SEO Archives - Page 7 of 19 - digital marketing company in kerala

18Apr

WordPress All in One SEO Integrates Microsoft Clarity

The All in One SEO for WordPress is the original WordPress SEO plugin that started in 2007. Over three million smart website owners use AISEO to properly set up their WordPress SEO so that their website can gain higher ranks in search engines.

The AISEO is the most comprehensive WordPress SEO plugin and marketing toolkit that can be used to improve a website’s SEO rankings and uncover new SEO growth opportunities within minutes. AISEO’S WordPress SEO plugin features are highly optimized for Google and other popular search engine algorithms because they follow the most up-to-date SEO standards and practices.

The AISEO plugin integrates Microsoft Clarity Behavior Analytics which gives publishers insights for improving conversions and diagnosing site issues.

The benefits of the AISEO plugin are given below:

Understanding user intent
Optimizing content and web designs
Reducing bounce rates
Improving conversion rates
Optimizing your user experience

The AIO SEO plugin is considered one of the best WordPress plugins because of its unique features. They are given below:

TruSEO On-Page Analysis
Rich Snippets Schema
Local SEO
Smart XML Sitemaps
Video SEO sitemaps
Social Media Integration
Link Assistant
WooCommerce SEO
SEO Audit Checklist
Redirection Manager
Google News Sitemaps
Robots.txt editor

As an SEO and software development and digital marketing company based in Kochi, Kerala here is some information based on the AIO SEO plugin and the advantages that accompany it when integrated with the analytics program Microsoft Clarity.

ABOUT MICROSOFT CLARITY

Clarity is an analytics program that focuses on user behavior. Data visualization is the most important feature of Microsoft Clarity. Its top features include- heat maps, session recordings, and insights. Clarity’s behavior analytics offer insights into the actions users take on a particular site. It finds bugs, tests ideas, and is capable of tracking success with the help of heatmaps, session recordings, and ML-based insights.

Heat Maps: These show how users engage with web pages, what they click, and how far they scroll on a page.
Session Recordings: This shows how site visitors click and navigate through the site and the points where you may lose them. It also helps to identify friction points that can be fixed to improve user experience.
Insights: These are reports that show problems with how the users interact with the site.

AIO SEO also provides the SEO toolkit required to implement these insights. This plugin helps you to optimize your site for search engines and users on all the major fronts of SEO- on-page SEO, off-page SEO, and technical SEO.

Clarity helps publishers fix problems like page abandonment and identify reasons behind users’ frustration with a site or inability in performing the desired action. This information helps in creating a better user experience, performance improvement, and a significant boost in sales conversion.

INTEGRATION OF CLARITY WITH AIOSEO

Clarity and AISEO are integrated in a modular manner. It also means that Clarity isn’t activated by default. This integration makes the use of Clarity easier because it eliminates the need for publishers to toggle between websites to activate it. The activation happens smoothly on the website itself. Another advantage is having Clarity on the website admin interface which avoids skipping between Clarity and the optimizing website.

HOW TO ACTIVATE CLARITY ON AIOSEO

Go to General Settings
Choose Webmaster Tools Verification
Click on Microsoft Clarity
Fill in your details
Copy and paste required Clarity tracking code
Save

USING MICROSOFT CLARITY

Microsoft makes it easier to see which pages of your site are more popular. There are other useful insights, for instance, the percentage of sessions that have ‘dead clicks’ (clicks that don’t go anywhere). The dashboard also provides the number of ‘quick backs’, which occur>? When users leave a page quickly and then come back to it. It also tracks excessive scrolling, rage clicks that occur due to rapid clicks or taps in the same area by a user, recordings of user sessions that provide information on a user’s device, operating system, and country, and the number of pages visited by a user, duration and time of their session and the number of clicks made by them.

Close attention to these metrics can help in making a site more user-friendly. Heatmaps help you in recognizing popular sections on your site based on the clicks made by a specific user. Recordings let you see where a user clicks on your site. Microsoft Clarity also plans to show scrolling on heat maps in the future.

CONCLUSION

Microsoft Clarity is a new analytics tool that offers interesting features such as free heatmaps and session recording. Microsoft Clarity is useful for users that are unable to afford premium solutions such as Hot Jar or Crazy Egg. The use of heat maps and session recording will be useful in optimizing your website or online store experience to improve user experience and boost sales.

28Mar

WORDPRESS RELEASES A NEW PERFORMANCE PLUGIN

WordPress has now announced the release of a new plugin known as the Performance Lab plugin. It was developed to help WordPress sites to speed up. This plugin gives the publisher an opportunity to use new improvements now before they are included in the core of WordPress.
As a digital marketing company based in Kochi, Kerala, here’s some information on WordPress’s new performance plugin.

ABOUT THE PERFORMANCE LAB PLUGIN

The plugin was developed by the WordPress Performance Team, consisting of WordPress developers, with some of the team members being developers from Google and Yoast. This team was created in November 2021 with the purpose of coordinating performance improvements within the WordPress core.

The Performance Lab plugin is a set of modules designed to improve performance in WordPress. The Performance Lab plugin provides improvements to WordPress allowing publishers to speed up their websites and also to diagnose any issues that arise which may be slowing their websites down. The plugin is designed in a modular fashion so that the publishers can pick and choose the improvement they want to use.

Normally, the new features are released as separate plugins but WordPress decided to group all of its new performance features into one single plugin allowing the user to select and enable the features from one central location, within a single plugin. Thus, it provides a centralized location for performance-related features that will eventually be integrated into WordPress’s core. Hence it can be regarded as a beta-testing plugin.

MODULES OF THE PERFORMANCE LAB PLUGIN

This plugin has four modules:

1. WebP uploads

It converts newly uploaded jpeg files to a faster and more efficient WebP format. This functionality is dependent on server support for WebP.

2. WebP Support

This functions as a site health module that analyses if the server supports WebP and comes up with a warning if WebP is not supported.

3. Persistent Object Cache Health Check

It is a site health check module that may suggest the use of object caching. Object caching is a way to speed up the amount of time it takes for the site to respond, it helps reduce the database load and speeds up the website for site visitors.

4. Audit Enqueued Assets (experimental)

It provides an audit of CSS and JavaScript files enqueued on the home page. This identifies unwanted CSS and JavaScript files that might reduce the speed of a website. This module is labeled as experimental because this module will be improved in the future.

To test the other three modules, visit the Site Health status tab, where each module adds an equivalent new check:

• The Audit Enqueued Assets module monitors the number of scripts and stylesheets enqueued on your homepage.

• The WebP support module examines whether your server environment supports creating WebP images or not.

• The Persistent Object Cache Health Check promotes the usage of an external object cache depending on the amount of data on your site.

Remember that each and every module you would like to test has to be activated via the plugin’s settings screen at ‘Settings > Performance’. Non-experimental modules are enabled by default. If you want to test the modules individually in seclusion, you can toggle them one by one.

ADVANTAGES

1. Extends functionalities: The custom WordPress plugin supports user requirements and lets the website work according to the owner’s satisfaction.

2. Backlink creation: Backlinks are considered as the building blocks of search engine optimization as these links direct towards a particular website. A large number of quality backlinks result in the popularity of a website in search engines. WordPress plugins have the capability of generating maximum links to a site and can also create excellent backlinks for the website which boosts its exposure.

3. Security: Website security is an important factor to avoid unauthorized access to sensitive information, cyber thieves, and hackers. A customized plugin developed by WordPress would be one of the best options for increasing security. It not only provides protection from security threats but also ensures the utmost satisfaction for its user.

4. Speed: Speed is one of the most important benefits provided by the custom WordPress plugin development. It ensures a smooth user experience and boosts the number of visitors to your website by speeding up your website with the help of custom plugins.

5. Performance Boost: Remodelling or redesigning the website regularly is tedious and a waste of time, money, and effort. Here is where WordPress plugin development comes in handy. These plugins will not only help you to add a new feature to your site but also boosts its existing functionality in an economical way.

6. Simple To Use: The intuitive interface and simple functionality of the WordPress Plugin separates it from other platforms. Since WordPress has extremely simple technology and reduces the time of formatting, it is easily accessible and also allows you to access the best features within your budget limits.

7. Compatibility With Search Engines: WordPress’s easy coding makes it easier for search engines to read website content in a well-defined manner. Additionally, every page, image, and content of the post will contain keywords, descriptions, and titles. This results in having the best search for optimization, which can further be enhanced by adding tags for better outcomes.

ADDRESSING CONCERNS

The plugin download page mentions that the plugin has been tested and should be okay to be used on a live production site. Since three out of the four modules are not labeled as experimental, all of them are considered to be stable and incapable of breaking a site. The main purpose of the plugin is to provide publishers with an opportunity to provide feedback about the modules before being integrated into the WordPress core.
A benefit of using WordPress websites is that it adds its new plugins on a staging site first and tests it there first before updating it to the main website.
Another advantage is to save a backup of the website before installing the plugin. The backup will make it easy to upload the website back to its original version in case the plugin clashes unexpectedly with another plugin or theme.
The plugin delivers clear benefits that can help you speed up your website. But it’s provided by the WordPress Performance Team as an incentive to receive feedback on brand new improvements that will eventually make their way into the WordPress core.
WordPress provides a Performance Lab plugin support forum and a GitHub repository where feedback can be sent to WordPress.

17Mar

Google Page Experience Update For Desktop Done Rolling Out How Should We Prepare?

Developed on June 16th, 2021, Google’s broad core algorithm update called ‘The Page Experience Update’ is intended to bring a better experience to users by prioritizing pages that offer a better quality page performance such as faster loading time and stable pages. With the 2021 Page Experience update, three new metrics are introduced to measure both speed and overall page experience. These new metrics are called Core Web Vitals. The three Core Web Vitals are:

Largest Contentful Paint (LCP) – It measures the time taken for a large block of visual content on a page to load.
First Input Delay (FID) – This measures how fast it takes for a page to become responsive.
Cumulative Layout Shift (CLS) – These measures page stability. The cumulative layout shift is the overall shift in a page’s layout as it loads.

IMPACT OF PAGE EXPERIENCE UPDATE ON SEO

Since Core Web Vitals becomes a lightweight ranking factor, there is an incentive to optimize your website from an SEO standpoint. If your site performance isn’t up-to-speed, users might most probably navigate elsewhere. Even though improving page experience should be about improving the overall quality of your page, it doesn’t mean you have to give up on quality content creation efforts or other UX practices in the process. The reason why Google emphasizes the importance of Page Experience is that most sites need to improve. When more people try to bring up their page speed, users will see an improvement in their web surfing experience. In addition to this, search engine result pages (SERPs) will be more competitive in terms of site performance.

HOW TO PREPARE FOR GOOGLE PAGE EXPERIENCE UPDATE

As one of the best digital marketing and SEO companies based in Kerala, here are a few tips on how to prepare for a Google page experience update so that you can focus on and improve user experience.

Increase Site Speed

Increasing site speed is one of the most obvious places to start. An increase in load time also leads to an increase in bounce rate. Site speed is crucial to providing an excellent user experience. The easiest tool to optimize this problem is offered by Google itself. This tool is known as Google’s PageSpeed Insights. All you have to do is enter your domain URL. It will then score your site on a scale from 0 to 100 with 0-49 being poor, 50-89 requiring improvement, and 90-100 being ideal. It also breaks down your Core Web Vital scores and recommends suitable optimizations to improve these scores.

Other clear ways to increase site speed can be to-

Compress large images
Reduce redirects
Fixing 404 errors and
Updating your web server

Fixing Page Structure and Design Issues

Using heatmaps will help determine usability issues. They display where the user navigates to, places they get stuck at, or pages where they bounce off. Heatmaps provide valuable insight into page design and structure. If your site has poor design or structure, you’ll be able to notice it easily while analyzing the heatmap of your server. For a website to be attractive and boost conversion rates, user experience is a key factor. For that very reason, if a customer cannot navigate through a website with ease due to its poor structure and design, its sales are probably going to drop.

Analyzing and Improving Bounce Rate

Bounce rate is a clear sign of a bad user experience. If someone clicks your site and bounces immediately, it’s a sign for Google that the user is not receiving what it wants from that particular page. As a result, this will lead to a lower site rank for that specific search query. The majority of web bounce rates fall between 26 to 70 percent.

Bounce rates can be decreased by-

Limiting pop-ups that block your content
Make your site and content readable by using bullets, headers, short sentences, paragraphs, etc.
Limiting external links and prioritizing internal links.
Using CTAs wisely.
Increasing a user’s time on the page by means of videos and infographics.
Considering takeover CTAs and strategic pop-ups that arise when a user is about to leave a page.

Making a site mobile-friendly

Not having a mobile responsive site can be the reason for having a low score. A responsive site is a site where the page loads according to the size device screen. This is considered to be the best way to ensure a mobile-friendly experience. This way you can create a consistent experience for every user, no matter the platform.

Here are some tips to increase mobile-friendliness for your page-

Using variable fonts since not all fonts seen on a desktop appear on mobile devices.
Scrollable sites
Prioritizing white spaces.
Making buttons big enough for mobile devices.
Not hiding your site’s search bar.

Improving Site Security

A part of the page experience update focuses on on-site security and browsing safety. It is important for you to ensure that your site provides a secure HTTPS connection. Once your site is secure, check your page for malware. Enlist an expert to fix your site if it has malware. There are free online tools such as Google Safe Browsing, Web Inspector, and ScanTitan that can help make this process easier. These tools offer services that are capable of fixing problems that you may face.

Offer Compelling Content

Focus on content. It is one of the best things you can do to prepare for the Google Page Experience Update. It’s also the best way to ensure that your users are enjoying the page experience as expected. Even with the Page Experience update, quality content is the leading factor in page ranking. By providing content helpful for your users, you can enjoy a superior user experience.

Here are some ways to deliver useful and quality content:

Write about the right things with proper research.
Define your audience.
Create better content than others.
Update your content regularly.

Even though there’s a lot to consider ahead of the Page Experience update, working towards these tips will ensure your site stays on top when the next update hits. Do not forget that content is crucial and that all that matters, in the end, is that you’re capable of providing a quality, superior and helpful user experience for your users.

04Jan

What is AI SEO and how it will help you to increase your website traffic?

Artificial intelligence is the next step to automating a lot of things and it is being put into practice with each progressive step. There is much to be expected as it is still being developed. Even though in development, it still helps with a lot of things and has proved itself useful for a variety of things.

The digital world is ever expanding and AI has an important role in this world. AI also holds an important role in Digital Marketing. SEO has been mostly manual up until recently. What if SEO becomes guided by artificial intelligence?

Things are going to improve for digital marketing firms looking to stay at the top. Artificial intelligence is growing (literally). It grows like a biological being. You input data and it remembers the data, thus growing itself.

Content Writing

This is what you must be most familiar with. Certain typing softwares or web tools help you complete sentences. This has been around for a while. They are pretty simple and help a tiny bit in maybe sending e-mails.

They have been a long shot from doing any actual content writing. But, that is slowly changing. Artificial Intelligence can now learn your writing style and suggest completions for your sentence. Now, it can even auto-generate content if you command it to write about a specific thing provided you give keywords related to the same.

Now, that’s somewhat promising. Even though it cannot replace content writers, it can make the content more keyword-focused if that is your goal.

Keyword based titles and ranking

Keywords are the base of ranking in the SERP currently. This does not mean keyword spam every two sentences. Thing is, Artificial Intelligence can help you rank better by using keywords and titles. How?

There are a lot of keywords to reach a particular webpage. What I mean is you have a page about something and there is already intense competition to be at the top based on one keyword. All you have to do is change the keyword. A keyword that means the exact same and one that is likely to be searched by people.

And, boom, you’re now facing comparatively less competition without compromising traffic to your page. AI suggestions can be great. They can even make a title for content that helps boost your ranking in SERP (Search Engine Results Page).

Gets you featured

Artificial intelligence is simple and concise. So, it can make simple and concise things that have a good chance to make into the featured snippets section or the related questions section of the Results page. That is a huge flex: making it into the snippets.

AI gets work off your hands and gets things done. It just needs some monitoring so that the language and presentation is filled with energy, zest and emotion. AI is the way if you want to stay on top of the game.

What to write?

With Artificial Intelligence on your side, you won’t be asking this question anymore. It will give you suggestion on what to write. Imagine that. It will keep track of your area of business and suggest trending topics that you might want to cover. And, not just trending things, it will suggest anything that it thinks will be useful in growing your firm.

You can, thus, have all the important topics covered without wondering what to cover on your website. Artificial Intelligence has got you covered.

If it thinks you’ve missed something important, it will let you know so that you can do something about it as soon as you can. You should have answers to any question that a client could possibly have. And, AI makes sure that you have all the answers in your pocket.

Record Keeper

It keeps track of all your pages and gives you a summary of which has performed better and it may provide suggestions and insights as to why it performed better and what to do to maintain a good traffic.

This will help you in the long run. You will be able to know what to market and how to market and this surely is something that you will want if there is tight competition for your business. Even a slight advantage will give you an edge over the others.

SEO must be more focused on analysis in the future as this will help understand what is more marketable and what to and what not to market. AI will keep records for you and you just have to improve upon its suggestions and voila, you’ll have a booming business.

AI against AI

When the search engine results and optimization for customers is being increasingly taken over by artificial intelligence, it is only fitting that we use the same technology to drive us forward.

The opportunities to fill in voids of information is something worth exploiting. This can give a new perspective to the optimization and marketing teams. While AI makes the market increasingly competitive, it also provides an opportunity to leave the competition behind with its suggestions.

AI in search optimization

People are getting more hands free with the digital world. They can use voice commands and such to get things done. This is something that you must consider on your end. What can you do?

As AI is trying to improve, you must too. Optimize your answers to questions a voice search user is likely to ask. Things like this can give you a considerable boost in rankings. Don’t get left behind as the digital world progresses at such a rapid pace.

Stay up-to-date with the latest advancements in the digital world. We at TGI Technologies, one of the best SEO Company in Kerala is dedicated to bringing you reliable information about the latest developments in the digital marketing field. We want our clients to be one step ahead of their competitors which is why we share any information that we consider valuable for you. Stay updated on our website to never lose your edge in the game.

29Nov

Google MUM : Multitask Unified Model

What does the digital future look like? Yup, you talk to some machine and it responds like a human. That’s what sci-fi movies, at least, have planted in our brains. And, things have been turning that way recently. Machines are made to adopt a conversational tone for that one-on-one conversational vibe.

Big players in the digital field like Microsoft, with its new Windows 11, and others have already started this transition process. The Multitask unified Model (MUM) aims to do this with other major improvements.

The Base

It is a refined version of the Bidirectional Encoder Representations from Transformers (BERT). It is more receptive and adaptive to the human way of speech and communication. MUM aims to go further than BERT.

Ease and integration

Finding something on Google is not extremely simple. Some searches take more than a single try to get you what you really need. The average number of searches is estimated to be eight for complex queries. MUM aims to bring down this number. Through various new features, MUM is targeted at the ease of use of the consumer.

We can expect different aspects of MUM to be integrated into the Google browser in future updates.

Recommendation

E-commerce is nothing new. MUM makes a buyer’s journey as smooth as possible through improved recommendations. It lifts much of the tedious work required on the part of the customer to find the right product.

Google Lens

This addition is amazing and is quite a welcome surprise. MUM gives more importance to Google Lens. How exactly does it do that? Well, you could be looking for something with a certain pattern. Click a pic and ask what you want with a similar design. This short clip should help you understand better.

It also helps you find stuff. You could click a pic of something and ask where to buy that or how to fix a broken one or get a replacement. A pretty handy feature, right? Google LENS MUM update

Image Priority

Text content and videos have stayed at the top of the SERP for a while now. Now, images will share the place. Images used to be there. But, they will now be more prominent. If a query requires an image result, the images will be more pronounced. Images will be larger and the SERP will be sort of covered in images.

This might be a good time to work on relevant images for your webpage to stay on top. Speaking of staying on top…Well, there’s a bit of an issue which we will come to later.

Relevance

Things pop up based on relevance and how do you know what is relevant? Google was not the best picker. It is trying to improve with MUM. It goes deeper into content, especially videos. The closed captions help on determining the relevance of a video for a particular query.

Now, video recommendations will be better than ever with videos being analyzed more deeply.

Also, there is a hierarchy order when it comes to queries. Content, video or image? Well, depends on each query. A query that goes: “How to…” might give you more video results while something that has ‘inspiration’ or ‘reference’ in it might bring up more image oriented results.

Updated features with new names

We’re all familiar with people also ask section in the Google SERP. With the complete implementation of MUM, this section will become ‘Things to know’. From the name itself, we can see that it goes beyond a few inquiries. It gives you an opportunity to know all that is essential about a subject.

Similarly, the ‘Related Searches’ will become ‘Broaden This Search’ and ‘Refine This search’. Well, there isn’t much of a difference in this section except that the options from where to go after your initial query will be more refined. It won’t stick to a particular thing and limit you but, broaden horizons for searching.

The suggestions are confident which is great. If it’s something that seems worthwhile, you can know more about it. If not, you can carry on regularly browsing.

The good old links

Well, links have always been the core of the browsing experience. This changed with the introduction of featured snippets. And, with progress (MUM), the links have been pushed farther down the page. With the featured snippets, Google cut down on the initial ten links and with MUM, the links will be sidelined.

This takes us back to the staying at the top thing. Well, with the links being pushed down by information filled snippets, links will attract lesser people. People browse for information and when they get precisely and concisely the information they seek, they will no longer need the links.

Versatility

With MUM Google will be more versatile than ever. The context of a query will play a huge part in MUM. Two people looking up the exact same thing in different contexts will be presented with entirely different Search Engine Results Pages (SERPs).

What makes this ‘context’? Your search history, location history, preferences, etc. Which Google can collect makes up this context.

To be or not to be featured

With Google becoming more Wiki-oriented, i.e., focused on information, rankings wouldn’t matter. You will either be featured or not. It is the content that matters. Earlier, the SERP was based on keywords and the frequency of keywords determined the position of a link on the SERP.

Things have evolved and clear, concise content takes priority over content filled with keywords. This is because of the conversational tone of questions and Google becoming more information based. Sometimes, Google may analyze and extract only the necessary parts from a link. The thing is to be featured. That is what is important now.

Is SEO a thing of the past?

No. Most definitely not. The core remains the same. Google is not undergoing a drastic change. The base algorithm of analyzing and picking data is the same. It’s just been refined. Newer elements of SEO become more prominent with such a change. SEO, like always, is still a major part of being where you want to be in the SERP.

Appeal

The thing to do now is appeal to the customer. Your website should be more customer oriented. It should have all the answers to any question that the customer may have. Think as a customer. And answer any question that a customer is most likely to ask. Keep things conversational.

Google Merchant Centre

You should be registered on the Google Merchant Centre if you are running a business. When a customer is searching for products, Google pulls up a handful of products that are verified through the Google Merchant Centre. This is why being registered on the Google Merchant Centre is important.

Things have changed a bit. Things always change. We must embrace change and move forward. If you are worried about all these new changes, fret not. We at TGI Technologies, one of the best Digital Marketing companies in Kerala will help you with any digital hiccup that you might come across. We take pride in being one of the best SEO companies in Kerala. So, if you need a helping hand with the new improvements that come with MUM, don’t forget to give us a call.

11Sep

How to improve local SEO ranking on Google search?

To create better rankings for your website on search engines search engine optimization has become a necessity when it comes to digital marketing. If you want your brand to get a better reach, investing in SEO will always help.

But it is a fact that most people search online to look for local businesses. Like, most of us search on Google for example, “restaurants near me” or “mobile services nearby” etc. This is because everyone wants to find a good business but it should also be convenient or in other words within a certain region. This is why it is important to improve your local SEO ranking on Google search.

With our experts, we can improve the local SEO of your brand on Google search as we are the best SEO in Cochin, Kerala. This will help you attract customers locally and increase the reach of your brand throughout the community.

What is local SEO?

Improving the ranking of the web page of your brand on local searches on Google is what makes local SEO different from that of regular SEO. If your business provides its service to a particular region or geographical area local SEO can be of your benefit.

So if any customer searches for products or services related to what you provide along with your location in specific, with local SEO your website comes on top of the Google search results. With the coming of mobile phones, the internet, and GPS, local SEO has become extremely important for the successful growth of a lot of businesses across the world.

People will always search for services or businesses within their reach where they are comfortable. As local SEO helps to attract the maximum local audience it can be beneficial for your brand if you are the owner of a small-scale business

Do you want to improve the local SEO of your website? What are you waiting for? Contact us at TGI Technologies, the best digital marketing company in Kochi, Kerala.

Here are a few ways that can help your brand improve its local SEO:

Create a GMB Account

The first step of your local search engine optimization strategy is to create a Google My Business account. Claiming and optimizing your listing or in other words, your business profile is one of the few effective ways to improve your ranking.

For this, it is mandatory that you provide the essential details regarding your business as per requirements. The details you provide should be up to date. This includes the accurate and correct business name, address of your office or store, correct location, phone number for contact, and your website.

After your verification, you can also provide additional details like photos and pictures of your products or the office surroundings, the logo of your brand, working hours, and any other relevant information regarding the business you do.

Also posting regular content about your services and products to keep your audience updated is an important factor to optimize your Google My Business account.

Mobile friendly optimization of the website

We all prefer convenience in everything, which is why nowadays most people carry smart[phones instead of using their desktops. Mobile is the most common device used to find local businesses that function nearby. So you have to make sure that your website is smartphone-friendly.

It is only obvious that almost everyone does their local searches that is to find businesses nearby only using their mobile phones.

Also, add a call option in your Google My Business profile as many customers can contact businesses through phone calls to make quick inquiries. If you do this, it will be more convenient for your customers and they will get exactly the information they need.

Get regular and positive reviews from your customers

It is a known fact that positive reviews help in increasing the reach of your business. If you want to check out a particular product or service for the first time, naturally you will ask someone else who has done the same before making your choice. This is why reviews are important.

Encouraging your customers to post their views and their experience with your company, especially positive ones. Also, reply to their reviews and thank them as they took the time to write a good one for you. This way your audience would trust you while making their choice. No one will be interested in a business with low reviews.

So it is important to collect plenty of reviews from your satisfied customers that can help you increase your reach and above all bring up your company reputation.

Create content that is based locally

Another strategy in local search engine optimization is posting regular and fresh content that the local audience can relate to. This is one way that can help to grab the attention of the audience within the community or locality.

Writing content on local events, stories, and others that your local audience might be interested in along with pictures and videos to enhance it.

If your business has multiple locations, create a local webpage for each location featuring content that is based exclusively on the local audience. This way you get ranked better for different branches.

Give more attention to keywords

Content creation and writing blogs for your website to get better ranks but keywords in these contents are much more important.

Especially when it comes to local customers, keywords are essential. Using locally relevant keywords is the strategy that is to be applied over here. Applying keywords including a particular location can also work.

People might search for a service in a particular location. For example “furniture shops in MG Road” so using such specific keywords that your local audience may use helps your brand get better reach.

A web page for each product

This is a useful strategy to create a unique web page for each product or service you provide. So if you provide multiple web pages not only for products but also the different locations where your company branches.

So these are some of the strategies to boost your local SEO on Google. Do contact us as we are the best SEO Company in Cochin, Kerala.

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