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11Sep
SEO Company in Kochi

How to improve local SEO ranking on Google search?

To create better rankings for your website on search engines search engine optimization has become a necessity when it comes to digital marketing. If you want your brand to get a better reach, investing in SEO will always help.

But it is a fact that most people search online to look for local businesses. Like, most of us search on Google for example, “restaurants near me” or “mobile services nearby” etc. This is because everyone wants to find a good business but it should also be convenient or in other words within a certain region. This is why it is important to improve your local SEO ranking on Google search.

With our experts, we can improve the local SEO of your brand on Google search as we are the best SEO in Cochin, Kerala. This will help you attract customers locally and increase the reach of your brand throughout the community.

What is local SEO?

Improving the ranking of the web page of your brand on local searches on Google is what makes local SEO different from that of regular SEO. If your business provides its service to a particular region or geographical area local SEO can be of your benefit.

So if any customer searches for products or services related to what you provide along with your location in specific, with local SEO your website comes on top of the Google search results. With the coming of mobile phones, the internet, and GPS, local SEO has become extremely important for the successful growth of a lot of businesses across the world.

People will always search for services or businesses within their reach where they are comfortable. As local SEO helps to attract the maximum local audience it can be beneficial for your brand if you are the owner of a small-scale business

Do you want to improve the local SEO of your website? What are you waiting for? Contact us at TGI Technologies, the best digital marketing company in Kochi, Kerala.

Here are a few ways that can help your brand improve its local SEO:

  • Create a GMB Account

The first step of your local search engine optimization strategy is to create a Google My Business account. Claiming and optimizing your listing or in other words, your business profile is one of the few effective ways to improve your ranking.

For this, it is mandatory that you provide the essential details regarding your business as per requirements. The details you provide should be up to date. This includes the accurate and correct business name, address of your office or store, correct location, phone number for contact, and your website.

After your verification, you can also provide additional details like photos and pictures of your products or the office surroundings, the logo of your brand, working hours, and any other relevant information regarding the business you do.

Also posting regular content about your services and products to keep your audience updated is an important factor to optimize your Google My Business account.

  • Mobile friendly optimization of the website

We all prefer convenience in everything, which is why nowadays most people carry smart[phones instead of using their desktops. Mobile is the most common device used to find local businesses that function nearby.  So you have to make sure that your website is smartphone-friendly.

It is only obvious that almost everyone does their local searches that is to find businesses nearby only using their mobile phones.

Also, add a call option in your Google My Business profile as many customers can contact businesses through phone calls to make quick inquiries. If you do this, it will be more convenient for your customers and they will get exactly the information they need.

  • Get regular and positive reviews from your customers

It is a known fact that positive reviews help in increasing the reach of your business. If you want to check out a particular product or service for the first time, naturally you will ask someone else who has done the same before making your choice. This is why reviews are important.

Encouraging your customers to post their views and their experience with your company, especially positive ones. Also, reply to their reviews and thank them as they took the time to write a good one for you. This way your audience would trust you while making their choice. No one will be interested in a business with low reviews.

So it is important to collect plenty of reviews from your satisfied customers that can help you increase your reach and above all bring up your company reputation.

  • Create content that is based locally

Another strategy in local search engine optimization is posting regular and fresh content that the local audience can relate to. This is one way that can help to grab the attention of the audience within the community or locality.

Writing content on local events, stories, and others that your local audience might be interested in along with pictures and videos to enhance it.

If your business has multiple locations, create a local webpage for each location featuring content that is based exclusively on the local audience. This way you get ranked better for different branches.

  • Give more attention to keywords

Content creation and writing blogs for your website to get better ranks but keywords in these contents are much more important.

Especially when it comes to local customers, keywords are essential. Using locally relevant keywords is the strategy that is to be applied over here. Applying keywords including a particular location can also work.

People might search for a service in a particular location. For example “furniture shops in MG Road” so using such specific keywords that your local audience may use helps your brand get better reach.

  • A web page for each product

This is a useful strategy to create a unique web page for each product or service you provide. So if you provide multiple web pages not only for products but also the different locations where your company branches.

So these are some of the strategies to boost your local SEO on Google. Do contact us as we are the best SEO Company in Cochin, Kerala.
30Aug
Digital marketing company in Kerala

How to optimize your website for Voice Search and Video

The internet has changed a lot in the past decade. It is not solely about keyword search and a search engine coming up with results or the information you seek. There have been major developments and things are not as they used to be.

Now, we have more than just search engines to surf the internet. One of those things is voice assistants. You ask a question to it and it pulls up relevant results.

Cool, ain’t it? Straight out of a movie, it would seem. It can even read out what it thinks you are searching for. Really amazing. Who wouldn’t give it a try?

If not to look cool, people would still use it for convenience. Smartphones do have small screens after all. Typing could be hard for some people. So, voice search makes things easier for them.

In addition to this, videos are now a great part of the internet. Words, plain texts are now considered boring and people don’t make the effort to read a whole page filled with textual information. They would prefer watching videos that contain information they are seeking.

Videos are visually fulfilling and have the information people require. Voice search and video search have become things in it. For voice, there are voice assistants like Alexa. And, for videos alone, there is the internet giant, YouTube.

In this new age of internet browsing where you don’t even have to use your hands to get an answer, how are you going to optimize your website to remain significant?

SEO has always been an answer to optimization. But, this requires something more than the regular SEO.

Voice Search Optimization

  •  Keywords

Keywords have been a major aspect of internet browsing for a long time now. You have to type in keywords in a search engine (for example, Google). Then, it would pull up results that it considers relevant to the keywords used.

Keywords are a simple string of words. For them to be connected semantically was never an issue. But, with the advent of voice search, the use of keywords has changed.

Usually, while browsing, people use a minimum number of keywords that are essential to getting the results they seek. SEO is tailored according to the keyword input. And, a change in the way people use keywords demands a change in SEO.

People do not use keywords in a search engine the same way they would talk to other people. Long-tailed keywords were frowned upon in the past. But, it is what the future demands. People while using voice search, feel the need to use a conversational tone.

People are not quite accustomed to saying a few words that are loosely connected and getting a reply. While speaking, it does not matter to what, people tend to use a conversational tone. This renders the normal SEO useless.

Short keywords are what normally SEO specializes in. For voice search, your website must be optimized in accordance with long-tail keywords. Keywords in a conversational tone are longer than keywords used in search engines.

  • Search Pattern

It is also good to know the search pattern of people. Do people use voice search often? What do most people usually search for? You must be able to generalize whatever you can. This makes it easier for optimization.

People do use voice search often. There are a lot of people using voice search as people have indeed bought a whole lot of voice assistants. I doubt they’d be using it for anything else.

What do people usually search for when using voice search? It is most likely a local business. Whenever you hear a person using voice search, it usually ends in “near me”. Of course, that’s the case. People are always searching for restaurants near them, shops that sell a particular thing near them and ‘what not’ near them.

Making your business popular locally would be a great way to attract these kinds of people. Popularisation has to be online if they are to find you. They are using the internet to find you after all. How do you do this?

  • Google My Business

Google is most definitely the most used search engine. And, when they give you an opportunity to make yourself popular locally, take it.

I’m speaking of ‘Google My Business. Make a profile with them and keep it updated if required. This will help in your business popping up when people ask Google to find them a ‘whatever your business is’ near them. Pretty neat, right?

  •  Mobile optimization

Which do you think people sue more for voice searches – computers or smartphones? Smartphones, of course. I don’t think people would be carrying a computer with them, much less talk to it. Voice assistants like Cortana do exist, but, people use smartphones more than computers for voice search.

It is very important to optimize your website for mobile. You will be getting a lot of traffic to your website if your keywords are to pop up during a search. And, most of that traffic is going to be mobile users.

With voice search, there is another important thing that must be noted. Your ranking in the SERP (Search Engine Results Pages) does not matter. Long-tail keywords have a disadvantage in SERP rankings, but, voice search overlooks rankings and might pill up your website or keywords during a voice search.

The same is the case with Google snippets. When a user types in keywords pertaining to something that can be answered in a few sentences or words, Google will have a small window that provides just that using the keywords. This does not require you to be highly ranked in the SERP.

Only the keywords matter. And, voice search results are often going to be these snippets. So, make sure to use SEO accordingly for voice search.

Video Search Optimisation

You might already know the advantage videos can provide to your business. Videos significantly reduce bounce rates which in itself is amazing. But, it is only the tip of the iceberg. We are here to speak of optimization. So, the whole thing about video is elsewhere.

What matters the most in video optimization? How do you get ranked in video search? It is quite easy to get ranked in videos only SERP, but, for videos to pop up along with the main page is quite an ordeal, but not impossible.

The good name and popularity of the company have to do with the video ending up on the main SERP. This is not the case for the video only SERP. So, you might want to focus on that if you’re new to this video optimization.

  •  The platform

Where do you start if you want to get ranked higher in video search? Should you go with your own website or a platform? Most definitely a platform. When you search up something on Google, what comes up in the video search? More often than not, a YouTube video will be ranked the highest.

So, uploading your video on a platform and promoting it is a good way to go. YouTube and Vimeo are two sites that usually pop up in the video SERP.

Talking about the platform, make sure that you do not upload in two places and make it compete against each other for rankings. It’s the same video. Focus on one. You might want to look at platforms that are kind of closed off. We wouldn’t want our clients drifting off to other companies with the YouTube recommendations.

  •   Your Best Video

When your webpage has multiple videos, make sure that your best video is at the top. When searching using the same set of keywords, only one video per enterprise will usually show up in the video SERP. And, this will be the video at the top.

So, make sure that this video is your best-performing one. This is to boost views and draw in more potential clients.

  •  The Looks (Title, Description, and Thumbnail)

Looks matter, especially in Video SERP. Make sure that your video title conveys what you want and is what a client is looking for. The description also plays a role in optimization. It helps to add keywords.

The most important part of looks in a video is the thumbnail. The thumbnail has to capture the audience. Don’t let some random part of the video appear as the thumbnail. Make a custom one. It isn’t too hard to make a thumbnail.

Also, make sure that the thumbnail is in accordance with the contents of the video. People do not take kindly to click-baits. Clients should never feel cheated. It can affect your business adversely.

  •  Transcript

Subtitles… Subtitles are important not only in the entertainment industry. People appreciate subtitles on all kinds of videos. A video on Facebook or YouTube should be considered as something that requires a subtitle like a movie or a series.

People will definitely love this addition. Why? Subtitles make it easier, especially for non-natives, to get your point across.

More than client comfort, it is a way to add more keywords. Transcripts are basically textual forms of a video and they will be used when indexing and ranking videos according to the keyword. So, make sure you have made subtitles for the video that you wish to promote.

Voice and Video optimization are different from normal optimization. But, thankfully, the process is the same. Meaning, it is not entirely different from what we’ve been doing up until now. Care must be taken to optimize accordingly. That is all.

Looking for someone who can do the optimization regardless of what you want to promote? We at TGI Technologies, one of the best digital marketing companies in Kerala can do it for you. We can optimize your website for whichever medium you require. The best digital marketing company in Kochi is more than glad to help your business grow.

12Aug
Digital Marketing Company in Kerala

Role of Digital Marketing in a Post-Covid World (Post COVID marketing ideas)

COVID has made a huge impact on our lives (especially our social life). It has affected us so deeply that it has created a ‘new normal’ for us. And everyone is trying to adjust to this new normal which some may find easier to adapt to than others. Where does digital marketing stand in such a world?

With this new world, a leaf must be turned. Will it be for the better or for the worse? What are the expectations of and for the digital marketing industry? How has it fared through COVID?

People have changed due to this pandemic. Change is in the air. Change is, quite frankly, inevitable. You are forced to change in these changing times. And, digital marketing has held its ground all through the multiple waves of COVID.

With social distancing, restrictions on the normal way of life and such people have been deprived of their choice (which many consider freedom). In a situation like this, the digital world opened the world of (almost) limitless choices to the people. And, the switch was sudden.

People needed no persuasion as would have normally required. They readily switched to digital means of acquiring things. People crave freedom even if it is only an illusion. And, the choices that were now before them were unlike any other they had seen. This, they now understand as normal. They have switched (a majority of them).

Everything is truly at their fingertips and they feel a lot better than they used to. And, during such a time, digital marketing has thrived. Yes, it has seen a huge boost. Everything is now digital. People work from home, buy groceries from home.

People have developed a sense of trust towards the digital that they previously lacked, which has proved immensely beneficial to digital marketing. And, to compete with digital rivals, businesses have spent more on digital marketing the past year than ever before, and results have exceeded expectations. Digital marketing is now inevitable for businesses. Without digital marketing, a digital business would perish.

What about the traditional means?

They are things of the past in this new world. Their time is done. You should really think about a digital marketing agency and the things it can do for your business.

People have invested more in the digital marketing field and this investment has steadily increased through the consecutive waves of the pandemic raging throughout the world. This can only mean one thing. Digital marketing is very effective in such a time. Or, in a time such as this, people wouldn’t be spending so much on it when they are too concerned about saving up and hoarding.

People expect to be treated better in this changing world. Their vastness of choice makes them King. They could abandon your business and go for another. The choice is as limitless as raindrops and people would have you understand that. As things stand, you must personalize the experience of the customers.

This is done through collecting data and such data is used to personalize websites and apps. You wouldn’t treat a new customer the way you would treat a long-term loyal customer. Their needs and expectations are different. This is why their experience matters. Turning a lead into a customer and keeping the existing ones has never been so easy before (or hard). You make it, you shape it. It all depends on the strings you pull.

You must know your customers and digital marketing tools are a key to this and you want all the data and information of your customers sorted and tailor their experience according to the information. We should make sure that a customer is not confused with another. Like freedom, people consider their identity as something very valuable. And, it would be bad if you messed up. Also, things like these must be done with care. They shouldn’t feel you’re prying into unwanted places.

Why do people care about privacy so much when they know very little about it?

You must play your cards right and use digital marketing to the full extent without overdoing it. And, staying in touch is one thing that has been made very easy through this digital medium. You can stay connected to your customers and gain their loyalty through your constant efforts to please them. You must keep in touch so that your customers keep coming back to you.

All is well with digital marketing during this COVID situation. What about after? What when all this is over? People are itching to go out… to see other people and interact with them. Won’t this affect the digital world and market adversely?  Will not all this be a waste then?

Of course not. People are too lazy to go back to their old lifestyle especially when things have been made so much simpler for them by the digital world. It will be hard to go back to the way things were. Even if things go back to the way it was, what of it? If you have earned for yourself a name during this time, that is going to last and you cannot deny the things that it will bring.

Digital marketing has thrived through (and on) COVID and it will continue to thrive after COVID. COVID has been a catalyst to where things would have been in the future. The future is now. It is close at hand, thanks to the pandemic. Digital marketing will stay relevant and it is not going to fade into the shadows without a bang. So, don’t worry about it. Digital marketing is here to stay…until another leaf must be turned.

We at TGI Technologies, one of the best digital marketing companies in Kochi, Kerala can help you make your business thrive in a COVID-ridden and post-COVID world.

12Jul
SEO Company in Kochi

Wish to increase your business? Here is how SEO can help!

Most of the clients who are new to the world of digital marketing would be having so many queries regarding how to increase their business via this medium.

There are so many divisions within that of digital marketing of which SEO optimization can be considered one of the most important factors.

Search Engine Optimization?

SEO stands for Search Engine Optimization, which is the practice of accelerating the probability of your content to be discovered on top of the search engine’s organic ‘search results’ i.e., to improve your website’s ranking in search engines. A properly optimized website helps to attract more customers and increase website traffic which in turn gives a better ranking of your websites on search engines. Thus, search engine optimization is extremely essential in digital marketing. As one of the top SEO companies in Kochi, we would like to introduce to you, the new trend of SEO marketing.

How does SEO affect a website’s reach?

It is the main aim of search engines to display the best and most relevant search results to their users. There are innumerable websites present in the digital arena and yours is just ONE among them. On top of this situation, there exists another crisis fact- 80% of people are not at all interested to look beyond the first few pages of search results. In such a field, competition is really high. So having your website displayed in the first few pages of search engines surely helps to increase your reach compared to your competitors.

As you can see, it is indeed very hard to survive this competitive spirit of the digital world. But with the right inputs of marketing strategies, your website is sure to reach great heights! Reach out to us, as an SEO company in Kerala, we can help you with various strategies to increase your website ranking.

Applying SEO strategies to your website helps you to increase your visibility!

SEO can help your content to get in front of the right people by optimizing your post by including relevant phrases and keywords. With the apt uses of keywords, the search engines would choose your website to get ranked higher.

Here is how you could increase lead generation using SEO:

  • A responsive site for a sleek look on any device:

Make sure that your web design is responsive and renders well in devices of all varieties. Smartphones are preferred over desktops as they are handier so people nowadays are more inclined to search while they are in ‘move’, not only on desktops but on other devices too.

  • Most often used keywords should be identified for content optimization:

Keywords and phrases that contain more probability to be included in the queries and questions posted in search engines should be identified. Make sure that these keywords are used in one or another place on your website’s content.

  • Fresh contents posted consistently helps you to get better results:

It has been widely seen that the websites that post authentic content consistently are more viewed on the top of the search engine results! Hence, the more you will be posting, the more ranking you will be getting. So staying up to date with your content is necessary. Keep track of the ongoing trends to improve the quality of your content as most people tend to follow trends especially the ones that are prominent on social media. In this way, you will know what attracts which customer.

Make sure that the content you post is long and descriptive. Longer content helps to convey more information and customers always like to gain detailed information on what they are looking for. Brief and incomplete content tend to be less informative so it is important that your content must provide the right amount of information that your customers would find helpful. Also, ensure that the language used in your content is simple enough for everyone to understand, complicated or intricate content might not help customers. Sharing your content is as important as its quality, so it is necessary to make your content linkable.

At the same time, posting duplicate or plagiarized content can cause your website’s ranking to get pulled down. Make sure that your content is fresh and 100% original. So be VERY careful with the authenticity of the content that you post on your website.

  • Your website’s speed matters:

It is the main aim of the search engines to provide the users with the best authentic data that they will get in the fastest time. Hence the speed of your webpage also matters.

Most people get annoyed if the website speed is low. So, they would prefer other websites over yours if you can’t provide enough speed for your website. Therefore, the speed of your website is really important for search engine optimization.

Search engines would only route and point out their users to an optimized site. Hence, either optimize your webpage to be faster than others or let the other fast pages take up the position on search engine results.

  • Being active on social media platforms matters:

Almost everyone today is a part of one social media platform or the other so being active on social media can help you reach a wider audience. With the help of social media, you can keep your customers updated with your upcoming products so that they don’t lose interest. So being regular and active on social media actually matters in increasing the visibility of your website.

Optimizing your social media profiles increases your chances of visibility as the search engines tend to index your social media content. Hence, the more activities you could be on these social media platforms, the more likely it is that your website appears on the search engine results.

  • Off-page optimization

This refers to the measures you can take outside of your website for its promotion. Backlinks are the most important factors regarding off-page optimization. If a website has many high-value backlinks it is likely to get a better ranking on search engines than those with fewer backlinks. So in order to increase the ranking of your website you have to make sure to provide quality backlinks.

You can also make use of other off-page optimization strategies like celebrity marketing, guest blogging, content marketing, brand mentions, etc. As a prominent SEO Company in Kerala, we can help you with these strategies in order to increase the ranking of your company’s brand.

  • On-Page optimization

These refer to some of the factors that you can control on your web page itself. It includes high-quality content as mentioned earlier, optimizing headlines and headers, titles and meta descriptions, URL optimization, etc.

  • SEM

SEM stands for Search Engine Marketing. If you want to elevate your brand awareness to the next level, grow your business rates through online marketing and also keep up with the current competition in digital marketing, here’s how SEM can help you. It is one of the most effective strategies used in digital marketing.

The main and most important aim of Search Engine Marketing is paid to advertise. Advertising includes online advertising especially on Google Ads or Bing Ads and paid search which includes  Pay Per Click(PPC) or Cost Per Click(CPC). Using these advertising strategies while keeping in mind your target audience will definitely help to promote your brand and sustain your competition in the business.

Reach out to us as we are a leading digital marketing company in Kerala and can make sure that your brand stands out!

  • Be open to reviews and comments

Your target audience would find your brand accountable if your existing customers leave their reviews on their experience with your company. Positive feedback can surely help to increase your leads. Most people rely on customer reviews to make their choice and with the existing competition, positive feedback can help put your brand on top.  Hence, it is a must to support and urge customers to leave their reviews on your website.

Since everyone makes use of technology these days digital marketing has become a necessity and SEO is the soul of digital marketing. Now that you know a few factors of SEO utilization, we hope that it helps your website to get better! Make sure to evaluate and mandatory note the results after each SEO change that you have made. If it helps, you might apply it to your whole website and if not, remove it. We at TGI technologies, the best digital marketing agency in Kerala, happily look forward to helping you with any queries or doubts!

25Jun
Digital Marketing Company In Kerala

Top Best Digital Marketing Company in Kerala in 2021

Want your business to go big?

Can’t seem to find the right option? Well, you always got TGI, the best digital marketing company in Kerala. What better way to promote your goodies in these times than the internet? When people choose online sellers over their offline counterparts, we at TGI will give you the edge that you need to be where you need to be.

What have we got that other companies don’t that will give you such an advantage?

A good team and goodwill to help you and see things through. We will guide you every step of the way. We’ve been doing this since 2016. We are more than happy to help people. Everyone deserves a boost in today’s competitive world. You’re no exception.

What is this digital marketing?

It is a broad term that generally refers to something that expands the reach of your business digitally by using certain tools. These tools generate more leads and improve your conversion rates and reduce bounce rates.

Join hands with us, and we will expand the reach of your product to more potential clients. Sounds good? This is a promise. How exactly are we going to do that? Well, we’ve got a few things to get the work done. I’ll elaborate on a few of them.

  •  Search Engine Optimisation

First, SEO. You couldn’t have missed this SEO thing. You would’ve probably heard it a lot. It’s because it’s very important to marketing anything at all online. Everything has to be optimized and tailored online to reach your target. Whatever is not optimized gets lost in the vast array of things that are targeting the same audience. We at TGI, the best digital marketing company in Kochi (and, that’s for a reason), will make things easy for you. Give us the specifics and we will tailor the product accordingly so that it reaches your ‘potential’ clients.

This is also what gets you on the front page of the SERP (Search Engine Results Pages). That is a big deal. To be on the front page of the SERP would mean that your product is reliable and this will definitely attract more potential leads.

  • Web Development

Your web content’s reach also depends on the way it is presented before the audience. Fear not, for we have this covered too. Our web development team will take all the work from your hands and give you an amazing website. A clean user interface and ease of navigation are important for any website to appeal to any audience. We will make sure that your website looks fantastic and will hold your target’s attention while also making it easy on them. Not too bland and not too overwhelming.

We also take into consideration the functionality of our service. It won’t be just pretty. It will work smoothly. Your website’s speed and security will not be compromised. We’ll even pick a web host for you so that your website is up and running at all times.

  •  Social Media Optimisation

Also, we’ll take care of your social media marketing needs. People use ad-blockers a lot. Most social media platforms don’t support such third-party stuff. So, it’s only reasonable that you try to market your content through such platforms. We know your concerns. Your concerns are ours too. There might be others using the same strategy. But, with us, you’ll be one step ahead of the competition. We will optimize your product as we would on search engines. You can rest, assured that you’re in good hands.

Almost every person we know spends a considerable amount of time each day on these social media platforms. This is the perfect place to attract potential customers and keep in touch with your existing customers. In fact, most people come to know about products or services through social media platforms when compared to any other platform. There’s no better place to grow your customer base than a social media platform. Why not use this to your advantage?

  • Video Creation and Marketing

What about the ad itself? Well, video advertisements are catching eyes these days. Lucky you. We happen to have an amazing team that can cater to your needs. Our videos will get you more clients in no time at all. Video marketing is relatively less used but, it gives you amazing results. It is worth your while to invest in this seemingly underused sector. Utilize the best methods at your disposal to grow your business.

  • Content Marketing

Next is content marketing. Your website might look good, but what about the written content displayed? Does it grip your audience’s attention? Websites heavily rely on content that must get through to clients. We at TGI have just what you need. If we can do everything else perfectly, can we not do this? Of course, we can. We will make sure that your website is exactly what you have in mind. Our words will convey your thoughts to your clients.

  • Graphic Design

Your website can’t be all amazing interface and awesome text. What about the other elements? Our graphics and design team will make sure that your website doesn’t look blank with just the raw information provided. Visual elements are as important as textual matter. Our excellent team of designers will make sure your website looks visually aesthetic, holding your client’s gaze for more than a few seconds. They will be sure to stick around and find something they love.

To put it all together,

We at TGI Technologies, the best digital marketing company in Kerala, will help your product get more audience attention by tailoring it according to the needs of your would-be clients. Search engine and social media optimization will get your products more interested clients in no time. In addition to that, we also help with making advertisements and marketing the same. Your website will also be taken care of by us. It won’t just look pretty. It will be smooth and fast as well. An aesthetically pleasing visual element with uncompromising functionality.

21May
SEO Company in Kerala

How to measure organic search visibility for SEO

Are you looking for a hike in your company’s reach?

Then it’s time to give a check on your organic search visibility for SEO. The search visibility score is the percentage of clicks your content is expected to have on the basis of your organic ranking position and through analyzing your keywords. You can take a glance at your search visibility and analyze how well your site is performing in the organic search results.

How are search engines ranked?

In the ranking section, you can find your search visibility on different days and how this varies on different platforms. At the top of each tab of your campaign rankings, you can find your search visibility. You can choose your area of focus for example if you are looking for an engine tab particularly it would show you a search visibility score based on the engines you are tracking. Similarly, if you take the competition tab it would show you search visibility of your page v/s your competitor’s page.

As a leading SEO marketing company in Kochi, we can now take a look at how you can calculate your search visibility.

  • Considering all your rankings for your keywords in function.
  • Taking estimated click-through rates for your content based on your Google rankings.
  • Add all of these CTRs and divide them by the number of keywords you use in the campaign. This would give you metrics ranging from 0- 100 percent when calculated to 2 decimal points.

Search visibility of 0 percent would mean that your pages do not have any position in the first fifty rankings of the search engine result page. Meanwhile, the other extreme of 100 percent would mean that you own all the ranking positions for your keywords. This is very rare to occur and usually, you would obtain a score above 30. On obtaining this score you can use it to track your search engine visibility as a whole, to compare your visibility to that of your competitors, and to compare your visibility in different platforms and search engines.

If you suddenly notice a change in your visibility rankings it is important to realize the factors that have caused this fluctuation.

The first reason for this can be the addition of new keywords and the removal of old ones from your campaign. This is because when the data set you used to check your visibility changes the search visibility result will also automatically change. When you remove a highly ranked keyword your visibility ranking would go down and if you add a much-valued keyword there would be a hike in your visibility. You can check within your ranking section and find out what has caused the change.

The second reason could be a change in rankings for the keywords you have employed. You could check this too in the ranking section where you can find how many of your keywords are in the ranking. You can also figure out which keywords have dropped from relevance.

The third reason might be addition, removal, or a change in your tracked search engines.  This would lead to a change in your search visibility because your site would have different rankings on different platforms you choose to track.

The fourth reason could be algorithm changes as Google often makes changes to their ranking algorithms. Eventually, these changes would affect your ranking and search visibility. You can check this within your campaign in the ranking section of your search visibility graph. If there is any change an algorithm update would be noted there.

Another reason could be migration to a new domain. If there has been any change in your domain from domain HTTP to HTTPS your overall ranking might be affected. You could check whether there has been a change in your domain by consulting your web developer or hosting provider.

Now if you are looking for better search visibility here we, one of the top SEO company in Kerala provide you a few tips to follow.

  • Target Long-Tail Keywords

One of the mistakes that many commit are of choosing keywords that have got many searches without thinking about its competitive aspect. Go for a keyword that is not competitive. Long-tail keywords are best for this as they have very limited competition in Search engine result pages.

  • Check your website’s mobile-friendliness

Google usually avoids sites that are not mobile-friendly these days. So check with Search Console to see if your website has any technical glitches when viewed on mobile phones

  • Improve your Title and Description Tag

Organic click-through rates are one of the key factors in determining your ranking. How can you get more people to click your result? The answer is simple. Just make your titles attractive, compelling them to click and see what it has to provide. Similarly, your meta description should be informative to sell your content.

  • Backlinks from prominent sites

If you are looking for better search engine visibility trying backlinks is a must. You should always try getting backlinks from your niche for a far better reach.

  • Content Dwell Time

Google would rank a page higher than the other based on many factors. One of them is how much time a person spends on your page or dwell time. If someone clicks on your page and press the back button within a few seconds it would imply that your page is not providing them the information they are looking for. This would drag you down in ranking. On the other hand, if a person spends so many minutes on your page it means your content is worth reading. So look for tips that would increase dwell time like an enthralling content title, infographics, cite the author, and last updated date.

  • Try to push second-ranking pages to first

Studies suggest that people always go for first ranking pages and ignores the second naturally. It might be a silly mistake that is pushing down your content to second-ranking. Figuring out where you are lagging behind might help you reach first. You could try improving your content’s search intent, add more content so that your blog is much more informative, also add screenshots, charts, videos to make your content more interactive.

Don’t wait any longer and lag behind! Contact us, a leading digital marketing company in Kerala, and boost up your search visibility for SEO.

 

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