Tag: Social Media Marketing Company in Kerala

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26Oct
Facebook has new ways to generate leads and connect with customers.

Facebook has new ways to generate leads and connect with customers.

Facebook is not as impressive as it once was. It is more of an ancient relic these days. But, it is still a major platform that businesses consider when advertising their brand and products.

Facebook is still useful in that regards. It is not entirely useful. A large number of people are still on Facebook and they do get online. Lead generation might not be as impressive as we would expect. Facebook plans to change that, it seems.

They have developed a few features which are still in testing and are not available to the public. Businesses are going to get a boost from this when the big update drops. Facebook seems to have read the souls of the various entrepreneurs hoping to make it big.

Let’s get a sneak peek at the various tools and new features that Facebook has come up with. Please note that these are still being tested.

Versatile Messaging

Facebook’s counterparts — WhatsApp, Instagram are doing way better than Facebook in a lot of things. Whatsapp, for example is more suited for messaging than Facebook. And, Instagram has gathered a huge base and many people have permanently switched over to Instagram from Facebook. Facebook has undoubtedly lost it’s out of the box freshness.

So, Facebook advertisements will come with an option to start chat in other platforms owned by Facebook like WhatsApp and Instagram. All the business talk can be carried out where the customers are more comfortable.

Requesting Quotes

Facebook has made it easier to get quotes by automating the whole process. Businesses can make questions regarding the thing and according to the responses by the customers, they will get a quote.

The Merge

Facebook will be kind of flowy in that. it will help you generate leads in other platforms owned by Facebook (like Instagram). That’s a good move from the part of Facebook. This is a win for businesses who are trying to get leads in multiple platforms.

The different platforms working together can ensure wider reach and target and audience copies can be identified faster, leading to more conversion rates. This is an unexpected surprise that would be welcomed.

Facebook Business Suite

Facebook Business Suite is made especially for businesses trying to get leads and all the good stuff on Facebook.

First, it tries to enable e-mail responding from within the platform. This would make things much easier and would save time switching between two entirely different platforms with entirely different UIs.

Second, it brings a file manager from where you can manage your posts.

Third, they give you a much awaited option of tracking how well your ads are doing. Imagine you have two similar ads. With the help of this feature, you can know which of the two posts is performing better and engaging customers. This will help you in future campaigns and can give you clarity on which direction to take with the advertisements you have planned.

Accounts for the Business Person

Facebook is introducing a new kind of account — a business account. This is for the people who strictly log in for business related stuff. With a business account, you can use the manager that we mentioned before without creating a normal account and going through the hassle of establishing it as a business-related account.

This will help businesses to manage employees and their accounts, which at the moment is not really easy. The features are expected to be launched to the public in 2022. Well, can’t imagine how it is going to be then. Undoubtedly, this is going to bring back a few users who instinctively quit Facebook.

 

For more such information, visit our website. We at TGI Technologies, one of the best digital Marketing companies in Kerala, are dedicated to bringing you the latest news and advancements in Digital Marketing. We can help you get your foot through the door to the digital world and help you get a strong foothold.

20Feb
social media marketing company in Kerala

The battle for traffic: Organic SEO V/S Social media marketing

Are you in search of better traffic for your site?

Site traffic is an important yardstick that marks your site’s overall success and pushes your potential customers to buy more thus increasing your sales. But have you ever wondered what would be the best way to upsurge your traffic! SEO and social media marketing are two of the ways opted by many. But most of the time companies either hire an SEO agency turning a blind eye to a social media marketing or hire a social media marketing agency neglecting SEO in totality. According to a recent survey, more than 50 percent of people use search engines for product discovery. At the same time, many youngsters depend on social media recommendations to finalize their purchases. First of all, let’s take a look at what these terms mean.

SEO – Search engine optimization is all about showing up as your audience’s search result. Your ranking would determine the number of click-throughs you receive and the traffic on your site.

Social media marketing- Marketing of your brand and products through social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc… This is usually employed to create brand authority and engagement with your potential customers.

As a leading SEO and digital marketing company in Kochi we here analyze what would work best for your company in the long run.

Target Audience

Every marketing channel would have a target audience the group that uses it for a greater time. Identifying this target audience and creating content suiting to their taste would be beneficial for your company. This works better for social media marketing as accurate data of users are easily accessible. Organic SEO  is not based on any apps they are currently using but on predicting the kind of conversation they are hoping to have. Thus you can try creating marketing personas; fictional characters who have the characteristics of your potential audience. Then you could try creating content answering the questions they are most likely to raise. The more precise your answers are more likely are they to rely on your site. You can then use Google Analytics to see how your content’s performance and change marketing personas if necessary.

Efforts

Which of the two – SEO and social media marketing requires more of your effort. Being a digital marketing agency in Kochiwe work with both these strategies and know both its pros and cons. Social media marketing requires planning, commitment, and specific tools to make your task easier. Only quality content and scheduled posting can keep you on trend in social media. Users would also look for an instant response to their queries. On the other hand, organic SEO  might take a long span of time to rank, doesn’t require continuous effort like in the case of social media marketing.  Thus organic SEO brings in more conversions with little effort. However, the brand’s authority that social media marketing brings in makes it worth the effort.

Content types

Content is indeed the King in all digital marketing fields. In accordance with the change in the digital platform you use the type of content you use has to be changed to suit your target audience. In the case of SEO long-form content with a maximum number of keywords would work best. Make sure that they are evergreen contents that new users would visit often. People searching in the browser would be certainly looking for entire information about a topic. Hence, you should satisfy their needs through detailed description, or else they might leave your site.

In contrast, social media contents are much shorter in length and would change their style depending on the app you use. Also, they would have fewer technical terms with a lighter language. User engagement is also one of the factors that would make your content a hit on social media. The number of shares, likes, and retweets can be used to measure the reception of that content by your audience. People use social media in search of entertainment or emotional content. Thus what you post on social media should be attractive and entertaining at the same time compelling them to like and share.

Hence both SEO and social media marketing are dependent on contents but only differ in their type. The most effective way to hike your traffic is to link these two contents. You could try providing a link to the whole content under an infographic on social media. The interested audience is sure to click through!!

Subject

The subject matter of your conversation should also change when the digital marketing platform changes. As discussed earlier short and condensed subject matter would work well for social marketing. What you could do to improve your reach is to add a hashtag related to your subject. It would help you to spread your content and ensure that it reaches the right group of people. Many young people tend to search for content using hashtags in trend.

To yield the best from SEO you should have thorough knowledge about keywords that are frequently searched by your audience. Keyword tools can help you in this and push your site to further reach.

Success Rates

What matters at the end of all your efforts is indeed success rates.  You would have to wait for several months to know the result of SEO marketing as search engines take time to find and index your content. However, SEO is an excellent method to generate visitors and lead to conversions. On the flip side of the coin, social media marketing works within seconds and you could analyze your success rate within a short time. However, the problem is that it would shine only for a limited time creating a mini viral event with your audience sharing it rapidly. But they would soon drown unnoticed as new posts pop up on their screen within seconds. Since most of the people today sit for hours engaged in social media accounts your efforts would never be in vain. There are high chances of people to head to your site from social media through recommendations.

Thus, it is hard to say which party would win in this fight for traffic. The best way is to merge and utilize both of these marketing strategies. As a social media marketing company in Kerala our advice would be to employ social media marketing to create an engaging audience, new leads, influencers, and traffic to your site. Meanwhile, as an SEO company in Kerala, we would advise you to keep posting evergreen content and links generated from social media will hike your ranking. Make up your mind and act now!!

21Sep
Facebook Marketing Company in Kochi

Facebook messenger marketing and chatbots for growing your business

As one of the most influencing strategies present for today’s marketers, Facebook messenger’s marketing options have gained more popularity than ever in its history. It sprouted to the optimum level with the advent of chatbot options in the messaging platform thereby making it one of the biggest trends present in the field of marketing! But, it is a fact that there exist several people within our society who doesn’t possess the knowledge regarding the advantage of utilizing the marketing options presented by Facebook messenger and chatbots.

As one of the best digital marketing company in Kerala, we would like to impart some knowledge to you regarding why you ought to try the trending marketing strategies of Facebook messenger marketing and utilization of chatbots.

As the name itself suggests, chatbots are used for breaking down the complexity that exists in the communication process between the seller and customer. A Facebook messenger bot can be termed as automated messaging software that utilizes the uses of AI to communicate with people who would be potential customers when explained in terms of marketing.

The input and utilization of chatbot applications on messaging platforms will make it easy for you to maintain healthy and constant communication with your audience. Handling a Facebook messenger bot for marketing is very similar to that of email marketing. But unlike email marketing, chatbots will provide you much more audience and open rates!

SMO Company in Kochi Kerala

Let us analyze and understand the way these chatbots work!

  •      Identify your potential customers and leads

 There might arise a large number of queries from potential customers through the Facebook chatbots of which some might not be worth providing our time and attention. The Facebook chatbots possess the ability to understand the needs and urgency of the potential customers through the queries that are directed upon them. With the aid of AI, these chatbots can identify and filter high-quality leads from the huge mass of queries and direct them towards the human sales team of your business, thereby saving your employer time and efforts!

  •     Boost your online customer interaction an engagement

Won’t we all be satisfied and even feel flattered when a simply query of ours is replied with the uttermost personal touch and quality information? Of course, we would be! But this process can become pretty tiresome and consuming when done without any helping hands. This is where the Facebook messenger bots can lend you a helping hand! Facebook Messenger chatbots have the capability to retain information that has been gathered through customer interactions earlier and thereby provide instant and personalized replies to the queries of your business’s potential customers


  •     Far fewer marketing costs

Don’t we all very well know the huge amount of capital that is needed for formulating and inducing marketing strategies? Due to this tendency of marketing costs to be always expensive, many small-scale businesses find it very difficult to perform marketing in the correct ways. Facebook chatbots on the other hand are considered very cost-effective and of low cost too since the building of a Facebook messenger chatbot is free of cost. This is why these chatbots are considered one of the best applications that can be availed by small-scale businesses in a cost-effective way! Let your lead acquisition reach a faster pace with the help of Facebook Messenger chatbots.

  • Gather more participants through event registration drives Facebook Marketing Company in Kochi

Several companies and businesses corporations conduct marketing and other services through particular events that they would organize. Most of them will turn out as unfruitful with very low participation levels being marked. This scenario can be changed with the input of Facebook messenger chatbots! More participation can really be ensured by the utilization of these chatbots. The chatbots are the best application for you to communicate with your audience about the events and encourage them to participate in them by providing the opportunity for online event registration. There will exist more probability for your audience to sign up for the upcoming event if they are provided with very encouraging and thought-provoking content along with the picture and video content!


  •     Ping on your customer for notifying them of the latest content

There is no surety for your posts and contents to be viewed by all of the audience as it is just one in a few hundred notifications for them. But this is not the same scenario with the application of Facebook Messenger chatbots. These messenger chatbots will help you send notifications to your audience personally and thereby help your business acquire more reach! Don’t let the best of your content go unnoticed by your audience as mere posts. Let them have a chance to be updated with all your latest posts and contents which will help you to have an active account as well as more interaction with the audience.


  •    The smartest way for marketers to allure the attraction of the audience

There are many factors that attribute to the repute of Facebook messenger chatbots to be considered as the best option for gaining the attention of the audience. But the opportunity is not utilized to its optimum as only 1% of marketers are aware of its existence and advantages. Surveys have shown that the posts made through Facebook Messenger chatbots have the capability to gain more reach and users than the traditional organic posts can obtain. Most of the SMO companies in Kochi advise the application of Facebook Messenger chatbots for the growth of your business in the online medium as it is considered as the top growing marketing channel worldwide.

 


  •     Update your customers!

All are very much interested in looking out for the service/product they ordered to be received. How would it feel for the customers if you keep them updated and acknowledged on each and every step starting from the confirmation of their order!? They will surely be very much happy indeed. Make use of the Facebook messenger chatbots as a medium to keep your customers updated on each level of their order’s status.

 These are only a few of the most important aspects and advantages of the Facebook messenger chatbot applications. We hope that you have got an idea of what Facebook Messenger chatbots are, how they work and how exactly do they aid you in your business growth. There are indeed different ways in which you can increase your online reach of which the application of Facebook messenger is advised by most professionals. Although it might seem more suitable for small-scale businesses, it doesn’t mean that other types of businesses cannot use them. The application of these chatbots by any kind of business will only lead them to more heights only.

 

07Sep
Instagram Marketing Company in Kochi

Here is how you can successfully build a personal brand on Instagram!

As we all know, Instagram is now one of the top social media platforms that record an upload of more than a hundred million posts per day. If you are in search of the best social media platform to successfully build a personal brand, Instagram would be the suggestion from most of the reputed and experienced social media marketing companies in Kerala. The reason for this is the fact that Instagram has an active user base of around 1 billion amidst which exists an average of 200 million users who visit and follow at least 1 business profile in a day. What more confirmation do we need to affirm the truth that Instagram is indeed the perfects social media platform for you to engage the virtual presentation of your business!?

Now that we have agreed upon Instagram is the best platform for presenting your business, there are still some aspects on which we should have a clear-cut idea. You have to realize that the act of simply setting up an account on Instagram for your brand is not going to take your business anywhere. It takes the application of certain skills and vibrant thoughts for your personal brand to stand out from thousands of similar accounts.

Social media marketing company in Kochi

Therefore, here we present to you some tips on how you can build a successful personal brand on Instagram:

  • Adding a personal touch matters

If you are intending to grow your personal brand through Instagram, it is important to make sure that you make it feel personal. The trend of portraying professional expertise has already stepped back for the presentation of a personal touch on your account. A perfectly blended portrayal of your professional expertise and personal touch is the key factor that will aid to grow your personal brand through Instagram. Let people view and understand the struggles which you face behind the curtain of the limelight.

  • Be active and engage your audience

Most of the audience on social media platforms lookout for pages and brands that deal with them in a very engaging and alluring way. People would like it very much if they are pampered and engaged as these activities would make them feel that they are also a vital part of your brand. There are so many ways in which you can reflect your active online presence to your audiences such as by the act of constantly sharing stories and thoughts, replying to the comments immediately, queries being handled right away, etc. Engaging with your audience can include ways such as putting up polls, reposting the posts from your customers reviewing your product/service, going live in a regular manner, etc.

  • Hashtags, please!

All of us who own an Instagram account have at least once seen a hashtag. But the fact is that a majority of even the existing users are unaware of the importance and vitality these hashtags have. It is up to you and your creative potential to use the perfect hashtags that will decide the range of assistance hashtags can provide for the growth of the personal brand on Instagram. Make sure that only the best hashtags that symbolize your brand/service is being used to achieve the optimum results. Usage of hashtags would help you in two ways. Your already existing audience would come to see the relevant hashtags that you have used and might replicate the same when they review your brand, thus helping you achieve more audience. The next way in which they can help you to get more reach is by displaying your brand post in hashtag search results by worldwide users.

  • Being authentic counts

Authenticity is something that is respected by most of the audience. Therefore it is indeed a mandatory aspect for you to include as much authenticity as you can in your posts and contents. The style and cohesiveness of your brand are evaluated by your audience through the genuineness that you are able to present on your personal brand on Instagram. Let the actions of your post and its content be always congruent as imitations have always been neglected on social media platforms!

  • Build and nurture your virtual connections

There should not be any reluctance for you to follow other similar personas and brands! Following these accounts are insisted not only because they aid to increase the visibility of your profile/brand but also to nurture and maintain your contact with other like-minded people and brands. This action will for sure help you to improve your own brand also to and also to reinvent your profile in such a way that it reflects solid profiles that are professional too. This particular feature is promoted and encouraged by most of the popular digital marketing companies in Kerala as it has a history of bringing positive results in the process of building a personal brand on Instagram.

  • Tagging other similar brands that are popular

Happiness lies in both kindness and mutual help! You can never expect other brands or companies to support and promote your brand if you never help them. Don’t for at least once let the jealousy factor sink deep within you. Do frequently promote companies and brands, especially the ones with a large number of followers as this will surely help you immensely in getting more audience and thus increase your follower base via their pages and posts.

Now that you have acquired knowledge on how to build your personal brand on Instagram, we hope that it comes in handy to you! Instagram is, without any doubt, the best social media platform that you can make use of for the purpose of building a personal brand.  The informative posts that you can share on this platform related to your brand/service will surely help you achieve more audience and visibility than any other existing social media platforms. The wide opportunities provided by this online platform to showcase your brand and elevate your level of repute are very immense indeed. All it takes for you to be a popular brand on Instagram is to note and carefully apply the above-mentioned features appropriately. And therefore having signed in on Instagram is worth more than just the sharing of memes and celebrity gossips.

The process of conveying ideas and messages is always a two-way process. Share stories with the world and at the same time lend your ears for the world to build yourself a successful and burgeoning personal brand on Instagram. If you ensure the apt usage of these above-mentioned tips, you are already on your way to become “insta famous”!

 

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