SEO Company in Kerala Archives - Page 4 of 6 - digital marketing company in kerala

28Apr

GOOGLE TESTING ON TWO NEW FEATURED SNIPPETS: ‘FROM THE WEB’ AND ‘OTHER SITES SAY’

Google is testing two new types of Featured Snippets. Both these snippets will show the users short answers to their search query from one or more sources not just a single source, unlike most snippets. Featured snippets are highlighted pieces of text that come up at the top of a Google search results page at Position 0.

As one of the best digital marketing and SEO company in Kerala, here is an article explaining more about featured snippets and the Google tests on two new featured snippets ‘From The Web’ and ‘Other Sites Say’.

Featured snippets provide users with quick answers to their search queries. They are more likely to appear when users enter informational search queries. They are displayed above organic search results, only showing the relevant section of a website as a list, table, or text, accompanied by an image or video. The featured snippet box is more predominately placed than the search results thus allowing showcased websites to expect higher click rates and increased traffic. Snippets contain relevant information from a website that matches the user’s search query.

A featured snippet consists of a number of content elements from the landing page, ranked as follows:

Text snippet
List snippet
Table snippet
Video snippet

Featured snippets usually contain an image, though the image may not come from the same source as the content selection. Sometimes, they may display video content. Google also displays the title and URL of the website in the snippet, thus providing users with more knowledge about the source domain. With the snippet being placed in Position 0, the corresponding URL of the website experiences an increase in organic traffic.

‘From The Web’ and ‘Other Sites Say’ are the two new additions to Google’s featured snippets.

From The Web- Usually in normal cases, snippets contain content and link only to a certain website. But, in this case, the featured snippet features to text and a link from one website. Google also shows brief excerpts from two or three websites linking each source separately as well as including the site’s favicon.
Other Sites Say- In this second variation, Google groups at least three different sites similar to the From The Web snippet under the heading ‘Other Sites Say’.

Optimizing for featured snippets will help in increasing website visibility in the corresponding search results. Though users may receive answers to simple search queries through the featured snippets, for more complex information, the snippet provides only an excerpt, list, or table pertaining to the information so the users have to click on the website to see all the information.

In conclusion, owning a featured snippet can be beneficial, as it helps increase CTR, adds credibility to your website, and improves brand awareness. If a website is already ranked in featured snippets, it can face a drop in traffic. On the other hand, if you do not have a space on the featured snippet, it provides an opportunity for you to optimize your site and drive traffic towards your site.

18Apr

WordPress All in One SEO Integrates Microsoft Clarity

The All in One SEO for WordPress is the original WordPress SEO plugin that started in 2007. Over three million smart website owners use AISEO to properly set up their WordPress SEO so that their website can gain higher ranks in search engines.

The AISEO is the most comprehensive WordPress SEO plugin and marketing toolkit that can be used to improve a website’s SEO rankings and uncover new SEO growth opportunities within minutes. AISEO’S WordPress SEO plugin features are highly optimized for Google and other popular search engine algorithms because they follow the most up-to-date SEO standards and practices.

The AISEO plugin integrates Microsoft Clarity Behavior Analytics which gives publishers insights for improving conversions and diagnosing site issues.

The benefits of the AISEO plugin are given below:

Understanding user intent
Optimizing content and web designs
Reducing bounce rates
Improving conversion rates
Optimizing your user experience

The AIO SEO plugin is considered one of the best WordPress plugins because of its unique features. They are given below:

TruSEO On-Page Analysis
Rich Snippets Schema
Local SEO
Smart XML Sitemaps
Video SEO sitemaps
Social Media Integration
Link Assistant
WooCommerce SEO
SEO Audit Checklist
Redirection Manager
Google News Sitemaps
Robots.txt editor

As an SEO and software development and digital marketing company based in Kochi, Kerala here is some information based on the AIO SEO plugin and the advantages that accompany it when integrated with the analytics program Microsoft Clarity.

ABOUT MICROSOFT CLARITY

Clarity is an analytics program that focuses on user behavior. Data visualization is the most important feature of Microsoft Clarity. Its top features include- heat maps, session recordings, and insights. Clarity’s behavior analytics offer insights into the actions users take on a particular site. It finds bugs, tests ideas, and is capable of tracking success with the help of heatmaps, session recordings, and ML-based insights.

Heat Maps: These show how users engage with web pages, what they click, and how far they scroll on a page.
Session Recordings: This shows how site visitors click and navigate through the site and the points where you may lose them. It also helps to identify friction points that can be fixed to improve user experience.
Insights: These are reports that show problems with how the users interact with the site.

AIO SEO also provides the SEO toolkit required to implement these insights. This plugin helps you to optimize your site for search engines and users on all the major fronts of SEO- on-page SEO, off-page SEO, and technical SEO.

Clarity helps publishers fix problems like page abandonment and identify reasons behind users’ frustration with a site or inability in performing the desired action. This information helps in creating a better user experience, performance improvement, and a significant boost in sales conversion.

INTEGRATION OF CLARITY WITH AIOSEO

Clarity and AISEO are integrated in a modular manner. It also means that Clarity isn’t activated by default. This integration makes the use of Clarity easier because it eliminates the need for publishers to toggle between websites to activate it. The activation happens smoothly on the website itself. Another advantage is having Clarity on the website admin interface which avoids skipping between Clarity and the optimizing website.

HOW TO ACTIVATE CLARITY ON AIOSEO

Go to General Settings
Choose Webmaster Tools Verification
Click on Microsoft Clarity
Fill in your details
Copy and paste required Clarity tracking code
Save

USING MICROSOFT CLARITY

Microsoft makes it easier to see which pages of your site are more popular. There are other useful insights, for instance, the percentage of sessions that have ‘dead clicks’ (clicks that don’t go anywhere). The dashboard also provides the number of ‘quick backs’, which occur>? When users leave a page quickly and then come back to it. It also tracks excessive scrolling, rage clicks that occur due to rapid clicks or taps in the same area by a user, recordings of user sessions that provide information on a user’s device, operating system, and country, and the number of pages visited by a user, duration and time of their session and the number of clicks made by them.

Close attention to these metrics can help in making a site more user-friendly. Heatmaps help you in recognizing popular sections on your site based on the clicks made by a specific user. Recordings let you see where a user clicks on your site. Microsoft Clarity also plans to show scrolling on heat maps in the future.

CONCLUSION

Microsoft Clarity is a new analytics tool that offers interesting features such as free heatmaps and session recording. Microsoft Clarity is useful for users that are unable to afford premium solutions such as Hot Jar or Crazy Egg. The use of heat maps and session recording will be useful in optimizing your website or online store experience to improve user experience and boost sales.

17Mar

Google Page Experience Update For Desktop Done Rolling Out How Should We Prepare?

Developed on June 16th, 2021, Google’s broad core algorithm update called ‘The Page Experience Update’ is intended to bring a better experience to users by prioritizing pages that offer a better quality page performance such as faster loading time and stable pages. With the 2021 Page Experience update, three new metrics are introduced to measure both speed and overall page experience. These new metrics are called Core Web Vitals. The three Core Web Vitals are:

Largest Contentful Paint (LCP) – It measures the time taken for a large block of visual content on a page to load.
First Input Delay (FID) – This measures how fast it takes for a page to become responsive.
Cumulative Layout Shift (CLS) – These measures page stability. The cumulative layout shift is the overall shift in a page’s layout as it loads.

IMPACT OF PAGE EXPERIENCE UPDATE ON SEO

Since Core Web Vitals becomes a lightweight ranking factor, there is an incentive to optimize your website from an SEO standpoint. If your site performance isn’t up-to-speed, users might most probably navigate elsewhere. Even though improving page experience should be about improving the overall quality of your page, it doesn’t mean you have to give up on quality content creation efforts or other UX practices in the process. The reason why Google emphasizes the importance of Page Experience is that most sites need to improve. When more people try to bring up their page speed, users will see an improvement in their web surfing experience. In addition to this, search engine result pages (SERPs) will be more competitive in terms of site performance.

HOW TO PREPARE FOR GOOGLE PAGE EXPERIENCE UPDATE

As one of the best digital marketing and SEO companies based in Kerala, here are a few tips on how to prepare for a Google page experience update so that you can focus on and improve user experience.

Increase Site Speed

Increasing site speed is one of the most obvious places to start. An increase in load time also leads to an increase in bounce rate. Site speed is crucial to providing an excellent user experience. The easiest tool to optimize this problem is offered by Google itself. This tool is known as Google’s PageSpeed Insights. All you have to do is enter your domain URL. It will then score your site on a scale from 0 to 100 with 0-49 being poor, 50-89 requiring improvement, and 90-100 being ideal. It also breaks down your Core Web Vital scores and recommends suitable optimizations to improve these scores.

Other clear ways to increase site speed can be to-

Compress large images
Reduce redirects
Fixing 404 errors and
Updating your web server

Fixing Page Structure and Design Issues

Using heatmaps will help determine usability issues. They display where the user navigates to, places they get stuck at, or pages where they bounce off. Heatmaps provide valuable insight into page design and structure. If your site has poor design or structure, you’ll be able to notice it easily while analyzing the heatmap of your server. For a website to be attractive and boost conversion rates, user experience is a key factor. For that very reason, if a customer cannot navigate through a website with ease due to its poor structure and design, its sales are probably going to drop.

Analyzing and Improving Bounce Rate

Bounce rate is a clear sign of a bad user experience. If someone clicks your site and bounces immediately, it’s a sign for Google that the user is not receiving what it wants from that particular page. As a result, this will lead to a lower site rank for that specific search query. The majority of web bounce rates fall between 26 to 70 percent.

Bounce rates can be decreased by-

Limiting pop-ups that block your content
Make your site and content readable by using bullets, headers, short sentences, paragraphs, etc.
Limiting external links and prioritizing internal links.
Using CTAs wisely.
Increasing a user’s time on the page by means of videos and infographics.
Considering takeover CTAs and strategic pop-ups that arise when a user is about to leave a page.

Making a site mobile-friendly

Not having a mobile responsive site can be the reason for having a low score. A responsive site is a site where the page loads according to the size device screen. This is considered to be the best way to ensure a mobile-friendly experience. This way you can create a consistent experience for every user, no matter the platform.

Here are some tips to increase mobile-friendliness for your page-

Using variable fonts since not all fonts seen on a desktop appear on mobile devices.
Scrollable sites
Prioritizing white spaces.
Making buttons big enough for mobile devices.
Not hiding your site’s search bar.

Improving Site Security

A part of the page experience update focuses on on-site security and browsing safety. It is important for you to ensure that your site provides a secure HTTPS connection. Once your site is secure, check your page for malware. Enlist an expert to fix your site if it has malware. There are free online tools such as Google Safe Browsing, Web Inspector, and ScanTitan that can help make this process easier. These tools offer services that are capable of fixing problems that you may face.

Offer Compelling Content

Focus on content. It is one of the best things you can do to prepare for the Google Page Experience Update. It’s also the best way to ensure that your users are enjoying the page experience as expected. Even with the Page Experience update, quality content is the leading factor in page ranking. By providing content helpful for your users, you can enjoy a superior user experience.

Here are some ways to deliver useful and quality content:

Write about the right things with proper research.
Define your audience.
Create better content than others.
Update your content regularly.

Even though there’s a lot to consider ahead of the Page Experience update, working towards these tips will ensure your site stays on top when the next update hits. Do not forget that content is crucial and that all that matters, in the end, is that you’re capable of providing a quality, superior and helpful user experience for your users.

31Jan

Top Digital Marketing Trends to watch out in 2022

It’s 2022 and the digital world is wrapping itself around us…literally. At least the Metaverse which is upon us is doing that. ‘Digital’ is now inseparable from our daily lives. So, the ‘digital’ is absolutely indispensable for marketing at present. It seems like something new pops up every night.

You must have recently come across NFTs (Non-Fungible Tokens). Goes to show how much a grasp the digital world has on marketing. It leads us to our first trend that you can expect to see sometime in 2022.

Cryptocurrencies

This has raised quite the commotion last year. We’ve seen how volatile these are. Yet, they are amazing and could be the future of digital marketing. You will know how twitter had its ups and downs with cryptocurrencies (if you know what I’m talking about). Companies might start accepting payments in the form of cryptocurrencies that are stable and which they find reliable to invest in. That is one huge leap that can be expected this year.

This will reshape the whole world of digital marketing. If it is to happen, it will open many doors in the marketing sector.

Artificial Intelligence

Many big shots in the digital world have been working tirelessly on Artificial Intelligence the past years that saw the pandemic tear through our lives. As the digital world moves forward, so will the marketing world if it is to keep up with the new customer likes and preferences.

Marketers have begun to optimize their pages and products for Artificial Intelligence to make it accessible to a wider spectrum of customers. The digital natives will move onto AI even in it’s testing stage if given the chance. And, marketers must be one step ahead. Be there when they make the shit or before; not after.

Artificial intelligence can also be used to aid marketers in the form of automation and such. You can find more about Artificial intelligence and its impact on the marketing field here.

Voice Search

This comes under Artificial Intelligence but, I think it deserves a special place. With devices like Echo, Alexa and such, people use their voice to navigate the web and find the right products and even buy them. With this in mind, make sure you are optimized for the world that moves according to each command a customer utters.

Smartphones

With compact devices being talked about, you can’t leave out Smartphones. What’s so new about them? It’s not the smartphones that are new. They’ve been around and have not been given the importance they received until recent years. They are useful, no doubt. But, they are- mini computers. We often forget that.

Thankfully, this mindset is changing and smartphones are being put first. Webpages are getting increasingly optimized for these small devices. We can continue to see the smartphone grow in importance the coming year. With beasts of smartphones with hardware that surprises you getting released, this is only to be expected.

Influencers

‘Internet influencer’ has almost become a job title. But, you can leverage influencers for your company’s benefit. Influencers have the influenced. They’re popularly called followers. Influencers who like a company can become brand ambassadors…sort of. These followers of an influencer trust their icon. If you can get an influencer to promote your product, you have all these followers converted into potential leads.

It’s like merging two fan bases. I mean merging the customer base of two companies. This is a great way to reach more people and get more customers. There’s an added bonus if you form a bond with a particular influencer and get him to constantly root for your products. Now, that is going to make you more reputable and make you seem trustworthy. Over time you become reputed enough for people to turn to your products without any kind of advertisement.

Customer takes priority

Customers have always been King. In the digital world you will see that you do not try to convert everyone you see into potential leads. You find what the customer needs and play the tune. You do your job perfectly and the customer will attract more customers. The customer is a magnet for other customer. His connections and his connection’s connections will all find their way to you if you take one person’s requirements into consideration.

New ways of targeting

Be it through Artificial Intelligence or research or other statistics, we are going to see a whole lot of versatility in targeting customers. The marketing world is getting really innovative. Thanks to the pandemic, the monotonous flow has been stopped and there is a brainstorming of ideas everywhere.

Video Marketing Uprise

Video Marketing

People are very easily bored of things. They can just as easily be entertained. Just change the stationary words into moving words. What I mean is, instead of plain text conveying your thoughts to your customers, let videos do the work. Videos hold the attention of a customer much longer and are more entertaining. That the main reason of why YouTube has gained a massive popularity recently.

With the digital market getting increasingly competitive, we are bound to see new promotional videos every month if not every week.

A blend of social and marketing

When stuck at home, people try different ways to connect with friends and family. Most of them do it through messaging platforms. There lies an opportunity for messaging apps to collaborate with various digital marketers who wish to promote and sell their wares through the messaging medium.

When both parties see benefits, it’s a decided deal.

For the latest news in the digital world, keep a close watch on our page. We at TGI technologies, one of the best digital marketing company in Cochin, Kerala, are devoted to bringing you the latest and most useful information on the digital marketing world. We feel it is our responsibility as one of the best digital marketing agencies in Kerala.

04Jan

What is AI SEO and how it will help you to increase your website traffic?

Artificial intelligence is the next step to automating a lot of things and it is being put into practice with each progressive step. There is much to be expected as it is still being developed. Even though in development, it still helps with a lot of things and has proved itself useful for a variety of things.

The digital world is ever expanding and AI has an important role in this world. AI also holds an important role in Digital Marketing. SEO has been mostly manual up until recently. What if SEO becomes guided by artificial intelligence?

Things are going to improve for digital marketing firms looking to stay at the top. Artificial intelligence is growing (literally). It grows like a biological being. You input data and it remembers the data, thus growing itself.

Content Writing

This is what you must be most familiar with. Certain typing softwares or web tools help you complete sentences. This has been around for a while. They are pretty simple and help a tiny bit in maybe sending e-mails.

They have been a long shot from doing any actual content writing. But, that is slowly changing. Artificial Intelligence can now learn your writing style and suggest completions for your sentence. Now, it can even auto-generate content if you command it to write about a specific thing provided you give keywords related to the same.

Now, that’s somewhat promising. Even though it cannot replace content writers, it can make the content more keyword-focused if that is your goal.

Keyword based titles and ranking

Keywords are the base of ranking in the SERP currently. This does not mean keyword spam every two sentences. Thing is, Artificial Intelligence can help you rank better by using keywords and titles. How?

There are a lot of keywords to reach a particular webpage. What I mean is you have a page about something and there is already intense competition to be at the top based on one keyword. All you have to do is change the keyword. A keyword that means the exact same and one that is likely to be searched by people.

And, boom, you’re now facing comparatively less competition without compromising traffic to your page. AI suggestions can be great. They can even make a title for content that helps boost your ranking in SERP (Search Engine Results Page).

Gets you featured

Artificial intelligence is simple and concise. So, it can make simple and concise things that have a good chance to make into the featured snippets section or the related questions section of the Results page. That is a huge flex: making it into the snippets.

AI gets work off your hands and gets things done. It just needs some monitoring so that the language and presentation is filled with energy, zest and emotion. AI is the way if you want to stay on top of the game.

What to write?

With Artificial Intelligence on your side, you won’t be asking this question anymore. It will give you suggestion on what to write. Imagine that. It will keep track of your area of business and suggest trending topics that you might want to cover. And, not just trending things, it will suggest anything that it thinks will be useful in growing your firm.

You can, thus, have all the important topics covered without wondering what to cover on your website. Artificial Intelligence has got you covered.

If it thinks you’ve missed something important, it will let you know so that you can do something about it as soon as you can. You should have answers to any question that a client could possibly have. And, AI makes sure that you have all the answers in your pocket.

Record Keeper

It keeps track of all your pages and gives you a summary of which has performed better and it may provide suggestions and insights as to why it performed better and what to do to maintain a good traffic.

This will help you in the long run. You will be able to know what to market and how to market and this surely is something that you will want if there is tight competition for your business. Even a slight advantage will give you an edge over the others.

SEO must be more focused on analysis in the future as this will help understand what is more marketable and what to and what not to market. AI will keep records for you and you just have to improve upon its suggestions and voila, you’ll have a booming business.

AI against AI

When the search engine results and optimization for customers is being increasingly taken over by artificial intelligence, it is only fitting that we use the same technology to drive us forward.

The opportunities to fill in voids of information is something worth exploiting. This can give a new perspective to the optimization and marketing teams. While AI makes the market increasingly competitive, it also provides an opportunity to leave the competition behind with its suggestions.

AI in search optimization

People are getting more hands free with the digital world. They can use voice commands and such to get things done. This is something that you must consider on your end. What can you do?

As AI is trying to improve, you must too. Optimize your answers to questions a voice search user is likely to ask. Things like this can give you a considerable boost in rankings. Don’t get left behind as the digital world progresses at such a rapid pace.

Stay up-to-date with the latest advancements in the digital world. We at TGI Technologies, one of the best SEO Company in Kerala is dedicated to bringing you reliable information about the latest developments in the digital marketing field. We want our clients to be one step ahead of their competitors which is why we share any information that we consider valuable for you. Stay updated on our website to never lose your edge in the game.

28Dec

What is Facebook Metaverse and How does it work?

Facebook Recently Rebranded itself to Meta and CEO Mark Zuckerberg announced their new futuristic venture of ‘Metaverse’. Ever since that day, The Tech world is engaged on the hot discussions and debates of what this Metaverse is and how it is going to change the Internet forever.

When you hear the word metaverse, what pops into your mind? I immediately think of multiverse because they sound almost similar. And, they are somewhat similar. Metaverse is a universe where you can live as a part of your life. The concept of metaverse has existed for a long time. And, now, with Facebook (or rather Meta) taking initiative, we may see results quite soon.

We are not expecting perfect results. But, every step leads us closer to the vision of Meta’s CEO, Mark Zuckerberg. How do we open a portal to another universe — the metaverse? We don’t. We create it. The metaverse as such does not exist. Not in it’s complete form. Therefore, it is not fully accessed by people for what we may in the future.

The things we already know

Augmented Reality and Virtual Reality are nothing new. They have existed for some time now. And, we may have used it at some point. It might not have seemed as much. But, they will help in building the metaverse.

The vision

The vision of meta for the metaverse is to erase the alienation you feel when looking at a screen and experiencing things. When someone sends you a video, you watch it indifferently. You do not experience the joy shared by the people in the video. Meta aims to bring their joy to you.

Meta will make you a part of what you see rather than be a third person viewer. How cool is that? You get to share moments with your loved ones digitally. It opens a whole new universe. Without a physical presence, you can still be there where you want to be digitally. Time and space will no longer be a problem when the metaverse is fully developed.

Augmented Reality

Augmented Reality is something we might be more familiar with. The best and most relatable experience you might have had is with Pokemon Go. It is a form of Augmented reality where your surroundings play an important role. This particular example might not be the most pleasant.

Imagine holding your phone against something like a café. And, there you can see more details about the place, like maybe reviews, ratings. It can help your decision making considerably. This is a feasible example and something we can all imagine. Nothing too complicated. The metaverse promises something better than this.

All we can do is wait and see the future of the internet unfold before our eyes.

here is a video shared by mark Zuckerberg on his Instagram page about Metaverse Augmented reality.

Virtual Reality

There are two things that come up when you think of virtual reality today. One is “Cool!”. The other is “Expensive!”. Both are true. You get to experience a world (which is really amazing) at a price which can be hefty for the majority (which is disappointing).

Our experience of virtual reality is mostly limited to VR videos. If you have ever watched one with the proper equipment, you will know just how awesome it is to experience virtual reality. Once you put on the VR headset, you are transported to another world. You can do whatever you want. You can look around and see the world around you.

You’ll be at a loss for words the first time you experience VR. But, unfortunately, VR headsets are not cheap (not the good ones anyway). Meta introduced an affordable VR headset. It intends to make the multiverse available to everyone since it is claimed to be the future of the internet.

When can we expect to see the metaverse in all its glory?

Work on the metaverse has just started. It will take a lot of years. It might even take a few decades. As cool as the idea of the metaverse is, to pull off something like that takes time and effort. Change doesn’t happen overnight (not with the metaverse).

If you have played VR games, you will know just how clunky they are. The concept of the game will be amazing, but the technology of the times limits the execution.

Games like Beat Saber might have it nailed in the VR. But, VR chat, which is closer to the metaverse in what it aims to be, is really cartoonish with ‘not so great’ graphics. You’ll understand once you watch a gameplay of any VR game.

Once implemented, the metaverse will become a crucial part of our lives, and along with it, Meta too. This has some people worried. Meta as Facebook didn’t have a reputation for being the best company which puts customer interests first. It’s a worrying thought.

Is Meta meta?

Is Meta playing the meta (most effective tactics available)? Is Meta directing attention away from the problems the company is currently facing and turning heads with a new innovation — the metaverse? Some people believe this is the case. It might also be to gain an upper hand as Apple and Google hold Meta on a leash right now.

With the introduction of the metaverse, Meta will no longer have to be controlled by either of the companies mentioned above. No operating system restrictions, because they could make one of their own and as such, being the pioneering founder of the metaverse, Meta will have an unspoken authority over the others.

Meta will effectively control the digital world if this is the case. It’ll be what one could call a monopoly. But, it has been promised that the metaverse is not the construct of one company alone. It will be built by anyone who wants to. Any and all contributions are welcome.

Even though it is an open project, there is still a certain level of uncertainty as to what might happen after the metaverse is functional.

Is the metaverse good?

We will be in a virtual world with virtual avatars designed by people and we will interact with them. Some people might see it as a way out of their boring everyday lives. Digital health might be at a risk. People have expressed their concerns about the same. Will it, by bringing people closer together digitally, rob them of their real life.

People will prefer their digital world which they have constructed over the gloomy real world in which they have been put by fate.

All we can do is wait and see what the future has in store for us as nothing conclusive can be stated so early in the development of the metaverse.

For more news on such new developments in the digital world, stay tuned to our website. We at TGI Technologies, one of the best Digital Marketing Companies in Kerala, aim to bring you the latest news without filters or false information. We are a digital marketing agency in Kochi, Kerala, aiming to make people more digitally aware as the future looks digital (that is what people say and we want you to be as knowledgeable as the next guy if not more).

1 2 3 4 5 6