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31Jan

Top Digital Marketing Trends to watch out in 2022

It’s 2022 and the digital world is wrapping itself around us…literally. At least the Metaverse which is upon us is doing that. ‘Digital’ is now inseparable from our daily lives. So, the ‘digital’ is absolutely indispensable for marketing at present. It seems like something new pops up every night.

You must have recently come across NFTs (Non-Fungible Tokens). Goes to show how much a grasp the digital world has on marketing. It leads us to our first trend that you can expect to see sometime in 2022.

Cryptocurrencies

This has raised quite the commotion last year. We’ve seen how volatile these are. Yet, they are amazing and could be the future of digital marketing. You will know how twitter had its ups and downs with cryptocurrencies (if you know what I’m talking about). Companies might start accepting payments in the form of cryptocurrencies that are stable and which they find reliable to invest in. That is one huge leap that can be expected this year.

This will reshape the whole world of digital marketing. If it is to happen, it will open many doors in the marketing sector.

Artificial Intelligence

Many big shots in the digital world have been working tirelessly on Artificial Intelligence the past years that saw the pandemic tear through our lives. As the digital world moves forward, so will the marketing world if it is to keep up with the new customer likes and preferences.

Marketers have begun to optimize their pages and products for Artificial Intelligence to make it accessible to a wider spectrum of customers. The digital natives will move onto AI even in it’s testing stage if given the chance. And, marketers must be one step ahead. Be there when they make the shit or before; not after.

Artificial intelligence can also be used to aid marketers in the form of automation and such. You can find more about Artificial intelligence and its impact on the marketing field here.

Voice Search

This comes under Artificial Intelligence but, I think it deserves a special place. With devices like Echo, Alexa and such, people use their voice to navigate the web and find the right products and even buy them. With this in mind, make sure you are optimized for the world that moves according to each command a customer utters.

Smartphones

With compact devices being talked about, you can’t leave out Smartphones. What’s so new about them? It’s not the smartphones that are new. They’ve been around and have not been given the importance they received until recent years. They are useful, no doubt. But, they are- mini computers. We often forget that.

Thankfully, this mindset is changing and smartphones are being put first. Webpages are getting increasingly optimized for these small devices. We can continue to see the smartphone grow in importance the coming year. With beasts of smartphones with hardware that surprises you getting released, this is only to be expected.

Influencers

‘Internet influencer’ has almost become a job title. But, you can leverage influencers for your company’s benefit. Influencers have the influenced. They’re popularly called followers. Influencers who like a company can become brand ambassadors…sort of. These followers of an influencer trust their icon. If you can get an influencer to promote your product, you have all these followers converted into potential leads.

It’s like merging two fan bases. I mean merging the customer base of two companies. This is a great way to reach more people and get more customers. There’s an added bonus if you form a bond with a particular influencer and get him to constantly root for your products. Now, that is going to make you more reputable and make you seem trustworthy. Over time you become reputed enough for people to turn to your products without any kind of advertisement.

Customer takes priority

Customers have always been King. In the digital world you will see that you do not try to convert everyone you see into potential leads. You find what the customer needs and play the tune. You do your job perfectly and the customer will attract more customers. The customer is a magnet for other customer. His connections and his connection’s connections will all find their way to you if you take one person’s requirements into consideration.

New ways of targeting

Be it through Artificial Intelligence or research or other statistics, we are going to see a whole lot of versatility in targeting customers. The marketing world is getting really innovative. Thanks to the pandemic, the monotonous flow has been stopped and there is a brainstorming of ideas everywhere.

Video Marketing Uprise

Video Marketing

People are very easily bored of things. They can just as easily be entertained. Just change the stationary words into moving words. What I mean is, instead of plain text conveying your thoughts to your customers, let videos do the work. Videos hold the attention of a customer much longer and are more entertaining. That the main reason of why YouTube has gained a massive popularity recently.

With the digital market getting increasingly competitive, we are bound to see new promotional videos every month if not every week.

A blend of social and marketing

When stuck at home, people try different ways to connect with friends and family. Most of them do it through messaging platforms. There lies an opportunity for messaging apps to collaborate with various digital marketers who wish to promote and sell their wares through the messaging medium.

When both parties see benefits, it’s a decided deal.

For the latest news in the digital world, keep a close watch on our page. We at TGI technologies, one of the best digital marketing company in Cochin, Kerala, are devoted to bringing you the latest and most useful information on the digital marketing world. We feel it is our responsibility as one of the best digital marketing agencies in Kerala.

04Jan

What is AI SEO and how it will help you to increase your website traffic?

Artificial intelligence is the next step to automating a lot of things and it is being put into practice with each progressive step. There is much to be expected as it is still being developed. Even though in development, it still helps with a lot of things and has proved itself useful for a variety of things.

The digital world is ever expanding and AI has an important role in this world. AI also holds an important role in Digital Marketing. SEO has been mostly manual up until recently. What if SEO becomes guided by artificial intelligence?

Things are going to improve for digital marketing firms looking to stay at the top. Artificial intelligence is growing (literally). It grows like a biological being. You input data and it remembers the data, thus growing itself.

Content Writing

This is what you must be most familiar with. Certain typing softwares or web tools help you complete sentences. This has been around for a while. They are pretty simple and help a tiny bit in maybe sending e-mails.

They have been a long shot from doing any actual content writing. But, that is slowly changing. Artificial Intelligence can now learn your writing style and suggest completions for your sentence. Now, it can even auto-generate content if you command it to write about a specific thing provided you give keywords related to the same.

Now, that’s somewhat promising. Even though it cannot replace content writers, it can make the content more keyword-focused if that is your goal.

Keyword based titles and ranking

Keywords are the base of ranking in the SERP currently. This does not mean keyword spam every two sentences. Thing is, Artificial Intelligence can help you rank better by using keywords and titles. How?

There are a lot of keywords to reach a particular webpage. What I mean is you have a page about something and there is already intense competition to be at the top based on one keyword. All you have to do is change the keyword. A keyword that means the exact same and one that is likely to be searched by people.

And, boom, you’re now facing comparatively less competition without compromising traffic to your page. AI suggestions can be great. They can even make a title for content that helps boost your ranking in SERP (Search Engine Results Page).

Gets you featured

Artificial intelligence is simple and concise. So, it can make simple and concise things that have a good chance to make into the featured snippets section or the related questions section of the Results page. That is a huge flex: making it into the snippets.

AI gets work off your hands and gets things done. It just needs some monitoring so that the language and presentation is filled with energy, zest and emotion. AI is the way if you want to stay on top of the game.

What to write?

With Artificial Intelligence on your side, you won’t be asking this question anymore. It will give you suggestion on what to write. Imagine that. It will keep track of your area of business and suggest trending topics that you might want to cover. And, not just trending things, it will suggest anything that it thinks will be useful in growing your firm.

You can, thus, have all the important topics covered without wondering what to cover on your website. Artificial Intelligence has got you covered.

If it thinks you’ve missed something important, it will let you know so that you can do something about it as soon as you can. You should have answers to any question that a client could possibly have. And, AI makes sure that you have all the answers in your pocket.

Record Keeper

It keeps track of all your pages and gives you a summary of which has performed better and it may provide suggestions and insights as to why it performed better and what to do to maintain a good traffic.

This will help you in the long run. You will be able to know what to market and how to market and this surely is something that you will want if there is tight competition for your business. Even a slight advantage will give you an edge over the others.

SEO must be more focused on analysis in the future as this will help understand what is more marketable and what to and what not to market. AI will keep records for you and you just have to improve upon its suggestions and voila, you’ll have a booming business.

AI against AI

When the search engine results and optimization for customers is being increasingly taken over by artificial intelligence, it is only fitting that we use the same technology to drive us forward.

The opportunities to fill in voids of information is something worth exploiting. This can give a new perspective to the optimization and marketing teams. While AI makes the market increasingly competitive, it also provides an opportunity to leave the competition behind with its suggestions.

AI in search optimization

People are getting more hands free with the digital world. They can use voice commands and such to get things done. This is something that you must consider on your end. What can you do?

As AI is trying to improve, you must too. Optimize your answers to questions a voice search user is likely to ask. Things like this can give you a considerable boost in rankings. Don’t get left behind as the digital world progresses at such a rapid pace.

Stay up-to-date with the latest advancements in the digital world. We at TGI Technologies, one of the best SEO Company in Kerala is dedicated to bringing you reliable information about the latest developments in the digital marketing field. We want our clients to be one step ahead of their competitors which is why we share any information that we consider valuable for you. Stay updated on our website to never lose your edge in the game.

28Dec

What is Facebook Metaverse and How does it work?

Facebook Recently Rebranded itself to Meta and CEO Mark Zuckerberg announced their new futuristic venture of ‘Metaverse’. Ever since that day, The Tech world is engaged on the hot discussions and debates of what this Metaverse is and how it is going to change the Internet forever.

When you hear the word metaverse, what pops into your mind? I immediately think of multiverse because they sound almost similar. And, they are somewhat similar. Metaverse is a universe where you can live as a part of your life. The concept of metaverse has existed for a long time. And, now, with Facebook (or rather Meta) taking initiative, we may see results quite soon.

We are not expecting perfect results. But, every step leads us closer to the vision of Meta’s CEO, Mark Zuckerberg. How do we open a portal to another universe — the metaverse? We don’t. We create it. The metaverse as such does not exist. Not in it’s complete form. Therefore, it is not fully accessed by people for what we may in the future.

The things we already know

Augmented Reality and Virtual Reality are nothing new. They have existed for some time now. And, we may have used it at some point. It might not have seemed as much. But, they will help in building the metaverse.

The vision

The vision of meta for the metaverse is to erase the alienation you feel when looking at a screen and experiencing things. When someone sends you a video, you watch it indifferently. You do not experience the joy shared by the people in the video. Meta aims to bring their joy to you.

Meta will make you a part of what you see rather than be a third person viewer. How cool is that? You get to share moments with your loved ones digitally. It opens a whole new universe. Without a physical presence, you can still be there where you want to be digitally. Time and space will no longer be a problem when the metaverse is fully developed.

Augmented Reality

Augmented Reality is something we might be more familiar with. The best and most relatable experience you might have had is with Pokemon Go. It is a form of Augmented reality where your surroundings play an important role. This particular example might not be the most pleasant.

Imagine holding your phone against something like a café. And, there you can see more details about the place, like maybe reviews, ratings. It can help your decision making considerably. This is a feasible example and something we can all imagine. Nothing too complicated. The metaverse promises something better than this.

All we can do is wait and see the future of the internet unfold before our eyes.

here is a video shared by mark Zuckerberg on his Instagram page about Metaverse Augmented reality.

Virtual Reality

There are two things that come up when you think of virtual reality today. One is “Cool!”. The other is “Expensive!”. Both are true. You get to experience a world (which is really amazing) at a price which can be hefty for the majority (which is disappointing).

Our experience of virtual reality is mostly limited to VR videos. If you have ever watched one with the proper equipment, you will know just how awesome it is to experience virtual reality. Once you put on the VR headset, you are transported to another world. You can do whatever you want. You can look around and see the world around you.

You’ll be at a loss for words the first time you experience VR. But, unfortunately, VR headsets are not cheap (not the good ones anyway). Meta introduced an affordable VR headset. It intends to make the multiverse available to everyone since it is claimed to be the future of the internet.

When can we expect to see the metaverse in all its glory?

Work on the metaverse has just started. It will take a lot of years. It might even take a few decades. As cool as the idea of the metaverse is, to pull off something like that takes time and effort. Change doesn’t happen overnight (not with the metaverse).

If you have played VR games, you will know just how clunky they are. The concept of the game will be amazing, but the technology of the times limits the execution.

Games like Beat Saber might have it nailed in the VR. But, VR chat, which is closer to the metaverse in what it aims to be, is really cartoonish with ‘not so great’ graphics. You’ll understand once you watch a gameplay of any VR game.

Once implemented, the metaverse will become a crucial part of our lives, and along with it, Meta too. This has some people worried. Meta as Facebook didn’t have a reputation for being the best company which puts customer interests first. It’s a worrying thought.

Is Meta meta?

Is Meta playing the meta (most effective tactics available)? Is Meta directing attention away from the problems the company is currently facing and turning heads with a new innovation — the metaverse? Some people believe this is the case. It might also be to gain an upper hand as Apple and Google hold Meta on a leash right now.

With the introduction of the metaverse, Meta will no longer have to be controlled by either of the companies mentioned above. No operating system restrictions, because they could make one of their own and as such, being the pioneering founder of the metaverse, Meta will have an unspoken authority over the others.

Meta will effectively control the digital world if this is the case. It’ll be what one could call a monopoly. But, it has been promised that the metaverse is not the construct of one company alone. It will be built by anyone who wants to. Any and all contributions are welcome.

Even though it is an open project, there is still a certain level of uncertainty as to what might happen after the metaverse is functional.

Is the metaverse good?

We will be in a virtual world with virtual avatars designed by people and we will interact with them. Some people might see it as a way out of their boring everyday lives. Digital health might be at a risk. People have expressed their concerns about the same. Will it, by bringing people closer together digitally, rob them of their real life.

People will prefer their digital world which they have constructed over the gloomy real world in which they have been put by fate.

All we can do is wait and see what the future has in store for us as nothing conclusive can be stated so early in the development of the metaverse.

For more news on such new developments in the digital world, stay tuned to our website. We at TGI Technologies, one of the best Digital Marketing Companies in Kerala, aim to bring you the latest news without filters or false information. We are a digital marketing agency in Kochi, Kerala, aiming to make people more digitally aware as the future looks digital (that is what people say and we want you to be as knowledgeable as the next guy if not more).

29Oct

How to use Instagram Link Stickers ?

Would you like to include a link in your Instagram Story? According to a business announcement, Instagram’s Link Stickers will now be available to all users on the social media network. Previously, the function, which allows users to embed hyperlinks in the form of stickers in their Instagram Stories, was only available to verified accounts and handles with a large number of followers.

In June of this year, the social networking platform began testing its Link Stickers function. After multiple users requested access to the feature, Instagram said that the sticker will now be available to everyone, regardless of their number of followers.

Link Stickers, according to the company, are highly valuable for creators, businesses, and other members of the community who may use them to distribute information and resources. Instagram, on the other hand, stated that accounts that consistently breach community norms and disseminate disinformation and hate speech will be denied access to the function.

In June, Instagram stated that the Link Stickers feature would not be added to the main Instagram feed or other portions of the program. According to The Verge, the company’s stance has not changed.

The sticker has taken the position of Instagram’s ‘swipe up’ feature, which was formerly used to direct followers to other websites from the platform. However, in August of this year, the firm removed the feature, which was only available to accounts with over 10,000 followers.

What does an Instagram link sticker entail?

The Instagram link sticker, which takes the place of the swipe up feature, allows users to add an external link to their Instagram Story. Story link stickers are the simplest method to promote various pieces of content and items on Instagram, while also allowing you to use analytics to improve your Stories strategy. When it comes to links, Instagram claims that the sticker has three significant advantages over the swipe-up feature:

Stickers are well-known and popular among users, who utilize them to express themselves through music, questions, locations, and polls.
Stickers provide you more creative control over the aesthetic of your Story than swipe up links did previously.
Furthermore, stickers allow viewers to interact with a Story, whereas the swipe-up feature did not allow for replies or reactions.

Simply said, Instagram link stickers, like swipe-up before them, are a crucial component for any Instagram business strategy.

What is the best way to use the Instagram link sticker?

Although Instagram Stories only last 24 hours, including a link in your story can help you drive conversions, increase organic engagement, and make it easier for your followers to share the material you want to.

Press the + sign in the bottom centre of the Instagram app.
Select Story by scrolling down (rather than Post or Live).
Use all of the beautiful media you have at your disposal to create your story.
In the top row, tap the Sticker symbol.
Put your link here.
After that, just submit it to your Story and you’re done!
Don’t forget to track your analytics once you’ve put your first link sticker so you can improve your click-through rate.

Instagram is also working on customizing the stickers so that when users hit on the link, “it’s clear what they’ll see.”

26Oct

Facebook has new ways to generate leads and connect with customers.

Facebook is not as impressive as it once was. It is more of an ancient relic these days. But, it is still a major platform that businesses consider when advertising their brand and products.

Facebook is still useful in that regards. It is not entirely useful. A large number of people are still on Facebook and they do get online. Lead generation might not be as impressive as we would expect. Facebook plans to change that, it seems.

They have developed a few features which are still in testing and are not available to the public. Businesses are going to get a boost from this when the big update drops. Facebook seems to have read the souls of the various entrepreneurs hoping to make it big.

Let’s get a sneak peek at the various tools and new features that Facebook has come up with. Please note that these are still being tested.

Versatile Messaging

Facebook’s counterparts — WhatsApp, Instagram are doing way better than Facebook in a lot of things. Whatsapp, for example is more suited for messaging than Facebook. And, Instagram has gathered a huge base and many people have permanently switched over to Instagram from Facebook. Facebook has undoubtedly lost it’s out of the box freshness.

So, Facebook advertisements will come with an option to start chat in other platforms owned by Facebook like WhatsApp and Instagram. All the business talk can be carried out where the customers are more comfortable.

Requesting Quotes

Facebook has made it easier to get quotes by automating the whole process. Businesses can make questions regarding the thing and according to the responses by the customers, they will get a quote.

The Merge

Facebook will be kind of flowy in that. it will help you generate leads in other platforms owned by Facebook (like Instagram). That’s a good move from the part of Facebook. This is a win for businesses who are trying to get leads in multiple platforms.

The different platforms working together can ensure wider reach and target and audience copies can be identified faster, leading to more conversion rates. This is an unexpected surprise that would be welcomed.

Facebook Business Suite

Facebook Business Suite is made especially for businesses trying to get leads and all the good stuff on Facebook.

First, it tries to enable e-mail responding from within the platform. This would make things much easier and would save time switching between two entirely different platforms with entirely different UIs.

Second, it brings a file manager from where you can manage your posts.

Third, they give you a much awaited option of tracking how well your ads are doing. Imagine you have two similar ads. With the help of this feature, you can know which of the two posts is performing better and engaging customers. This will help you in future campaigns and can give you clarity on which direction to take with the advertisements you have planned.

Accounts for the Business Person

Facebook is introducing a new kind of account — a business account. This is for the people who strictly log in for business related stuff. With a business account, you can use the manager that we mentioned before without creating a normal account and going through the hassle of establishing it as a business-related account.

This will help businesses to manage employees and their accounts, which at the moment is not really easy. The features are expected to be launched to the public in 2022. Well, can’t imagine how it is going to be then. Undoubtedly, this is going to bring back a few users who instinctively quit Facebook.

For more such information, visit our website. We at TGI Technologies, one of the best digital Marketing companies in Kerala, are dedicated to bringing you the latest news and advancements in Digital Marketing. We can help you get your foot through the door to the digital world and help you get a strong foothold.

06Oct

Google’s new feature – ‘About This Result’

Now, Internet is a part of our daily life . Though deserving of trust, one must be careful treading the wonderful place that the internet is. We all use browsers to get to the places we want on the internet. And, Google is undoubtedly the most used of the browsers. They do have the interests of users and their well being in mind.

In this regard, they have introduced an ‘About This Result’ feature that would allow users to get more information about the search result that popped up with regard to their query. This has made Google more transparent, in a way, allowing users to trace the source of something without any hassle.

What does this feature contain and what to expect?

This feature contains a few details that you might find interesting and what to expect? We are not quite sure as the feature is still in it’s BETA phase and it’s too early to say anything.

Is this available here in India?

This feature has been available in the U.S. for quite some time and it is finally available here in India. It is not a finished, polished feature. It is still in early BETA, so, you must know there might be a few bumps here and there.

Where is this feature?

Search for anything and you’ll see 3 dots to the right of each result. Pressing that will bring up the “About” for that result.

What does it contain?

Website information

It contains general information about the website whose result you are checking up. This information is usually taken from Wikipedia and is cited so.

Why it showed up

There must be a reason as to why the result is relevant to your query. In this About, these are listed out. As of now, it is usually the keywords you used or something related to the keyword. It also states if other websites using the keywords have linked to this particular result (which makes it more relevant).

It will also let you know if an image related to your keyword is the reason you’re seeing a particular website.

Connection

It also states whether connection to the site is secure or not. Most of the times it is. This is a handy feature to avoid scams and clickbaits and non-secure sites in general.

Language

This also states which language the content of the particular webpage is written in.

Location relevance

The feature also allows us to know how a particular location is relevant to the query. It simply states “Relevant for searches near ______”

This new feature clearly states whether it is an advertisement or not and also tells how one can distinguish between an advertisement and an organic Search Engine Result.

Why the ad?

This feature states why you got a particular advertisement. It might be either due to Google’s estimation of your location or things that may interest you according to your past activity on the browser.

Who put up the ad?

It also gives the advertiser’s name (who put up the particular advertisement) and their location (the country).

What about images and videos?

This feature does not support Images and videos as of now.

If by some chance, a video comes up as the most relevant, i.e., at the top of the results, the ‘About’ will show up and will say that it’s source us simply “from across the web”. This is the same for images. These videos and images are groused together and are only available on the ‘All’ tab.

If a video does pop up in the ‘all’ tab during a search, the about will contain information about the site on which the video is hosted (source). The other things listed are the same as what has been previously mentioned.

In case of results that pop up as a single word or sentence that Google sources from different places, the ‘About This Result’ feature says the information comes from Google’s Knowledge Graph.

Learn more search tips

This sub-feature is currently unavailable. We can expect it in the future.

Feedback

Google also provides an option to send feedback on the given piece of information corresponding to a search result.

We at TGI Technologies, one of the best digital marketing agencies in Cochin, Kerala, are dedicated to keeping you updated on the digital world especially in regards to marketing. For more information of the sort that you do not wish to miss, check up on our website occasionally.

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Google’s new feature – ‘About This Result’