It will keep track of your area of business and suggest trending topics that you might want to cover. And, not just trending things, it will suggest anything that it thinks will be useful in growing your firm.

You can, thus, have all the important topics covered without wondering what to cover on your website. Artificial Intelligence has got you covered.

If it thinks you’ve missed something important, it will let you know so that you can do something about it as soon as you can. You should have answers to any question that a client could possibly have. And, AI makes sure that you have all the answers in your pocket.

Record Keeper

It keeps track of all your pages and gives you a summary of which has performed better and it may provide suggestions and insights as to why it performed better and what to do to maintain a good traffic.

This will help you in the long run. You will be able to know what to market and how to market and this surely is something that you will want if there is tight competition for your business. Even a slight advantage will give you an edge over the others.

SEO must be more focused on analysis in the future as this will help understand what is more marketable and what to and what not to market. AI will keep records for you and you just have to improve upon its suggestions and voila, you’ll have a booming business.

AI against AI

When the search engine results and optimization for customers is being increasingly taken over by artificial intelligence, it is only fitting that we use the same technology to drive us forward.

The opportunities to fill in voids of information is something worth exploiting. This can give a new perspective to the optimization and marketing teams. While AI makes the market increasingly competitive, it also provides an opportunity to leave the competition behind with its suggestions.

AI in search optimization

People are getting more hands free with the digital world. They can use voice commands and such to get things done. This is something that you must consider on your end. What can you do?

As AI is trying to improve, you must too. Optimize your answers to questions a voice search user is likely to ask. Things like this can give you a considerable boost in rankings. Don’t get left behind as the digital world progresses at such a rapid pace.

Stay up-to-date with the latest advancements in the digital world. We at TGI Technologies, one of the best SEO Company in Kerala is dedicated to bringing you reliable information about the latest developments in the digital marketing field. We want our clients to be one step ahead of their competitors which is why we share any information that we consider valuable for you. Stay updated on our website to never lose your edge in the game.

26Oct

Facebook has new ways to generate leads and connect with customers.

Facebook is not as impressive as it once was. It is more of an ancient relic these days. But, it is still a major platform that businesses consider when advertising their brand and products.

Facebook is still useful in that regards. It is not entirely useful. A large number of people are still on Facebook and they do get online. Lead generation might not be as impressive as we would expect. Facebook plans to change that, it seems.

They have developed a few features which are still in testing and are not available to the public. Businesses are going to get a boost from this when the big update drops. Facebook seems to have read the souls of the various entrepreneurs hoping to make it big.

Let’s get a sneak peek at the various tools and new features that Facebook has come up with. Please note that these are still being tested.

Versatile Messaging

Facebook’s counterparts — WhatsApp, Instagram are doing way better than Facebook in a lot of things. Whatsapp, for example is more suited for messaging than Facebook. And, Instagram has gathered a huge base and many people have permanently switched over to Instagram from Facebook. Facebook has undoubtedly lost it’s out of the box freshness.

So, Facebook advertisements will come with an option to start chat in other platforms owned by Facebook like WhatsApp and Instagram. All the business talk can be carried out where the customers are more comfortable.

Requesting Quotes

Facebook has made it easier to get quotes by automating the whole process. Businesses can make questions regarding the thing and according to the responses by the customers, they will get a quote.

The Merge

Facebook will be kind of flowy in that. it will help you generate leads in other platforms owned by Facebook (like Instagram). That’s a good move from the part of Facebook. This is a win for businesses who are trying to get leads in multiple platforms.

The different platforms working together can ensure wider reach and target and audience copies can be identified faster, leading to more conversion rates. This is an unexpected surprise that would be welcomed.

Facebook Business Suite

Facebook Business Suite is made especially for businesses trying to get leads and all the good stuff on Facebook.

First, it tries to enable e-mail responding from within the platform. This would make things much easier and would save time switching between two entirely different platforms with entirely different UIs.

Second, it brings a file manager from where you can manage your posts.

Third, they give you a much awaited option of tracking how well your ads are doing. Imagine you have two similar ads. With the help of this feature, you can know which of the two posts is performing better and engaging customers. This will help you in future campaigns and can give you clarity on which direction to take with the advertisements you have planned.

Accounts for the Business Person

Facebook is introducing a new kind of account — a business account. This is for the people who strictly log in for business related stuff. With a business account, you can use the manager that we mentioned before without creating a normal account and going through the hassle of establishing it as a business-related account.

This will help businesses to manage employees and their accounts, which at the moment is not really easy. The features are expected to be launched to the public in 2022. Well, can’t imagine how it is going to be then. Undoubtedly, this is going to bring back a few users who instinctively quit Facebook.

For more such information, visit our website. We at TGI Technologies, one of the best digital Marketing companies in Kerala, are dedicated to bringing you the latest news and advancements in Digital Marketing. We can help you get your foot through the door to the digital world and help you get a strong foothold.

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